Business Marketing Journal, Business News, Business Directory, Social Media Management, Content Writing, Advertising, Global Digital Marketing For All Industries. Thinking Local, Acting Global.

Category: BUSINESS CONSULTING (Page 1 of 5)

How to Get the Most Out of Your Small Business



How to Get the Most Out of Your Small Business

Written By: Ted James.

Small businesses are the backbone of our communities, thanks to their unique and personal ties to the neighborhoods they serve. However, that doesn’t mean that business practices used by larger companies should be ignored. In fact, many skills can help small businesses and entrepreneurs thrive! Here are some tips and resources worth checking out, courtesy of Cymru Marketing Journal.

Self-care Equals Business Maintenance

Business expenses typically include maintenance on a property, but aren’t you part of your business? You’re a small business owner and entrepreneur in London, and taking care of yourself is just as important as maintaining your office space. There are ways to practice self-care that won’t break the bank.

  • Create and enforce boundaries. It’s important not to overextend your energy, which is limited. Setting boundaries helps because they create more free time if you say no to doing too much.
  • Allow yourself “me time. Remember to do one thing that makes you happy as many times as you can fit into your schedule.
  • Mix up the routine. People are creatures of habit, but falling into a monotonous routine makes daily life feel too predictable. If you add fun to your life, it will revitalize you.

Business Sense. One of the largest tools for businesses and people is effective communication. Lack of communication causes misunderstandings and resentments because no one feels heard. People from employees to vendors become frustrated, and morale reaches an all-time low.

  • Use active listening. If you listen to understand and ask the right questions, you’re practicing active listening. Limiting distractions allow you to focus on the person speaking to you, and it will help them focus on you when you talk.
  • Utilize more than one communication method. Combining email with Zoom calls eliminates confusion because it gives the person you’re communicating with another outlet to clarify any concerns.
  • Emotional intelligence. Being in tune with another’s feelings and watching nonverbal cues shows others that you’re paying attention to their needs. Everyone feels better when they’ve been acknowledged if they’ve had a bad day.

Learning Is Life

If you question businesses about what they think is the most valuable skill, some would tell you innovation is the most desired. Innovative people are creative and never stop learning. You’d be pleasantly surprised at how much you’d learn from your vendors and employees if you listen to their ideas. Thinking outside the box is often key to finding a solution that fits your current problem. You never know when you need another person to look at a problematic situation from a different perspective.

Marketing Tips

Entrepreneurs can also use marketing strategies like social media and search engine optimization (SEO). Marketing via social media is a great way to reach a huge potential audience, as well. Beyond that, though, don’t neglect more traditional methods, like flyers and business cards. Those can be especially effective with neighborhood businesses!

Your Business, Your Choices

Being a business owner is a test of life and work management. You are challenged daily to get as much done as you can. Practicing self-care, using communication skills, and educating yourself about your business are keys to success.

Cymru Marketing Journal offers Local, National & International Digital Marketing, including outbound marketing, blog posts, and social media advertising. We’d love to hear from you!



#smallbusiness #flyers #seo #vendors #employees #emotions #communication #settingboundaries #practicingselfcare

Start the Business You Dream About: Prevail Over Your Fears

Keep your business moving forward
Image: Pixabay

Written By: Katie Conroy

Start the Business You Dream About: Prevail Over Your Fears

Starting a business comes with its share of perks, such as being in charge of the company and your financial future. It comes with risks as well, which can be frightening. You, however, need to overcome those fears to reap the rewards. But how do you go about this? Here are some tips from UK Business Banking on how to get started.

Begin as a Side Hustle

If you currently don’t have the financial means to put all your eggs in one basket, work on your business as a side hustle. Continue working your current job, but use your free time to begin your company. This way, you still have stability with less risk and can see if entrepreneurship is a fit for you.

Take Advantage of Free Tools

When starting out, you will likely have limited resources and will need to stretch your funds as far as possible. This means you should use free software and apps whenever

possible. If you’re working with images and documents, for example, use a free online tool to turn your image into a PDF in lieu of purchasing dedicated software. This way, you can store your images in the cloud for free, as well as distribute them as you like.

Know Your Strengths and Weaknesses

Before you begin, take time to reflect on your strengths as well as your weaknesses. Hone in on your strengths as much as you can, and consider hiring help to handle the areas of business where you’re less proficient. For instance, if you’re not artistic, consider hiring a professional to develop your logo. If you’re not familiar with search engine optimization (SEO) and web design, hire a freelancer or company to assist.

Choose a Business Structure Early

When you start planning your business, select a business structure early. This affects how you operate your company. One option is a limited company. It limits your personal liability in case of a lawsuit, which can be a relief if you’re worried about losing your home if an issue arises. Use an online formation service to assist in this process. Doing this helps you comply with the law while spending less of your time handling the paperwork.

Implement Certain Marketing Tactics

How you market your business has a strong impact on your success. Part of the equation consists of digital marketing since the Internet is where most people go to find products or services. You can automate digital marketing efforts with a software-as-a-service (SaaS) solution to integrate with all your existing tools and services to seamlessly help your marketing reach go further.

Nevertheless, you can’t neglect traditional marketing tactics. For example, you should have a business card to give to people you meet. It makes a lasting impression and acts as a gentle reminder of your products or services. You can create business cards online using a pre-fabricated template that allows you to choose your colors, images, text, and font.

