Why Business Owners Should Make Accurate Financial Projections.
Every small business owner wants to make a profit. You invest time and money into your business to earn revenue, but how much cost and income is realistic for a healthy business? Individual financial reports can shed some light, but combining them into a financial projection can put everything into perspective. Today, Cymru Marketing Journal offers some tips and resources to guide you through the process.
First, What Are Financial Projections?
Financial projections forecast your business’s expected expenses and revenue. One-year, or short-term, projections are usually forecast by month. Long-term financial projections usually cover a three-to-five-year timespan.
How Can You Create These Projections?
New small business owners don’t have previous data to use for projections, but researching industry and overall economic trends can provide workable numbers. Existing companies use data from the past three years. Several different financial reports go into your financial projections.
It’s important to use realistic numbers when creating your forecast. Otherwise, they’re meaningless. Also, you need to invest in accounting software that works for your businessand will allow you to cultivate deeper insights without paying a fortune in registration fees.
Some monthly expenses are fixed, such as rent and other overhead costs. In some months, you may spend heavily on marketing and inventory purchases, while those costs may be minimal in other months.
Many businesses experience predictable busy seasons; lawn care companies are busiest during warm months, while some retail stores make many sales near holidays. Study previous sales numbers or market potential to estimate how many items you’re likely to sell and their attached price tags.
Expenses sometimes come months before the resulting revenue. Retail stores must order seasonal inventory months before it’s sold. Also, some companies allow clients to purchase on credit with payments due when statements are distributed. Knowing when cash goes out and comes back into your bank account is crucial.
This report includes all business assets and liabilities. Inventory, equipment and accounts receivable are examples of assets, while accounts payable and other debts are liabilities. The balance sheettotal shows the difference between the values of your assets and liabilities and can be a positive or negative number.
Profit and Loss Statement
This statement uses data from your projected expenses, expected revenue, and cash flow reports to estimate potential profits or losses.
Experts understand that it may take some time for new companies to break even. Knowing when your business should become profitable gives you a framework for assessing your business’s viability.
Are Your Accounting Skills Up to Par?
Not every entrepreneur knows about running a business and its finances. However, it’s not too late to learn. Online degree programs provide flexible ways to learn new skills while operating your company. An accounting degree helps develop financial skills, including making realistic predictions. MBA degrees teach more in-depth business acumen. Earning an online degree can help you make better business decisions for a healthier company.
Why Are Accurate Financial Projections Important?
For-profit businesses pay taxes. Most states require annual reports and tax payments; failing to do so may incur fees and penalties. Your business license can even be revoked. Accurate projections allow you to set aside monies to pay these taxes.
In addition, lenders need to see accurate, detailed financial projections as part of your business plan. Making and regularly updating your projections allows you to know and adjust your company’s financial expectations.
What Does Your Forecast Say?
Accurate financial projections provide many benefits to your business. Online degree programs and the right software can provide the know-how and how-to, and the time spent making these projections can make your business stronger. Whether you are starting up or an already established business looking for more exposure, Cymru Marketing Journal is here on hand to take care of all your marketing needs. We will write content and advertise your business to give you added help to generate more leads. We’d love to hear from you.
Every organization needs a high-performing team. Ready to learn how to build a high-performing team the right way? We’ve got your back. Follow these six easy steps:
Get to Know Your Employees
Getting to know your staff is the first step in establishing a high-performing team. Before building a team, you should have a thorough understanding of all potential employees. What makes them tick, what motivates them, and what irritates them?
Instead of going with your gut, pre-planning is the best way to establish high-performing teams. Make an effort to communicate with coworkers both inside and outside the office. Spend some time with everyone to better understand their goals and where they want to go with their career.
Recruit the Best People for High-Performance Teams
Continuing from the first stage, the next thing you should do is make sure you hire the correct employees for the task. Choosing the right people for a team greatly boosts the likelihood of success. Think of it as if you’ve assembled the ideal components for your recipe, and now it’s up to you to make it!
Workers should possess the basic characteristics that will aid in the seamless operation of the entire team. Here are some things to consider when putting together a team:
Additionally, the people you recruit should have legit qualifications such as an online degree or online boot-camp certification to showcase they have learned the required skills for the task at hand.
Another important component in developing high-performing teams is the team’s size.
Assign a Common Goal to the Group
A unified purpose is one of the most distinguishing qualities of high-performing teams. Teams who lack this characteristic are doomed to fail. No team can do anything without guidance. This should not be addressed after the team has been formed; it should be handled as part of your pre-planning.
The common goal must be well-defined, well-organized, and well-communicated to the team members. It’s one of the characteristics that separates a good team from an outstanding one.
Define Your Roles
Unfortunately, this is a factor that many people miss. Each team member must be aware of the responsibilities and tasks assigned to them. Any ambiguity on an individual level may cause problems for the whole team.
Every role that is assigned must be compatible. In high-performing teams, roles are not based on intuition or haphazard approaches. Each decision must be based on clear reasoning.
