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Category: BUSINESS MARKETING (Page 1 of 5)

How To Get More Clients

How To Get More Clients

Regardless of what industry you are in, you always want more business. However, for startups, it is even more daunting when your phone does not ring or you have tonnes of emails with people selling you things but you have no inquiries.

So you have got a business plan and you think you have it all worked out but you still have no customers so what do you do?

In this article, I will list some ideas that you may not have thought about.

But first, we have to establish the difference between a small business and a large powerhouse. With a corporation or business that has been established for many years their brand name is well known and people will always choose a well-known brand over a lesser-known one.

If you are just starting out or are struggling to get business through the door, you may have to adopt different strategies to get you noticed. If this is the case you need your business to be in the news you need to be consistent and not hide behind your brand but instead be out there flying your flag high.

A more established company will have more money to spend on advertising and on staff and employee incentives. These companies use marketing agencies to help them get more exposure and will encourage their staff to publicize their company, products, and services

If you are a small business for example of 1-10 employees and your advertising budget may be on a shoestring, you have to invent ways to advertise your brand on next to nothing.

So here is a list of things to do to increase business.

(Some are free and some are pay per click or editorial or offline advertising suggestions)

  1. Start a podcast, talk about your company, conduct interviews with people that are making the news in the same industry as you.
  2. Start a Vlog and set up your own YouTube Channel.
  3. Consider Video Marketing, design your own videos or hire an agency.
  4. Start a Blog and write regular content. Do make sure the domain name has the exact match searchable keywords and phrases.
  5. Perform a SEO audit report and see how you can optimise your website/blog to perform better.
  6. Get backlinks.
  7. Get Like for Likes on social media groups and pages.
  8. Guest blog for free on other peoples blogs or comment on their articles. Some companies even pay you if they find your articles useful.
  9. Network with other businesses, LinkedIn is a good place to start and if you have networking events in your area consider going to one or two and start making acquaintances.
  10. Make use of all your social media platforms. Create business pages and join groups and like, comment and share your blog posts and interact with other business owners, don’t forget to use hashtags and if permitted backlinks to your page or site.
  11. Set up a business forum in your niche through WordPress, they have plugins that are already designed for you.
  12. Join Business Forums and interact.
  13. Set up a (chat) on your website and blogs so that you can interact with your visitors (www.talk.to is free). Remember to have the chat bot on during office hours.
  14. Share Banner Ads on Social Media, Platforms, Pages and Groups.
  15. Advertise in Business Directories (most are free).
  16. Advertise on Classified Ads (Some are free, like Gumtree, Craiglist and FreeAds).
  17. Interact with local communities, some have websites (Quora, Reddit) aswell as Facebook groups.
  18. Set up a local workshop.
  19. Do Public Speaking.
  20. Offer free business consultation if you are in the industry of helping business grow.
  21. Offer to advertise other peoples businesses, products and service on your site free of charge for a limited time.
  22. Sell your advertising space to business owners.
  23. They say the money is in the list, set up a newsletter and send out information to your contacts. Offer incentives to get people to sign up to your newsletters.
  24. Consider Affiliate Marketing where you get paid if someone clicks an ad you are displaying on your site or through an email list or newsletter.
  25. Pay people to advertise your business through companies such as ‘Clickbank’ ‘Rakuten Linkshare’, ‘Shareasale’.
  26. Write an ebook that you can offer your customers in exchange for their email.
  27. Set up an event such as a conference, auction, or networing seminar.
  28. Sponsor an event, this could mean you may have to either pay/domate or offer your services for free. This will give exposure to your company and your brand.
  29. Organise an open house and offer wine tasting or set up a stall and sell your products and services. The series on Netflix “Selling Sunset” hosted parties and a wedding in a few of their luxury properties they were selling to VIP guests, multi-million dollar real estate.
  30. Set up an auction or fashion show and get other businesses to donate something and charge an entry fee for the evening of the event with your brand name in the limelight.
  31. Partner with a small business, offer your products and services at a discounted price and ask them to do the same in exchange. They may be a Web Designer but may not offer marketing, whilst you as a marketing agency could offer your service in exchange for leads and visa versa.
  32. Public Relations – make an announcement on PR Agency websites where journalist can write about you.
  33. Create a Google Business Page and update regularly just like you would a blog.
  34. Set up a contest/competition.
  35. Offer Discounts and Incentives to all you current and prospective clients.
  36. Upsell to your existing clients.