Create a Strong Business Plan

Establish a strong business plan that covers a variety of elements, such as your marketing, including your website. Part of your business plan should cover aspects that make your website convenient. For example, save yourself and clients or customers time and hassle by enabling your app or website to accept payments. This promotes long-term growth and makes it simple for your clients or customers.

Compare your payment options carefully. You want a system that doesn’t charge astronomical credit card processing fees and lets your customers or clients know they have the funds available for payment.

Have Realistic Expectations

While making £1 million in your first year of operations would be wonderful, this isn’t realistic. The average small business owner earns less than £30,000 per year. When you’re just getting started, it takes time to gain exposure and become successful.

Risk-Taking Can Equal Success

Although it might seem scary and overwhelming to take a chance, overcoming your fears and starting a business can lead to success.

#seo #searchengineoptimization #businessplan #businesscard #companyformation #limitedcompanies #ukbusinessbanking #owningabusiness

Keep your business moving forward

Top Strategies for Building a High-Performing Team.

Author: Elizabeth Mackenzie – Founder and CEO https://www.globalprassociates.com https://careerkarma.com/

Employees working together as a team 

Every organization needs a high-performing team. Ready to learn how to build a high-performing team the right way? We’ve got your back. Follow these six easy steps: 

Get to Know Your Employees 

Getting to know your staff is the first step in establishing a high-performing team. Before building a team, you should have a thorough understanding of all potential employees. What makes them tick, what motivates them, and what irritates them?

Instead of going with your gut, pre-planning is the best way to establish high-performing teams. Make an effort to communicate with coworkers both inside and outside the office. Spend some time with everyone to better understand their goals and where they want to go with their career.

Recruit the Best People for High-Performance Teams

Continuing from the first stage, the next thing you should do is make sure you hire the correct employees for the task. Choosing the right people for a team greatly boosts the likelihood of success. Think of it as if you’ve assembled the ideal components for your recipe, and now it’s up to you to make it!

Workers should possess the basic characteristics that will aid in the seamless operation of the entire team. Here are some things to consider when putting together a team:

  • Appropriate abilities
  • The frame of mind
  • Openness to work in a group
  • Open to new ideas

Additionally, the people you recruit should have legit qualifications such as an online degree or online boot-camp certification to showcase they have learned the required skills for the task at hand. 

Another important component in developing high-performing teams is the team’s size.

Assign a Common Goal to the Group

A unified purpose is one of the most distinguishing qualities of high-performing teams. Teams who lack this characteristic are doomed to fail. No team can do anything without guidance. This should not be addressed after the team has been formed; it should be handled as part of your pre-planning.

The common goal must be well-defined, well-organized, and well-communicated to the team members. It’s one of the characteristics that separates a good team from an outstanding one.

Define Your Roles

Unfortunately, this is a factor that many people miss. Each team member must be aware of the responsibilities and tasks assigned to them. Any ambiguity on an individual level may cause problems for the whole team.

Every role that is assigned must be compatible. In high-performing teams, roles are not based on intuition or haphazard approaches. Each decision must be based on clear reasoning.

You will be able to harness everyone’s true potential if you achieve clarity in responsibilities while developing high-performing teams. When team members are aware of their responsibilities, they perform better.

Effective Communication is Essential

In management seminars, schools, colleges, and business classes, we’ve heard it before. Communication is crucial in assisting high-performing teams in achieving their objectives. Communicating promptly saves a firm more than anyone wants to admit.

Consider playing a role in encouraging open communication within a group. Set a good example by taking frequent input from the staff and communicating with everyone daily.

Next, continually telling the team that it’s more important to speak up than to keep ideas and problems to themselves. Finally, urge the team to develop an effective communication strategy that will allow them to communicate with all stakeholders.

You should also use technology to your advantage. Inform the team about the latest collaborative technologies to make working more enjoyable and convenient.

Learn How to Be ‘SMART’

Specific, measurable, achievable, reasonable, and timely goals are referred to as SMART goals. It is one of the most commonly used acronyms in the business world.

Working smartly in teams is crucial for making the most of available resources. Everyone can follow a predetermined path and accomplish the desired outcome, but only a select few can think outside the box to achieve the same goal more efficiently.

We’ve discussed the importance of having a unified goal. Similarly, to be more productive, teams should set SMART goals. This means that we don’t set targets for teams such as “improve productivity.” Instead, tell your employees that you need to boost productivity by X percent in the coming quarter.

By being focused, persistent, and agile, SMART goals help teams perform better.

Conclusion

Building a high-performing team is essential in any workplace if you want to be productive and effective in everyday tasks. Companies that work well together and communicate effectively are almost five times more likely to retain high-performing employees.

#teambuilding #employment #hiring #hr #staff #employees

Boycott Companies Trading With Russia

UK ADVERTISMENT!

Disclaimer of the Brands In this Article. Many Brands are Switching Sides so you need to do your research before making a campaign. Every day more brands are washing their hands of the Russian Dictator. Shell has announced today they will no longer be trading with Russia.

Boycott Companies Still Trading in Russia.

We as citizens need to take a stand and support Ukraine from companies that continue to trade with Russia. This means putting pressure on corporations and refusing to buy their products, so even if you may love your coffee, beefburgers, and your fizzy pop, it is a small sacrifice to make to help put an end to this atrocity that is happening in Ukraine.

You would not only be helping our own Governments but you will also be helping people in Ukraine and trying to end this senseless w##.

