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Month: December 2021

Germ Awareness www.germawareness.co.uk Domain For Sale.

Germ Awareness www.germawareness.co.uk Domain Name For Sale.

With the new Covid-19 variant ‘Omicron’ announcements from Boris Johnson yesterday declaring an emergency booster roll out, it is only fitting to teach the population about germ awareness and cross-contamination.

The Prime Minister said that the country is facing an emergency in its battle with the new variant, adding that no one should be in any doubt that a tidal wave of Omicron is coming and two doses do not afford enough protection. He warned: “Do not make the mistake of thinking Omicron can’t hurt you; can’t make you and your loved ones seriously ill.

https://www.express.co.uk/news/uk/1535117/boris-Johnson-press-conference-latest-Covid-restrictions-Omicron-booster-vaccine

Note From The Editor

Considering some people are complacent about germs, what I mean by this is young people in general who have no regard for authority, will do as they please and their way of thinking is rules can be broken.

In fact, I know that lateral tests are sent via text message from the NHS, so what is stopping a young person from copying and pasting the text, changing the Name and DOB of the Recipient they are Forwarding the message on to (their friend who has not has a test done and who has not been vaccinated) for the recipient to change the name of their contact to NHS?

If the government thinks this is not going on, then they are very naive.

The nightclub doormen check the phones but do they go as far as checking the contact name has not been purposely changed to look like it was the NHS that sent the text? I highly doubt it, that is why we are in the mess now.

The consequences of people’s actions cause a domino effect and in turn catastrophic events.

What the Government & NHS should do when sending out text messages is have a photo document rather than text that cannot be edited. They should also get doormen of nightclubs and venues to cross-reference lateral flow tests and passports on the NHS app using a tablet on entry to verify the person using a unique number or barcode. The Government should also impose hefty fines for anyone attempting to scam them.

COVID-19_SMS_and_Text_Message_Scams

How about lockdowns? I have heard on the grapevine and wrote about it before when we had the first lockdown, young people turn their phones and smart TVs off and party like there is no tomorrow. The pen pushers in Government need to get their act together and have their ears down to the ground to see exactly what is going on.

Proof of people trying to scam the system.

Eight People Charged.

Houston Man receives nine years.

If the new variant is spiraling out of control, I have one question, if everyone was careful, to begin with, and washed their hands, maintained social distancing, not had any Christmas Parties during Lockdown, how come we are on an imminent ‘Tidal Wave’ where the Covid alert level has been raised from 3 to 4 due to the rapid spread of cases?

With the new variant ‘Omnicron’, on our doorstep, this domain name www.germawareness.co.uk is an excellent opportunity to teach how germs are spread.

It could also have an eCommerce shop selling PPE and antibacterial products and a community forum. This domain could also act as a platform to teach children about germs.

Obviously, there will always be people that think that rules do not apply to them and will be complacent about the virus and no amount of media amplification will change their way of thinking, however, the government needs to watch the young people and what they are doing and keep their ears at ground level.

Furthermore, a Covid passport covers you for 3 weeks but what if you do not know you are a carrier, how is the passport supposed to protect the population?

I should be the next prime minister, move over BJ.

A (.co.uk) is the preferred choice of domain name extension for the British public.

**This domain is currently pointing to a Germ Awareness Category I have on this site.

UNDEVELOPED DOMAIN NAME, BUY NOW!

£1000.00

(This domain is already generating traffic and is on the first page of Google for the search terms ‘Germ Awareness’, so I have started the ball rolling. This domain name is accumulating equity. You have the option of renting it for £100 per month – minimum term 12 months with no extra add-ons). Monthly payments are made via GoCardless or you have the option to Buy It Now which is done through Escrow with the Buyer paying Escrow Fees. (This domain name can also be developed to include SEO, Marketing and Advertising and Content Writing at £99.99 per month, minimum term 3 years, excluding eCommerce Gateway, based on a signed contract).

Please contact us using the form below:

Also Check Out All The Videos about Germs towards the bottom of the next post:

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Disabled Entrepreneur UK www.disabledentrepreneur.uk Rebranding.

Disabled Entrepreneur UK is a speaking website to help people both with physical and mental disabilities find inspiration and share their stories. It has a vast list of organizations and charities to contact.

At “Disabled Entrepreneur UK” the aim is to include a forum a job search, a social media app, a gift shop, and also a periodical in the near future.

Disabled Entrepreneur UK is in the process of rebranding as we have found not many people can spell ‘entrepreneur’.

