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Business

How to Get the Most Out of Your Small Business



How to Get the Most Out of Your Small Business

Written By: Ted James.

Small businesses are the backbone of our communities, thanks to their unique and personal ties to the neighborhoods they serve. However, that doesn’t mean that business practices used by larger companies should be ignored. In fact, many skills can help small businesses and entrepreneurs thrive! Here are some tips and resources worth checking out, courtesy of Cymru Marketing Journal.

Self-care Equals Business Maintenance

Business expenses typically include maintenance on a property, but aren’t you part of your business? You’re a small business owner and entrepreneur in London, and taking care of yourself is just as important as maintaining your office space. There are ways to practice self-care that won’t break the bank.

  • Create and enforce boundaries. It’s important not to overextend your energy, which is limited. Setting boundaries helps because they create more free time if you say no to doing too much.
  • Allow yourself “me time. Remember to do one thing that makes you happy as many times as you can fit into your schedule.
  • Mix up the routine. People are creatures of habit, but falling into a monotonous routine makes daily life feel too predictable. If you add fun to your life, it will revitalize you.

Business Sense. One of the largest tools for businesses and people is effective communication. Lack of communication causes misunderstandings and resentments because no one feels heard. People from employees to vendors become frustrated, and morale reaches an all-time low.

  • Use active listening. If you listen to understand and ask the right questions, you’re practicing active listening. Limiting distractions allow you to focus on the person speaking to you, and it will help them focus on you when you talk.
  • Utilize more than one communication method. Combining email with Zoom calls eliminates confusion because it gives the person you’re communicating with another outlet to clarify any concerns.
  • Emotional intelligence. Being in tune with another’s feelings and watching nonverbal cues shows others that you’re paying attention to their needs. Everyone feels better when they’ve been acknowledged if they’ve had a bad day.

Learning Is Life

If you question businesses about what they think is the most valuable skill, some would tell you innovation is the most desired. Innovative people are creative and never stop learning. You’d be pleasantly surprised at how much you’d learn from your vendors and employees if you listen to their ideas. Thinking outside the box is often key to finding a solution that fits your current problem. You never know when you need another person to look at a problematic situation from a different perspective.

Marketing Tips

Entrepreneurs can also use marketing strategies like social media and search engine optimization (SEO). Marketing via social media is a great way to reach a huge potential audience, as well. Beyond that, though, don’t neglect more traditional methods, like flyers and business cards. Those can be especially effective with neighborhood businesses!

Your Business, Your Choices

Being a business owner is a test of life and work management. You are challenged daily to get as much done as you can. Practicing self-care, using communication skills, and educating yourself about your business are keys to success.

Cymru Marketing Journal offers Local, National & International Digital Marketing, including outbound marketing, blog posts, and social media advertising. We’d love to hear from you!



#smallbusiness #flyers #seo #vendors #employees #emotions #communication #settingboundaries #practicingselfcare

5 Tips to Help You Create a Killer Mobile or Web App for Your Business 

Image: Pexels 



5 Tips to Help You Create a Killer Mobile or Web App for Your Business 

Written By Ted James.

According to statistics, people downloaded 88 billion apps in 2021. Building an app for your business can be a great way to attract customers, improve customer engagement and build brand loyalty. These tips from Cymru Digital Marketing Business Journal will help you get started. 

1. Think of Problem Your App Can Solve 

Your app needs to serve a useful purpose. Before you start building, you need a problem that your app can solve. For example, if your problem is that customers can’t find what they need in your store, you could build an app that lets customers look up products and find out which aisle they are located in. 

2. Pick a Platform 

The platform you choose will affect how many people can use your app. For most businesses, it is best to include at least Android and iOS, because these are the two most common platforms. Other platforms to consider include React Native and Windows. The more platforms your app works on the more customers will be able to use it; however, if you have to develop multiple versions of the app, your costs may increase. If you are dealing with a tight budget, a web app may make sense because it can be used on multiple platforms. 

3. Research Potential Benefits 

Before you begin development, make sure that the app will benefit your business in some way. Mobile apps can increase sales. Customers like to research products before they buy them, and many make purchases from their mobile phones. An app that allows customers to do these things could generate more sales. 

A mobile app can help you compete with larger businesses by offering the same or better experience. For example, customers who prefer to place orders online may choose a company that offers a mobile shopping app over one that does not. 