You will be able to harness everyone’s true potential if you achieve clarity in responsibilities while developing high-performing teams. When team members are aware of their responsibilities, they perform better.
Effective Communication is Essential
In management seminars, schools, colleges, and business classes, we’ve heard it before. Communication is crucial in assisting high-performing teams in achieving their objectives. Communicating promptly saves a firm more than anyone wants to admit.
Consider playing a role in encouraging open communication within a group. Set a good example by taking frequent input from the staff and communicating with everyone daily.
Next, continually telling the team that it’s more important to speak up than to keep ideas and problems to themselves. Finally, urge the team to develop an effective communication strategy that will allow them to communicate with all stakeholders.
You should also use technology to your advantage. Inform the team about the latest collaborative technologies to make working more enjoyable and convenient.
Learn How to Be ‘SMART’
Specific, measurable, achievable, reasonable, and timely goals are referred to as SMART goals. It is one of the most commonly used acronyms in the business world.
Working smartly in teams is crucial for making the most of available resources. Everyone can follow a predetermined path and accomplish the desired outcome, but only a select few can think outside the box to achieve the same goal more efficiently.
We’ve discussed the importance of having a unified goal. Similarly, to be more productive, teams should set SMART goals. This means that we don’t set targets for teams such as “improve productivity.” Instead, tell your employees that you need to boost productivity by X percent in the coming quarter.
By being focused, persistent, and agile, SMART goals help teams perform better.
Building a high-performing team is essential in any workplace if you want to be productive and effective in everyday tasks. Companies that work well together and communicate effectively are almost five times more likely to retain high-performing employees.
I recently wrote about companies still in Russia but each day more and more are pulling out and ceasing trading.
However, even if the Russian Economy collapses the Russian Dictator has Gold reserves and money in offshore accounts not in his name to fund his evil plan regardless of what the rest of the world does to him.
Furthermore, someone as powerful as this P#tin, do you not think he has ways of moving his wealth?
Also, I will embed a video which is in Polish and what these people are saying that the Russians are going to Poland to stock up on medicines and food in lorry loads crossing to Belarus and then onto to Russia. So the sanctions are not being addressed properly by the Polish Government. I would stop all import-export to Russia and I would put a special tax or sanction visa as a security measure.
The reason in layman’s terms why this w#r is happening is because the US President imposed sanctions ready for the New Green Deal which meant countries will be moving away from fossil fuel otherwise they will get heavy sanctions and fines.
It is no coincidence that we were told that energy prices were going to rise this spring way before w#r broke out.
This was already on the table and P#tin who supplies 1/3 of the gas and oil basically had to make Ukraine the scapegoat and an example to the west of what he can do if he does not get his way. He does not want his supply to be worthless but if I were him I would have re-evaluated and would have maybe started the largest solar energy provider and manufactured solar panels, turbines, etc. But P#tin is not a businessman, just a thug and his entourage whom may I add look like they come from the dark ages and set in their ways are no better.
The EU’s Green Deal has a new purpose — not just to fight against climate change, but also against Vladimir P#tin and Europe’s dependence on Russian gas.
The Russian president’s attack on Ukraine is creating newfound unity in cutting off one of Moscow’s biggest sources of cash. That’s something repeatedly promised during past times of Kremlin aggression, but it was never delivered.
Commission President Ursula von der Leyen said it was “a focused acceleration of the European Green Deal” as a “strategic investment in our independence.”
A large share of the initial savings would come from finding new suppliers of gas. But the EU wants to double down with a rapid boost of renewable energy and measures to cut energy use. Commission Green Deal chief Frans Timmermans called it “a huge opportunity.”
Now Ukraine which wanted to join the EU and Nato would have meant they too would have to do what all the other countries are doing and Russia who supplies 1/3 of the energy would start to feel a dent in their pockets if everyone went Green. This is now being dubbed the ‘Fossil Fuel War’ similar to the sanctions ‘Trade W#rs’ Trump imposed on China which caused them to retaliate with the C#v#d Pandemic. In order to understand why things happen in this world, we have to look at the bigger picture and uncover what world leaders do at the expense of the citizens. It’s a game of monopoly and who can win and not be defeated. So if all countries had sanctions imposed not to buy oil and gas from Russia, this would bring the country to its knees.
Washington is delegating for an embargo and sanctions on Russian oil and gas as a way of weakening Putin in the midst of his violent invasion of Ukraine. The move makes strategic sense: fossil fuels make up 60 percent of Russia’s exports and account for 40 percent of its federal budget. Literally what this means is oil and gas fuel Putin’s war machine.
Companies that have recently pulled out are:
Russia is becoming a commercial pariah,” said economist Mary Lovely, a senior fellow at the Peterson Institute for International Economics in Washington. “Pretty much no company, no multinational, wants to be caught on the wrong side of U.S. and Western sanctions.”
STOP TRADING WITH RUSSIA
The move to pull out of Russia is not only a humanitarian responsibility, it also is a political stance in order to comply withWestern sanctions against Russia.