We are looking to make our domain name short, easy to spell, and memorable.

We will update you in due course and will keep the domain name www.disabledentrepreneur.uk but have the new domain forwarded to it.

If you have any questions or would like to add feedback please use the form below to contact us.

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Electricians Wales – Pat Testing Wales

“Electricians Wales” would like to notify all households to check their Christmas Lighting this year indoors and out. Christmas lights could pose a major fire hazard, according to new research from Which?. The consumer group carried out a series of tests on Christmas tree lights and found that nearly half could cause either a fire or an electric shock.

https://www.independent.co.uk/life-style/christmas/christmas-lights-risk-fire-hazard-which-tree-danger-a9248311.html

How to do a PAT test Christmas lights?

One of the most common questions asked for in-service inspection and testing is ‘Do I need to PAT test Christmas tree lights’ or ‘How do I PAT Test Christmas tree lights’.

As with any electrical equipment one needs to take precautions especially if you are buying second-hand used items.

Not only this if you are buying new appliances such as a new cooker in time for your Christmas Gathering you must make sure your ‘Hot Zone’ is compliant as I had the misfortune to find out last year. You can read the article here.

It is very important to carry out a thorough visual inspection. Christmas tree lights are typically stored away in an attic or a shed for most of the year, however, due to weather changes the stored items may become damp, if not stored away safely, damage can occur during storage. You will need to consider the environment in which they are used as they can be used both indoors and outdoors and can also be installed in areas where you have the general public, young children, and even the vulnerable. When public safety is taken into account, one needs to protect everyone in order not to be liable.

Nowadays, almost all modern lights you come across will either be Low Voltage or Class II. Class 0 equipment has no basic insulation around the live conductors.
There is no supplementary insulation or earthing of exposed parts. In most cases, Class 0 equipment should fail the visual inspection and be removed from service. If in doubt throw it out or call an electrician.

Consider the age of your equipment and lighting. If it is old it may not be worth repairing and it would make more sense just to buy brand new. However, depending on your circumstances and your budget, you may be tempted to buy secondhand. With this said you should do your due diligence and weigh up the pros and cons before paying for something that could become a fire hazard.

So how you go about testing them will all depend on the equipment construction itself.

Most lights will be either low voltage (battery-powered/LED) or Class II running off transformers. Most won’t have earthing for fault protection or have any exposed conductive parts to carry out insulation resistance testing, so in most scenarios, a thorough visual inspection is all you can do.

If you would like “Electricians Wales” to inspect your equipment, appliances, and hot zones, all cabling, fittings, and plug top/battery compartment will be inspected, repaired and reports made to ensure the safety of your household and neighboring areas for any signs of damage or over-heating.

If the lights are Class I and have earth for fault protection, then they would
need to be treated as if they were any Class I electrical equipment carrying out as a minimum a thorough visual inspection (as above), earth continuity test,
insulation resistance test and then finally a function check. If the lights are
Class II with exposed conductive parts, then as a minimum, they would be
carried out with a thorough visual inspection (as above), insulation resistance
test and then finally a function check.


Things to consider when installing Christmas Tree lights:

  1. Make sure the lights and equipment are not damaged.
  2. Make sure they are not causing a trip hazard.
  3. Make sure the wiring is not bent and the cabling twisted, bent or broken.
  4. Make sure the cabling is not wrapped or tangled together which can fuse the wires and cause a fire hazard.
  5. Make sure you have not overloaded you plugs and multiway adapters.
  6. Make sure your extension leads are pat tested and not overloaded.
  7. Only use lighting outdoors if specified its safe to do so by the manufacturer.
  8. Do not try to be a handy manny if you have no clue about electrics.
  9. If you are buying cooker appliances make sure the surrounding areas where the cooker i supposed to go is Hot Zone compliant because your appliances will not be fitted otherwise.
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AJ Confectionery Online Shop.

BUSINESS PROMOTION

AJ The Confectionist – AJ Confectionery – Confectionery Wales.

If you have a sweet tooth or want to gift your family, friends, and colleagues this year, why not try Anthony’s handmade confectionery. Shipping within the UK only.

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Vishal Garg, US CEO of Better.com Fires 900 workers.

VISHAL GARG CEO of BETTER.COM

Vishal Garg, US CEO of Better.com makes 900 workers redundant just before Christmas on a Zoom call.

The chief executive of a US mortgage company has drawn criticism after he reportedly fired 900 employees on a Zoom call.

