Sustainable Business Practices Are the Future — Are You Ready?
Today, major corporations around the world are striving to become more sustainable in their business practices. This is due to market demand; consumers these days are becoming increasingly aware of the environmental and social impacts of production, and are voting for sustainability with their dollars. According to a recent Nielsen survey, sales of sustainable products have been performing well above average.
If you’re planning to start your own business, you should be aware of how sustainable business practices can reduce environmental impact while at the same time promoting healthy, thriving communities. Today, Cymru Marketing presents a guide to help you lay the groundwork for your sustainable business.
The National Geographic Society defines sustainability as “the practice of using natural resources responsibly, so they can support both present and future generations.” This is not a new concept; for centuries, leaders of the Iroquois Nation considered the impact of their decisions on their great-great-great-great grandchildren (which is the origin of the term “seventh generation”). The challenge for business in the 21st century is figuring out how to be “green” while at the same time remaining profitable. This involves numerous considerations, such as:
When looking for a niche, take into account the local environment and culture. Keep in mind that a business idea that may be sustainable in one place won’t be in another. While researching your idea, consider consumer demand and how to address it sustainably. It’s also worth looking into the walking score of a given location, in order to cut down on vehicular traffic.
Understanding the Pros and Cons
One of the challenges of going green is cost. Sustainable, eco-friendly fair-trade materials and products are simply more expensive and can reduce your profit margin. You may be able to make up some of this through volume, however, depending on the attitudes and values of your customer base.
Marketing the Benefits
In your marketing, you want to point out how patronizing sustainable businesses benefits a consumer personally. Nobody, especially consumers, wants to hear a sermon about their “responsibilities”; they want to know what’s in it for them. Consider touting the benefits of a clean environment on personal health and the comfort of knowing their children and grandchildren will be able to enjoy those benefits as well.
While keeping that in mind, continue to look for opportunities to authentically show your clientele what you’re doing to make your business sustainable. If you find a niche opportunity that isn’t being met in your area, start a green task force and share the positive changes through your marketing. Or join up with an already established organization doing great work and share how the partnership benefits the environment. You should also try to find an influencer marketing agency to help you get the word out. After all, it’s not just about what you do; it’s also about advertising your philosophy and serving as a demonstration of the results.
Starting or shifting a business to a green model is neither easy nor inexpensive under the current system. It is nonetheless what a growing number of consumers are looking for, so it’s a wise choice in all ways. Make the right choices in your processing and market your venture appropriately. An investment in sustainability may be challenging but can pay off handsomely in the long run.
Cymru Marketing Specializing in SEO, SMO, Exact Match Keyword Domain Names Sales & Acquisitions, Press Releases, Affiliate Marketing, Lead Generation & Web Design. To get started, please email us at email@example.com.
We as citizens need to take a stand and support Ukraine from companies that continue to trade with Russia. This means putting pressure on corporations and refusing to buy their products, so even if you may love your coffee, beefburgers, and your fizzy pop, it is a small sacrifice to make to help put an end to this atrocity that is happening in Ukraine.
You would not only be helping our own Governments but you will also be helping people in Ukraine and trying to end this senseless w##.
The more companies that turn their backs on Russia eventually their economy will collapse. They need money to buy artillery, pay their military, and provide for their people.
If we can hit Russia in its pockets, they will eventually run out of money, but this also applies to putting a point across to the companies that are in bed with the enemy.
Global News has already published the outcry to boycott McDonald’s, Coca-Cola, PepsiCo, and Shell as these companies are still trading in Russia thus helping to fuel the fire.
It has been reported that three Ukrainian supermarket chains announced they are removing Coca-Cola products from their store shelves and the hashtags #BoycottCocaCola, #BoycottPepsi, and #BoycottMcDonalds were trending on Twitter over the weekend. However, people who support Ukrainians around the world should also take a stand against these companies until they join the rest of the world to help end this diabolical w##
Companies Still Trading With Russia:
Citigroup Inc C -1.83%(Get Free Alerts for C): The Bank was trying to remove itself from Russia long before the Ukraine invasion, but it is trapped in a quagmire — efforts to sell its Russian consumer business is in limbo because the sole potential buyer, the Russian state bank VTB Bank, has been sanctioned by the U.S. government. In its defense, Citigroup CFO Mark Mason stated the bank might need to write off nearly approximately $9.8 billion.
Coca-Cola Co KO -2.37%(Get Free Alerts for KO): Coca-Cola Hellenic Bottling Company AG, the Swiss-based firm distributing Coca-Cola products in Russia has not only shown no signs of suspending operations, but it also went so far as to tell the Russian news agency Tass: “All operational, production and logistics facilities of Coca-Cola in Russia are working. “We are fully responsible to partners, society, and thousands of our employees in Russia. Our top priority is the safety of our employees.” Coca-Cola announced it had halted production at its factory in Kyiv and evacuated its employees, yet is still doing business in Russia, which makes you wonder where their priorities lie?