Mobile apps also make it easier to communicate with customers through functions such as push notifications. Mobile apps are a good way to build brand loyalty by offering rewards programs

4. Find the Right Developer

Unless you have app development experience, a do-it-yourself solution isn’t likely to produce a professional result. Look for developers with an experienced team, solid design talent, and a track record of developing successful apps for businesses. 

Read reviews online to find out what past customers think of their work. Ask them what apps they have created and for who, and download those apps to see whether you like them. Select a developer who is familiar with your industry and interested in your business. Choose a development team you feel comfortable working with throughout the development process. 

5. Make Collaboration Easy 

Effective communication with your app development team is one of the keys to building a successful app. Scrum is an Agile framework that can be used to develop complex projects. Consider taking an online professional development course to learn more about how you can use Scrum to manage your app development projects. Discover the best Scrum master course by reading reviews. Look for a course that lets you test your skills at the end of the course by taking an assessment test. 

Creating a mobile or web app for your business can be a big undertaking. However, the benefits may make the effort and expense worthwhile. Taking steps, such as facilitating communication and collaboration with your team and taking a Scrum course, can help you ensure that your app is a success. 



#communication #collaboration #developers #rewardprograms #tightbudget #mobilesales #88billionapps #appdevelopment

Sustainable Business Practices Are the Future — Are You Ready? 

Photo Credit: Edmond Dantès via Pexels 

Written By: Katie Conroy.

Sustainable Business Practices Are the Future — Are You Ready? 

Today, major corporations around the world are striving to become more sustainable in their business practices. This is due to market demand; consumers these days are becoming increasingly aware of the environmental and social impacts of production, and are voting for sustainability with their dollars. According to a recent Nielsen survey, sales of sustainable products have been performing well above average. 

If you’re planning to start your own business, you should be aware of how sustainable business practices can reduce environmental impact while at the same time promoting healthy, thriving communities. Today, Cymru Marketing presents a guide to help you lay the groundwork for your sustainable business. 

Sustainability 101 

The National Geographic Society defines sustainability as “the practice of using natural resources responsibly, so they can support both present and future generations.” This is not a new concept; for centuries, leaders of the Iroquois Nation considered the impact of their decisions on their great-great-great-great grandchildren (which is the origin of the term “seventh generation”). The challenge for business in the 21st century is figuring out how to be “green” while at the same time remaining profitable. This involves numerous considerations, such as: 

  • The sourcing of materials  
  • Delivery of goods and/or services  
  • Ecological footprint 
  • Economic impact
  •  Fair business practices 
  • The local environment 

Finding Sustainable Opportunities 

When looking for a niche, take into account the local environment and culture. Keep in mind that a business idea that may be sustainable in one place won’t be in another. While researching your idea, consider consumer demand and how to address it sustainably. It’s also worth looking into the walking score of a given location, in order to cut down on vehicular traffic. 

Understanding the Pros and Cons 

One of the challenges of going green is cost. Sustainable, eco-friendly fair-trade materials and products are simply more expensive and can reduce your profit margin. You may be able to make up some of this through volume, however, depending on the attitudes and values of your customer base. 

Marketing the Benefits 

In your marketing, you want to point out how patronizing sustainable businesses benefits a consumer personally. Nobody, especially consumers, wants to hear a sermon about their “responsibilities”; they want to know what’s in it for them.  Consider touting the benefits of a clean environment on personal health and the comfort of knowing their children and grandchildren will be able to enjoy those benefits as well. 

While keeping that in mind, continue to look for opportunities to authentically show your clientele what you’re doing to make your business sustainable. If you find a niche opportunity that isn’t being met in your area, start a green task force and share the positive changes through your marketing. Or join up with an already established organization doing great work and share how the partnership benefits the environment. You should also try to find an influencer marketing agency to help you get the word out. After all, it’s not just about what you do; it’s also about advertising your philosophy and serving as a demonstration of the results. 

Starting or shifting a business to a green model is neither easy nor inexpensive under the current system. It is nonetheless what a growing number of consumers are looking for, so it’s a wise choice in all ways. Make the right choices in your processing and market your venture appropriately. An investment in sustainability may be challenging but can pay off handsomely in the long run. 

Cymru Marketing Specializing in SEO, SMO, Exact Match Keyword Domain Names Sales & Acquisitions, Press Releases, Affiliate Marketing, Lead Generation & Web Design. To get started, please email us at hello@cymrumarketing.com. 

#FairTrade #Marketing #Sustainability #Ecological #LocalEnvironment

Building a Business Can Positively Impact Your Community. 

