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Sustainable Business Practices Are the Future — Are You Ready?
Today, major corporations around the world are striving to become more sustainable in their business practices. This is due to market demand; consumers these days are becoming increasingly aware of the environmental and social impacts of production, and are voting for sustainability with their dollars. According to a recent Nielsen survey, sales of sustainable products have been performing well above average.
If you’re planning to start your own business, you should be aware of how sustainable business practices can reduce environmental impact while at the same time promoting healthy, thriving communities. Today, Cymru Marketing presents a guide to help you lay the groundwork for your sustainable business.
Sustainability 101
The National Geographic Society defines sustainability as “the practice of using natural resources responsibly, so they can support both present and future generations.” This is not a new concept; for centuries, leaders of the Iroquois Nation considered the impact of their decisions on their great-great-great-great grandchildren (which is the origin of the term “seventh generation”). The challenge for business in the 21st century is figuring out how to be “green” while at the same time remaining profitable. This involves numerous considerations, such as:
When looking for a niche, take into account the local environment and culture. Keep in mind that a business idea that may be sustainable in one place won’t be in another. While researching your idea, consider consumer demand and how to address it sustainably. It’s also worth looking into the walking score of a given location, in order to cut down on vehicular traffic.
Understanding the Pros and Cons
One of the challenges of going green is cost. Sustainable, eco-friendly fair-trade materials and products are simply more expensive and can reduce your profit margin. You may be able to make up some of this through volume, however, depending on the attitudes and values of your customer base.
Marketing the Benefits
In your marketing, you want to point out how patronizing sustainable businesses benefits a consumer personally. Nobody, especially consumers, wants to hear a sermon about their “responsibilities”; they want to know what’s in it for them. Consider touting the benefits of a clean environment on personal health and the comfort of knowing their children and grandchildren will be able to enjoy those benefits as well.
While keeping that in mind, continue to look for opportunities to authentically show your clientele what you’re doing to make your business sustainable. If you find a niche opportunity that isn’t being met in your area, start a green task force and share the positive changes through your marketing. Or join up with an already established organization doing great work and share how the partnership benefits the environment. You should also try to find an influencer marketing agency to help you get the word out. After all, it’s not just about what you do; it’s also about advertising your philosophy and serving as a demonstration of the results.
Starting or shifting a business to a green model is neither easy nor inexpensive under the current system. It is nonetheless what a growing number of consumers are looking for, so it’s a wise choice in all ways. Make the right choices in your processing and market your venture appropriately. An investment in sustainability may be challenging but can pay off handsomely in the long run.
Cymru Marketing Specializing in SEO, SMO, Exact Match Keyword Domain Names Sales & Acquisitions, Press Releases, Affiliate Marketing, Lead Generation & Web Design. To get started, please email us at hello@cymrumarketing.com.
Start the Business You Dream About: Prevail Over Your Fears
Starting a business comes with its share of perks, such as being incharge of the company and your financial future. It comes with risks as well, which can be frightening. You, however, need to overcome those fears to reap the rewards. But how do you go about this? Here are some tips from UK Business Banking on how to get started.
Begin as a Side Hustle
If you currently don’t have the financial means to put all your eggs in one basket, work on your business as a side hustle. Continue working your current job, but use your free time to begin your company. This way, you still have stability with less risk and can see if entrepreneurship is a fit for you.
Take Advantage of Free Tools
When starting out, you will likely have limited resources and will need to stretch your funds as far as possible. This means you should use free software and apps whenever
possible. If you’re working with images and documents, for example, use a free online tool to turn your image into a PDF in lieu of purchasing dedicated software. This way, you can store your images in the cloud for free, as well as distribute them as you like.
Know Your Strengths and Weaknesses
Before you begin, take time to reflect on your strengths as well as your weaknesses. Hone in on your strengths as much as you can, and consider hiring help to handle the areas of business where you’re less proficient. For instance, if you’re not artistic, consider hiring a professional to develop your logo. If you’re not familiar with search engine optimization (SEO) and web design, hire a freelancer or company to assist.
Choose a Business Structure Early
When you start planning your business, select a business structure early. This affects how you operate your company. One option is a limited company. It limits your personal liability in case of a lawsuit, which can be a relief if you’re worried about losing your home if an issue arises. Use an online formation service to assist in this process. Doing this helps you comply with the law while spending less of your time handling the paperwork.