The more companies that turn their backs on Russia eventually their economy will collapse. They need money to buy artillery, pay their military, and provide for their people.

If we can hit Russia in its pockets, they will eventually run out of money, but this also applies to putting a point across to the companies that are in bed with the enemy.

Global News has already published the outcry to boycott McDonald’s, Coca-Cola, PepsiCo, and Shell as these companies are still trading in Russia thus helping to fuel the fire.

https://www.independent.co.uk/news/world/americas/us-politics/cocacola-mcdonalds-pepsico-boycott-russia-b2029741.html

https://www.thesun.co.uk/news/17865602/mcdonalds-coca-cola-boycott-russia-business/

https://www.businessinsider.com/mcdonalds-pepsico-face-boycott-halt-business-russia-ukraine-invasion-2022-3?r=US&IR=T

https://www.bbc.co.uk/news/business-60649214

It has been reported that three Ukrainian supermarket chains announced they are removing Coca-Cola products from their store shelves and the hashtags #BoycottCocaCola, #BoycottPepsi, and #BoycottMcDonalds were trending on Twitter over the weekend. However, people who support Ukrainians around the world should also take a stand against these companies until they join the rest of the world to help end this diabolical w##

Companies Still Trading With Russia:

Boycott Companies That Are Still Trading With Russia!

Citigroup Inc C -1.83%(Get Free Alerts for C): The Bank was trying to remove itself from Russia long before the Ukraine invasion, but it is trapped in a quagmire — efforts to sell its Russian consumer business is in limbo because the sole potential buyer, the Russian state bank VTB Bank, has been sanctioned by the U.S. government. In its defense, Citigroup CFO Mark Mason stated the bank might need to write off nearly approximately $9.8 billion.

Coca-Cola Co KO -2.37%(Get Free Alerts for KO): Coca-Cola Hellenic Bottling Company AG, the Swiss-based firm distributing Coca-Cola products in Russia has not only shown no signs of suspending operations, but it also went so far as to tell the Russian news agency Tass: “All operational, production and logistics facilities of Coca-Cola in Russia are working. “We are fully responsible to partners, society, and thousands of our employees in Russia. Our top priority is the safety of our employees.” Coca-Cola announced it had halted production at its factory in Kyiv and evacuated its employees, yet is still doing business in Russia, which makes you wonder where their priorities lie?

Estée Lauder Companies Inc EL -7.56%:Thie hair and skin care and cosmetics provider which has headquarters in New York generates 2.7% of its revenue, or approximately $500 million, from sales in Russia. The company issued a statement on March 4 insisting it was “committed to supporting those impacted by the invasion of Ukraine,” adding that its “priority is the safety and well-being of all ELC employees, and we are continuously monitoring the situation and evaluating all possible measures to support them.”

Herbalife Nutrition Ltd HLF -0.06%:This multi-level marketing corporation gets 3% of its revenue, or approximately $150 million, from sales in Russia. On Feb. 23, the day before Ukraine was invaded, Herbalife President John DeSimone answered an earnings call question about the region and stated while there was a risk in Russia, “the biggest risk is probably in Ukraine, and it’s not a material country to us.

Hilton Hotels Corporation HLT -6.32%: Among the U.S. lodging companies, Hilton has 29 hotels in Russia; its sole Ukrainian operation is a hotel in the capital city of Kyiv. Hilton is still operating at the locations and the company has yet to make any public comment regarding the crisis in the region.

Kimberly-Clark Corp KMB -0.91%:The personal care product provider has been part of the Russian market since 1996 and generates 3% of its revenue, or $600 million, from sales in that country. In January 2019, it announced an $80 million to expand its Russian flagship factory in Stupino, a town 61.5 miles south of Moscow. Kimberly-Clark has not offered any public comment regarding Russia’s actions in Ukraine.

McDonald’s Corp MCD -4.88%: The fast-food giant gets 9% of its revenue from the Russia/Ukraine markets, or roughly 2.3% billion. The majority of its Russian locations are franchised by Russian Business Owners, yet the company has ignored growing demands from consumers and elected officials to shut down its Russian eateries.

Papa John’s International Inc. PZZA -7.76%: The Pizzaria chain has approximately 185 restaurants in Russia, headquartered in Atlanta USA. On the company’s fourth-quarter earnings call on Feb. 24, the day of the invasion, President and CEO Robert Lynch stated: “that any change to our restaurants in Russia will depend on how much disruption there is there and the impact of that business.” He continued to say he has no plans of closing any of the restaurants down and added the company had no restaurants in Ukraine.

PepsiCo Inc. PEP -1.99%: The Purchase, New York-based company is being pressured to rethink their business with Russia, with 4.4% of its revenue, or $3.4 billion, coming from that market, the firm is being pressured by New York State Comptroller Thomas DiNapoli who controls the state’s $280 billion pension funds, which includes PepsiCo shares, and he bluntly stated it would be in the company’s best interests to “address various investment risks associated with the Russian market.”

Starbucks Corporation SBUX -6.19%: The famous coffee house headquartered in Seattle has 130 licensed coffee shops in Russia; with no presence in Ukraine. The CEO Kevin Johnson is not forcing its Russian partners to close, he informed his workforce via an internal memo that the company “will donate any royalties we receive from our business operations in Russia to humanitarian relief efforts for Ukraine.”