Image via Pexels 

Written By: Katie Conroy.

Building a Business Can Positively Impact Your Community 

Small businesses make big differences in their communities. In fact, small businesses have added millions of jobs to the economy while many national corporations have eliminated positions. Of course, their impact goes beyond job opportunities — small businesses influence neighborhood culture and become a staple of hometowns. 

However, launching a small business takes careful planning, especially if your goal is changing your city for the better. The following steps prepare you for the realities of running a company while balancing local giving. 

For your next digital marketing project, connect with Cymru Digital Marketing to scale your business!  

Find Your Niche 

Your first decision is what goods or services to sell. It’s essential to offer something the community needs, so do some research to find your niche. For example, if you want to open a restaurant, look at what’s missing from the neighborhood menu. There may be many fast food places but no options for health-conscious customers. 

Apply for Funding 

Every company needs capital to get off the ground. Fortunately, there are plenty of resources for small businesses: 

  • Grants 
  • Small business loans 
  • Entrepreneur programs 

You can also look for investors who agree to finance your enterprise for a percentage of business ownership.  

Set Up Your Website 

Even if you cater to local customers, you still need a website. While it’s possible to create your own with templates, you’ll save time by outsourcing to a professional web designer. The expert team at Cymru Digital Marketing can ensure your site is aesthetically pleasing, user-friendly, and fully functional. 

Maintain Cash Flow With Invoicing Software 

In any business, large or small, accurate invoicing is essential to maintaining cash flow and keeping track of what is owed to you. While billing by hand may be fine for a one-person operation, as soon as you start working with multiple clients or taking on employees, manual invoicing becomes time-consuming and error-prone. This is where invoicing software can save the day. Customer invoicing software automates the billing process, making it faster and easier to generate accurate invoices. You’ll also be able to add a button to invoices that allow customers to pay online.  

Advertise Locally 

Local advertisements get local customers. To bring in the crowds, focus your marketing with the following strategies: 

Partner With Local Entrepreneurs 

Connecting to other local businesses is a great way to support your peers and offer more to the community. One of the best ways to do so is by joining municipal associations. These are usually organized by industry, allowing you to meet entrepreneurs with similar aspirations and challenges. 

Support Community Charities 

Local shops are uniquely positioned to work with charities within the community. You can do so by donating directly, hosting campaigns that donate a portion of sales, and even volunteering time, space, and labor. 

Tap Into Local Talent 

As a local business, you can create opportunities for the talent in your neighborhood. When looking to expand your workforce or hire a contractor, look nearby. A great place to start is universities and trade schools. Reaching out to new graduates and trainees keeps resources in the community. 

Running a small business takes determination and a clear vision of the future, but it’s also incredibly fulfilling, especially when you contribute to your community. With the right approach, your enterprise and neighborhood can flourish. 

#localbusiness #workforce #hirecontractors #universities #tradeschools #websitedesign

Start the Business You Dream About: Prevail Over Your Fears

Keep your business moving forward
Image: Pixabay

Written By: Katie Conroy

Start the Business You Dream About: Prevail Over Your Fears

Starting a business comes with its share of perks, such as being in charge of the company and your financial future. It comes with risks as well, which can be frightening. You, however, need to overcome those fears to reap the rewards. But how do you go about this? Here are some tips from UK Business Banking on how to get started.

Begin as a Side Hustle

If you currently don’t have the financial means to put all your eggs in one basket, work on your business as a side hustle. Continue working your current job, but use your free time to begin your company. This way, you still have stability with less risk and can see if entrepreneurship is a fit for you.

Take Advantage of Free Tools

When starting out, you will likely have limited resources and will need to stretch your funds as far as possible. This means you should use free software and apps whenever

possible. If you’re working with images and documents, for example, use a free online tool to turn your image into a PDF in lieu of purchasing dedicated software. This way, you can store your images in the cloud for free, as well as distribute them as you like.

Know Your Strengths and Weaknesses

Before you begin, take time to reflect on your strengths as well as your weaknesses. Hone in on your strengths as much as you can, and consider hiring help to handle the areas of business where you’re less proficient. For instance, if you’re not artistic, consider hiring a professional to develop your logo. If you’re not familiar with search engine optimization (SEO) and web design, hire a freelancer or company to assist.

Choose a Business Structure Early

When you start planning your business, select a business structure early. This affects how you operate your company. One option is a limited company. It limits your personal liability in case of a lawsuit, which can be a relief if you’re worried about losing your home if an issue arises. Use an online formation service to assist in this process. Doing this helps you comply with the law while spending less of your time handling the paperwork.