Implement Certain Marketing Tactics
How you market your business has a strong impact on your success. Part of the equation consists of digital marketing since the Internet is where most people go to find products or services. You can automate digital marketing efforts with a software-as-a-service (SaaS) solution to integrate with all your existing tools and services to seamlessly help your marketing reach go further.
Nevertheless, you can’t neglect traditional marketing tactics. For example, you should have a business card to give to people you meet. It makes a lasting impression and acts as a gentle reminder of your products or services. You can create business cards online using a pre-fabricated template that allows you to choose your colors, images, text, and font.
Create a Strong Business Plan
Establish a strongbusiness plan that covers a variety of elements, such as your marketing, including your website. Part of your business plan should cover aspects that make your website convenient. For example, save yourself and clients or customers time and hassle by enabling your app or website to accept payments. This promotes long-term growth and makes it simple for your clients or customers.
Compare your payment options carefully. You want a system that doesn’t charge astronomical credit card processing fees and lets your customers or clients know they have the funds available for payment.
Have Realistic Expectations
While making £1 million in your first year of operations would be wonderful, this isn’t realistic. The average small business owner earns less than £30,000 per year. When you’re just getting started, it takes time to gain exposure and become successful.
Risk-Taking Can Equal Success
Although it might seem scary and overwhelming to take a chance, overcoming your fears and starting a business can lead to success.
Disclaimerof the Brands In this Article. Many Brands are Switching Sides so you need to do your research before making a campaign. Every day more brands are washing their hands of the Russian Dictator. Shell has announced today they will no longer be trading with Russia.
Boycott Companies Still Trading in Russia.
We as citizens need to take a stand and support Ukraine from companies that continue to trade with Russia. This means putting pressure on corporations and refusing to buy their products, so even if you may love your coffee, beefburgers, and your fizzy pop, it is a small sacrifice to make to help put an end to this atrocity that is happening in Ukraine.
You would not only be helping our own Governments but you will also be helping people in Ukraine and trying to end this senseless w##.
The more companies that turn their backs on Russia eventually their economy will collapse. They need money to buy artillery, pay their military, and provide for their people.
If we can hit Russia in its pockets, they will eventually run out of money, but this also applies to putting a point across to the companies that are in bed with the enemy.
Global News has already published the outcry to boycott McDonald’s, Coca-Cola, PepsiCo, and Shell as these companies are still trading in Russia thus helping to fuel the fire.
It has been reported that three Ukrainian supermarket chains announced they are removing Coca-Cola products from their store shelves and the hashtags #BoycottCocaCola, #BoycottPepsi, and #BoycottMcDonalds were trending on Twitter over the weekend. However, people who support Ukrainians around the world should also take a stand against these companies until they join the rest of the world to help end this diabolical w##
Companies Still Trading With Russia:
Boycott Companies That Are Still Trading With Russia!
Citigroup Inc C -1.83%(Get Free Alerts for C): The Bank was trying to remove itself from Russia long before the Ukraine invasion, but it is trapped in a quagmire — efforts to sell its Russian consumer business is in limbo because the sole potential buyer, the Russian state bank VTB Bank, has been sanctioned by the U.S. government. In its defense, Citigroup CFO Mark Mason stated the bank might need to write off nearly approximately $9.8 billion.
Coca-Cola Co KO -2.37%(Get Free Alerts for KO): Coca-Cola Hellenic Bottling Company AG, the Swiss-based firm distributing Coca-Cola products in Russia has not only shown no signs of suspending operations, but it also went so far as to tell the Russian news agency Tass: “All operational, production and logistics facilities of Coca-Cola in Russia are working. “We are fully responsible to partners, society, and thousands of our employees in Russia. Our top priority is the safety of our employees.” Coca-Cola announced it had halted production at its factory in Kyiv and evacuated its employees, yet is still doing business in Russia, which makes you wonder where their priorities lie?
Estée Lauder Companies IncEL -7.56%:Thie hair and skin care and cosmetics provider which has headquarters in New York generates 2.7% of its revenue, or approximately $500 million, from sales in Russia. The company issued a statement on March 4 insisting it was “committed to supporting those impacted by the invasion of Ukraine,” adding that its “priority is the safety and well-being of all ELC employees, and we are continuously monitoring the situation and evaluating all possible measures to support them.”
Herbalife Nutrition Ltd HLF -0.06%:This multi-level marketing corporation gets 3% of its revenue, or approximately $150 million, from sales in Russia. On Feb. 23, the day before Ukraine was invaded, Herbalife President John DeSimone answered an earnings call question about the region and stated while there was a risk in Russia, “the biggest risk is probably in Ukraine, and it’s not a material country to us.”
