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Disagreeing With Your Competitor

Keep your business moving forward

Disagreeing With Your Competitor.

Minding my own business, I scrolled through my LinkedIn Notifications and noticed someone blatantly taking the proverbial p#ss out of a local pizza company. Curious about the topic of discussion and because I specialize in domain names I decided to join the conversation.

The entity happens to live in the same city as me in Cardiff Wales and runs a Marketing Agency, he pointed out that a domain name a pizza company was using has the word sh#t in the domain name. It did not have the actual word; it was the way the letters were merged and highlighted by my competitor that showed all the words in poor taste (no pun intended).

There is a saying “put your brain in gear before putting your mouth in motion” and for me, Monday morning was the start of my content writing week, and I should have thought twice before ending up arguing in a testosterone-heated discussion.

My competitor later admitted he copied the image and content from Reddit and then went on a defense that he has always supported the company and gave them free marketing…yer right.

My point was, never take the mick out of another business for the following reasons:

  1. If you are on a network channel such as LinkedIn, someone you are connected to and who does not agree with your message may never use you in the future or pass work your way. You should never burn all your bridges. I wont be sending business their way.
  2. If the business that was made a mockery of found out and the article went viral, there would be a certain amount of people that may not use the business, thinking if they cannot get their domain/branding right, it could look like they do not have much money to invest in a decent domain name so what is the quality of their pizzas going to be, are they scrimping on the ingredients too?
  3. The business does not want to be seen by people that will join in on the banter. The business loses credibility.
  4. It shows unprofessionalism.
  5. You instantly lose trustworthiness and credibility.

The image below is proof in the pudding of what I was trying to say as low and behold a person actually commented about the innuendo the marketing agency implied about the domain name and the pizza guy.

I have redacted the person’s name that made the comment.

So, although this competitor thought it was funny to take the p#ss out of a company. I quickly jumped on the bandwagon in the Pizza Companies’ defense.

I tried to point out if this was a photo of my business being circulated around social media and I had a questionable domain name (I am a domain broker so that would never happen but if it did) and people were laughing at me I would if I was in the Pizza guy’s shoes, sue the entity that started it.

Not being a lawyer (solicitor), I used the wrong words, I said I would sue the entity for defamation of character but what I should have said was “I would sue them for Libel”.

Yes, this article came with trolls, and everyone seemed to be on the side of the competitor, congratulating him for his publicity stunt and stupidity.

However, for the pizza guy, his pizza domain will be stuck in my head, not for his delicious pizzas (as I have never tried them) but for his poor choice of the domain name and the article I read.

The one troll said any lawyer wanting to take this case on would also be taking the p#ss. I stopped interacting after that, as I did not want to add any further fuel to the fire. I defused the situation.

So unbeknown to the entities in this article, I consult with lawyers (solicitors) as I happen to own a solicitor’s directory and forum which is for sale:

www.cardiffsolicitors.co.uk

(The Domain & Website Are For Sale Or Lease, along with www.conveyancingcardiff.co.uk and www.cardiffprobatesolicitors.co.uk).

What is libel and slander?

Headlines show us that celebrities and the rich and famous go through libel or slander lawsuits – however, it’s also a big problem for businesses and in the most extreme cases can damage a business’s reputation to the point where it can no longer continue trading.

So, what should a business do if it finds out that a third party is making libelous or slanderous statements about it?

The fundamental differences between libel and slander are when somebody makes a false or untrue statement or claim about an individual or an organization that harms their reputation or good standing, verbally or in writing.

Both cases are classed as defamation although there is an important difference between the two – libel concerns written or drawn statements, and photographs, whilst slander concerns verbal defamatory words.

Defamation is said to have occurred simply when a statement is made that lowers somebody’s opinion of your business as a result of hearing or reading it.

A brand that cannot afford a high-quality domain name may be questioned if they have enough finances for their business and the quality of the products or services they sell.

“Your brand is what people say about you when you’re not in the room. – Jeff Bezos, Founder, Amazon.com

Defamation is notorious on social media as I have found out and can often take place where individuals and customers are able to express their feelings about your business.

As an example: Price Chopper in the US saw a tweet that was criticizing them. They saw that the individual who had tweeted was employed by a business who they had some sort of commercial relationship with. And although the tweet wasn’t related to that relationship, and was on a personal account, they complained to the employing company that the tweet could jeopardize the relationship between the two companies, and they requested that the employer take some action against the tweeter.

What my competitor failed to see is even though he is one of my first connections on LinkedIn I am never going to send business his way or recommend him, as who is to say that he could not or would not slander me or anyone I sent his way further down the line? He lost credibility and trustworthiness posting that article on LinkedIn.

Another Case of defamation: In Preece v JD Wetherspoon plc, a pub manager was verbally abused by certain customers. The manager posted on her Facebook account about the situation and criticized the customers. A relative saw the comments and complained to the company which subsequently dismissed the manager for gross misconduct. https://www.workspace.co.uk/content-hub/business-insight/analysis-how-social-media-can-damage-brands

If your business finds itself in the unfortunate dilemma of having a libelous or slanderous statement made about them they need to collect all the evidence to make the case solid. It is very important to quickly assess the situation and, if necessary, take decisive action.