Implement Certain Marketing Tactics

How you market your business has a strong impact on your success. Part of the equation consists of digital marketing since the Internet is where most people go to find products or services. You can automate digital marketing efforts with a software-as-a-service (SaaS) solution to integrate with all your existing tools and services to seamlessly help your marketing reach go further.

Nevertheless, you can’t neglect traditional marketing tactics. For example, you should have a business card to give to people you meet. It makes a lasting impression and acts as a gentle reminder of your products or services. You can create business cards online using a pre-fabricated template that allows you to choose your colors, images, text, and font.

Create a Strong Business Plan

Establish a strong business plan that covers a variety of elements, such as your marketing, including your website. Part of your business plan should cover aspects that make your website convenient. For example, save yourself and clients or customers time and hassle by enabling your app or website to accept payments. This promotes long-term growth and makes it simple for your clients or customers.

Compare your payment options carefully. You want a system that doesn’t charge astronomical credit card processing fees and lets your customers or clients know they have the funds available for payment.

Have Realistic Expectations

While making £1 million in your first year of operations would be wonderful, this isn’t realistic. The average small business owner earns less than £30,000 per year. When you’re just getting started, it takes time to gain exposure and become successful.

Risk-Taking Can Equal Success

Although it might seem scary and overwhelming to take a chance, overcoming your fears and starting a business can lead to success.

#seo #searchengineoptimization #businessplan #businesscard #companyformation #limitedcompanies #ukbusinessbanking #owningabusiness

Keep your business moving forward

Why Business Owners Should Make Accurate Financial Projections.

Image via Pixabay

Why Business Owners Should Make Accurate Financial Projections.

Every small business owner wants to make a profit. You invest time and money into your business to earn revenue, but how much cost and income is realistic for a healthy business? Individual financial reports can shed some light, but combining them into a financial projection can put everything into perspective. Today, Cymru Marketing Journal offers some tips and resources to guide you through the process.

First, What Are Financial Projections?

Financial projections forecast your business’s expected expenses and revenue. One-year, or short-term, projections are usually forecast by month. Long-term financial projections usually cover a three-to-five-year timespan.

How Can You Create These Projections?

New small business owners don’t have previous data to use for projections, but researching industry and overall economic trends can provide workable numbers.  Existing companies use data from the past three years. Several different financial reports go into your financial projections.

It’s important to use realistic numbers when creating your forecast. Otherwise, they’re meaningless. Also, you need to invest in accounting software that works for your business and will allow you to cultivate deeper insights without paying a fortune in registration fees.

Projected Expenses

Some monthly expenses are fixed, such as rent and other overhead costs. In some months, you may spend heavily on marketing and inventory purchases, while those costs may be minimal in other months.

Expected Revenue

Many businesses experience predictable busy seasons; lawn care companies are busiest during warm months, while some retail stores make many sales near holidays. Study previous sales numbers or market potential to estimate how many items you’re likely to sell and their attached price tags.

Cash Flow

Expenses sometimes come months before the resulting revenue. Retail stores must order seasonal inventory months before it’s sold. Also, some companies allow clients to purchase on credit with payments due when statements are distributed. Knowing when cash goes out and comes back into your bank account is crucial.

Balance Sheet

This report includes all business assets and liabilities. Inventory, equipment and accounts receivable are examples of assets, while accounts payable and other debts are liabilities. The balance sheet total shows the difference between the values of your assets and liabilities and can be a positive or negative number.

Profit and Loss Statement

This statement uses data from your projected expenses, expected revenue, and cash flow reports to estimate potential profits or losses.

Break-Even Point

Experts understand that it may take some time for new companies to break even. Knowing when your business should become profitable gives you a framework for assessing your business’s viability.

Are Your Accounting Skills Up to Par?

Not every entrepreneur knows about running a business and its finances. However, it’s not too late to learn. Online degree programs provide flexible ways to learn new skills while operating your company. An accounting degree helps develop financial skills, including making realistic predictions. MBA degrees teach more in-depth business acumen. Earning an online degree can help you make better business decisions for a healthier company.

Why Are Accurate Financial Projections Important?

For-profit businesses pay taxes. Most states require annual reports and tax payments; failing to do so may incur fees and penalties. Your business license can even be revoked. Accurate projections allow you to set aside monies to pay these taxes.