Hilton Hotels Corporation HLT -6.32%: Among the U.S. lodging companies, Hilton has 29 hotels in Russia; its sole Ukrainian operation is a hotel in the capital city of Kyiv. Hilton is still operating at the locations and the company has yet to make any public comment regarding the crisis in the region.
Kimberly-Clark CorpKMB -0.91%:The personal care product provider has been part of the Russian market since 1996 and generates 3% of its revenue, or $600 million, from sales in that country. In January 2019, it announced an $80 million to expand its Russian flagship factory in Stupino, a town 61.5 miles south of Moscow. Kimberly-Clark has not offered any public comment regarding Russia’s actions in Ukraine.
McDonald’s CorpMCD -4.88%: The fast-food giant gets 9% of its revenue from the Russia/Ukraine markets, or roughly 2.3% billion. The majority of its Russian locations are franchised by Russian Business Owners, yet the company has ignored growing demands from consumers and elected officials to shut down its Russian eateries.
Papa John’s International Inc. PZZA -7.76%: The Pizzaria chain has approximately 185 restaurants in Russia, headquartered in Atlanta USA. On the company’s fourth-quarter earnings call on Feb. 24, the day of the invasion, President and CEO Robert Lynch stated: “that any change to our restaurants in Russia will depend on how much disruption there is there and the impact of that business.” He continued to say he has no plans of closing any of the restaurants down and added the company had no restaurants in Ukraine.
PepsiCo Inc. PEP -1.99%: The Purchase, New York-based company is being pressured to rethink their business with Russia, with 4.4% of its revenue, or $3.4 billion, coming from that market, the firm is being pressured by New York State Comptroller Thomas DiNapoli who controls the state’s $280 billion pension funds, which includes PepsiCo shares, and he bluntly stated it would be in the company’s best interests to “address various investment risks associated with the Russian market.”
Starbucks Corporation SBUX -6.19%: The famous coffee house headquartered in Seattle has 130 licensed coffee shops in Russia; with no presence in Ukraine. The CEO Kevin Johnson is not forcing its Russian partners to close, he informed his workforce via an internal memo that the company “will donate any royalties we receive from our business operations in Russia to humanitarian relief efforts for Ukraine.”
(At the time of this article going to press, it has been announced today Shell is now pulling out of Russia which is excellent news 🙂 I would have hoped that contacting the family office in the UAE had something to do with it).
The complete list of companies that remain can be seen below:
“This does not say much about these companies if they are in cahoots with a Dictator that is threatening everyone that interferes with his actions”.
Companies that have turned their backs on Russia are:
Over 200 corporations including Apple and Netflix have halted operations in the country since President Vladimir Putin launched a full-scale att### on Ukraine.
Amongst the Companies Are:
Accounting and financial services companies:
British-Dutch multinational professional services network KPMG; professional services network PricewaterhouseCoopers (PWC); and payment card services giant American Express have stopped their respective operations in Russia.
* Entertainment and messaging companies:
Global streaming entertainment serviceNetflix; and instant messaging app Snapchat have also ceased their operations in Russia.
The Walt Disney Company, Sony, and Warner Bros have said they are pausing their release of films in Russia
* Technology companies:
Apple has paused selling its products (both offline and online) in Russia.
Microsoft has also stopped “other aspects of business in Russia.
Alphabet Inc’s Google has blocked the Russian news outlets RT and Sputnik.
Meta (formerly Facebook) also blocked the Russian state media houses.
Samsung Electronics also suspended its shipments to Russia.
* Automobile companies:
Mercedes-Benz has stopped manufacturing and passenger car export in Russia.
Ford and General Motors have discontinued their operations in the country.
* Retail companies:
American company PVH, which operates Calvin Klein and Tommy Hilfiger, has suspended ops in Russia.
Nike, H&M and Ikea also suspended operations in Russia.
Home rental company Airbnb and payment firm PayPal have also suspended their operation in Russia.
Ikea has temporarily closed all 17 stores and factories across Russia in a move affecting 15,000 workers
M&S the British Retailer said has suspended shipments to its Turkish franchisee’s business in Russia, which has 48 stores and 1,200 employees stating “we are building on our existing support for Unicef’s UK’s Ukraine appeal with £1.5m packages to support the UN Refugee Agency and Unicef to help children and families in need.” They also said it was sending £0.5m of coats and thermals to Ukraine, where it ceased operations at 10 stores a week ago.