  37. Offer Free Trials and Demos.
  38. Wear your insignia and get your employees to wear branded apparel.
  39. Send out compimetary useful merchandise with your company logo, website and telephone number.
  40. Ask for referrals, offer you clients incentives that if they refer you, you will give them something in return, it could be a product, service or discount.
  41. Get your family and friends to spread the word.
  42. Consider leaflet drops to businesses or homes depending on the industry you are in.
  43. Sell a course online to educate people in your industry.
  44. Sell merchandise with your company name.
  45. Set up a Wikipedia page.
  46. Set up a Crunchbase profile.
  47. Pitch your business to angel investors, private equity firms to raise funding and spread awareness. Angel investors may put you in touch with some of their contacts if they think your business is viable, in exchange for a commission on every introduction.
  48. Set up a squeeze page using click funnels to your offer.
  49. Consider advertising your busness on other sites (rate card advertising prices will apply).
  50. Google Ads not only help with ranking they will get you on the first page of Google instantaneously providing you meet the bidding price of your daily budget.
  51. Facebook Ads, can fine tune the audience you wish to target.
  52. Instagram Ads – Instagram has over 500 million users per month.
  53. Start following people and businesses in your niche on Instagram and interact with their posts.
  54. Newspaper Ads.
  55. Editorial Publication Ad Campaign.
  56. Guerilla Marketing, do something outlandish but first get permission from the local council and the police. If you are a web designer set up a office type table and chair in a busy high street and when people ask what you are doing you can hand out your business cards. Baroness Michelle Mone did a stunt promoting her ‘Ultimo Bra’ brand back in the day when she was starting out by having actors dressed up as plastic surgeons protesting that ‘Ultimo’ was putting them out of business. The day of the event all her bra’s got sold out. Hire a plane or drone with the flogo and have your advert flown sky high.
  57. Promotional giveaways, you can do this digitally or can set up a physical stall, you can giveaway products and services but do get permission first if you plan to do it in a public place.
  58. Make the most of trade shows by either networking or setting up a stand an expo.
  59. Create your own App.
  60. Billboard advertising is another way to attract business, such as bus stops and on sides of buildings.
  61. Advertise on Publish Transport on the side of buses and taxis.
  62. Send your products and services to influencers and celebrities and ask them to endorse your brand.
  63. Advertise your business on Black Cabs if you are in the UK and Yellow Cabs in the States.
  64. TV & Radio Advertising.
  65. Help non profit organisations by donating or marketing, either way the charities will advertise you.
  66. Go physically into businesses that are in the same niche as yours and if you are a pet sitting/dog walker business go to your local vets and ask them to display your posters or brochures. If you are selling cruises get your local high street travel agents to display your information.
  67. Offer your services for free for the first month or so, get people to sign contracts as they could take you up on the offer and then walk away once it is ended. Or if you are selling a product why not “try before you buy” type of offer.
  68. Ask businesses if they would like free exposure to their products and services and display, their merchandise in your establishment, moreover they may also do the same for you.
  69. Go to cafes and grocery stores where they have message boards and display your information, or if you are more high end, visit hospitality venues and advertise your products and services there. Give them incentives to market your business such as an exclusive discount and mention their name in the print.
  70. Start a directory of businesses in your niche and offer both free and paid listings. When constructing the directory contact each business owner and tell them they have a free listing. This will give you the opportunity to explain who you are and offer them more exposure with more prominent paid advertising. Instead of waiting for the mountain to come to Mohammed, get Mohammed to go to the mountain.

Note From The Editor.

When promoting your business try to expand your products and services, it is good to have your fingers in many pies.

As well as the above-mentioned hints and tips, re-train your mindset and stay focused and positive. Be assertive with yourself and do not allow any negativity to get in your way. Just before you go to sleep visualize your ultimate goals and desires and imagine yourself already have acquired your wealth, do this every night for 30 days and see changes manifesting. Research neuroscience and the power of thought.

Do some research into neuroplasticity and a book that is highly recommended read is Napoleon Hill “Think and Grow Rich”

Further Reading:

https://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram

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#marketing #advertising #videomarketing #networking #socialmedia #shoutout #businessrecommendations #marketingtips

Wales Independent Marketing and Brand Company

Do you need more traffic to your website? As a Wales independent marketing and brand company, Cymru Marketing offers worldwide digital marketing, including outbound marketing, blog posts, and social media advertising. Contact us today!