Estée Lauder Companies IncEL -7.56%:Thie hair and skin care and cosmetics provider which has headquarters in New York generates 2.7% of its revenue, or approximately $500 million, from sales in Russia. The company issued a statement on March 4 insisting it was “committed to supporting those impacted by the invasion of Ukraine,” adding that its “priority is the safety and well-being of all ELC employees, and we are continuously monitoring the situation and evaluating all possible measures to support them.”
Herbalife Nutrition Ltd HLF -0.06%:This multi-level marketing corporation gets 3% of its revenue, or approximately $150 million, from sales in Russia. On Feb. 23, the day before Ukraine was invaded, Herbalife President John DeSimone answered an earnings call question about the region and stated while there was a risk in Russia, “the biggest risk is probably in Ukraine, and it’s not a material country to us.”
Hilton Hotels Corporation HLT -6.32%: Among the U.S. lodging companies, Hilton has 29 hotels in Russia; its sole Ukrainian operation is a hotel in the capital city of Kyiv. Hilton is still operating at the locations and the company has yet to make any public comment regarding the crisis in the region.
Kimberly-Clark CorpKMB -0.91%:The personal care product provider has been part of the Russian market since 1996 and generates 3% of its revenue, or $600 million, from sales in that country. In January 2019, it announced an $80 million to expand its Russian flagship factory in Stupino, a town 61.5 miles south of Moscow. Kimberly-Clark has not offered any public comment regarding Russia’s actions in Ukraine.
McDonald’s CorpMCD -4.88%: The fast-food giant gets 9% of its revenue from the Russia/Ukraine markets, or roughly 2.3% billion. The majority of its Russian locations are franchised by Russian Business Owners, yet the company has ignored growing demands from consumers and elected officials to shut down its Russian eateries.
Papa John’s International Inc. PZZA -7.76%: The Pizzaria chain has approximately 185 restaurants in Russia, headquartered in Atlanta USA. On the company’s fourth-quarter earnings call on Feb. 24, the day of the invasion, President and CEO Robert Lynch stated: “that any change to our restaurants in Russia will depend on how much disruption there is there and the impact of that business.” He continued to say he has no plans of closing any of the restaurants down and added the company had no restaurants in Ukraine.
PepsiCo Inc. PEP -1.99%: The Purchase, New York-based company is being pressured to rethink their business with Russia, with 4.4% of its revenue, or $3.4 billion, coming from that market, the firm is being pressured by New York State Comptroller Thomas DiNapoli who controls the state’s $280 billion pension funds, which includes PepsiCo shares, and he bluntly stated it would be in the company’s best interests to “address various investment risks associated with the Russian market.”
Starbucks Corporation SBUX -6.19%: The famous coffee house headquartered in Seattle has 130 licensed coffee shops in Russia; with no presence in Ukraine. The CEO Kevin Johnson is not forcing its Russian partners to close, he informed his workforce via an internal memo that the company “will donate any royalties we receive from our business operations in Russia to humanitarian relief efforts for Ukraine.”
(At the time of this article going to press, it has been announced today Shell is now pulling out of Russia which is excellent news 🙂 I would have hoped that contacting the family office in the UAE had something to do with it).
The complete list of companies that remain can be seen below:
“This does not say much about these companies if they are in cahoots with a Dictator that is threatening everyone that interferes with his actions”.
Companies that have turned their backs on Russia are:
Over 200 corporations including Apple and Netflix have halted operations in the country since President Vladimir Putin launched a full-scale att### on Ukraine.
Amongst the Companies Are:
Accounting and financial services companies:
British-Dutch multinational professional services network KPMG; professional services network PricewaterhouseCoopers (PWC); and payment card services giant American Express have stopped their respective operations in Russia.
* Entertainment and messaging companies:
Global streaming entertainment serviceNetflix; and instant messaging app Snapchat have also ceased their operations in Russia.
The Walt Disney Company, Sony, and Warner Bros have said they are pausing their release of films in Russia
* Technology companies:
Apple has paused selling its products (both offline and online) in Russia.
Microsoft has also stopped “other aspects of business in Russia.
Alphabet Inc’s Google has blocked the Russian news outlets RT and Sputnik.
Meta (formerly Facebook) also blocked the Russian state media houses.
Samsung Electronics also suspended its shipments to Russia.
* Automobile companies:
Mercedes-Benz has stopped manufacturing and passenger car export in Russia.
Ford and General Motors have discontinued their operations in the country.
* Retail companies:
American company PVH, which operates Calvin Klein and Tommy Hilfiger, has suspended ops in Russia.