In most cases, no action will be taken as there is not enough evidence and witnesses may be reluctant to get involved. People are likely to hear the statement and/or may not take the comments seriously or back your corner.

One has to weigh up the pros and cons and if it is worth the money, time, and heartache of suing someone that may not have two cents (pennies) to rub together?

Sometimes causing unnecessary publicity from the lawsuit could actually further damage a business’s reputation and in such circumstances drawing attention to itself may actually do more harm than good.

If you feel this is the route to go through, are adamant you have enough evidence, and can prove you have lost business or will lose business, then the next step is to find a lawyer (solicitor).

Sometimes lawsuits can be avoided, and incidents nipped in the bud and mended what is broken by doing extensive PR Campaigns to show the business in good light.

In the case of the pizza guy, the best plan of action would be to change his domain name. He does not necessarily need to rebrand just have an exact match of searchable keywords and phrases in his domain name without the letter SH#T in the URL.

For the marketing company disrespecting his brand name, I would have done this differently if I were them, I would have reached out to the pizza guy and told him what people have noticed and are saying and then offer some relatable domain names, rather than making a mockery of his brand for a few likes and follows. (Low Blow PR Stunt).

What the marketing company (competitor) did was give me an idea to write an article that relates to my three sites: UK Domain Brokers Site and also the Cardiff Solicitors Site as well as the Marketing Journal and it gave me the opportunity to contact the pizza guy myself with a couple of domain names and offer him some marketing...thank you.

Legal action can be costly and time-consuming and there is no guarantee that the outcome, hence if people are laughing about a brand name behind the owner’s back, someone needs to step in and defend them.

A pizza guy may be an expert in baking pizzas and may not have the knowledge of SEO and Marketing, so PR stunt or not I will not be giving this marketing company any work or recommendations.

What if I need to take legal action?

To make a claim against libel or slander you must start legal proceedings within 12 months of the defamatory statement being made otherwise you will be legally unable to take any action against the other party.

How can I avoid making libelous or slanderous statements myself?

The best course of action is like I said earlier putting your brain in gear before putting your mouth in motion and quite simply ‘think before you speak!’ Be extremely careful about making accusations about another party, especially if you cannot provide proof that what you are saying is true.

Never make innuendos such as the marketing company did, and highlighted the letters SH#T in the domain name. This implies the guy’s pizzas are inferior. Sometimes it is better to keep your opinions to yourself.

I have not shared the previous article written by my competitor purposely as I do not want to draw further attention to something that should have been avoided providing the person posting the article had one ounce of common sense, which in my opinion he did not.

Simply highlighting the letters SH#T in the domain name was disrespectful to the domain owner even though he could have chosen a better domain.

Who wins at the end of this? I do of course because I have secured two exact match domain names that will help the pizza guy with his marketing and advertising?

I wonder what the competitor’s clients would think if this was brought to their attention, after all, my competitor has his clients on his landing page and I am sure it would not look good for him if he was seen to be disrespecting another company.

When publicly speaking about a third party one needs to be careful not to say anything derogatory or offensive, because making statements can leave you open to being sued for defamation or libel.

It is much better to empower, support, and find solutions for businesses that may be experiencing issues with branding and domain names rather than criticizing and laughing at the expense of their errors, for your own gains”.

#branding #domainnames #domainacquisitions #libel #defamation #lawsuits #defamationofcharacter #slander #derogaroty #innuendos

Keep your business moving forward

Why is Content Writing Important?

Why is Content Writing Important?

Content Writing helps to engage the visitor and encourages them to come back, not only this content writing, written on a continuous basis helps to rank your website and gives domain authority.

I have in the past successfully written posts and used the following technique I am about to share with you to get domain names indexed and ranked.

My Strategy.

  • Write engaging quality content about your niche.
  • Monetize your article with affiliate links.
  • Perform SEO (add keywords, meta descriptions).
  • Forward your domain name if you have one to the article.
  • Upload the link to your article (your page) to Google Console Manager manually.
  • Wait a few days for Google to crawl your site.
  • Share your article on social media.

Content writing is an essential part of getting business because it draws prospective clients to your website.

A website that is static and does not have regular content on its pages will never move up the ladder in terms of the ranking of domain authority, in fact, may eventually start disappearing. The name of the game is to get your website on the first page of search engines and keep it there, whilst not letting your content become stale. No one wants to keep coming back to a boring website, especially if you are promoting services rather than selling products.

Search engines prefer to see websites that have new content. As an example, I have a static site called www.ukwebsitedesigners.co.uk and at one point it was on page 5 of search results so because I do not have a blog for this particular static website, just a page titled blogs. Hence what I have started doing is adding backlinks to the articles I have previously written and published on my other blogs. This creates content for my static site whilst boosting my articles from my other sites. You do not have to have to use your own articles but publish links that have high Moz Domain Authority to other sites relevant to your niche.