In addition, lenders need to see accurate, detailed financial projections as part of your business plan. Making and regularly updating your projections allows you to know and adjust your company’s financial expectations.

What Does Your Forecast Say?

Accurate financial projections provide many benefits to your business. Online degree programs and the right software can provide the know-how and how-to, and the time spent making these projections can make your business stronger. Whether you are starting up or an already established business looking for more exposure, Cymru Marketing Journal is here on hand to take care of all your marketing needs. We will write content and advertise your business to give you added help to generate more leads. We’d love to hear from you.

#Business #BusinessFinance #Cashflow #BalanceSheets #FinancialProjections #ProfitandLossForecast #ProfitandLoss #Accounting

Top Strategies for Building a High-Performing Team.

Author: Elizabeth Mackenzie – Founder and CEO https://www.globalprassociates.com https://careerkarma.com/

Employees working together as a team 

Every organization needs a high-performing team. Ready to learn how to build a high-performing team the right way? We’ve got your back. Follow these six easy steps: 

Get to Know Your Employees 

Getting to know your staff is the first step in establishing a high-performing team. Before building a team, you should have a thorough understanding of all potential employees. What makes them tick, what motivates them, and what irritates them?

Instead of going with your gut, pre-planning is the best way to establish high-performing teams. Make an effort to communicate with coworkers both inside and outside the office. Spend some time with everyone to better understand their goals and where they want to go with their career.

Recruit the Best People for High-Performance Teams

Continuing from the first stage, the next thing you should do is make sure you hire the correct employees for the task. Choosing the right people for a team greatly boosts the likelihood of success. Think of it as if you’ve assembled the ideal components for your recipe, and now it’s up to you to make it!

Workers should possess the basic characteristics that will aid in the seamless operation of the entire team. Here are some things to consider when putting together a team:

  • Appropriate abilities
  • The frame of mind
  • Openness to work in a group
  • Open to new ideas

Additionally, the people you recruit should have legit qualifications such as an online degree or online boot-camp certification to showcase they have learned the required skills for the task at hand. 

Another important component in developing high-performing teams is the team’s size.

Assign a Common Goal to the Group

A unified purpose is one of the most distinguishing qualities of high-performing teams. Teams who lack this characteristic are doomed to fail. No team can do anything without guidance. This should not be addressed after the team has been formed; it should be handled as part of your pre-planning.

The common goal must be well-defined, well-organized, and well-communicated to the team members. It’s one of the characteristics that separates a good team from an outstanding one.

Define Your Roles

Unfortunately, this is a factor that many people miss. Each team member must be aware of the responsibilities and tasks assigned to them. Any ambiguity on an individual level may cause problems for the whole team.

Every role that is assigned must be compatible. In high-performing teams, roles are not based on intuition or haphazard approaches. Each decision must be based on clear reasoning.

You will be able to harness everyone’s true potential if you achieve clarity in responsibilities while developing high-performing teams. When team members are aware of their responsibilities, they perform better.

Effective Communication is Essential

In management seminars, schools, colleges, and business classes, we’ve heard it before. Communication is crucial in assisting high-performing teams in achieving their objectives. Communicating promptly saves a firm more than anyone wants to admit.

Consider playing a role in encouraging open communication within a group. Set a good example by taking frequent input from the staff and communicating with everyone daily.

Next, continually telling the team that it’s more important to speak up than to keep ideas and problems to themselves. Finally, urge the team to develop an effective communication strategy that will allow them to communicate with all stakeholders.

You should also use technology to your advantage. Inform the team about the latest collaborative technologies to make working more enjoyable and convenient.

Learn How to Be ‘SMART’

Specific, measurable, achievable, reasonable, and timely goals are referred to as SMART goals. It is one of the most commonly used acronyms in the business world.

Working smartly in teams is crucial for making the most of available resources. Everyone can follow a predetermined path and accomplish the desired outcome, but only a select few can think outside the box to achieve the same goal more efficiently.

We’ve discussed the importance of having a unified goal. Similarly, to be more productive, teams should set SMART goals. This means that we don’t set targets for teams such as “improve productivity.” Instead, tell your employees that you need to boost productivity by X percent in the coming quarter.

By being focused, persistent, and agile, SMART goals help teams perform better.

Conclusion

Building a high-performing team is essential in any workplace if you want to be productive and effective in everyday tasks. Companies that work well together and communicate effectively are almost five times more likely to retain high-performing employees.

#teambuilding #employment #hiring #hr #staff #employees

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