Photo courtesy of Pexels

About the Author: Katie Conroy is the creator of AdviceMine.com. She particularly enjoys writing about lifestyle topics and created the website to share advice she has learned through experience, education, and research. 

Early Steps To Take for a Long-Lasting Business

Starting a new business means juggling many responsibilities — not only for your livelihood but for that of your partners and employees. Administrative duties aren’t the most glitzy or appealing parts of the business. But if you develop effective and reliable methods to get them done — like these from Cymru Marketing — you’ll be closer to launching a successful business.

What, exactly, are the least appealing but most important behind-the-scenes tasks you need to do for your young business?

Banking Matters: Accounting and Payroll

From the moment your business launches and years into its lifecycle, you want to have organized, thoroughly documented financial data. As SmallBizDaily points out, accounting information helps you analyze your business’s performance, and it’s important for filing taxes — errors or missed deadlines in your business’s taxes can result in penalties. As your business grows, so will your accounting needs, so you may decide to hire an accountant or use software to take care of the books.

Similarly, a meticulous payroll system will serve you well both in the early days of your business and after it’s fully established. If your payroll taxes aren’t managed correctly, you may incur penalties, so look for a service that offers penalty protection.

The ideal small biz software apps will also streamline other payment processes to save you time, like employee time tracking, fast direct deposit, and automatic payroll calculation with all the payroll forms applied correctly.

Getting Your Start-Up on Its Feet: Funding Options

Accounting and payroll are financial processes that come into play only when your organization has actually secured funding. Funding is perhaps the most basic requirement of having any kind of business, notes Think Latitude, so even if it’s not an appealing part of the work, it is a priority. There are many ways to go about financing your enterprise, each with different advantages.

If you’re starting a business that has a chance at explosive growth, you may consider seeking out venture capital funding from investors. If investors choose to work with you, they can be a huge help in providing the money (“seed capital”) you need to launch your business. They’ll also most likely become members of your company or have some portion of ownership in the business.

Other strategies for funding a new business are crowdfunding, an internet-based effort, or self-financing, which means that you pay the expenses of starting the business yourself and own the business in its entirety.

The Organization at Its Core: Choosing the Operational Structure

One way to approach the need for funding, and the structure of your business as a whole, is by choosing the type of operational structure you’ll be running. Several options are available, including forming a limited company, a sole trader, a partnership, or a limited liability partnership (LLP).

Each type of organization comes with its own set of pros and cons, all dependent on what’s the best fit for your business. For instance, the LLP structure offers both immediate and long-term advantages: It limits personal liability in cases of debt or bankruptcy and is pretty easy to create and operate either on your own, with a lawyer, or through a service.

Starting a business is one of the most exciting career steps you can take, and streamlining the chores of getting started leaves more room for you to enjoy yourself. When technical tasks aren’t stressing you out or slowing you down, you can focus on perfecting the product or service that you set out to share with the world, celebrating what you’ve accomplished alongside your team, and maybe even taking time off.

#startups #startupswales #businessconsultation #consultation #startingabusiness #newbusiness #smallbusiness #marketingcardiff #cymrumarketing

www.MarketingCardiff.com

www.MARKETINGCARDIFF.com

I am pleased to announce that I have acquired www.marketingcardiff.com by a fluke.

It was not available last year as I am always looking for ways to generate more traffic, so I was surprised to see it on the IONOS marketplace and had to grab it.

SEO Link Wheel.

I am happy I have the dot com as I will have no use for any other domain extension, just in case anyone approached me regarding the .co.uk just saying… Furthermore, if someone then decides to develop the co.uk version there may be a reason to start a UDRP.

Website Development.

It is what came first the chicken or the egg scenario. I developed a website on a dot com (king of domains) long before any other counterpart.

Branding.

This domain will serve as another cog to my ever-expanding SEO link wheel. This domain is a keeper as it has played on my mind whenever I say ‘Cymru’ not everyone I speak to knows what the word means. It is the Welsh Word for Wales and as well as people not knowing how to pronounce it let alone spell it, may also find difficulty remembering it. Hence that is why I am excited to add an addition to my lead generation marketing strategies.

Obviously, the site is not fully developed as I only acquired it today but over the next few weeks, time permitting, I will build this site to accompany my default sites.