The best way of attracting customers is to create quality content that can encourage people to read your articles.

Simply posting and forgetting your articles does not help, one needs to go a step further and share your content on social media platforms, groups, and pages. Granted providing you do your SEO correctly your article will be indexed and ranked but it does not bring traffic in quickly. One needs to do networking and share articles to email lists and directly to your connections. Depending on your budget you can also consider PPC advertising to boost traffic but always try the free options first. With my strategies, I have not had to pay for PPC advertising for many years and have saved myself hundreds of thousands of pounds.

Having an exact match searchable keyword or phrase domain name plays a small part in search engine optimization and it is the content writing by far that attracts visitors.

Usually writing something that businesses and people can relate to and offering problem-solving strategies will bring people to you.

If you have time to write articles yourself or have a content writing department you can get your staff to write articles on your behalf, alternatively, you can outsource the work and use companies such as Fiverr, the link is below or hire us directly.

Keep your business moving forward

Remember a static site will sit in the same place and may even move down the ladder as more websites are created if you do not do content marketing. The same is said if you list a domain name for sale on your website and do not perform SEO how do you expect anyone to find the domain name if you do not write quality content and give the prospective buyer an idea of what your domain is about; if it is developed?, if it is generating traffic?, and is on the first page of search engines for the search terms?

It amazes me how many websites that have not branded themselves to the extent that they hire PR and Marketing/Advertising Agencies wonder why they are not getting enough business in through the door is because they are not offering something that is engaging and catching the audience’s attention.

Your website should be on the first couple of pages of Google primarily in the No 1 spot and you should talk about your business with the world just like you would have weekly staff meetings. People get bored of the same content all the time. You have to write quality content so the search engines can see there is something new about your website.

SEO

Not so long ago go someone on the first page of Google because he was in the process of building a website and needed an immediate online presence. I successfully did that and as a consequence gave him a backlink that gave him domain authority when his website got launched by a third party he was using. I mentioned his name and his website throughout the body of the content not only in the header title and performed SEO.

You can do this also and if you do not have time to do it yourself then outsource the work or hire us.

It is cheaper to do content writing and have backlinks from websites that are already indexed and ranked; than paying costly pay “Per Click Advertising”.

Some third-party backlink services charge for quality backlinks which cost anything up to $50 – $500 per link our MOZ Domain Authority is (9) which tells you Google will favor your links and boost your ranking if you are mentioned on our site. Yet you only pay for the content writing and not the backlinks which we give you for free.

Visibility

If you want more visibility we offer a monthly marketing plan and you get banner ads on our websites and a landing page all for one price.

Pricing

Here is our pricing for content at a glance, it is less than a night out at a pub or a take-away.

UK Content Writers

(The Domain Name Belongs To Us And Is Part Of Our Marketing And Advertising Strategy. It Serves As An Advertising Banner).

Would you rather invest in something that can boost your ranking and drive traffic to your website or are you content simply having a landing page that people visit but then do not do anything and just leave with the risk of not returning?

Monetization

You should also consider monetizing your articles, and chose affiliate links that match your niche and what you are writing about, rather than adding random adverts. By embedding affiliate links you are giving people choice whilst making money simply by promoting someone else’s product or service.

Keep your business moving forward

Another way to monetize your website, and the blog article is to get other people to be the affiliates and you as the advertiser give the publisher a commission if your product; and service sell using tracking algorithms with a company that I use called Awin. Millions of companies give publishers the opportunities to market their products and services so you can also be one of them. As an example, you may find domain brokers not selling your domains quick enough but imagine if you could give a commission to someone who could find you a buyer.

(Disclaimer- Please read my previous article about domain names because unless they are short one-word dot coms or have equity, you will find it very difficult to sell unless you can perhaps find a domain investor or startup possibly purchasing your domain name for a project they may have in mind. Not everyone has deep pockets).

If you have any questions just drop us a message using the form below, it could be you have a bespoke project and may need a little help getting traffic.

#contentwriting #contentwriters #blogposts #articles #articlewriting #ukcontentwriters #backlinks #seo #guestposts

Online Censorship

ONLINE CENSORSHIP

Online censorship is a strategy used by search engines and government agencies to control and suppress published information that can be accessed by members of the public. Online censorship puts restrictions on what information can be put on the internet. Online Censors free speech – (There is no such thing as free speech). Internet censorship limits the content the public can access and potentially the content that gets published by content writers. 

https://en.wikipedia.org/wiki/Internet_censorship

How Internet Censorship Affects You (+Pros & Cons) (g2.com)

Online Censorship

Censorship of Articles, Images, and videos.

I tried publishing an article the other day on “Financial Difficulty” and how this W## is going to affect the global economy and basically I kept getting a 500 server error. I took it up with IT and basically they could not give me a finite explanation, so I started to do a bit of digging.