Volkswagen Group announced it had stopped production of vehicles in Russia until further notice, a decision affecting the Russian production sites in Kaluga and Nizhny Novgorod. Vehicle exports to Russia have also been stopped with immediate effect, it said. Carmaker Ford said it had suspended its commercial van joint venture in Russia “until further notice”. And in the past few days, General Motors, Jaguar Land Rover and Renault have all halted sales and operations in Russia.
Diageo, which makes Smirnoff vodka and Guinness, said it had paused exports to Russia and Ukraine.
Online travel booking firm Expedia said it had stopped selling travel in and out of Russia, making it one of the first travel companies to announce such a move.
British online retailers Boohoo and Asos announced they had suspended sales in the country, as did the Swedish clothing giant H&M.
The Spanish fashion retailer Mango announced a temporary closure of its 120 shops in Russia and its online sales site there.
The British Luxury Fashion House Burberry said it had ceased shipments to the country, effectively shutting down its online operation they also have three stores in Russia, one of which is run by a franchisee and one in Moscow’s Red Square, and these currently remain open but they are not receiving new deliveries.
Nike has said it is preventing Russian customers from buying online and Adidas has suspended its partnership with the Russian Football Union.
The Full List Of Companies No Longer Trading With Russia
Despite presumingly getting cheap crude oil, petrol retailers have urged the chancellor to help motorists absorb record bills by cutting VAT on fuel.
The Petrol Retailers Association (PRA) spoke up as the cost of filling up hits new heights on a daily basis in the wake of Russia’s invasion of Ukraine.
I have redacted some words as I have noticed that online censorship is causing certain articles to get flagged or banned so I have replaced certain letters with hashtags. I wrote about online censorship and words can get you struck off https://marketingagency.cymrumarketing.com/2022/03/05/online-censorship/
I first noticed a problem when I used certain keywords like the Russian Dictators name in an article I wrote about how all Energy and Fuel Price Rises are going to increase poverty to unprecedented levels and how it will affect people’s mental health. This article kept coming back as a 500 sever error and my IT team could not understand what the issue was until I did a bit of digging and finally edited the article into three parts omitting certain words and phrases and not publishing the video that was controversial. You can read the edited article about Financial Difficulty here.
If you are finding your utility bills in the UK going to be unmanageable do consider changing utility providers.
Mental health can affect all people in all walks of life and poverty can cause poor mental health through social stresses, stigma, and trauma. When individuals find themselves in financial difficulty and perhaps do not have the necessities to survive, mental disorders such as depression or anxiety can develop and intensify. Mental health is also caused by grief. Griefcan be caused by a number of situations such as the loss of a loved one through death, divorce, or separation. Grief can also be because of the loss of your home and worldly possessions as in the case of many millions of people in Ukraine right now.
If you have been affected by grief or are in financial difficulty I highly recommend you read the following articles I have written on this site and on another that I own:
Europe’s largest oil company said on Saturday that it would most probably still continue to buy Russian crude oil to supply its customers and feed into its refineries with petrol and diesel, however, on the other hand, to put a band-aid on a gaping wound would donate any profits to a charity dedicated to “the people of Ukraine.”
According to https://fortune.com/2022/03/05/shell-says-it-bought-russian-oil-after-government-talks/ Shell reportedly on Friday bought a cargo of Urals crude oil from Trafigura Group, at a record discount to benchmark prices in a signal that major buyers will likely continue to make purchases of Russia’s energy products despite its increasingly deadly war against Ukraine.
If this is not helping to fuel the fire, I don’t know what is? and people should make the right decision to continue to use this brand.
Is there not enough oil in UAE?
Has UAE got enough oil or is it running out?
The United Arab Emirates has enough oil for the next 299 years and has proven reserves equivalent to 299.0 times its annual consumption. This means that, without Net Exports, there would be enough oil for the next 299 years (at current consumption levels and excluding unproven reserves).
Therefore the only reason why Shell would continue to do business with Russia is the price of the oil, where Russia’s oil is cheaper.
If all major corporations, government, and countries are turning their backs on Russia then this company should be no different.
“Any company that helps the Russian Economy is as bad as the Russian Dictator and they too have blood on their hands”.
Shell PLC.