Companies are increasingly aware of the potential risks to their reputations by continuing with business as usual in the country.
Prime Minister Mikhail Mishustin of Russia said last week that it would help investors make “a considered decision” rather than succumb to the political pressure of sanctions. It’s not clear how that measure may affect corporations’ efforts to withdraw from Russia, but I am sure secret handshakes will be made.
Here is a running list of companies that have scaled back or cut ties with Russia.
Western sanctions on Russia have for now excluded the energy sector, where Russia is a major player. The nation is the world’s third-largest producer of oil and the second-largest producer of natural gas. However, oil and gas companies, already feeling the heat from climate activists to invest in renewable energy, were among the companies that announced the most rapid and dramatic exits.
Cars and planes
Boeing and Airbus
Ford Motor Company
Food and beverages
Musicians, venues, promoters
Payment systems and accounting firms
Tech & Streaming
“A smart business proposal”
For many companies, exiting Russia is as much about business as it is about morality.
Two million people have fled Ukraine as of Thursday, according to the United Nations refugee agency.
Company commitments to environmental, social, and corporate governance, known as ESG, are being put to the test. ESG has become the acronym that’s increasingly seen as an important way for corporations to have responsible business credentials.
“But there can also be an element of ‘greenwashing,'” where companies say things that make it seem like they hold certain values or are on the right side of ESG issues while their practices and behavior suggest otherwise, Columbia Business School associate professor Vanessa Burbano said.
“Stakeholders like employees and consumers will want to see if companies’ actions and behaviors are consistent with the communicated support that companies are expressing for Ukrainians,” she said.
Final Thoughts From The Editor.
Where there is a will there is a way and I am not convinced that this w#r will be over anytime soon. It was projected that on day eleven P#tin would have run out of money to fund the w#ar, by day fifteen it is still going strong. His troops need food, he also needs to replenish his artillery so where is his money coming from? I believe he has a vault full of gold so who is buying his gold?
Just like sanctions on blood diamonds, there should be sanctions from blood gold. Any gold, artwork, cryptocurrency, NFTs, and digital assets should also be frozen coming from that country but I believe he is now in hiding in his fortress near the baltic sea with his entourage. Furthermore, all borders should be closed to stop import-export into Russia. Whilst borders remain open money, gold will exchange hands, but how do you stop a country going by land unless you make up special security visas which have to go through certain protocols that could take many months to be approved. Like I said where there is a will there is a way. How about offering the enemy a reward if they surrendered and give security when they have defected. They say you cannot buy people but if the country they live in has an economy on its knees imagine what they could do with the money you pay them. Currently, the Ruble is worth 6 pence which means 100 Rubles would be £6.00 One would have to make the troops worth their while. Imagine if each person was paid £100 in their money that would be 1,660.00 rubles.
I am by no means any way qualified to give political opinions but from a personal perspective and what I can see on a daily basis P#tin is a sore loser, his entourage is most probably scared of him hence will do whatever he tells them to do.
But what if you took the instigator out of the equation you would be left with a country that would have to reform. I personally would find out where his sorry arse is located and I would without warning drop a bombshell or two.
The way to find this pathetic example of a human being is to locate his family and friends (although I bet you he has none) then you will get to him. He has children and nannies and servents find out who actually works for him. I am sure that some use smartphones, tap into the phones, and track the phones via satellites.
He is bound to be in contact with his girlfriend and children, I would start there. He also has two grown-up daughters living in Germany. In addition to his four children with Kabaeva, P#tin also has two adult daughters, 36-year old Maria and Katerina (35), both from his first marriage to Lyudmila Shkrebneva, a former flight attendant. Maria is married to a Dutch national, Jorrit Faassen, and lived in the Netherlands until recently. She is believed to have left Holland for her native Russia recently.
How hard is it to locate a person with modern technology and Artificial Intelligence? What one does is peel off the layers to find out who all the families are and the connections of all the people that need to be targeted and put surveillance on them all.
I would capture his girlfriend, family, and children’s location, going as far as detaining them to flush him out. His girlfriend has friends and family, I would put surveillance out on all of them.
I may not have any political experience but I used to run a security company with my ex-husband “Alan Barnes” called “Siren Security” in Cardiff in 1993 -2001 back in the day doing covert operations. Alan is sadly not with us now “God Bless his Soul”.
But this is what I would do to flush out this low life.
A true leader does not destroy lives he motivates and empowers people and will stand on the front line to show others how it is done. A true leader is someone like the “Ukraine President Volodymyr Zelenskyy”.
We as citizens need to take a stand and support Ukraine from companies that continue to trade with Russia. This means putting pressure on corporations and refusing to buy their products, so even if you may love your coffee, beefburgers, and your fizzy pop, it is a small sacrifice to make to help put an end to this atrocity that is happening in Ukraine.
You would not only be helping our own Governments but you will also be helping people in Ukraine and trying to end this senseless w##.