“I come to you with not great news, if you’re on this call, you are part of the unlucky group being laid off. Your employment here is terminated effective immediately. The market has changed … we have to move with it in order to survive. Ultimately it was my decision and I wanted you to hear it from me.”

Firstly the employment laws in the UK differ from the US but here in the UK if you want to make an employee redundant you have to follow strict protocols.

Severance (Redundancy) payments are usually outlined in an employment contract, along with other things, like whether you get paid for unused vacation (holidays) if you leave a company before your contract is up, how much notice a company must give you before they terminate a contract and more.

Unfortunately, the vast majority of Americans do not have an employment contract. In that case, they may not even know if they’re entitled to severance at all, according to Farnaz Kashefi, a California attorney who specializes in labor and employment law.

In the UK notice period includes:

Your notice period during redundancy

This advice applies to England

If you’re made redundant, your job won’t end straight away – you’ll get a paid notice period.

You might get notice pay instead of your notice period – this is called ‘pay in lieu of notice’. Your employer will tell you if they’ll give you pay in lieu of notice.

As long as you work your normal hours in your statutory notice period you’ll get your normal pay. This is as well as any redundancy pay you’re entitled to.

How long your notice period should be

If you’ve worked for your employer for at least a month you’re entitled to statutory notice. This is the minimum notice period your employer can give you.

Your statutory notice depends on how many years you’ve worked for your employer when you’re given notice.

Time with your employerMinimum notice
1 month to 2 years1 week
2 years or more1 week for each full year, up to a maximum of 12 weeks

For example, if you’ve worked for your employer for 5 years and 3 months you get 5 weeks’ notice

Contractual notice

Your contract might say what notice period you’re entitled to. If it does, this is called ‘contractual notice’.

Contractual notice can be longer or the same as statutory notice. It can’t be shorter – you should always get at least your statutory notice.

https://www.citizensadvice.org.uk/work/leaving-a-job/redundancy/redundancy-notice-period/

There is never a good time to lay off staff. But doing it during the holiday season is going to affect people’s mental health more so than any other time of the year. People are making preparations for Christmas so not planning your timing correctly can cause a knock-on effect.

I have just visited the website and did an audit report and perhaps he should have fired his website designers rather than his workforce.

When it comes to SEO one thing you need to bear in mind is to have an exact match searchable keyword or phrase domain name and have a header description to match the keywords in the domain and your keywords need to be consistent throughout your website.

The word ‘BETTER’ is an adjective that describes something as being superior or is an adverb that means something is done to a higher degree or more completely. But the word is used broadly it has no meaning when it comes to targeting mortgages or finance. However, putting two words together with brandable and exact match searchable keywords gives you a better chance of generating traffic.

I am not saying you cannot use brandable names in your business but you also have to have an SEO link wheel of exact match searchable keywords or phrases domain names that can be integrated into blogs or forwarded to pages that mention the keywords. Having the word ‘Better’ does not describe the business of Real Estate, Mortgages, Finance, or Insurance, if anything he should have secured www.bettermortgages.com www.betterinsurance.com. I have noticed that www.betterrealestate.com is forwarded to www.better.com Just because it is drummed into our heads short one-word dot com domain names are valuable they also have to have meaning to drive traffic, such as www.hotels.com www.insurance.com, etc….you catch my drift.

The other thing one has to take into consideration is that one has to have consistent content on a website that is updated regularly, otherwise, a static site will take forever to rank.

Garg, a self-confessed“serial entrepreneur”, said “the decision was really challenging” and stated it was the second time in his career he had made such drastic measures to lay off staff.

“I do not, do not, want to do this. The last time I did this I cried. This time I hope to be stronger,” he said during the call.

One employee said, “They dumped us like trash. We were there since the beginning and worked hard for the company and for our roles,”.

The mortgage lender startup reportedly received a $750m (£564m) cash infusion from investors last week and was recently valued at around $7bn, according to Forbes. The company, which says it uses technology to make homeownership “faster and more efficient”, is backed by Japanese conglomerate Softbank.

So what was the reason for the badly timed layoffs?

Chief Financial Officer Kevin Ryan, said the company had laid off 9% of its employees after the call, according to Forbes. Ryan continued to add “Having to conduct layoffs is gut-wrenching, especially this time of year; however, a fortress balance sheet and a reduced and focused workforce together set us up to play offense going into a radically evolving homeownership market,”.

