Business Journal, Business News, Business Directory, Social Media App, Advertising, All Industries Digital Marketing. Thinking Local, Acting Global.

Day: 3 November 2021

Super Yacht Events Marketing Tips

DOMAIN NAME FOR SALE!

Super Yacht Events Marketing Tips

In order to secure targeted ultra-high-net-worth individuals (UHNWIs) one has to do a number of things. I have listed below ideas to get your brand sailing.

  1. Secure Global Positioning of your Exact Match Searchable Keywords and Phrases Domain Names.
  2. Network with the elite and with business owners. Although social media may be good for the average person you will find the elite may be found on Instagram and LinkedIn and may tweet on the odd occasion using Twitter. Other than that networking can be a bit difficult if you do not know where to look.
  3. Network, with Millionaires, Billionaires and Royalty and send them your brochures or Luxury Gift directly to their offices. (Snail Mail Not Email) the reason why not email as half the time it will not get read or will end up in the junk/spam folder.
  4. Create a Link Wheel driving Luxury Brand Users to Your Brand. Set up a Luxury Website and Drive traffic to your mothership.
  5. Influencer Marketing where the said individual have their large number of followers. Influencer marketing focuses on a select group of targeted users. The prime example is to use a prominent figure to ‘influence’ a target market. Indeed, Verb Brands, a luxury digital agency based in London, estimates that 70 per cent of all adult purchasing decisions are driven by online content. “The superyacht industry needs to focus more on using digital to assist traditional marketing,” believes Chris Donnelly, founder and managing director of Verb Brands. “Luxury hotels do huge influencer campaigns that are semi-offline, where they will get travel agents to stay at one of their resorts for the weekend and sell the idea to the travel agent. Then those agents sell it to the client.”
  6. Set Up an Expo Stall at places such as https://www.theeliteevents.com/london/ and https://www.greatbritishbusinessshow.co.uk
  7. Sponsor Events and have your Business mentioned on all the advertising banners.
  8. Sponsor a Luxury Business. If a business has or needs advertising such as a Luxury Real Estate Firm, Advertise their business in exchange they advertise yours. If you invest in them they are more likely to invest in you.
  9. Advertise in Luxury Magazines and also in Newspapers, such as the Financial Times, Observer and Guardian.
  10. Partner with Elite Companies, offer to advertise their brand on your website in exchange for an advertising banner on theirs.
  11. Offer affiliate marketing and get bloggers to advertise your brand in exchange for a commission on a sale. You can use companies like Awin, Rakuten Linkshare and Sharesale to promote your brand.
  12. Advertise near places the elite like to shop. If its in Knighsbridge London put banner ads on Bus Shelters, Buses, obviously the average person is never going to buy but the person who has money will.
  13. Advertise on inflatable adverting blimps in places that the elite will see. Imagine a super yacht in the sky.
  14. Design apparel and merchandise to match your niche and sell it inside places like Harrods, Selfridges and Harvey Nichols. You will get your foot in the door whilst upselling to the elite on their shopping days out. Your advertising brochure can be put into the shopping bag.
  15. Host a party on your yacht and send out complimentary tickets to the rich and famous. Once the party has started they will spread brand awareneness through word of mouth and even become loyal customers.
  16. Have an art class (VIP Tickets) where you get a well known fine art painter to teach people how to paint their dream yacht.
  17. If you are in the business of selling yachts get the fine art painter to sell commissioned paintings.
  18. Host promotional parties at venues. Reseach what rich and famous like and make the party around the theme. For example host a party that may be promoting the most expensive alcohol in the world or gem collections.
  19. Contact Family Offices and become a member, there you will be able to mingle with Royalty.
  20. Set up your own Luxury Living Website and capture the leads yourself.

Website and social media presence
Many extravagant brands are now embracing client-created content otherwise known as user-generated content (UGC) on social media because this is a powerful technique to promote authenticity. Short video recordings and photographs of the product will be more captivating and engaging for potential clients if the posts are created by people rather than through an orchestrated campaign. For instance, if a 35-year-old UHNWI sees a video or series of pictures started by a peer, they are more likely to react to that than to a static or constrained marketing image. Thus a result, in recent years there has been a shift in correspondence; there is now an exchange of dialogue between the organization and the customer instead of the discussion being directed by the brand.

If you want to expand your SEO Link Wheel just drop us a line below.

https://www.monacoyachtshow.com/en/about-the-mys

https://www.boatinternational.com/yachts/monaco-yacht-show

#superyachtcharter #superyachthire #superyachtevents #superyachtvipevents #superyachtmonaco #superyachtF1 #superyachtexcursions #superyacht #superyachts

Does posting URLs in comments be of concern?

Does posting URLs in comments be of concern?