The more companies that turn their backs on Russia eventually their economy will collapse. They need money to buy artillery, pay their military, and provide for their people.
If we can hit Russia in its pockets, they will eventually run out of money, but this also applies to putting a point across to the companies that are in bed with the enemy.
Global News has already published the outcry to boycott McDonald’s, Coca-Cola, PepsiCo, and Shell as these companies are still trading in Russia thus helping to fuel the fire.
It has been reported that three Ukrainian supermarket chains announced they are removing Coca-Cola products from their store shelves and the hashtags #BoycottCocaCola, #BoycottPepsi, and #BoycottMcDonalds were trending on Twitter over the weekend. However, people who support Ukrainians around the world should also take a stand against these companies until they join the rest of the world to help end this diabolical w##
Companies Still Trading With Russia:
Citigroup Inc C -1.83%(Get Free Alerts for C): The Bank was trying to remove itself from Russia long before the Ukraine invasion, but it is trapped in a quagmire — efforts to sell its Russian consumer business is in limbo because the sole potential buyer, the Russian state bank VTB Bank, has been sanctioned by the U.S. government. In its defense, Citigroup CFO Mark Mason stated the bank might need to write off nearly approximately $9.8 billion.
Coca-Cola Co KO -2.37%(Get Free Alerts for KO): Coca-Cola Hellenic Bottling Company AG, the Swiss-based firm distributing Coca-Cola products in Russia has not only shown no signs of suspending operations, but it also went so far as to tell the Russian news agency Tass: “All operational, production and logistics facilities of Coca-Cola in Russia are working. “We are fully responsible to partners, society, and thousands of our employees in Russia. Our top priority is the safety of our employees.” Coca-Cola announced it had halted production at its factory in Kyiv and evacuated its employees, yet is still doing business in Russia, which makes you wonder where their priorities lie?
Estée Lauder Companies IncEL -7.56%:Thie hair and skin care and cosmetics provider which has headquarters in New York generates 2.7% of its revenue, or approximately $500 million, from sales in Russia. The company issued a statement on March 4 insisting it was “committed to supporting those impacted by the invasion of Ukraine,” adding that its “priority is the safety and well-being of all ELC employees, and we are continuously monitoring the situation and evaluating all possible measures to support them.”
Herbalife Nutrition Ltd HLF -0.06%:This multi-level marketing corporation gets 3% of its revenue, or approximately $150 million, from sales in Russia. On Feb. 23, the day before Ukraine was invaded, Herbalife President John DeSimone answered an earnings call question about the region and stated while there was a risk in Russia, “the biggest risk is probably in Ukraine, and it’s not a material country to us.”
Hilton Hotels Corporation HLT -6.32%: Among the U.S. lodging companies, Hilton has 29 hotels in Russia; its sole Ukrainian operation is a hotel in the capital city of Kyiv. Hilton is still operating at the locations and the company has yet to make any public comment regarding the crisis in the region.
Kimberly-Clark CorpKMB -0.91%:The personal care product provider has been part of the Russian market since 1996 and generates 3% of its revenue, or $600 million, from sales in that country. In January 2019, it announced an $80 million to expand its Russian flagship factory in Stupino, a town 61.5 miles south of Moscow. Kimberly-Clark has not offered any public comment regarding Russia’s actions in Ukraine.
McDonald’s CorpMCD -4.88%: The fast-food giant gets 9% of its revenue from the Russia/Ukraine markets, or roughly 2.3% billion. The majority of its Russian locations are franchised by Russian Business Owners, yet the company has ignored growing demands from consumers and elected officials to shut down its Russian eateries.
Papa John’s International Inc. PZZA -7.76%: The Pizzaria chain has approximately 185 restaurants in Russia, headquartered in Atlanta USA. On the company’s fourth-quarter earnings call on Feb. 24, the day of the invasion, President and CEO Robert Lynch stated: “that any change to our restaurants in Russia will depend on how much disruption there is there and the impact of that business.” He continued to say he has no plans of closing any of the restaurants down and added the company had no restaurants in Ukraine.
PepsiCo Inc. PEP -1.99%: The Purchase, New York-based company is being pressured to rethink their business with Russia, with 4.4% of its revenue, or $3.4 billion, coming from that market, the firm is being pressured by New York State Comptroller Thomas DiNapoli who controls the state’s $280 billion pension funds, which includes PepsiCo shares, and he bluntly stated it would be in the company’s best interests to “address various investment risks associated with the Russian market.”
Starbucks Corporation SBUX -6.19%: The famous coffee house headquartered in Seattle has 130 licensed coffee shops in Russia; with no presence in Ukraine. The CEO Kevin Johnson is not forcing its Russian partners to close, he informed his workforce via an internal memo that the company “will donate any royalties we receive from our business operations in Russia to humanitarian relief efforts for Ukraine.”
(At the time of this article going to press, it has been announced today Shell is now pulling out of Russia which is excellent news 🙂 I would have hoped that contacting the family office in the UAE had something to do with it).
