Businesses that have requested more exposure and have agreed on advertising on our site. Each business has their own sub domain landing page enriched with exact match searchable keywords and phrases. Each Business also has the added advantage to be marketed across our network of blogs, website, social media pages and groups. We only advertise businesses at our discretion and or through paid advertising. Please check our price list for our advertising rates.
In order to secure targeted ultra-high-net-worth individuals (UHNWIs) one has to do a number of things. I have listed below ideas to get your brand sailing.
Secure Global Positioning of your Exact Match Searchable Keywords and Phrases Domain Names.
Network with the elite and with business owners. Although social media may be good for the average person you will find the elite may be found on Instagram and LinkedIn and may tweet on the odd occasion using Twitter. Other than that networking can be a bit difficult if you do not know where to look.
Network, with Millionaires, Billionaires and Royalty and send them your brochures or Luxury Gift directly to their offices. (Snail Mail Not Email) the reason why not email as half the time it will not get read or will end up in the junk/spam folder.
Create a Link Wheel driving Luxury Brand Users to Your Brand. Set up a Luxury Website and Drive traffic to your mothership.
Influencer Marketing where the said individual have their large number of followers. Influencer marketing focuses on a select group of targeted users. The prime example is to use a prominent figure to ‘influence’ a target market. Indeed, Verb Brands, a luxury digital agency based in London, estimates that 70 per cent of all adult purchasing decisions are driven by online content. “The superyacht industry needs to focus more onusing digital to assist traditional marketing,” believes Chris Donnelly, founder and managing director of Verb Brands. “Luxury hotels do huge influencer campaigns that are semi-offline, where they will get travel agents to stay at one of their resorts for the weekend and sell the idea to the travel agent. Then those agents sell it to the client.”
Sponsor Events and have your Business mentioned on all the advertising banners.
Sponsor a Luxury Business. If a business has or needs advertising such as a Luxury Real Estate Firm, Advertise their business in exchange they advertise yours. If you invest in them they are more likely to invest in you.
Advertise in Luxury Magazines and also in Newspapers, such as the Financial Times, Observer and Guardian.
Partner with Elite Companies, offer to advertise their brand on your website in exchange for an advertising banner on theirs.
Offer affiliate marketing and get bloggers to advertise your brand in exchange for a commission on a sale. You can use companies like Awin, Rakuten Linkshare and Sharesale to promote your brand.
Advertise near places the elite like to shop. If its in Knighsbridge London put banner ads on Bus Shelters, Buses, obviously the average person is never going to buy but the person who has money will.
Advertise on inflatable adverting blimps in places that the elite will see. Imagine a super yacht in the sky.
Design apparel and merchandise to match your niche and sell it inside places like Harrods, Selfridges and Harvey Nichols. You will get your foot in the door whilst upselling to the elite on their shopping days out. Your advertising brochure can be put into the shopping bag.
Host a party on your yacht and send out complimentary tickets to the rich and famous. Once the party has started they will spread brand awareneness through word of mouth and even become loyal customers.
Have an art class (VIP Tickets) where you get a well known fine art painter to teach people how to paint their dream yacht.
If you are in the business of selling yachts get the fine art painter to sell commissioned paintings.
Host promotional parties at venues. Reseach what rich and famous like and make the party around the theme. For example host a party that may be promoting the most expensive alcohol in the world or gem collections.
Contact Family Offices and become a member, there you will be able to mingle with Royalty.
Set up your own Luxury Living Website and capture the leads yourself.
Website and social media presence Many extravagant brands are now embracing client-created content otherwise known as user-generated content (UGC) on social media because this is a powerful technique to promote authenticity. Short video recordings and photographs of the product will be more captivating and engaging for potential clients if the posts are created by people rather than through an orchestrated campaign. For instance, if a 35-year-old UHNWI sees a video or series of pictures started by a peer, they are more likely to react to that than to a static or constrained marketing image. Thus a result, in recent years there has been a shift in correspondence; there is now an exchange of dialogue between the organization and the customer instead of the discussion being directed by the brand.
If you want to expand your SEO Link Wheel just drop us a line below.
5. Content Writing (1 blog post per week duration 1 month shared on 10 marketing websites and social media platforms, pages, and groups).
Websites where your advert will be seen:
With over 10K connections on LinkedIn and 5K Friends on Facebook and thousands of Subscribers to our Websites, you are sure to have some coverage as we will also share on Social Meda Pages and Groups to spread awareness.
If you are reading this you have come to the right place, we can help you with lead generation and drive traffic to your business, domain name, product, or service.
If you want more business, spread brand awareness, and have lead generation, we will work for you for a whole month, which costs less than employing a member of staff to do the work for you, not to mention they will not be able to do what we are offering.
We have a good track record and have a large network of connections on LinkedIn and other social media channels.
Marketing & Advertising are the fundamental strategies to drive traffic to your business, product, or service. Some businesses use PPC advertising which can be costly if you have to compete with daily keyword bidding. However, outbound marketing and banner ads are a goodalternative and landing pages are optimized to search engine standards so that you have a fine-tuned target audience.