Shell plc is a British publicly traded multinational oil and gas company headquartered at Shell Centre in London, United Kingdom. Shell is a public limited company with a primary listing on the London Stock Exchange (LSE). It is one of the oil and gas “supermajors” and by revenue and profits is one of the largest companies in the world, ranking within the top 10 of the Fortune global 500 since 2000. Measured by both its own emissions, and the emissions of all the fossil fuels it sells, Shell was the ninth-largest corporate producer of greenhouse gas emissions in the period 1988–2015. Citation Wikipedia.
I think any company that trades with Russia should be penalized by the government and anyone that knows of a company trading with Russia should stop buying from them its as simple as that.
If I am an itsy bitsy business that can sever all ties with Russia and take down my eCommerce platforms powered by “Ecwid Lightspeed” then everyone should do their part to help stop this w## and bring down the dictator and the Russian economy.
Shell released a statement on Saturday, saying it was a tough decision. “Yesterday we made the difficult decision to purchase a cargo of Russian crude oil,” Shell tweeted however it would abandon its involvement with the Nord Stream 2 pipeline, its stake in the company’s natural gas facility, and its venture with Gydan energy.
According to Shell the reason why they have decided to continue doing business in Russia was to not disrupt the market supply that if sourced elsewhere would have caused delays for the consumer. However, the consumer would have waited for delayed shortages and would have temporarily used an alternative supplier until Shell got back on its feet again.
“It is now down to the consumer if they wish to continue buying from ‘Shell’ or help end this senseless w## by finding an alternative supplier of auto fuel”.
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Going Ahead With the Plan: Starting Your Business After the Pandemic
Have you had dreams of becoming a business owner?
Did the COVID-19 pandemic stop you short in your tracks?
As life slowly moves back to normal, you might still feel hesitant to move forward with your plans to open a new company.
Why You Should Start Now
MIT Sloan Management Review explains that many entrepreneurs are finding the business world has changed. According to experts, the labor market became disrupted in 2020, and there were not enough workers to manage certain industries like retail and health care. Fed up with restrictive jobs, many employees decided to forge their own path.
As bigger chains face hardship with workers leaving them, this is a good time to pursue something you have always dreamed of. Depending on your industry, you might face less competition and find it easier to make your first sale. As businesses close, many sell equipment, giving you a chance to purchase at a low price and start your own company. When things return to normal, you might not find the same savings to benefit from.
Make the Most With What You Have
Before you rush out to take a loan, start small and allow your company to grow as needed. Perhaps this means running your business out of your home or garage to keep costs down. Maybe you’ll only buy a few pieces of equipment or limit how many supplies you purchase to estimate how much demand is currently there. Or maybe you’ll renovate a dedicated space in your home and create a fully functional office, which includes your tech set up (computer, keyboard, printer, monitor, etc.) as well as furniture like a desk and comfortable chair. Keep in mind that any updates you make may even boost your home’s value.
The Business Journals recommends doing some research about the competitionin your area. Maybe they recently went out of business themselves, or perhaps there is a service people need that they are not offering. Try to step in and fill these gaps for your potential customers.
Also make sure you are allowed to operate your business in your location, especially if you work from home. HOAs, local governments, and landlords usually limit what can be done and what sort of business can be conducted on properties within their limits. If it’s determined that your business can’t be run out of your current place, consider moving into one of the nearly 4,200 houses for rent in Phoenix, to a property that does allow you to run your operation without restrictions.
Know Where to Turn for Help
It is crucial that you know when to seek help. While you do not want to needlessly throw money around, it is important to outsource certain tasks you are not knowledgeable about or if it would take away time that you could use to grow your company. Sometimes, it is worth the extra cost to spend on a freelancer or another type of remote worker, such as blog writing services, a graphic designer, or a bookkeeper.
If you’re worried about hiring a contractor, consider one or two areas that you think would benefit from outsourcing. Track the results and judge for yourself how much time you get back when you use a freelancer instead of doing it on your own.
Get the Word Out About Your Business
Marketing will play a critical role in the success of your business. Make sure you have a solid marketing planthat can appeal to the demographic you want to attract, all while keeping costs low.
Consider using free or low-cost marketing methods for social media or a website. Later on, you can spend money on marketing that is more likely to stick with people, such as creating promotional items like t-shirts or keychains.
Starting your new business in an unexplored economy might sound challenging, but this might be the best time to put your dreams into action and move forward with your goals.
Cymru Marketing is your information hub, providing your business with connections to marketing consultants, branding, SEO, graphic design, public relations, and so much more! Contact us for more info using the form below!
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HIDDEN SECRETS OF MONEY – AUTHOR / PRESENTER MIKE MALONEY
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