The complete list of companies that remain can be seen below:
“This does not say much about these companies if they are in cahoots with a Dictator that is threatening everyone that interferes with his actions”.
Companies that have turned their backs on Russia are:
Over 200 corporations including Apple and Netflix have halted operations in the country since President Vladimir Putin launched a full-scale att### on Ukraine.
Amongst the Companies Are:
Accounting and financial services companies:
British-Dutch multinational professional services network KPMG; professional services network PricewaterhouseCoopers (PWC); and payment card services giant American Express have stopped their respective operations in Russia.
* Entertainment and messaging companies:
Global streaming entertainment serviceNetflix; and instant messaging app Snapchat have also ceased their operations in Russia.
The Walt Disney Company, Sony, and Warner Bros have said they are pausing their release of films in Russia
* Technology companies:
Apple has paused selling its products (both offline and online) in Russia.
Microsoft has also stopped “other aspects of business in Russia.
Alphabet Inc’s Google has blocked the Russian news outlets RT and Sputnik.
Meta (formerly Facebook) also blocked the Russian state media houses.
Samsung Electronics also suspended its shipments to Russia.
* Automobile companies:
Mercedes-Benz has stopped manufacturing and passenger car export in Russia.
Ford and General Motors have discontinued their operations in the country.
* Retail companies:
American company PVH, which operates Calvin Klein and Tommy Hilfiger, has suspended ops in Russia.
Nike, H&M and Ikea also suspended operations in Russia.
Home rental company Airbnb and payment firm PayPal have also suspended their operation in Russia.
Ikea has temporarily closed all 17 stores and factories across Russia in a move affecting 15,000 workers
M&S the British Retailer said has suspended shipments to its Turkish franchisee’s business in Russia, which has 48 stores and 1,200 employees stating “we are building on our existing support for Unicef’s UK’s Ukraine appeal with £1.5m packages to support the UN Refugee Agency and Unicef to help children and families in need.” They also said it was sending £0.5m of coats and thermals to Ukraine, where it ceased operations at 10 stores a week ago.
Volkswagen Group announced it had stopped production of vehicles in Russia until further notice, a decision affecting the Russian production sites in Kaluga and Nizhny Novgorod. Vehicle exports to Russia have also been stopped with immediate effect, it said. Carmaker Ford said it had suspended its commercial van joint venture in Russia “until further notice”. And in the past few days, General Motors, Jaguar Land Rover and Renault have all halted sales and operations in Russia.
Diageo, which makes Smirnoff vodka and Guinness, said it had paused exports to Russia and Ukraine.
Online travel booking firm Expedia said it had stopped selling travel in and out of Russia, making it one of the first travel companies to announce such a move.
British online retailers Boohoo and Asos announced they had suspended sales in the country, as did the Swedish clothing giant H&M.
The Spanish fashion retailer Mango announced a temporary closure of its 120 shops in Russia and its online sales site there.
The British Luxury Fashion House Burberry said it had ceased shipments to the country, effectively shutting down its online operation they also have three stores in Russia, one of which is run by a franchisee and one in Moscow’s Red Square, and these currently remain open but they are not receiving new deliveries.
Nike has said it is preventing Russian customers from buying online and Adidas has suspended its partnership with the Russian Football Union.
The Full List Of Companies No Longer Trading With Russia
Can Be Seen Below:
Petrol Diesel Price Rises.
Despite presumingly getting cheap crude oil, petrol retailers have urged the chancellor to help motorists absorb record bills by cutting VAT on fuel.
The Petrol Retailers Association (PRA) spoke up as the cost of filling up hits new heights on a daily basis in the wake of Russia’s invasion of Ukraine.
I first noticed a problem when I used certain keywords like the Russian Dictators name in an article I wrote about how all Energy and Fuel Price Rises are going to increase poverty to unprecedented levels and how it will affect people’s mental health. This article kept coming back as a 500 sever error and my IT team could not understand what the issue was until I did a bit of digging and finally edited the article into three parts omitting certain words and phrases and not publishing the video that was controversial. You can read the edited article about Financial Difficulty here.
If you are finding your utility bills in the UK going to be unmanageable do consider changing utility providers.
Mental health can affect all people in all walks of life and poverty can cause poor mental health through social stresses, stigma, and trauma. When individuals find themselves in financial difficulty and perhaps do not have the necessities to survive, mental disorders such as depression or anxiety can develop and intensify. Mental health is also caused by grief. Griefcan be caused by a number of situations such as the loss of a loved one through death, divorce, or separation. Grief can also be because of the loss of your home and worldly possessions as in the case of many millions of people in Ukraine right now.
If you have been affected by grief or are in financial difficulty I highly recommend you read the following articles I have written on this site and on another that I own:
Europe’s largest oil company said on Saturday that it would most probably still continue to buy Russian crude oil to supply its customers and feed into its refineries with petrol and diesel, however, on the other hand, to put a band-aid on a gaping wound would donate any profits to a charity dedicated to “the people of Ukraine.”