Nike, H&M and Ikea also suspended operations in Russia.
Home rental company Airbnb and payment firm PayPal have also suspended their operation in Russia.
Ikea has temporarily closed all 17 stores and factories across Russia in a move affecting 15,000 workers
M&S the British Retailer said has suspended shipments to its Turkish franchisee’s business in Russia, which has 48 stores and 1,200 employees stating “we are building on our existing support for Unicef’s UK’s Ukraine appeal with £1.5m packages to support the UN Refugee Agency and Unicef to help children and families in need.” They also said it was sending £0.5m of coats and thermals to Ukraine, where it ceased operations at 10 stores a week ago.
Volkswagen Group announced it had stopped production of vehicles in Russia until further notice, a decision affecting the Russian production sites in Kaluga and Nizhny Novgorod. Vehicle exports to Russia have also been stopped with immediate effect, it said. Carmaker Ford said it had suspended its commercial van joint venture in Russia “until further notice”. And in the past few days, General Motors, Jaguar Land Rover and Renault have all halted sales and operations in Russia.
Diageo, which makes Smirnoff vodka and Guinness, said it had paused exports to Russia and Ukraine.
Online travel booking firm Expedia said it had stopped selling travel in and out of Russia, making it one of the first travel companies to announce such a move.
British online retailers Boohoo and Asos announced they had suspended sales in the country, as did the Swedish clothing giant H&M.
The Spanish fashion retailer Mango announced a temporary closure of its 120 shops in Russia and its online sales site there.
The British Luxury Fashion House Burberry said it had ceased shipments to the country, effectively shutting down its online operation they also have three stores in Russia, one of which is run by a franchisee and one in Moscow’s Red Square, and these currently remain open but they are not receiving new deliveries.
Nike has said it is preventing Russian customers from buying online and Adidas has suspended its partnership with the Russian Football Union.
The Full List Of Companies No Longer Trading With Russia
Can Be Seen Below:
Petrol Diesel Price Rises.
Despite presumingly getting cheap crude oil, petrol retailers have urged the chancellor to help motorists absorb record bills by cutting VAT on fuel.
The Petrol Retailers Association (PRA) spoke up as the cost of filling up hits new heights on a daily basis in the wake of Russia’s invasion of Ukraine.
I first noticed a problem when I used certain keywords like the Russian Dictators name in an article I wrote about how all Energy and Fuel Price Rises are going to increase poverty to unprecedented levels and how it will affect people’s mental health. This article kept coming back as a 500 sever error and my IT team could not understand what the issue was until I did a bit of digging and finally edited the article into three parts omitting certain words and phrases and not publishing the video that was controversial. You can read the edited article about Financial Difficulty here.
If you are finding your utility bills in the UK going to be unmanageable do consider changing utility providers.
Mental health can affect all people in all walks of life and poverty can cause poor mental health through social stresses, stigma, and trauma. When individuals find themselves in financial difficulty and perhaps do not have the necessities to survive, mental disorders such as depression or anxiety can develop and intensify. Mental health is also caused by grief. Griefcan be caused by a number of situations such as the loss of a loved one through death, divorce, or separation. Grief can also be because of the loss of your home and worldly possessions as in the case of many millions of people in Ukraine right now.
If you have been affected by grief or are in financial difficulty I highly recommend you read the following articles I have written on this site and on another that I own:
Vishal Garg, US CEO of Better.com makes 900 workers redundant just before Christmas on a Zoom call.
The chief executive of a US mortgage company has drawn criticism after he reportedly fired 900 employees on a Zoom call.
“I come to you with not great news, if you’re on this call, you are part of the unlucky group being laid off. Your employment here is terminated effective immediately. The market has changed … we have to move with it in order to survive. Ultimately it was my decision and I wanted you to hear it from me.”
Firstly the employment laws in the UK differ from the US but here in the UK if you want to make an employee redundant you have to follow strict protocols.
Severance (Redundancy) payments are usually outlined in an employment contract, along with other things, like whether you get paid for unused vacation (holidays) if you leave a company before your contract is up, how much notice a company must give you before they terminate a contract and more.
Unfortunately, the vast majority of Americans do not have an employment contract. In that case, they may not even know if they’re entitled to severance at all, according to Farnaz Kashefi, a California attorney who specializes in labor and employment law.
There is never a good time to lay off staff. But doing it during the holiday season is going to affect people’s mental health more so than any other time of the year. People are making preparations for Christmas so not planning your timing correctly can cause a knock-on effect.
I have just visited the website and did an audit report and perhaps he should have fired his website designers rather than his workforce.
When it comes to SEO one thing you need to bear in mind is to have an exact match searchable keyword or phrase domain name and have a header description to match the keywords in the domain and your keywords need to be consistent throughout your website.