It wasn’t until I watched the film on “Amazon Prime Video” and what is happening with the sanctions that I started joining the dots, the film “The forecaster” made me realize we do not have freedom of speech and everything we say and do we are being watched and controlled.

If the elites of this world have their assets and banks accounts frozen what chances have the rest of us have if we step out of line and perhaps say the wrong thing?

At least these people have fiat money and precious metals that they could still live off to a certain degree.

I think it is about time these greedy men were taught a lesson and by rights and had their assets confiscated and their bank accounts frozen. Now consider this scenario and I am not an economist but would that mean the banks would have more money and interest rates would fall with all this surplus money in circulation?

The sanctions are a way to diffuse the fire by taking away the fuel or the money needed to fund w### and to rightly so!

However, if Shell PLC is buying oil in Rus###, then inadvertently they are fuelling the fire. The same goes for Coke~Cola, Pepsi, Starbucks, if all these companies are still trading in Russia then they are also fueling the fire.

However, the film did say that Martin Armstrong, once a Wall Street-based financial advisor, was arrested and jailed on charges of orchestrating a 3 billion dollar Ponzi scheme, which he still disputes to this day, but in reality, he was the accuser and then because of what evidence he had, he became the victim, where he was punished for stepping out of line.

I then tried uploading the video that I wanted to share on Financial Difficulty, it was a video that you can view on Youtube, “The Hidden Secrets About Money” by Mike Mahoney, and my article was unresponsive. So if you do want to check this out just do a quick search and I highly recommend it as it tells you what is going on with the world right now with the money system. If you go directly to Mikes’s website www.goldsilver.com you will see and hear for yourself that Mike also experienced censorship of his own articles.

This now tallies what was in the news today that journalists publishing news, not in line with the Russian Dictator’s point of view ake news about his military could face 15 years in jail. I have omitted from publishing his name and I guess you know who I am talking about P####.

Questions I would have asked would have been:

  1. What has Ukraine done to deserve this?
  2. Will you explain yourself to the world and your resaons why you have acted so harshly?
  3. Could you not have resolved any differences or misunderstanding in a civil manner?
  4. What does you family think of what you are doing?
  5. Do you not care about your own family and how it is going to affect them?
  6. Have you not got a conscious?
  7. Do you not care about human life?
  8. Why target civillians?
  9. What have civillians ever done wrong for you to punish them?
  10. Do you not care about your own people?
  11. Do you not care about businesses in your own country which are now suffering?
  12. Do you not care about your own economy?
  13. Are you mentally unwell?
  14. Have you been accessed my a psychiatrist?
  15. Do you know you are polluting the air of neighbouring countries including your own?
  16. Do you not want world peace?
  17. Do you realise what you do and acquire you can never take it with you when you are gone?
  18. Do you care you are being compared to the WWII dictator?
  19. Will you address all the families that have been affected by what you have done including your own people?
  20. Do you not care you are the most hated man on the planet?
  21. Can you sleep soundly at night?

I was originally going to use this platform as my voice and write him a letter seeing I could not email as his websites have been hacked but thought better of it as you never know who is watching.

It has now emerged that Facebook and Twitter have been ba#### by this country.

If they have nothing to hide they should not be ba####g anything or threatening media outlets and journalists. If they want to suppress what their people can see there will be more social media platforms that will pop up and websites, they cannot b## them all.

Here is a list of words you should use wisely on the internet without being censored or flagged by government agencies.

If you happen to use these words in your articles you may end up having your website penalized and thrown off by algorithms.

Editors Final Words.

I hope P#### sees some sense and puts a stop to this senseless w##.

He has single handily ruined his own country. That is why you should not have men in power as there is too much testosterone flying around and big egos. Women would never go to these lengths to win an argument. Also, the Ukrainian girl with pink hair that died should be the martyr post child for the face of peace and it should be sent to the k#####n and be put on the dictator’s desk. I could not share the picture because it is copyrighted but here is the link to the news article: Younger brother of pink-haired girl shot dead with her parents in Ukraine has died (msn.com)

ADD-ON

Rob Moore -Disruptive Entrepreneur on his opinion on online censorship.

https://fb.watch/bAQIcD5okK/

#onlinecensorship #censorsorship #interenetcensorship #500severerror #penalisedwebsite

Super Yacht Events Marketing Tips

DOMAIN NAME FOR SALE!

Super Yacht Events Marketing Tips

In order to secure targeted ultra-high-net-worth individuals (UHNWIs) one has to do a number of things. I have listed below ideas to get your brand sailing.

  1. Secure Global Positioning of your Exact Match Searchable Keywords and Phrases Domain Names.
  2. Network with the elite and with business owners. Although social media may be good for the average person you will find the elite may be found on Instagram and LinkedIn and may tweet on the odd occasion using Twitter. Other than that networking can be a bit difficult if you do not know where to look.
  3. Network, with Millionaires, Billionaires and Royalty and send them your brochures or Luxury Gift directly to their offices. (Snail Mail Not Email) the reason why not email as half the time it will not get read or will end up in the junk/spam folder.
  4. Create a Link Wheel driving Luxury Brand Users to Your Brand. Set up a Luxury Website and Drive traffic to your mothership.
  5. Influencer Marketing where the said individual have their large number of followers. Influencer marketing focuses on a select group of targeted users. The prime example is to use a prominent figure to ‘influence’ a target market. Indeed, Verb Brands, a luxury digital agency based in London, estimates that 70 per cent of all adult purchasing decisions are driven by online content. “The superyacht industry needs to focus more on using digital to assist traditional marketing,” believes Chris Donnelly, founder and managing director of Verb Brands. “Luxury hotels do huge influencer campaigns that are semi-offline, where they will get travel agents to stay at one of their resorts for the weekend and sell the idea to the travel agent. Then those agents sell it to the client.”
  6. Set Up an Expo Stall at places such as https://www.theeliteevents.com/london/ and https://www.greatbritishbusinessshow.co.uk
  7. Sponsor Events and have your Business mentioned on all the advertising banners.
  8. Sponsor a Luxury Business. If a business has or needs advertising such as a Luxury Real Estate Firm, Advertise their business in exchange they advertise yours. If you invest in them they are more likely to invest in you.
  9. Advertise in Luxury Magazines and also in Newspapers, such as the Financial Times, Observer and Guardian.
  10. Partner with Elite Companies, offer to advertise their brand on your website in exchange for an advertising banner on theirs.
  11. Offer affiliate marketing and get bloggers to advertise your brand in exchange for a commission on a sale. You can use companies like Awin, Rakuten Linkshare and Sharesale to promote your brand.
  12. Advertise near places the elite like to shop. If its in Knighsbridge London put banner ads on Bus Shelters, Buses, obviously the average person is never going to buy but the person who has money will.
  13. Advertise on inflatable adverting blimps in places that the elite will see. Imagine a super yacht in the sky.
  14. Design apparel and merchandise to match your niche and sell it inside places like Harrods, Selfridges and Harvey Nichols. You will get your foot in the door whilst upselling to the elite on their shopping days out. Your advertising brochure can be put into the shopping bag.
  15. Host a party on your yacht and send out complimentary tickets to the rich and famous. Once the party has started they will spread brand awareneness through word of mouth and even become loyal customers.
  16. Have an art class (VIP Tickets) where you get a well known fine art painter to teach people how to paint their dream yacht.
  17. If you are in the business of selling yachts get the fine art painter to sell commissioned paintings.
  18. Host promotional parties at venues. Reseach what rich and famous like and make the party around the theme. For example host a party that may be promoting the most expensive alcohol in the world or gem collections.
  19. Contact Family Offices and become a member, there you will be able to mingle with Royalty.
  20. Set up your own Luxury Living Website and capture the leads yourself.

Website and social media presence
Many extravagant brands are now embracing client-created content otherwise known as user-generated content (UGC) on social media because this is a powerful technique to promote authenticity. Short video recordings and photographs of the product will be more captivating and engaging for potential clients if the posts are created by people rather than through an orchestrated campaign. For instance, if a 35-year-old UHNWI sees a video or series of pictures started by a peer, they are more likely to react to that than to a static or constrained marketing image. Thus a result, in recent years there has been a shift in correspondence; there is now an exchange of dialogue between the organization and the customer instead of the discussion being directed by the brand.

If you want to expand your SEO Link Wheel just drop us a line below.

DOMAIN NAMES – FOR SALE!

#superyachtcharter #superyachthire #superyachtevents #superyachtvipevents #superyachtmonaco #superyachtF1 #superyachtexcursions #superyacht #superyachts

Does posting URLs in comments be of concern?

Does posting URLs in comments be of concern?

It was brought to my attention today that adding an URL within a comment to a post can be interpreted as spammy and unprofessional (and I quote “needy“). This was a eureka moment for me because now I was given an opportunity to write about it.

I will link other articles I have found on other marketing websites that all basically say the same.

It has to take a top marketer to stop all the rumors and false information flying about.

Posting URLs in Comments Debunked.

If you post a picture or text-only post on LinkedIn and state “link in the comments,” would your post be penalized (i.e., receive lower impressions/views and lower engagement)? This may have been the case some time ago but it is not so any longer. (The instigator of the post this morning, automatically went on the defense and called the person I have got information from a “Moron”). I did not respond to the insinuation.

Here is What I have found out and is backed by credible sources.

Research conducted by https://growthrocks.com showed a study on the reach and click-through rate of LinkedIn posts with the link in comments and found reach to be almost three times higher on posts with the link in comments:

Linkedin Reach

According to Guy Kawasaki who conducted the research reported in mid-2017 amazing findings on his LinkedIn account when he added the link in the comments:

Linkedin Post Types

Guy Noted his LinkedIn post with the link in the comments section received three times the views over traditional link posts. (Views on personal profiles are equivalent to impressions on business pages.)

These two claims inspired the Social Media Lab to run a small experiment to see if they could verify this technique.

https://www.agorapulse.com/social-media-lab/linkedin-comments-link/

In conclusion, it was found that Hypothesis: LinkedIn is not punishing posts with the phrase “link in the comments.”

Data Testing LinkedIn “Link in Comments” Strategy

Data collected found impressions 169.29% higher on posts with the link in the comments, thus there is no punishment by LinkedIn using this technique.

But we need to delve deeper and what can happen if someone comments on a post and leaves an external link of their own. what would happen to your post?

In 2017, Facebook announced a change to its algorithm designed to reduce the reach of posts with click-bait and low-quality links. At the time this followed Google’s lead of penalizing lower quality content and intrusive ads and pop-ups that affected the user experience. However, in 2016, an update to the Facebook algorithm aimed to rank posts with engaging links higher in people’s feeds.

The topic of external links on social platforms is a hotly debated one.

If your link is ‘good’ (i.e. not click-baiting spammy rubbish) then will it affect your post’s reach or not?

External links act like backlinks although like any link you will find on the internet the link basically acts as an exit for users who are then directed elsewhere on the web.

Will the link damage your credibility, well let just say if the link posted does not match your niche and looks spammy then you have every right and are in control to remove the comment.

Going back to this morning I have been following a Super Yacht Hospitality Event Organiser for a few years and his content sometimes, very funny and sometimes crap has always caught my attention. I was planning on booking a VIP weekend for my 60th Birthday but it looks he has now lost a customer. He metaphorically speaking bit his nose to spite his face.

It turned out he had a bee in his bonnet because he went on a rant stating my link posted by me was and I quote”needy” in which I hit back stating his posts “Buy from me now as I have to feed the kids” were needier than my link, obviously this hit a nerve because he called it tongue in cheek humor and he could write what he wanted.

I tried handing an olive branch to keep the peace and even asked him to send me a banner so that I could advertise his business for free. I told him the link I sent him was not selling anything and that if he put a link in my comments I would not be so upset. I even tried to be the bigger person and apologized several times.

When I told my daughter who is studying marketing management at Cardiff University that he had blocked me, her words were his loss. She knew my plans for my birthday where I was planning on having a weekend on a Super Yacht. I guess I will have to look for another organizer and promote them instead.

What people fail to realize especially if they do not know me that well is if you cross me you do not get a second chance. I will not mention this person’s name or the company he represents but all I will say is he will see my posts including this one as he and I have mutual connections and he will know this post was about him.

What you should also do is act professionally and not draw attention to yourself. If the commentator shared a link that was found to be beneficial to you and your network, you should not bite the hand that feeds you and you should be civil. I was offering free advertising and trying to help him.

What you should not do is block the person, accuse them of hijacking your post, because “a happy customer will tell their friends and family whilst an unhappy customer will tell the world”.

By criticizing the commentator you stand to lose business especially if they happen to work in the marketing industry and maybe contemplating buying your product or service further down the line.

LinkedIn has stopped penalising posts with external links in 2020

It appears that LinkedIn has now stopped penalizing posts for containing external links.

In Summary

No one really knows for certain how social media algorithms work at any given time, and we also don’t know if or when LinkedIn might return to penalizing external links. There’s a lot of guesswork and bet-hedging that goes on in the social media community, all of which muddies the waters for therapy business owners who just wish social media could be simpler!

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£100 Credit For Advertising & Marketing.

Advertisement

What you will receive for your £100 Credit.

1 Campaign Banner Advert on 10 marketing websites (Normal price £30 per month banner ad per month per website, will be seen on the sidebar, footer, and in the scroll of a website where applicable).

2. Listing into Business Directory (Free)

3. (1) Professional Marketing Video (30 seconds to 1 minute long) shared on all social media platforms, pages, and groups and also on our 10 websites.

4. Landing Page with backlinks to your website on www.cymrumarketing.co.uk

5. Content Writing (1 blog post per week duration 1 month shared on 10 marketing websites and social media platforms, pages, and groups).

Websites where your advert will be seen:

  1. www.ukwebsitedesigners.co.uk
  2. www.ukdomainbrokers.com
  3. www.cymrumarketing.com
  4. www.cymrumarketing.co.uk
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  6. www.roathlife.co.uk
  7. www.disabledentrepreneur.uk
  8. www.irenata.com
  9. www.marketingcardiff.com
  10. www.veganperfumes.co.uk

With over 10K connections on LinkedIn and 5K Friends on Facebook and thousands of Subscribers to our Websites, you are sure to have some coverage as we will also share on Social Meda Pages and Groups to spread awareness.

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**Please note this offer is availble for one business listing, advertising and marketing campaign for one month.

Low-Cost Marketing & Advertising

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Low-Cost Marketing & Advertising

If you are reading this you have come to the right place, we can help you with lead generation and drive traffic to your business, domain name, product, or service.

If you want more business, spread brand awareness, and have lead generation, we will work for you for a whole month, which costs less than employing a member of staff to do the work for you, not to mention they will not be able to do what we are offering.