If this is not helping to fuel the fire, I don’t know what is? and people should make the right decision to continue to use this brand.
Is there not enough oil in UAE?
Has UAE got enough oil or is it running out?
The United Arab Emirates has enough oil for the next 299 years and has proven reserves equivalent to 299.0 times its annual consumption. This means that, without Net Exports, there would be enough oil for the next 299 years (at current consumption levels and excluding unproven reserves).
Therefore the only reason why Shell would continue to do business with Russia is the price of the oil, where Russia’s oil is cheaper.
If all major corporations, government, and countries are turning their backs on Russia then this company should be no different.
“Any company that helps the Russian Economy is as bad as the Russian Dictator and they too have blood on their hands”.
Shell plc is a British publicly traded multinational oil and gas company headquartered at Shell Centre in London, United Kingdom. Shell is a public limited company with a primary listing on the London Stock Exchange (LSE). It is one of the oil and gas “supermajors” and by revenue and profits is one of the largest companies in the world, ranking within the top 10 of the Fortune global 500 since 2000. Measured by both its own emissions, and the emissions of all the fossil fuels it sells, Shell was the ninth-largest corporate producer of greenhouse gas emissions in the period 1988–2015. Citation Wikipedia.
Shell released a statement on Saturday, saying it was a tough decision. “Yesterday we made the difficult decision to purchase a cargo of Russian crude oil,” Shell tweeted however it would abandon its involvement with the Nord Stream 2 pipeline, its stake in the company’s natural gas facility, and its venture with Gydan energy.
According to Shell the reason why they have decided to continue doing business in Russia was to not disrupt the market supply that if sourced elsewhere would have caused delays for the consumer. However, the consumer would have waited for delayed shortages and would have temporarily used an alternative supplier until Shell got back on its feet again.
Going Ahead With the Plan: Starting Your Business After the Pandemic
Have you had dreams of becoming a business owner?
Did the COVID-19 pandemic stop you short in your tracks?
As life slowly moves back to normal, you might still feel hesitant to move forward with your plans to open a new company.
Why You Should Start Now
MIT Sloan Management Review explains that many entrepreneurs are finding the business world has changed. According to experts, the labor market became disrupted in 2020, and there were not enough workers to manage certain industries like retail and health care. Fed up with restrictive jobs, many employees decided to forge their own path.
As bigger chains face hardship with workers leaving them, this is a good time to pursue something you have always dreamed of. Depending on your industry, you might face less competition and find it easier to make your first sale. As businesses close, many sell equipment, giving you a chance to purchase at a low price and start your own company. When things return to normal, you might not find the same savings to benefit from.
Make the Most With What You Have
Before you rush out to take a loan, start small and allow your company to grow as needed. Perhaps this means running your business out of your home or garage to keep costs down. Maybe you’ll only buy a few pieces of equipment or limit how many supplies you purchase to estimate how much demand is currently there. Or maybe you’ll renovate a dedicated space in your home and create a fully functional office, which includes your tech set up (computer, keyboard, printer, monitor, etc.) as well as furniture like a desk and comfortable chair. Keep in mind that any updates you make may even boost your home’s value.
The Business Journals recommends doing some research about the competitionin your area. Maybe they recently went out of business themselves, or perhaps there is a service people need that they are not offering. Try to step in and fill these gaps for your potential customers.
Also make sure you are allowed to operate your business in your location, especially if you work from home. HOAs, local governments, and landlords usually limit what can be done and what sort of business can be conducted on properties within their limits. If it’s determined that your business can’t be run out of your current place, consider moving into one of the nearly 4,200 houses for rent in Phoenix, to a property that does allow you to run your operation without restrictions.
Know Where to Turn for Help
It is crucial that you know when to seek help. While you do not want to needlessly throw money around, it is important to outsource certain tasks you are not knowledgeable about or if it would take away time that you could use to grow your company. Sometimes, it is worth the extra cost to spend on a freelancer or another type of remote worker, such as blog writing services, a graphic designer, or a bookkeeper.
If you’re worried about hiring a contractor, consider one or two areas that you think would benefit from outsourcing. Track the results and judge for yourself how much time you get back when you use a freelancer instead of doing it on your own.
Get the Word Out About Your Business
Marketing will play a critical role in the success of your business. Make sure you have a solid marketing planthat can appeal to the demographic you want to attract, all while keeping costs low.
Consider using free or low-cost marketing methods for social media or a website. Later on, you can spend money on marketing that is more likely to stick with people, such as creating promotional items like t-shirts or keychains.
Starting your new business in an unexplored economy might sound challenging, but this might be the best time to put your dreams into action and move forward with your goals.
Cymru Marketing is your information hub, providing your business with connections to marketing consultants, branding, SEO, graphic design, public relations, and so much more! Contact us for more info using the form below!
Vishal Garg, US CEO of Better.com makes 900 workers redundant just before Christmas on a Zoom call.
The chief executive of a US mortgage company has drawn criticism after he reportedly fired 900 employees on a Zoom call.