Shell PLC said they would continue to buy crude oil from Russia so as not to disrupt the market for the consumer but with the news hitting headlines today that car fuel prices will be rising, I as a consumer would much prefer to buy fuel that is not laced with blood. https://news.sky.com/story/ukraine-war-fuel-prices-hit-new-uk-records-with-diesel-averaging-1-61-amid-warnings-of-worse-to-come-12559818

(At the time of this article going to press, it has been announced today Shell is now pulling out of Russia which is excellent news 🙂 I would have hoped that contacting the family office in the UAE had something to do with it).

The complete list of companies that remain can be seen below:

“This does not say much about these companies if they are in cahoots with a Dictator that is threatening everyone that interferes with his actions”.

Companies that have turned their backs on Russia are:

Over 200 corporations including Apple and Netflix have halted operations in the country since President Vladimir Putin launched a full-scale att### on Ukraine.

Amongst the Companies Are:

Accounting and financial services companies:

British-Dutch multinational professional services network KPMG; professional services network PricewaterhouseCoopers (PWC); and payment card services giant American Express have stopped their respective operations in Russia.

* Entertainment and messaging companies:

Global streaming entertainment service Netflix; and instant messaging app Snapchat have also ceased their operations in Russia.

The Walt Disney Company, Sony, and Warner Bros have said they are pausing their release of films in Russia

* Technology companies:

Apple has paused selling its products (both offline and online) in Russia.

Microsoft has also stopped “other aspects of business in Russia.

Alphabet Inc’s Google has blocked the Russian news outlets RT and Sputnik.

Meta (formerly Facebook) also blocked the Russian state media houses.

Samsung Electronics also suspended its shipments to Russia.

* Automobile companies:

Mercedes-Benz has stopped manufacturing and passenger car export in Russia.

Ford and General Motors have discontinued their operations in the country.

* Retail companies:

American company PVH, which operates Calvin Klein and Tommy Hilfiger, has suspended ops in Russia. 

Nike, H&M and Ikea also suspended operations in Russia.

Home rental company Airbnb and payment firm PayPal have also suspended their operation in Russia.

Ikea has temporarily closed all 17 stores and factories across Russia in a move affecting 15,000 workers

M&S the British Retailer said has suspended shipments to its Turkish franchisee’s business in Russia, which has 48 stores and 1,200 employees stating “we are building on our existing support for Unicef’s UK’s Ukraine appeal with £1.5m packages to support the UN Refugee Agency and Unicef to help children and families in need.” They also said it was sending £0.5m of coats and thermals to Ukraine, where it ceased operations at 10 stores a week ago.

Volkswagen Group announced it had stopped production of vehicles in Russia until further notice, a decision affecting the Russian production sites in Kaluga and Nizhny Novgorod. Vehicle exports to Russia have also been stopped with immediate effect, it said. Carmaker Ford said it had suspended its commercial van joint venture in Russia “until further notice”. And in the past few days, General Motors, Jaguar Land Rover and Renault have all halted sales and operations in Russia.

Diageo, which makes Smirnoff vodka and Guinness, said it had paused exports to Russia and Ukraine.

Online travel booking firm Expedia said it had stopped selling travel in and out of Russia, making it one of the first travel companies to announce such a move.

British online retailers Boohoo and Asos announced they had suspended sales in the country, as did the Swedish clothing giant H&M.

The Spanish fashion retailer Mango announced a temporary closure of its 120 shops in Russia and its online sales site there.

The British Luxury Fashion House Burberry said it had ceased shipments to the country, effectively shutting down its online operation they also have three stores in Russia, one of which is run by a franchisee and one in Moscow’s Red Square, and these currently remain open but they are not receiving new deliveries.

Nike has said it is preventing Russian customers from buying online and Adidas has suspended its partnership with the Russian Football Union.

The Full List Of Companies No Longer Trading With Russia

Can Be Seen Below:

Petrol Diesel Price Rises.

Despite presumingly getting cheap crude oil, petrol retailers have urged the chancellor to help motorists absorb record bills by cutting VAT on fuel.

The Petrol Retailers Association (PRA) spoke up as the cost of filling up hits new heights on a daily basis in the wake of Russia’s invasion of Ukraine.

https://news.sky.com/story/cost-of-living-sunak-faces-calls-to-cut-vat-on-fuel-as-retailers-defend-necessary-pump-price-hikes-12555716

Final Thoughts From The Editor.

I have redacted some words as I have noticed that online censorship is causing certain articles to get flagged or banned so I have replaced certain letters with hashtags. I wrote about online censorship and words can get you struck off https://marketingagency.cymrumarketing.com/2022/03/05/online-censorship/

I first noticed a problem when I used certain keywords like the Russian Dictators name in an article I wrote about how all Energy and Fuel Price Rises are going to increase poverty to unprecedented levels and how it will affect people’s mental health. This article kept coming back as a 500 sever error and my IT team could not understand what the issue was until I did a bit of digging and finally edited the article into three parts omitting certain words and phrases and not publishing the video that was controversial. You can read the edited article about Financial Difficulty here.

If you are finding your utility bills in the UK going to be unmanageable do consider changing utility providers.

Mental health can affect all people in all walks of life and poverty can cause poor mental health through social stresses, stigma, and trauma. When individuals find themselves in financial difficulty and perhaps do not have the necessities to survive, mental disorders such as depression or anxiety can develop and intensify. Mental health is also caused by grief. Grief can be caused by a number of situations such as the loss of a loved one through death, divorce, or separation. Grief can also be because of the loss of your home and worldly possessions as in the case of many millions of people in Ukraine right now.

If you have been affected by grief or are in financial difficulty I highly recommend you read the following articles I have written on this site and on another that I own:

  1. Coping With Grief
  2. Financial Difficulty
  3. Mental Health Useful Links

“If you found this post useful do take a moment to comment, share and subscribe”.

“Please don’t forget to do your part as a consumer to help stop this evil dictator and put an end to all the people dying”.

“This is now another reason why our prices are rising and inevitably our mental health getting worse”.

“If we come together and stand united we can conquer everything that faces us. My thoughts are with the people of Ukraine”.

Slava Ukraini“.

#BoycottCocaCola, #BoycottPepsi, and #BoycottMcDonalds #BoycottMcDonalds #BoycottHiltonHotels #BoycottEsteeLauder #BoycottRussia #BoycottPapaJohns #BoycottStarbucks #BoycottPirelli #BoycottMarriot #BoycottCoty #BoycottUnilever #BoycottNestle #BoycottYumBrands #BoycottCitiGroupInc #BoycottHerbalife

Going Ahead With the Plan: Starting Your Business After the Pandemic

Going Ahead With the Plan: Starting Your Business After the Pandemic

Have you had dreams of becoming a business owner?

Did the COVID-19 pandemic stop you short in your tracks?

As life slowly moves back to normal, you might still feel hesitant to move forward with your plans to open a new company.

Why You Should Start Now

MIT Sloan Management Review explains that many entrepreneurs are finding the business world has changed. According to experts, the labor market became disrupted in 2020, and there were not enough workers to manage certain industries like retail and health care. Fed up with restrictive jobs, many employees decided to forge their own path.

As bigger chains face hardship with workers leaving them, this is a good time to pursue something you have always dreamed of. Depending on your industry, you might face less competition and find it easier to make your first sale. As businesses close, many sell equipment, giving you a chance to purchase at a low price and start your own company. When things return to normal, you might not find the same savings to benefit from.

Make the Most With What You Have

Before you rush out to take a loan, start small and allow your company to grow as needed. Perhaps this means running your business out of your home or garage to keep costs down. Maybe you’ll only buy a few pieces of equipment or limit how many supplies you purchase to estimate how much demand is currently there. Or maybe you’ll renovate a dedicated space in your home and create a fully functional office, which includes your tech set up (computer, keyboard, printer, monitor, etc.) as well as furniture like a desk and comfortable chair. Keep in mind that any updates you make may even boost your home’s value.

The Business Journals recommends doing some research about the competition in your area. Maybe they recently went out of business themselves, or perhaps there is a service people need that they are not offering. Try to step in and fill these gaps for your potential customers.

Also make sure you are allowed to operate your business in your location, especially if you work from home. HOAs, local governments, and landlords usually limit what can be done and what sort of business can be conducted on properties within their limits. If it’s determined that your business can’t be run out of your current place, consider moving into one of the nearly 4,200 houses for rent in Phoenix, to a property that does allow you to run your operation without restrictions.

Know Where to Turn for Help

It is crucial that you know when to seek help. While you do not want to needlessly throw money around, it is important to outsource certain tasks you are not knowledgeable about or if it would take away time that you could use to grow your company. Sometimes, it is worth the extra cost to spend on a freelancer or another type of remote worker, such as blog writing services, a graphic designer, or a bookkeeper.

If you’re worried about hiring a contractor, consider one or two areas that you think would benefit from outsourcing. Track the results and judge for yourself how much time you get back when you use a freelancer instead of doing it on your own.

Get the Word Out About Your Business

Marketing will play a critical role in the success of your business. Make sure you have a solid marketing plan that can appeal to the demographic you want to attract, all while keeping costs low.

Consider using free or low-cost marketing methods for social media or a website. Later on, you can spend money on marketing that is more likely to stick with people, such as creating promotional items like t-shirts or keychains.

Starting your new business in an unexplored economy might sound challenging, but this might be the best time to put your dreams into action and move forward with your goals.

Image via Pexels

Cymru Marketing is your information hub, providing your business with connections to marketing consultants, branding, SEO, graphic design, public relations, and so much more! Contact us for more info using the form below!

#businessstartups #startups #katieconroy #advicemine #businessconsulting

Does posting URLs in comments be of concern?

Does posting URLs in comments be of concern?

It was brought to my attention today that adding an URL within a comment to a post can be interpreted as spammy and unprofessional (and I quote “needy“). This was a eureka moment for me because now I was given an opportunity to write about it.

I will link other articles I have found on other marketing websites that all basically say the same.

It has to take a top marketer to stop all the rumors and false information flying about.

Posting URLs in Comments Debunked.

If you post a picture or text-only post on LinkedIn and state “link in the comments,” would your post be penalized (i.e., receive lower impressions/views and lower engagement)? This may have been the case some time ago but it is not so any longer. (The instigator of the post this morning, automatically went on the defense and called the person I have got information from a “Moron”). I did not respond to the insinuation.

Here is What I have found out and is backed by credible sources.