I am sitting on the fence here but if my company was valued at $7 Billion and I run into financial difficulty, I would sell my assets and shares to keep my workforce going. I certainly would not penalize my staff.

As I say this about every company “a happy customer will tell their friends and family about you but unhappy will tell the world”. With this said, this has made 900 people extremely angry in which they will tell all their friends and family and social media connections which will then go viral and give this company a bad name.

The key is in the timing and if one needs to lay off staff I would not do it all in one go but gradually over a 10-month period avoiding the holiday season (900 workers divided by 10 months is 90 people a month, although one could also do it over 2 or 3 years depending on your financial circumstances.

STATISTICS TO BAD REVIEWS

1. 63% of negative information to include news and blog articles from third parties websites are more likely to be clicked on than positive information, which means that social media algorithms designed to maximize such signals are bound to spread negative information. Source: AdWeek. (2014). Bad News: Negative Headlines Get Much More Attention.

2. 86% of negative reviews stop buyers from wanting to use a business. Source: BrightLocal. (2018). Local Consumer Review Survey. Source: Vendasta. (2019). 50 Important Stats You Need to Know About Online Reviews.

3. It takes roughly 40 positive customer experiences to undo the damage of a single negative review. Source: Inc.com (2010). The Secret Ratio That Proves Why Customer Reviews Are So Important.

Citations: https://blog.brandbastion.com/how-social-media-comments-impact-sales

FINAL THOUGHTS FROM THE EDITOR

Trending US Business News – There is a hot debate should ‘Vishal Garg’ have laid his staff off on a Zoom Call? Well If I were in his shoes I would have sent a letter in the post ahead of the Zoom Call and then apologized and given my reason for my decision face to face on Zoom. I would also have avoided doing it during the holiday season where such devasting news can affect people’s mental health. Furthermore, the risk of bad press and negative feedback could also result in the company losing business due to questionable finances and trustworthiness.

#betterhomes #bettercover #betterinsurance #bettermortgages #betterrealestate #vishalgarg

Content Writers For Hire in Wales.

Content Writers For Hire in Wales.

What is content writing and what do content writers do.

Content writing is something we all do on daily basis in our lives, from uploading social media content, writing titles, and descriptions, to commenting on people’s posts. For business, we use copywriting for advertising services, whilst content writing for websites and blogs and SEO.

Whatever we do on the internet there is an element of digital content writing creation that is being used, from marketing and advertising to storytelling, we are all writers in one way or another.

However, businesses tend to hire writers to alleviate the workload.

The difference between a copywriter and a content writer is one piece of content is shorter than the other.

An example of this is this post is focusing simply to advertise we are available for hire, hence it with be classed as copywriting.

A more in-depth description of what content writing is can be found here.

Our Prices At A Glance

Examples Of Some Of Our Work Can Be Found On This Site Aswell As The Sites Below:

www.disabledentrepreneur.uk

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www.cardiffprobatesolicitors.co.uk

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www.ukteastore.co.uk

www.racecoursesport.com

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www.ocd.cymru

www.germawareness.co.uk

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What Is Content Writing

What is Content Writing?

Content Writing Guide.

A content writer is a person who specializes in providing relevant written content for blogs, websites. social media posts and advertising campaigns. Websites, Blogs, Marketing & Advertising require relevant content to attract business. Content should contain keywords aimed at improving a website’s SEO. It can also help spread brand awareness for your business, product, or service.

Whenever we think of content writing we automatically think of digital marketing, content writing is the process of producing content, often for marketing purposes.

However content writing is much more than writing articles to sell a product or service, it could be storytelling, writing e-books, editorial articles, and press releases. Content writing is what engages the reader to be encapsulated and even entertained. Content writing is also a fundamental strategy used for search engine optimization, which by definition may include blog posts and website landing pages.

Content writing can also be email marketing such as newsletters and video or audio scripts. It has a broad meaning that relates to many different aspects of both print and digital media.

Copywriting vs content writing

Copywriting usually focuses on persuading the reader to view the product or service being sold with a short description and tag lines. It’s often short-form, appearing on ads, products. On the other hand, content writing by definition tends to be a longer-form, focusing primarily on informing, educating, and or even entertaining readers and it can also play an important role in search engine optimization.

Why is content writing important?

Content Writing is important to be able to optimize your niche or industry to spread awareness. Copywriters and copywriters must master the craft of high-quality content that is, unique and, engaging, and ultimately well-written.