“I come to you with not great news, if you’re on this call, you are part of the unlucky group being laid off. Your employment here is terminated effective immediately. The market has changed … we have to move with it in order to survive. Ultimately it was my decision and I wanted you to hear it from me.”
Firstly the employment laws in the UK differ from the US but here in the UK if you want to make an employee redundant you have to follow strict protocols.
Severance (Redundancy) payments are usually outlined in an employment contract, along with other things, like whether you get paid for unused vacation (holidays) if you leave a company before your contract is up, how much notice a company must give you before they terminate a contract and more.
Unfortunately, the vast majority of Americans do not have an employment contract. In that case, they may not even know if they’re entitled to severance at all, according to Farnaz Kashefi, a California attorney who specializes in labor and employment law.
There is never a good time to lay off staff. But doing it during the holiday season is going to affect people’s mental health more so than any other time of the year. People are making preparations for Christmas so not planning your timing correctly can cause a knock-on effect.
I have just visited the website and did an audit report and perhaps he should have fired his website designers rather than his workforce.
When it comes to SEO one thing you need to bear in mind is to have an exact match searchable keyword or phrase domain name and have a header description to match the keywords in the domain and your keywords need to be consistent throughout your website.
The word ‘BETTER’ is an adjective that describes something as being superior or is an adverb that means something is done to a higher degree or more completely. But the word is used broadly it has no meaning when it comes to targeting mortgages or finance. However, putting two words together with brandable and exact match searchable keywords gives you a better chance of generating traffic.
I am not saying you cannot use brandable names in your business but you also have to have an SEO link wheel of exact match searchable keywords or phrases domain names that can be integrated into blogs or forwarded to pages that mention the keywords. Having the word ‘Better’ does not describe the business of Real Estate, Mortgages, Finance, or Insurance, if anything he should have secured www.bettermortgages.com www.betterinsurance.com. I have noticed that www.betterrealestate.com is forwarded to www.better.com Just because it is drummed into our heads short one-word dot com domain names are valuable they also have to have meaning to drive traffic, such as www.hotels.com www.insurance.com, etc….you catch my drift.
The other thing one has to take into consideration is that one has to have consistent content on a website that is updated regularly, otherwise, a static site will take forever to rank.
Garg, a self-confessed“serial entrepreneur”, said “the decision was really challenging” and stated it was the second time in his career he had made such drastic measures to lay off staff.
“I do not, do not, want to do this. The last time I did this I cried. This time I hope to be stronger,” he said during the call.
One employee said, “They dumped us like trash. We were there since the beginning and worked hard for the company and for our roles,”.
The mortgage lender startup reportedly received a $750m (£564m) cash infusion from investors last week and was recently valued at around $7bn, according to Forbes. The company, which says it uses technology to make homeownership “faster and more efficient”, is backed by Japanese conglomerate Softbank.
So what was the reason for thebadly timed layoffs?
Chief Financial Officer Kevin Ryan, said the company had laid off 9% of its employees after the call, according to Forbes. Ryan continued to add “Having to conduct layoffs is gut-wrenching, especially this time of year; however, a fortress balance sheet and a reduced and focused workforce together set us up to play offense going into a radically evolving homeownership market,”.
I am sitting on the fence here but if my company was valued at $7 Billion and I run into financial difficulty, I would sell my assets and shares to keep my workforce going. I certainly would not penalize my staff.
As I say this about every company “a happy customer will tell their friends and family about you but unhappy will tell the world”. With this said, this has made 900 people extremely angry in which they will tell all their friends and family and social media connections which will then go viral and give this company a bad name.
The key is in the timing and if one needs to lay off staff I would not do it all in one go but gradually over a 10-month period avoiding the holiday season (900 workers divided by 10 months is 90 people a month, although one could also do it over 2 or 3 years depending on your financial circumstances.
STATISTICS TO BAD REVIEWS
1. 63% of negative information to include news and blog articles from third parties websites are more likely to be clicked on than positive information, which means that social media algorithms designed to maximize such signals are bound to spread negative information. Source: AdWeek. (2014). Bad News: Negative Headlines Get Much More Attention.
Trending US Business News – There is a hot debate should ‘Vishal Garg’ have laid his staff off on a Zoom Call? Well If I were in his shoes I would have sent a letter in the post ahead of the Zoom Call and then apologized and given my reason for my decision face to face on Zoom. I would also have avoided doing it during the holiday season where such devasting news can affect people’s mental health. Furthermore, the risk of bad press and negative feedback could also result in the company losing business due to questionable finances and trustworthiness.
Big Tech Giants Forced to Open Offices on Russian Soil.
Yes, you are reading this right companies, such as Google, Apple, Facebook, Twitter, and Tik Tok to name a few are being forced to open offices on Russian Soil.
A Bill passed by the British Government allows Russia to fine companies if they do not comply with their terms which means that companies that do not delete content banned by the Russian government could have their sites restricted access if they ‘discriminate’ against Russian media.