Research conducted by https://growthrocks.com showed a study on the reach and click-through rate of LinkedIn posts with the link in comments and found reach to be almost three times higher on posts with the link in comments:

Linkedin Reach

According to Guy Kawasaki who conducted the research reported in mid-2017 amazing findings on his LinkedIn account when he added the link in the comments:

Linkedin Post Types

Guy Noted his LinkedIn post with the link in the comments section received three times the views over traditional link posts. (Views on personal profiles are equivalent to impressions on business pages.)

These two claims inspired the Social Media Lab to run a small experiment to see if they could verify this technique.

https://www.agorapulse.com/social-media-lab/linkedin-comments-link/

In conclusion, it was found that Hypothesis: LinkedIn is not punishing posts with the phrase “link in the comments.”

Data Testing LinkedIn “Link in Comments” Strategy

Data collected found impressions 169.29% higher on posts with the link in the comments, thus there is no punishment by LinkedIn using this technique.

But we need to delve deeper and what can happen if someone comments on a post and leaves an external link of their own. what would happen to your post?

In 2017, Facebook announced a change to its algorithm designed to reduce the reach of posts with click-bait and low-quality links. At the time this followed Google’s lead of penalizing lower quality content and intrusive ads and pop-ups that affected the user experience. However, in 2016, an update to the Facebook algorithm aimed to rank posts with engaging links higher in people’s feeds.

The topic of external links on social platforms is a hotly debated one.

If your link is ‘good’ (i.e. not click-baiting spammy rubbish) then will it affect your post’s reach or not?

External links act like backlinks although like any link you will find on the internet the link basically acts as an exit for users who are then directed elsewhere on the web.

Will the link damage your credibility, well let just say if the link posted does not match your niche and looks spammy then you have every right and are in control to remove the comment.

Going back to this morning I have been following a Super Yacht Hospitality Event Organiser for a few years and his content sometimes, very funny and sometimes crap has always caught my attention. I was planning on booking a VIP weekend for my 60th Birthday but it looks he has now lost a customer. He metaphorically speaking bit his nose to spite his face.

It turned out he had a bee in his bonnet because he went on a rant stating my link posted by me was and I quote”needy” in which I hit back stating his posts “Buy from me now as I have to feed the kids” were needier than my link, obviously this hit a nerve because he called it tongue in cheek humor and he could write what he wanted.

I tried handing an olive branch to keep the peace and even asked him to send me a banner so that I could advertise his business for free. I told him the link I sent him was not selling anything and that if he put a link in my comments I would not be so upset. I even tried to be the bigger person and apologized several times.

When I told my daughter who is studying marketing management at Cardiff University that he had blocked me, her words were his loss. She knew my plans for my birthday where I was planning on having a weekend on a Super Yacht. I guess I will have to look for another organizer and promote them instead.

What people fail to realize especially if they do not know me that well is if you cross me you do not get a second chance. I will not mention this person’s name or the company he represents but all I will say is he will see my posts including this one as he and I have mutual connections and he will know this post was about him.

What you should also do is act professionally and not draw attention to yourself. If the commentator shared a link that was found to be beneficial to you and your network, you should not bite the hand that feeds you and you should be civil. I was offering free advertising and trying to help him.

What you should not do is block the person, accuse them of hijacking your post, because “a happy customer will tell their friends and family whilst an unhappy customer will tell the world”.

By criticizing the commentator you stand to lose business especially if they happen to work in the marketing industry and maybe contemplating buying your product or service further down the line.

LinkedIn has stopped penalising posts with external links in 2020

It appears that LinkedIn has now stopped penalizing posts for containing external links.

In Summary

No one really knows for certain how social media algorithms work at any given time, and we also don’t know if or when LinkedIn might return to penalizing external links. There’s a lot of guesswork and bet-hedging that goes on in the social media community, all of which muddies the waters for therapy business owners who just wish social media could be simpler!

#socialmedia #socialmediacomments #socialmediabacklinks #eternallinks #socialmediacommentating #socialmediacomments #comments

How To Get More Clients

How To Get More Clients

Regardless of what industry you are in, you always want more business. However, for startups, it is even more daunting when your phone does not ring or you have tonnes of emails with people selling you things but you have no inquiries.

So you have got a business plan and you think you have it all worked out but you still have no customers so what do you do?

In this article, I will list some ideas that you may not have thought about.

But first, we have to establish the difference between a small business and a large powerhouse. With a corporation or business that has been established for many years their brand name is well known and people will always choose a well-known brand over a lesser-known one.

If you are just starting out or are struggling to get business through the door, you may have to adopt different strategies to get you noticed. If this is the case you need your business to be in the news you need to be consistent and not hide behind your brand but instead be out there flying your flag high.

A more established company will have more money to spend on advertising and on staff and employee incentives. These companies use marketing agencies to help them get more exposure and will encourage their staff to publicize their company, products, and services

If you are a small business for example of 1-10 employees and your advertising budget may be on a shoestring, you have to invent ways to advertise your brand on next to nothing.

So here is a list of things to do to increase business.