The word ‘BETTER’ is an adjective that describes something as being superior or is an adverb that means something is done to a higher degree or more completely. But the word is used broadly it has no meaning when it comes to targeting mortgages or finance. However, putting two words together with brandable and exact match searchable keywords gives you a better chance of generating traffic.
I am not saying you cannot use brandable names in your business but you also have to have an SEO link wheel of exact match searchable keywords or phrases domain names that can be integrated into blogs or forwarded to pages that mention the keywords. Having the word ‘Better’ does not describe the business of Real Estate, Mortgages, Finance, or Insurance, if anything he should have secured www.bettermortgages.com www.betterinsurance.com. I have noticed that www.betterrealestate.com is forwarded to www.better.com Just because it is drummed into our heads short one-word dot com domain names are valuable they also have to have meaning to drive traffic, such as www.hotels.com www.insurance.com, etc….you catch my drift.
The other thing one has to take into consideration is that one has to have consistent content on a website that is updated regularly, otherwise, a static site will take forever to rank.
Garg, a self-confessed“serial entrepreneur”, said “the decision was really challenging” and stated it was the second time in his career he had made such drastic measures to lay off staff.
“I do not, do not, want to do this. The last time I did this I cried. This time I hope to be stronger,” he said during the call.
One employee said, “They dumped us like trash. We were there since the beginning and worked hard for the company and for our roles,”.
The mortgage lender startup reportedly received a $750m (£564m) cash infusion from investors last week and was recently valued at around $7bn, according to Forbes. The company, which says it uses technology to make homeownership “faster and more efficient”, is backed by Japanese conglomerate Softbank.
So what was the reason for thebadly timed layoffs?
Chief Financial Officer Kevin Ryan, said the company had laid off 9% of its employees after the call, according to Forbes. Ryan continued to add “Having to conduct layoffs is gut-wrenching, especially this time of year; however, a fortress balance sheet and a reduced and focused workforce together set us up to play offense going into a radically evolving homeownership market,”.
I am sitting on the fence here but if my company was valued at $7 Billion and I run into financial difficulty, I would sell my assets and shares to keep my workforce going. I certainly would not penalize my staff.
As I say this about every company “a happy customer will tell their friends and family about you but unhappy will tell the world”. With this said, this has made 900 people extremely angry in which they will tell all their friends and family and social media connections which will then go viral and give this company a bad name.
The key is in the timing and if one needs to lay off staff I would not do it all in one go but gradually over a 10-month period avoiding the holiday season (900 workers divided by 10 months is 90 people a month, although one could also do it over 2 or 3 years depending on your financial circumstances.
STATISTICS TO BAD REVIEWS
1. 63% of negative information to include news and blog articles from third parties websites are more likely to be clicked on than positive information, which means that social media algorithms designed to maximize such signals are bound to spread negative information. Source: AdWeek. (2014). Bad News: Negative Headlines Get Much More Attention.
Trending US Business News – There is a hot debate should ‘Vishal Garg’ have laid his staff off on a Zoom Call? Well If I were in his shoes I would have sent a letter in the post ahead of the Zoom Call and then apologized and given my reason for my decision face to face on Zoom. I would also have avoided doing it during the holiday season where such devasting news can affect people’s mental health. Furthermore, the risk of bad press and negative feedback could also result in the company losing business due to questionable finances and trustworthiness.
Student loyalty network Student Beans has unveiled a new brand in its audience verification technology – Beans iD. The newly-launched tech will enable brands to provide securely gated discounts and incentives to verified members of six key in-demand consumer groups: • Students (through Student Beans)• Graduates (through Grad Beans)• Healthcare professionals• Military and Armed Forces•... […]
monday.com, a work operating system (Work OS) where organisations of any size can create the tools and processes they need to manage every aspect of their work, has introduced monday sales CRM. The solution is described as a fast, intuitive and fully customisable customer relationship management (CRM) system built to unify all customer processes under... […]
Tom Cruise isn’t the only one who feels the need for speed. For years, B2C marketers have understood the power of the speed of the lead. Now, B2B marketers are realising they can no longer reside in the slow lane. With competition for the ears and eyes of B2B buyers increasingly fierce, capitalising on the... […]
Sports and entertainment creative agency, Octagon, has partnered with Cisco to launch the ‘Connected Scarf,” a new project in support of their partnership with Manchester City and City Football Group. Unit9, a global production and technology partner, also helped spearhead the initiative. As part of Cisco’s ongoing efforts to power a more inclusive future, drive... […]
HIDDEN SECRETS OF MONEY – AUTHOR / PRESENTER MIKE MALONEY
Covent Garden Flowers Direct
Subscribe To Us Today!
OUR LINKED WEBSITES
Other Websites & Domain Names Part Of Our SEO Link Wheel: