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Day: 26 March 2020

Business in Isolation

Business In Isolation

Securing your business:

For example, you may be a driving instructor, electrician, a factory production company to just name just a few, so what do you do when you are on lockdown and in isolation how do you turn this around? You obviously do not want to lose your customers and how do you generate more business and most importantly how do you survive and continue paying your staff that is the big question?

Firstly, the UK Government has grants and loans available that they are giving to businesses in need of help.

Secondly defer production and explain to your customers the situation, be transparent and in order to secure business further down the line give incentives. I know you may be already finding finances hard but remember you have the business already established, you just need to postpone it for a little while and for new customers give them special offers so that you can secure their business.

Remember keep safe and don’t try to break the rules as you may lose your license or get fined, Sports Direct have already suffered public condemnation for needlessly trying to stay open and pubs who continue to trade in Lockins are liable to have their licenses taken off them.

Conduct daily morning meeting with your workers and give them motivation and inspiration to work. We can become very complacent in our own homes and have distractions that can easily send us astray. Workers need to stay focused and need to have daily tasks set for them with goals they need to achieve and report on.

When you have automatic recurring costs that you charge your customers, consider suspending the costs and give them credit for future business. Work out your cash flow for the next few months and refrain on spending on unnecessary subscriptions and services, try to minimise your spending and revaluate your overheads as a whole and see where you can cut costs to the minimum. Discuss with your bank your situation and see if they can help you with extended loans or get government grants that can tide you over.

The government are bringing in new measures to assist small businesses, freelancers and sole traders. Do keep up to speed of what assistance you are able to claim. If you have an accountant speak to them about any financial advice, they can give you, after all that’s what they are there for.

Secure your future:

Going back to the example of say driving instructors offer special offers like book your bulk 40 lessons now and get 6 -10 lessons free with lessons resuming in April for example. I am being optimistic the lockdown will be lift in April.

Electricians book your appointment now with work to be carried out in April with no call out charge only if you use the code: covid19 and book now for example and the offer is only available for advanced bookings.

If you are a production company waiver all charges in order to secure your business give incentives that is the key.

The public mind-set will be altered over the next year or so, therefore you need to find ways to reassure your customers and give them a reason to use you. Marketing campaigns and advertising are going to be main factors in order to generate new business. Consider what you need to do in order to drive business. LinkedIn is a good way to start advertising, but you need a lot of connections or know of someone that has a lot of connections. The alternative is to consider pay per click advertising such as Google AdWords, Facebook Ads and LinkedIn Sponsor Ads.

***Stay positive. Every crisis eventually passes, position yourself for growth when it does.

Working From Home

Transitioning to an Online Business.

What ever you circumstances may be, whether you are a traditional bricks and mortar business selling products and services and have had to transition to working from home, or perhaps you have been recently been laid off here are some hints and tips to get you through these troubling times.

I will first cover traditional businesses that bricks and mortar, i.e shops and offices.

I covered 5 out of the how to in 7 easy steps in another blog I run: https://ukdomainbrokers.ukwebsitedesigners.co.uk/?p=866

I spoke about setting up an office in your home and how to enable chat online a must for businesses that want to interact with their customers on demand and how to set up online appointment scheduling a video meetings. I also mentioned about e-commerce and payment gateways.

If you are a shop or an office you should follow my 7 easy steps.

  1. Set up an office space in your home where you will not be disturbed
  2. Set up online chat www.talk.to (free)
  3. Set up online appointment scheduling www.reservio.com (free)
  4. Set up video conference calls www.8×8.com (free)
  5. Set up payment gateways www.stripe.com www.gocardless.com www.esrow.com (all free).
  6. Work the same hours as if you would do normally and speak to your staff and teams by having morning meetings.
  7. Sort out your finances look to see about Government grants to help you pay your staff.

Unemployed or Redundant

For people who have been made redundant or about to loose their jobs I have listed some ideas you can start to do freelancing, obviously most businesses need websites so that people can find you. You can also list your work with directories but for immediate effect a website/blog is the fast way of generating traffic. If you just lost your job the most important things you need to do is 1) Sign On. 2) Contact all your creditors and inform them of late payments or ask to have your payments deferred. Most Creditors are going to be very understanding including banks.

  • Article Writing
  • Graphic Design
  • Proofreading
  • Editing
  • Online Research
  • Programming
  • Copywriting
  • Transcription
  • Translation
  • Data Entry
  • Spreadsheet Work
  • Virtual Personal Assistant
  • Data Analysis

If you are stuck for ideas just send me a message and I will send you a full list of work you can do with little or no contact with other people.

I wiill aslo be covering how businesses such as electricians, driving instructors etc can get through these difficult times in another post. I believe that staying positive and optimistic will help us conquer this economic disaster.

If however you are out of work and do not want to set up your own business and would rather work for someone then this will be slightly more difficult considering the current climate we are in.

How about if you volunteer your services, businesses will be crying out for people to help them bring in business. You will stand a better chance of being hired and your position to be made permanent.

If you have not got a CV I would recommend downloading free templates from www.cvtemplatemaster.com then upload your completed CV to job directories such as www.indeed.co.uk or www.monster.co.uk

Finally if your stuck at home and boredom is setting in, why not turn your hobby into a business, if your arty you can sell your stuff on www.etsy.com or start writing a book (everyone has a story to tell) or make a photobook of all your cherished memories. There are dozens upon dozens of ideas you can do with your free time.

Remember people with low self esteems, as long as you stay safe and follow the rules and keep yourself busy we will all get through this and if any of my readers just want to have a chat or advice of any kind just message me in the comments below. It does not have to be about business.

***I will only respond to people the genuinely need to have a chat and not anything of the adult nature or dating as your comments will be deleted.

Also one last thing if you need legal advice and are in the Cardiff, Wales area I recommend this firm of solicitors.

Cardiff Solicitors Onine “Dudden Law”.

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