We understand ‘Video Creation’ can all cost an arm and a leg, yet we will do a video, all-inclusive of our monthly offer. Each advert that we create has SEO so that we can generate targeted traffic on your behalf. We use exact match searchable keywords and phrases to drive more business.
If you are interested in getting a helping hand just drop us a line using the form below. There is no time like the present to get more customers.
Regardless of what industry you are in, you always want more business. However, for startups, it is even more daunting when your phone does not ring or you have tonnes of emails with people selling you things but you have no inquiries.
So you have got a business plan and you think you have it all worked out but you still have no customers so what do you do?
In this article, I will list some ideas that you may not have thought about.
But first, we have to establish the difference between a small business and a large powerhouse. With a corporation or business that has been established for many years their brand name is well known and people will always choose a well-known brand over a lesser-known one.
If you are just starting out or are struggling to get business through the door, you may have to adopt different strategies to get you noticed. If this is the case you need your business to be in the news you need to be consistent and not hide behind your brand but instead be out there flying your flag high.
A more established company will have more money to spend on advertising and on staff and employee incentives. These companies use marketing agencies to help them get more exposure and will encourage their staff to publicize their company, products, and services
If you are a small business for example of 1-10 employees and your advertising budget may be on a shoestring, you have to invent ways to advertise your brand on next to nothing.
So here is a list of things to do to increase business.
(Some are free and some are pay per click or editorial or offline advertising suggestions)
Start a podcast, talk about your company, conduct interviews with people that are making the news in the same industry as you.
Start a Vlog and set up your own YouTube Channel.
Consider Video Marketing, design your own videos or hire an agency.
Start a Blog and write regular content. Do make sure the domain name has the exact match searchable keywords and phrases.
Perform a SEO audit report and see how you can optimise your website/blog to perform better.
Get Like for Likes on social media groups and pages.
Guest blog for free on other peoples blogs or comment on their articles. Some companies even pay you if they find your articles useful.
Network with other businesses, LinkedIn is a good place to start and if you have networking events in your area consider going to one or two and start making acquaintances.
Make use of all your social media platforms. Create business pages and join groups and like, comment and share your blog posts and interact with other business owners, don’t forget to use hashtags and if permitted backlinks to your page or site.
Set up a business forum in your niche through WordPress, they have plugins that are already designed for you.
Join Business Forums and interact.
Set up a (chat) on your website and blogs so that you can interact with your visitors (www.talk.to is free). Remember to have the chat bot on during office hours.
Share Banner Ads on Social Media, Platforms, Pages and Groups.
Advertise in Business Directories (most are free).
Advertise on Classified Ads (Some are free, like Gumtree, Craiglist and FreeAds).
Interact with local communities, some have websites (Quora, Reddit) aswell as Facebook groups.
Set up a local workshop.
Do Public Speaking.
Offer free business consultation if you are in the industry of helping business grow.
Offer to advertise other peoples businesses, products and service on your site free of charge for a limited time.
Sell your advertising space to business owners.
They say the money is in the list, set up a newsletter and send out information to your contacts. Offer incentives to get people to sign up to your newsletters.
Consider Affiliate Marketing where you get paid if someone clicks an ad you are displaying on your site or through an email list or newsletter.
Pay people to advertise your business through companies such as ‘Clickbank’ ‘Rakuten Linkshare’, ‘Shareasale’.
Write an ebook that you can offer your customers in exchange for their email.
Set up an event such as a conference, auction, or networing seminar.
Sponsor an event, this could mean you may have to either pay/domate or offer your services for free. This will give exposure to your company and your brand.
Organise an open house and offer wine tasting or set up a stall and sell your products and services. The series on Netflix “Selling Sunset” hosted parties and a wedding in a few of their luxury properties they were selling to VIP guests, multi-million dollar real estate.
Set up an auction or fashion show and get other businesses to donate something and charge an entry fee for the evening of the event with your brand name in the limelight.
Partner with a small business, offer your products and services at a discounted price and ask them to do the same in exchange. They may be a Web Designer but may not offer marketing, whilst you as a marketing agency could offer your service in exchange for leads and visa versa.
Public Relations – make an announcement on PR Agency websites where journalist can write about you.
Create a Google Business Page and update regularly just like you would a blog.
Set up a contest/competition.
Offer Discounts and Incentives to all you current and prospective clients.
Upsell to your existing clients.
Offer Free Trials and Demos.
Wear your insignia and get your employees to wear branded apparel.
Send out compimetary useful merchandise with your company logo, website and telephone number.
Ask for referrals, offer you clients incentives that if they refer you, you will give them something in return, it could be a product, service or discount.
Get your family and friends to spread the word.
Consider leaflet drops to businesses or homes depending on the industry you are in.
Sell a course online to educate people in your industry.
Sell merchandise with your company name.
Set up a Wikipedia page.
Set up a Crunchbase profile.
Pitch your business to angel investors, private equity firms to raise funding and spread awareness. Angel investors may put you in touch with some of their contacts if they think your business is viable, in exchange for a commission on every introduction.
Set up a squeeze page using click funnels to your offer.