We have a good track record and have a large network of connections on LinkedIn and other social media channels.

Marketing & Advertising are the fundamental strategies to drive traffic to your business, product, or service. Some businesses use PPC advertising which can be costly if you have to compete with daily keyword bidding. However, outbound marketing and banner ads are a good alternative and landing pages are optimized to search engine standards so that you have a fine-tuned target audience.

We understand ‘Video Creation’ can all cost an arm and a leg, yet we will do a video, all-inclusive of our monthly offer. Each advert that we create has SEO so that we can generate targeted traffic on your behalf. We use exact match searchable keywords and phrases to drive more business.

If you are interested in getting a helping hand just drop us a line using the form below. There is no time like the present to get more customers.

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Disclaimer.

** ‘Cymru Marketing is the sister group of www.ukwebsitedesigners.co.uk. This offer does not include PPC advertising.

**This offer is for one advert on 10 websites, one video, a landing page, and content writing on 4 websites. As well as social media and network marketing.

How To Get More Clients

How To Get More Clients

Regardless of what industry you are in, you always want more business. However, for startups, it is even more daunting when your phone does not ring or you have tonnes of emails with people selling you things but you have no inquiries.

So you have got a business plan and you think you have it all worked out but you still have no customers so what do you do?

In this article, I will list some ideas that you may not have thought about.

But first, we have to establish the difference between a small business and a large powerhouse. With a corporation or business that has been established for many years their brand name is well known and people will always choose a well-known brand over a lesser-known one.

If you are just starting out or are struggling to get business through the door, you may have to adopt different strategies to get you noticed. If this is the case you need your business to be in the news you need to be consistent and not hide behind your brand but instead be out there flying your flag high.

A more established company will have more money to spend on advertising and on staff and employee incentives. These companies use marketing agencies to help them get more exposure and will encourage their staff to publicize their company, products, and services

If you are a small business for example of 1-10 employees and your advertising budget may be on a shoestring, you have to invent ways to advertise your brand on next to nothing.

So here is a list of things to do to increase business.

(Some are free and some are pay per click or editorial or offline advertising suggestions)