(Some are free and some are pay per click or editorial or offline advertising suggestions)

  1. Start a podcast, talk about your company, conduct interviews with people that are making the news in the same industry as you.
  2. Start a Vlog and set up your own YouTube Channel.
  3. Consider Video Marketing, design your own videos or hire an agency.
  4. Start a Blog and write regular content. Do make sure the domain name has the exact match searchable keywords and phrases.
  5. Perform a SEO audit report and see how you can optimise your website/blog to perform better.
  6. Get backlinks.
  7. Get Like for Likes on social media groups and pages.
  8. Guest blog for free on other peoples blogs or comment on their articles. Some companies even pay you if they find your articles useful.
  9. Network with other businesses, LinkedIn is a good place to start and if you have networking events in your area consider going to one or two and start making acquaintances.
  10. Make use of all your social media platforms. Create business pages and join groups and like, comment and share your blog posts and interact with other business owners, don’t forget to use hashtags and if permitted backlinks to your page or site.
  11. Set up a business forum in your niche through WordPress, they have plugins that are already designed for you.
  12. Join Business Forums and interact.
  13. Set up a (chat) on your website and blogs so that you can interact with your visitors (www.talk.to is free). Remember to have the chat bot on during office hours.
  14. Share Banner Ads on Social Media, Platforms, Pages and Groups.
  15. Advertise in Business Directories (most are free).
  16. Advertise on Classified Ads (Some are free, like Gumtree, Craiglist and FreeAds).
  17. Interact with local communities, some have websites (Quora, Reddit) aswell as Facebook groups.
  18. Set up a local workshop.
  19. Do Public Speaking.
  20. Offer free business consultation if you are in the industry of helping business grow.
  21. Offer to advertise other peoples businesses, products and service on your site free of charge for a limited time.
  22. Sell your advertising space to business owners.
  23. They say the money is in the list, set up a newsletter and send out information to your contacts. Offer incentives to get people to sign up to your newsletters.
  24. Consider Affiliate Marketing where you get paid if someone clicks an ad you are displaying on your site or through an email list or newsletter.
  25. Pay people to advertise your business through companies such as ‘Clickbank’ ‘Rakuten Linkshare’, ‘Shareasale’.
  26. Write an ebook that you can offer your customers in exchange for their email.
  27. Set up an event such as a conference, auction, or networing seminar.
  28. Sponsor an event, this could mean you may have to either pay/domate or offer your services for free. This will give exposure to your company and your brand.
  29. Organise an open house and offer wine tasting or set up a stall and sell your products and services. The series on Netflix “Selling Sunset” hosted parties and a wedding in a few of their luxury properties they were selling to VIP guests, multi-million dollar real estate.
  30. Set up an auction or fashion show and get other businesses to donate something and charge an entry fee for the evening of the event with your brand name in the limelight.
  31. Partner with a small business, offer your products and services at a discounted price and ask them to do the same in exchange. They may be a Web Designer but may not offer marketing, whilst you as a marketing agency could offer your service in exchange for leads and visa versa.
  32. Public Relations – make an announcement on PR Agency websites where journalist can write about you.
  33. Create a Google Business Page and update regularly just like you would a blog.
  34. Set up a contest/competition.
  35. Offer Discounts and Incentives to all you current and prospective clients.
  36. Upsell to your existing clients.
  37. Offer Free Trials and Demos.
  38. Wear your insignia and get your employees to wear branded apparel.
  39. Send out compimetary useful merchandise with your company logo, website and telephone number.
  40. Ask for referrals, offer you clients incentives that if they refer you, you will give them something in return, it could be a product, service or discount.
  41. Get your family and friends to spread the word.
  42. Consider leaflet drops to businesses or homes depending on the industry you are in.
  43. Sell a course online to educate people in your industry.
  44. Sell merchandise with your company name.
  45. Set up a Wikipedia page.
  46. Set up a Crunchbase profile.
  47. Pitch your business to angel investors, private equity firms to raise funding and spread awareness. Angel investors may put you in touch with some of their contacts if they think your business is viable, in exchange for a commission on every introduction.
  48. Set up a squeeze page using click funnels to your offer.
  49. Consider advertising your busness on other sites (rate card advertising prices will apply).
  50. Google Ads not only help with ranking they will get you on the first page of Google instantaneously providing you meet the bidding price of your daily budget.
  51. Facebook Ads, can fine tune the audience you wish to target.
  52. Instagram Ads – Instagram has over 500 million users per month.
  53. Start following people and businesses in your niche on Instagram and interact with their posts.
  54. Newspaper Ads.
  55. Editorial Publication Ad Campaign.
  56. Guerilla Marketing, do something outlandish but first get permission from the local council and the police. If you are a web designer set up a office type table and chair in a busy high street and when people ask what you are doing you can hand out your business cards. Baroness Michelle Mone did a stunt promoting her ‘Ultimo Bra’ brand back in the day when she was starting out by having actors dressed up as plastic surgeons protesting that ‘Ultimo’ was putting them out of business. The day of the event all her bra’s got sold out. Hire a plane or drone with the flogo and have your advert flown sky high.
  57. Promotional giveaways, you can do this digitally or can set up a physical stall, you can giveaway products and services but do get permission first if you plan to do it in a public place.
  58. Make the most of trade shows by either networking or setting up a stand an expo.
  59. Create your own App.
  60. Billboard advertising is another way to attract business, such as bus stops and on sides of buildings.
  61. Advertise on Publish Transport on the side of buses and taxis.
  62. Send your products and services to influencers and celebrities and ask them to endorse your brand.
  63. Advertise your business on Black Cabs if you are in the UK and Yellow Cabs in the States.
  64. TV & Radio Advertising.
  65. Help non profit organisations by donating or marketing, either way the charities will advertise you.
  66. Go physically into businesses that are in the same niche as yours and if you are a pet sitting/dog walker business go to your local vets and ask them to display your posters or brochures. If you are selling cruises get your local high street travel agents to display your information.
  67. Offer your services for free for the first month or so, get people to sign contracts as they could take you up on the offer and then walk away once it is ended. Or if you are selling a product why not “try before you buy” type of offer.
  68. Ask businesses if they would like free exposure to their products and services and display, their merchandise in your establishment, moreover they may also do the same for you.
  69. Go to cafes and grocery stores where they have message boards and display your information, or if you are more high end, visit hospitality venues and advertise your products and services there. Give them incentives to market your business such as an exclusive discount and mention their name in the print.
  70. Start a directory of businesses in your niche and offer both free and paid listings. When constructing the directory contact each business owner and tell them they have a free listing. This will give you the opportunity to explain who you are and offer them more exposure with more prominent paid advertising. Instead of waiting for the mountain to come to Mohammed, get Mohammed to go to the mountain.