Consider advertising your busness on other sites (rate card advertising prices will apply).
Google Ads not only help with ranking they will get you on the first page of Google instantaneously providing you meet the bidding price of your daily budget.
Facebook Ads, can fine tune the audience you wish to target.
Instagram Ads – Instagram has over 500 million users per month.
Start following people and businesses in your niche on Instagram and interact with their posts.
Editorial Publication Ad Campaign.
Guerilla Marketing, do something outlandish but first get permission from the local council and the police. If you are a web designer set up a office type table and chair in a busy high street and when people ask what you are doing you can hand out your business cards. Baroness Michelle Mone did a stunt promoting her ‘Ultimo Bra’ brand back in the day when she was starting out by having actors dressed up as plastic surgeons protesting that ‘Ultimo’ was putting them out of business. The day of the event all her bra’s got sold out. Hire a plane or drone with the flogo and have your advert flown sky high.
Promotional giveaways, you can do this digitally or can set up a physical stall, you can giveaway products and services but do get permission first if you plan to do it in a public place.
Make the most of trade shows by either networking or setting up a stand an expo.
Create your own App.
Billboard advertising is another way to attract business, such as bus stops and on sides of buildings.
Advertise on Publish Transport on the side of buses and taxis.
Send your products and services to influencers and celebrities and ask them to endorse your brand.
Advertise your business on Black Cabs if you are in the UK and Yellow Cabs in the States.
TV & Radio Advertising.
Help non profit organisations by donating or marketing, either way the charities will advertise you.
Go physically into businesses that are in the same niche as yours and if you are a pet sitting/dog walker business go to your local vets and ask them to display your posters or brochures. If you are selling cruises get your local high street travel agents to display your information.
Offer your services for free for the first month or so, get people to sign contracts as they could take you up on the offer and then walk away once it is ended. Or if you are selling a product why not “try before you buy” type of offer.
Ask businesses if they would like free exposure to their products and services and display, their merchandise in your establishment, moreover they may also do the same for you.
Go to cafes and grocery stores where they have message boards and display your information, or if you are more high end, visit hospitality venues and advertise your products and services there. Give them incentives to market your business such as an exclusive discount and mention their name in the print.
Start a directory of businesses in your niche and offer both free and paid listings. When constructing the directory contact each business owner and tell them they have a free listing. This will give you the opportunity to explain who you are and offer them more exposure with more prominent paid advertising. Instead of waiting for the mountain to come to Mohammed, get Mohammed to go to the mountain.
Note From The Editor.
When promoting your business try to expand your products and services, it is good to have your fingers in many pies.
As well as the above-mentioned hints and tips, re-train your mindset and stay focused and positive. Be assertive with yourself and do not allow any negativity to get in your way. Just before you go to sleep visualize your ultimate goals and desires and imagine yourself already have acquired your wealth, do this every night for 30 days and see changes manifesting. Research neuroscience and the power of thought.
Anyone wishing to have a little extra help please contact us to discuss your needs, or Buy Our Marketing & Advertising Special Offer for £25.00 by clicking the link here.
**Please note all payments will be processed via Stripe.com Secure Payment Gateway and the invoice will show transactions paid to UK Website Designers.Please also note campaign will start 24 -48 hours after payment has been received giving our designers enough time to create a video and advertising banners.
This Domain Name www.luxurymakeup.co.uk could be yours if you are targeting consumers to buy your makeup brand. Think of it this way if you have an unusual brand name that has only recently started out and only a handful of people know about, how do you get the rest of the world know you exist? Imagine having an exact match searchable keyword phrase that people actively search for.
Imagine being a well know brand and you want to control the whole of the UK Market, imagine what this domain name could do for your business, knowing that once you own this domain name your competitors will be blown out of the water and you will secure your positioning in the UK.
SEO takes many months of hard work to get your brand name ranked and if you are using a static site eg (website) where you do not make changes very often, why would search engines think your website is worth moving up the ladder?
Any brandable name aswell as extensive SEO needs to spend a lot of money on Advertising, so to add another cog to a SEO link wheel one needs to have a blog and backlinks. If you optimise your posts and write articles consistantly sharing them on all social media platforms, pages and groups eventually you will boost your ranking with quality backlinks to your site.
Another key factor is having an exact match searchable domain name that you replicate the keywords in your content and meta-tags. This will get your site on page one of Google in no time without spending lots of money on advertising.
When setting up a shopify website for example you need spend a lot of time doing SEO. This is not an overnight magic pill you have to work hard and spend time and money and you need to have a marketing budget unless you can try to do it yourself. Shopify gives you initially a sub domain of their website and you then need to intergrate a domain name of your choosing and change dns records so that your domain points to that sub domain. They also use their own tracking this is not as accurate as Google Analytics.
If you want to get on the first page of Google you need to make Google your friend and use their tools in order to be ranked.
Below is a video that could complement your domain name and I can create one for you.
Depending on how much someone would offer me for the domain name www.luxurymakeup.co.uk will determine if I am willing to sell it. I do have plans (time permitting) to make this site into a beauty forum. At the moment I am simply going to use it to promote other companies.
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