It was brought to my attention today that adding an URL within a comment to a post can be interpreted as spammy and unprofessional (and I quote “needy“). This was a eureka moment for me because now I was given an opportunity to write about it.

I will link other articles I have found on other marketing websites that all basically say the same.

It has to take a top marketer to stop all the rumors and false information flying about.

Posting URLs in Comments Debunked.

If you post a picture or text-only post on LinkedIn and state “link in the comments,” would your post be penalized (i.e., receive lower impressions/views and lower engagement)? This may have been the case some time ago but it is not so any longer. (The instigator of the post this morning, automatically went on the defense and called the person I have got information from a “Moron”). I did not respond to the insinuation.

Here is What I have found out and is backed by credible sources.

Research conducted by https://growthrocks.com showed a study on the reach and click-through rate of LinkedIn posts with the link in comments and found reach to be almost three times higher on posts with the link in comments:

Linkedin Reach

According to Guy Kawasaki who conducted the research reported in mid-2017 amazing findings on his LinkedIn account when he added the link in the comments:

Linkedin Post Types

Guy Noted his LinkedIn post with the link in the comments section received three times the views over traditional link posts. (Views on personal profiles are equivalent to impressions on business pages.)

These two claims inspired the Social Media Lab to run a small experiment to see if they could verify this technique.

https://www.agorapulse.com/social-media-lab/linkedin-comments-link/

In conclusion, it was found that Hypothesis: LinkedIn is not punishing posts with the phrase “link in the comments.”

Data Testing LinkedIn “Link in Comments” Strategy

Data collected found impressions 169.29% higher on posts with the link in the comments, thus there is no punishment by LinkedIn using this technique.

But we need to delve deeper and what can happen if someone comments on a post and leaves an external link of their own. what would happen to your post?

In 2017, Facebook announced a change to its algorithm designed to reduce the reach of posts with click-bait and low-quality links. At the time this followed Google’s lead of penalizing lower quality content and intrusive ads and pop-ups that affected the user experience. However, in 2016, an update to the Facebook algorithm aimed to rank posts with engaging links higher in people’s feeds.

The topic of external links on social platforms is a hotly debated one.

If your link is ‘good’ (i.e. not click-baiting spammy rubbish) then will it affect your post’s reach or not?

External links act like backlinks although like any link you will find on the internet the link basically acts as an exit for users who are then directed elsewhere on the web.

Will the link damage your credibility, well let just say if the link posted does not match your niche and looks spammy then you have every right and are in control to remove the comment.

Going back to this morning I have been following a Super Yacht Hospitality Event Organiser for a few years and his content sometimes, very funny and sometimes crap has always caught my attention. I was planning on booking a VIP weekend for my 60th Birthday but it looks he has now lost a customer. He metaphorically speaking bit his nose to spite his face.

It turned out he had a bee in his bonnet because he went on a rant stating my link posted by me was and I quote”needy” in which I hit back stating his posts “Buy from me now as I have to feed the kids” were needier than my link, obviously this hit a nerve because he called it tongue in cheek humor and he could write what he wanted.

I tried handing an olive branch to keep the peace and even asked him to send me a banner so that I could advertise his business for free. I told him the link I sent him was not selling anything and that if he put a link in my comments I would not be so upset. I even tried to be the bigger person and apologized several times.

When I told my daughter who is studying marketing management at Cardiff University that he had blocked me, her words were his loss. She knew my plans for my birthday where I was planning on having a weekend on a Super Yacht. I guess I will have to look for another organizer and promote them instead.

What people fail to realize especially if they do not know me that well is if you cross me you do not get a second chance. I will not mention this person’s name or the company he represents but all I will say is he will see my posts including this one as he and I have mutual connections and he will know this post was about him.

What you should also do is act professionally and not draw attention to yourself. If the commentator shared a link that was found to be beneficial to you and your network, you should not bite the hand that feeds you and you should be civil. I was offering free advertising and trying to help him.

What you should not do is block the person, accuse them of hijacking your post, because “a happy customer will tell their friends and family whilst an unhappy customer will tell the world”.

By criticizing the commentator you stand to lose business especially if they happen to work in the marketing industry and maybe contemplating buying your product or service further down the line.

LinkedIn has stopped penalising posts with external links in 2020

It appears that LinkedIn has now stopped penalizing posts for containing external links.

In Summary

No one really knows for certain how social media algorithms work at any given time, and we also don’t know if or when LinkedIn might return to penalizing external links. There’s a lot of guesswork and bet-hedging that goes on in the social media community, all of which muddies the waters for therapy business owners who just wish social media could be simpler!

#socialmedia #socialmediacomments #socialmediabacklinks #eternallinks #socialmediacommentating #socialmediacomments #comments

Calendar

November 2021
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
2930  

 

Loading