Note From The Editor.

When promoting your business try to expand your products and services, it is good to have your fingers in many pies.

As well as the above-mentioned hints and tips, re-train your mindset and stay focused and positive. Be assertive with yourself and do not allow any negativity to get in your way. Just before you go to sleep visualize your ultimate goals and desires and imagine yourself already have acquired your wealth, do this every night for 30 days and see changes manifesting. Research neuroscience and the power of thought.

Do some research into neuroplasticity and a book that is highly recommended read is Napoleon Hill “Think and Grow Rich”

Further Reading:

https://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram

One Month Marketing & Advertising Special Offer For a Limited Time Only. Offer Ends September 30th, 2021. Only taking a limited amount of bookings so hurry as to not miss out.

Anyone wishing to have a little extra help please contact us to discuss your needs, or Buy Our Marketing & Advertising Special Offer for £25.00 by clicking the link here.

**Please note all payments will be processed via Stripe.com Secure Payment Gateway and the invoice will show transactions paid to UK Website Designers. Please also note campaign will start 24 -48 hours after payment has been received giving our designers enough time to create a video and advertising banners.

Contact Us Using The Form Below:

#marketing #advertising #videomarketing #networking #socialmedia #shoutout #businessrecommendations #marketingtips

Pros and Cons Hiring a Contractor vs Employee

Pros and Cons Hiring a Contractor vs Employee

When businesses start up they may invariably decide that you need extra help.

Most small businesses start by hiring outsourcing their work to agencies and freelancers, but eventually, they may decide to hire staff instead to make things more permanent. This article discusses the advantages and disadvantages of hiring employees vs. independent contractors and how starting out can save you money hiring companies rather than employing staff.

Hiring Employees

Hiring employees, a business owner is obliged to pay a wage regardless if there is any work or not. The perfect example is being furloughed during lockdown; this was a headache for most business owners unable to trade.

An employee is basically a person who works for a person or company whereby the employee is under the control of the employer and has to work a certain number of hours each week.

The advantages of hiring an employee are you have sole control of the employee’s work schedule which would mean the employee only works for you and is trained and guided by you. You have few restrictions or limitations on what you can assign to the employee or about your ability to terminate the employee without paying out a contract.

However, by employing a staff member, you have to abide by the laws and regulations of your given country. You cannot hire and fire unless it is legally warranted. You have to abide by the payment of wages or salaries, overtime, and other work rules.

You must adhere to comply with payroll tax requirements, including paying National Insurance and Taxes, Pensions. (This part is an example for the UK, other countries have different payroll rules).

Hiring Independent Contractors

By hiring an independent contractor, you pay for a job or assignment. You do not have to worry about paying for holidays or sick leave. You do not have to worry about paying wages and P.A.Y.E.

The advantages of hiring an independent contractor are you assign a job to meet a deadline and once the job is completed you have no other obligation to the person or company you hired. You can assign duties to an independent contractor and impose a deadline, but you cannot tell that person how to get the job done. You can however ask the independent sub-contractor to sign a non-disclosure agreement to ensure your trading information is not shared with their competitors.

An independent contractor sets his/her/their own hours and fees which are agreed by the client and he/she can work for other companies as well as yourself. An independent contractor often provides his/her/their own equipment and tools i.e., computers, cameras, software, and may come to your place of work or work remotely based on their terms and conditions.

However, when you are doing your tax returns (HMRC UK) you should also include that you have paid sub-contractors.

To be defined as an independent contractor the following must apply:

  • He/She/They consult for multiple businesses.
  • He/She/They control the hours worked.
  • He/She/They choose where they work.
  • He/She/They are ineligible for employment benefits from your business.
  • He/She/They work independently and choses their location where to work.
  • He/She/They decide how they will complete the work.
  • He/She/They incur costs that relate to the comletion of the assignment.
  • He/She/They are experts in a chosen field with the relevant qualifications and experience.
  • He/She/They are responsible for paying self-employment tax.
  • He/She/They are not entitled to workers’ or unemployment compensation benefits.
  • He/She/They are not eligible for overtime pay.
  • He/She/They are not entitled to holiday pay, sick pay or maternity leave.

Disclaimer

This post is meant for UK Businesses and in other countries, federal laws will be different, so you must check the rules and regulations appertaining to your location.

#employee #independantcontractor #subcontractor #selfemployed #outsourcing #hiring #staff #payroll #furlough #furloughed #employment #contractor

« Older posts

Calendar

December 2022
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  

Loading