From what I understand if countries that oppose social media and restrict their residents, cannot expect the rest of the world to not read or view fact-checked content.
Now let me get this right and just for argument sake I build a social media platform and have more than 500,000. users I will be forced to open an office in Russia even though I am a British Citizen and have no intention of ever doing business with Russia.
So this brings me to the next question who owns the internet and what about free speech?
To answer the question of who owns the internet?
No one owns the Internet, and no single person or organization controls the Internet in its entirety. Yet there are organizations that think they have the right to control the internet as a whole. The internet is more of a concept than an actual tangible entity. The Internet relies on a physical infrastructure that connects networks to other networks. Therefore, the internet is owned by everyone that uses it.
What about freedom of free speech?
Under Article 10 of the Human Rights Act 1998, “everyone has the right to freedom of expression” in the UK. But the law states that this freedom “may be subject to formalities, conditions, restrictions or penalties as are prescribed by law and are necessary for a democratic society”.
This includes the right to express your views aloud (for example through public protest and demonstrations) or through:
published articles, books or leaflets
television or radio broadcasting
works of art
the internet and social media
I can understand regulations and restrictions not to mention licenses that website owners and social media companies have to abide by, governed by the laws in their own countries.
Should a country decide to restrict content in their region similar to the EU and GDPR then I understand about licenses in order for the content to be viewed in targeted countries. The General Data Protection Regulation 2016/679is a regulation in EU law on data protection and privacy in the European Union and the European Economic Area. It also addresses the transfer of personal data outside the EU and EEA areas.
Surely though any country that forces a company to abide by their regulations in order for their residents to view your content then that should be down to the discretion of the company if they want their content viewed or not, pending the purchase of a license.? For example, if a country said to me buy a license or we will restrict your content, then it would be up to me to decide if I wanted traffic coming from the targeted country or not and I could restrict it on my end if I so wished or pay the license. The country that enforces the license could also restrict the content if a license was not purchased.
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Physical Office on Foreign Soil.
However, to be forced to physically open an office in a foreign country is beyond ridiculous. However, with the rules of GDPR that came into force on 25th, May 2018 most website owners added cookie banners and privacy policies whilst others blocked people in the EU from visiting their sites. Here is an example of one site that restricts EU users: https://www.wfla.com/
So how is it that Russia has any say in what BIG Tech Giants can and can’t do unless they are sponsoring and investing in them in some way? The move is to stop any company from promoting propaganda about Russia and that is fair enough in itself.
The 13 foreign and mostly US technology companies must now be officially be represented on Russian soil by the end of 2021 or could face possible restrictions or outright bans. If anything the website owner could restrict a country from gaining access and that is what I would do if I were in the Big Tech Company’s shoes?
Roskomnadzor, Russia’s communication regulator enforced demands that even companies that already have Russian offices will need to register online accounts with the regulator to receive user and regulator complaints, according to Reuters. All of the social media companies named, including the messaging app Telegram, have reportedly been fined this year for failing to delete content that Russia considered illegal.
I agree that all social media giants should stop the propaganda and fake news. However, if the news is fact-checked there is no reason for it not to be published. It stands to reason the social media giants should also remove content that is prohibited, such as drugs, pornography, suicide, and terrorism, or any criminal activities, you do not need the likes of Russia to tell you that and it is the responsibility of the website owner to do their due diligence and be responsible to protect its users from ever accessing anything that is deemed illegal. With High-Tech AI Algorithms, it is easy for robots to scan millions of articles daily and flag them for deletion.
This comes as Russian authorities tried to crack down on social media companies in the wake of protests following the arrest of Russian opposition leader Aleksei Navalny. Furthermore, a court in Moscow filed a lawsuit against Telegram, Facebook, Twitter, TikTok, and Google accusing the social media platforms of failing to remove content calling for teenagers to attend unauthorized protests.
Roskomnadzor also announced that it was restricting its citizens’ access to Twitter, accusing the American company of failing to remove thousands of posts relating to drugs, homophobia, pornography & enticement to unauthorized illegal protests.
Apple, which monopolizes the mobile applications market in Russia has been targeted for alleged abuse of its dominant position. Roskomnadzor said company’s that violate the legislation could face advertising, data collection, and money transfer restrictions, or outright bans.
If I were Apple I would not sell my product to Russia. I have clients that only ship to the UK, it is their prerogative at the end of the day although I am sure Welsh produce would be welcomed to the rest of the world.
Apple and Google in September removed an app meant to coordinate protest voting in the Russian elections. The Russian government has previously said that Moscow had no desire to block anyone or anything, but stressed that companies needed to follow Russian law.
Data that is used by Russian residents should be stored on Russian Servers according to Russia who has imposed repeated fines for banned content. Russia is promoting its domestic tech sector over Silicon Valley alternatives, proposing taxes on foreign-owned digital services, tax cuts for domestic IT firms, and requiring smartphones, computers, and other devices bought in Russia to offer users Russian software by default.
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