  1. Start a podcast, talk about your company, conduct interviews with people that are making the news in the same industry as you.
  2. Start a Vlog and set up your own YouTube Channel.
  3. Consider Video Marketing, design your own videos or hire an agency.
  4. Start a Blog and write regular content. Do make sure the domain name has the exact match searchable keywords and phrases.
  5. Perform a SEO audit report and see how you can optimise your website/blog to perform better.
  6. Get backlinks.
  7. Get Like for Likes on social media groups and pages.
  8. Guest blog for free on other peoples blogs or comment on their articles. Some companies even pay you if they find your articles useful.
  9. Network with other businesses, LinkedIn is a good place to start and if you have networking events in your area consider going to one or two and start making acquaintances.
  10. Make use of all your social media platforms. Create business pages and join groups and like, comment and share your blog posts and interact with other business owners, don’t forget to use hashtags and if permitted backlinks to your page or site.
  11. Set up a business forum in your niche through WordPress, they have plugins that are already designed for you.
  12. Join Business Forums and interact.
  13. Set up a (chat) on your website and blogs so that you can interact with your visitors (www.talk.to is free). Remember to have the chat bot on during office hours.
  14. Share Banner Ads on Social Media, Platforms, Pages and Groups.
  15. Advertise in Business Directories (most are free).
  16. Advertise on Classified Ads (Some are free, like Gumtree, Craiglist and FreeAds).
  17. Interact with local communities, some have websites (Quora, Reddit) aswell as Facebook groups.
  18. Set up a local workshop.
  19. Do Public Speaking.
  20. Offer free business consultation if you are in the industry of helping business grow.
  21. Offer to advertise other peoples businesses, products and service on your site free of charge for a limited time.
  22. Sell your advertising space to business owners.
  23. They say the money is in the list, set up a newsletter and send out information to your contacts. Offer incentives to get people to sign up to your newsletters.
  24. Consider Affiliate Marketing where you get paid if someone clicks an ad you are displaying on your site or through an email list or newsletter.
  25. Pay people to advertise your business through companies such as ‘Clickbank’ ‘Rakuten Linkshare’, ‘Shareasale’.
  26. Write an ebook that you can offer your customers in exchange for their email.
  27. Set up an event such as a conference, auction, or networing seminar.
  28. Sponsor an event, this could mean you may have to either pay/domate or offer your services for free. This will give exposure to your company and your brand.
  29. Organise an open house and offer wine tasting or set up a stall and sell your products and services. The series on Netflix “Selling Sunset” hosted parties and a wedding in a few of their luxury properties they were selling to VIP guests, multi-million dollar real estate.
  30. Set up an auction or fashion show and get other businesses to donate something and charge an entry fee for the evening of the event with your brand name in the limelight.
  31. Partner with a small business, offer your products and services at a discounted price and ask them to do the same in exchange. They may be a Web Designer but may not offer marketing, whilst you as a marketing agency could offer your service in exchange for leads and visa versa.
  32. Public Relations – make an announcement on PR Agency websites where journalist can write about you.
  33. Create a Google Business Page and update regularly just like you would a blog.
  34. Set up a contest/competition.
  35. Offer Discounts and Incentives to all you current and prospective clients.
  36. Upsell to your existing clients.
  37. Offer Free Trials and Demos.
  38. Wear your insignia and get your employees to wear branded apparel.
  39. Send out compimetary useful merchandise with your company logo, website and telephone number.
  40. Ask for referrals, offer you clients incentives that if they refer you, you will give them something in return, it could be a product, service or discount.
  41. Get your family and friends to spread the word.
  42. Consider leaflet drops to businesses or homes depending on the industry you are in.
  43. Sell a course online to educate people in your industry.
  44. Sell merchandise with your company name.
  45. Set up a Wikipedia page.
  46. Set up a Crunchbase profile.
  47. Pitch your business to angel investors, private equity firms to raise funding and spread awareness. Angel investors may put you in touch with some of their contacts if they think your business is viable, in exchange for a commission on every introduction.
  48. Set up a squeeze page using click funnels to your offer.
  49. Consider advertising your busness on other sites (rate card advertising prices will apply).
  50. Google Ads not only help with ranking they will get you on the first page of Google instantaneously providing you meet the bidding price of your daily budget.
  51. Facebook Ads, can fine tune the audience you wish to target.
  52. Instagram Ads – Instagram has over 500 million users per month.
  53. Start following people and businesses in your niche on Instagram and interact with their posts.
  54. Newspaper Ads.
  55. Editorial Publication Ad Campaign.
  56. Guerilla Marketing, do something outlandish but first get permission from the local council and the police. If you are a web designer set up a office type table and chair in a busy high street and when people ask what you are doing you can hand out your business cards. Baroness Michelle Mone did a stunt promoting her ‘Ultimo Bra’ brand back in the day when she was starting out by having actors dressed up as plastic surgeons protesting that ‘Ultimo’ was putting them out of business. The day of the event all her bra’s got sold out. Hire a plane or drone with the flogo and have your advert flown sky high.
  57. Promotional giveaways, you can do this digitally or can set up a physical stall, you can giveaway products and services but do get permission first if you plan to do it in a public place.
  58. Make the most of trade shows by either networking or setting up a stand an expo.
  59. Create your own App.
  60. Billboard advertising is another way to attract business, such as bus stops and on sides of buildings.
  61. Advertise on Publish Transport on the side of buses and taxis.
  62. Send your products and services to influencers and celebrities and ask them to endorse your brand.
  63. Advertise your business on Black Cabs if you are in the UK and Yellow Cabs in the States.
  64. TV & Radio Advertising.
  65. Help non profit organisations by donating or marketing, either way the charities will advertise you.
  66. Go physically into businesses that are in the same niche as yours and if you are a pet sitting/dog walker business go to your local vets and ask them to display your posters or brochures. If you are selling cruises get your local high street travel agents to display your information.
  67. Offer your services for free for the first month or so, get people to sign contracts as they could take you up on the offer and then walk away once it is ended. Or if you are selling a product why not “try before you buy” type of offer.
  68. Ask businesses if they would like free exposure to their products and services and display, their merchandise in your establishment, moreover they may also do the same for you.
  69. Go to cafes and grocery stores where they have message boards and display your information, or if you are more high end, visit hospitality venues and advertise your products and services there. Give them incentives to market your business such as an exclusive discount and mention their name in the print.
  70. Start a directory of businesses in your niche and offer both free and paid listings. When constructing the directory contact each business owner and tell them they have a free listing. This will give you the opportunity to explain who you are and offer them more exposure with more prominent paid advertising. Instead of waiting for the mountain to come to Mohammed, get Mohammed to go to the mountain.

Note From The Editor.

When promoting your business try to expand your products and services, it is good to have your fingers in many pies.

As well as the above-mentioned hints and tips, re-train your mindset and stay focused and positive. Be assertive with yourself and do not allow any negativity to get in your way. Just before you go to sleep visualize your ultimate goals and desires and imagine yourself already have acquired your wealth, do this every night for 30 days and see changes manifesting. Research neuroscience and the power of thought.

Do some research into neuroplasticity and a book that is highly recommended read is Napoleon Hill “Think and Grow Rich”

Further Reading:

https://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram

One Month Marketing & Advertising Special Offer For a Limited Time Only. Offer Ends September 30th, 2021. Only taking a limited amount of bookings so hurry as to not miss out.

Anyone wishing to have a little extra help please contact us to discuss your needs, or Buy Our Marketing & Advertising Special Offer for £25.00 by clicking the link here.

**Please note all payments will be processed via Stripe.com Secure Payment Gateway and the invoice will show transactions paid to UK Website Designers. Please also note campaign will start 24 -48 hours after payment has been received giving our designers enough time to create a video and advertising banners.

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