As part of an SEO strategy, unique content that is not plagiarized will help search engines to rank your site to the top pages. Search engines love websites that produce frequent high-quality content that has keywords related to your business. People searching for keywords related to a product or service you are selling can find you online far easier if you have written content.

Securing Global Positioning Using Exact Match Keywords.

Keywords play an important role in SEO but they also help with lead generation if one uses exact match searchable keywords and phrases within the body of the content. However, in SEO matching your content with a domain name is another way to gain targeted traffic and establish yourself as an expert in your field.

Targeting An Audience

Everyone enjoys reading good quality informative engaging content. Content writing is a combination of storytelling, capturing the imagination of your audience, to writing articles, guides, and e-books. It can inspire, motivate, influence, and educate. High-quality content that is shared amongst readers, helps reach new people, spreading awareness for your business brand, whilst the keywords will generate traffic through search engine results.

Different types of content writing.

Blogging.

Owning your own blog or guest blog posting on other people’s blogs is by far one of the most important strategies in SEO. Writing content on other people’s blogs helps to create backlinks. Blogs may be focused on one niche or may act like an online magazine of many categories for serveral industries. As an example, our site covers all industries, and writing consistently helps build brand authority and awareness.

Email Marketing.

Whether you have a notification that you wish to share with your subscribers or a newsletter, emails are a good way to spread brand awareness and keep people informed on a daily or weekly basis.

Social Media Pages & Groups.

Whether you simply use your own profile or have a social media page or group, sharing content from your blogs to your own network and other people’s pages and groups will inevitably expand your audience. Video marketing also needs content writing and people like to watch videos which are good for advertising or entertainment purposes to attract more followers. This style of writing generally needs to be well thought out and stand out from the crowd.

Ad and Sale Copy.

Being able to story-tell and capture the audience’s attention through print or digital ads, sales copy must evoke emotions and persuade the audience to engage, using only a few words.

Product and Brand Content.

Product and Brand Content writing requires the writer to think outside of the box and be creative. The content writer needs to be innovative when selling products and services and needs to have a unique set of writing skills and balance sales copy with SEO and storytelling.

White Papers.

A report or guide is also known as a white paper that informs the reader concisely about an important and complex issue and presents the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white paper requires in-depth research often in technical details. The report or guide is to inform and educate readers on how a problem has arisen and demonstrate how a problem is solved.

Journalism

Is fact-based content that has been legitimately sourced and fact-checked for authenticity. It is where the writer uses original content not found elsewhere and perhaps backed with citations. Journalism could include press releases, newspaper articles, or editorials. Journalism is the production and distribution of reports on current events based on facts and supported with proof or evidence.

What does a content writer do?

Researching

Before writing an article the writer needs to do research on the subject matter. Research is by definition is the creative and systematic work undertaken to increase the stock of knowledge. Research involves the collection of data, and analysis of information to increase understanding of a topic in question. A research assignment may consist of the expansion of past published work or it could include new investigations.

Planning

Content writing may involve a wide spectrum of strategies and in some cases using SEO link wheels to generate backlinks. Content writing and marketing often form part of a wider strategy. A good content writer will be involved from the beginning of an assignment to the very end and will carefully map out how they envisage targeting their audience and generating traffic, researching keywords to creating their advertising campaign.

Writing

Depending on the assignment some content writing jobs may take longer than others, it all depends on the article or campaign and the research of the subject and industry. Some assignments maybe a few hundred words whilst others may be a few thousand. Content writers may take many hours meticulously collating data before crafting carefully thought out original content and in some cases may draft editions before final publication.

Editing

Whilst every effort is made to eliminate errors with spell checking this is a recipe for disaster. To the untrained eye, your content may be readable to you but to others, it may make no sense without using software that detects spelling, punctuation, and grammar errors.

Before publication, it is very important especially for editorials and branding adverts to proofread your work. Once a publication goes to print editing your own work will be virtually impossible to correct any errors, whilst digitally you still have some control to modify your articles. Quality and accuracy of your work are vital and it is important to have a second (and sometimes third) set of eyes to spot any mistakes.

Analyzing Your Conversions. 

Most Website and Blog owners have some basic knowledge of data analytics and most will implement analytic tracking software to monitor and measure engagement and conversion rates.

Publication.

Once the work has been published a content writer will have to either use pay-per-click advertising or share the content with his/her network across many social media channels using an SEO Link Wheel which may consist of many blogs and websites and email lists.

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Our Prices At A Glance.

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