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Day: 9 August 2020

Emotional Marketing For Coke~Cola

Just as I mentioned effective marketing strategies in my previous post, I want to highlight how big corporations use marketing strategies to sell their products. By glamorising the product to be a trend this is the way the products sell.

Personally speaking I do not buy the soda not because I am against the high sugar content or sweetner substitute but more so as it is way too gassy for me and sickly sweet. It actually tastes like there someone has over done it with the sugar and for me I will not drink it even if you paid me.

However their clever way of glamorising the product will never hinder the average person from buying it. This is called emotional marketing it gives the person a reason the buy it because it is a set trend.

The only way people may take notice is if there are health warning labels similar to tobacco labeling warning the user should they use the product there are health risks. Why this has not been done with Coke~Cola I do not know as Obesity and Diabeties is on the increase so rather than making people more aware of the risks involved these companies at the end of the day only care about the $$$ signs and profit margins and nothing else.

If you want to see more please watch the following video of a journalist confronting the CEO of Coke~Cola about the high sugar content in the drinks.

Perhaps someone should start a petition to make health warning signs rather than labelling how much sugar is in a bottle or can or adding sugar tax. Obviously that has not worked.

Until you have health warning signs people will be oblivious to the ingredients even though they are be labelled with the quantities of sugar. If you put a picture of a morbidly obese person on the product similar to what tobacco companies are doing showing damaged lungs, people then may take notice. It is all about the way you market a product and if you want people to buy it or not.

If the people suddenly stopped buying or bought less this would damage to economy hence by adding sugar tax it is a way of saying well we have done our bit for society and if society chooses to buy our product there is nothing else we can do and I am not talking about the company itself but more so the government that should do more to decrease obesity and diabetes, afterall they increased to price of cigarettes and that did not help so why will increasing to cost of bottles of coke make a difference? It won’t until people realise there are health risks.

Judge for yourself:

There are two links one a youtube video and another a LinkeIn post.

Sugar Content in Coke~Cola

LA Realtor Marketing on TV

Selling Luxury Properties

Watching my favourite streaming channel a new series of realtors in ‘Beverly Hill’s’ was launched on Friday and watching the gorgeous girls strut their stuff whilst selling multi million dollar properties a couple of things that were said made me look into their webiste.

One thing one of the directors said was that he was no longer wanting to market one of the properties as he had done everything he could including listing it on ‘Forbes’.

So I did a quick scan and found he has no header title in his website this is crucial in order for people to find you for the search terms. The other thing I found he is not using exact match searchable keywords in his domain name. So although he may have had ‘Forbes’ & ‘The New York Times’ to advertise the property he needed to get the property in front of a wider audience actively looking for luxury properties. What about all the rest of the Billionaires & Millionaires arounnd the world?

So even though his TV show is a clever marketing strategy he also needs to create a SEO link wheel and not rely on one website. His website is his brandname which is the Godfather for his business but he also need to create other channels. Also not every Millionaire or Billionaire watches ‘Netflix’ and understands the language.

What do millionaires look for when they are looking for luxury and how do they search for what they want that is the question?

There are plently of ways to advertise and I have a whole list of ways to find a targeted audience anywhere around the world including video marketing on the correct channels. I personally am connected with many groups and individuals on Instagram aswell as LinkedIn and I have not seen one video selling any luxury properties. One just needs to research where to advertise. TV Ads are sometimes more effective than a TV Show.

What if the prospective buyer did not type certain keywords such as “Beverly Hills Properties” and typed in for example “LA Luxury Properties” but the said realtor was not on the first page for these search terms, this would obviously means that the realtor could potentially loose business.

So it takes a person over the pond to explain this when in reality he also owns a website design company, so they should in theory know what I am saying.

I love the show btw but someone needs to show the directors what they can do to improve their sales.

One sometimes needs to think outside the box instead of concentrating on the search terms: luxury living, luxury homes. luxury realtors, how about using the keywords, millionaires or billionaires instead and work your advertising strategies round these words also.

Constant marketing especially on LinkedIn is a must.

Its amazing who you can connect with if you try….


August 2020