I have also kept my ‘Cymru Marketing’ Logo Initials where the (CM) stands for Cymru Marketing, whereas now the initials are reversed to Marketing Cardiff (MC). However had I re-designed the initials the M letter does not sit right on the letter C, hence I have left the lettering the same. As long as I get the traffic what’s a couple of letters in a logo. If anything it makes the logo even more unique and talked about after all ‘Cymru Marketing’ is here to stay and it will always be one of my default websites, with ‘Marketing Cardiff’ as an add-on.

The way I see it the logo is recognizable it has been around for a few years and people who recognize and relate to an image can memorize images symbols and logos far quicker than remembering words. People will see the logo and see it as a trustworthy source, so why confuse people with more than one logo, at the end of the day it is a personal preference and my decision. If anything the logo says that ‘Cymru Marketing Brand ‘ is behind ‘Marketing Cardiff’.

One has to remember that exact match searchable keywords and phrases domain names will rank your website far quicker and will secure global positioning providing you do your SEO correctly.

Having brandable made-up words, acronyms or personal brand names needs extensive Advertising and PR, whilst having searchable words people actively search for will save you money in the long run. Choose your domain names carefully and if you need some help with your SEO link wheel we will be happy to give you some free advice and do a free SEO audit report of your website.

As an example I have my own personal brand domain name www.renataentrepreneur.com but if people do not know who you are and have never heard of you before they are not going to be searching for you. Fortunately for me, I have been around for donkeys’ years so I am well known in certain circles.

Even if you are ranked for keywords that you have assigned in your meta description people are less likely to view your site as opposed to the and exact match searchable keyword or phrase domain name. You would have to be well known or a household name which can take a long time to achieve before people started to search for you.

Valuation.

The domain name www.marketingcardiff.com on estibot.com is according to the bot worth less than $100 but on Godaddy Appraisal Tool it is worth $904

To be honest, I rarely use these bots and whenever I am appraising a domain name. I do my calculations based on Google Keyword Planner and how many searches per month and the cost of the PPC bids would be. I then can advise that having a certain domain name would save the investor in advertising costs.

However, if the domain name has equity such as a product, service, website, and assets then you are talking about a different ball game, and even though I have no intention to sell this domain name my equity which these bots do not know about will increase the value.

#marketingcardiff #cardiffmarketing #marketingagencycardiff #marketing

How To Increase Business & Followers.

I noticed today a post on LinkedIn from someone that was connected with me but was not an internet marketer per-se, stating “How to increase followers from 30K to 225K followers” in five minutes per day by commenting #yes

The first thing that came to mind is he has no authority to advise considering he is and what I saw was a clever click bait hack and nothing more. This is a disappointment when people are genuinely looking for answers and come across someone just looking out for him/herself, simply having people click the post for the post to go no where.

Therefore I have taken upon myself to write this post to help individuals increase followers/business. This method can be applied to all social media platforms:

1: Optimize Your Profile Pages, optimise your cover photo and also your profile picture. Make your profile picture look professionally done. Remember to be aware of your background in the photo. A picture says a thousand words. Try to get a professional head shot done at a local photographic studio (when they are open again) or get a friend to take a photo without any distractions in the backdrop.

2: Start with connecting with people, most social media platforms say only connect with the people you know, but what if you have a genuine enquiry, the best thing is to find their email addresses to write to them first before sending them a connection request, especially of you do not know them.

3: Write articles on your pages and link back to articles you have written on your blogs and share these articles with your connections.

4: Make your post intriguing only give a little away and entice the reader to click you post for more information.

5. Share photos on your social media platform pages, instagram is good for this or do infographics and add titles to your posts.

6: Be creative and publish videos, add captivating content that people will be willing to watch. Add humour, funny videos attract peoples attention.

7: Go Live. Livestreaming is not for everyone but if you are happy broadcasting an event or milestone as long as it has good content you will get people watching.

8: Advertise your brochures and share your pdf’s on your business pages.

9: Use hashtags when closing your post text.

10: Don’t forget to tag your connections and companies that may find your post useful.

11: Give your followers valuable advice. Everyone is a guru these days and some can be better at it than others but you only have one chance of being an expert in your niche and the more followers you have the more well known you will become.

12: RSS feeds are a good way of finding trending posts, create “breaking news” posts that perhaps people outside your region may not have heard of. Do not copy posts word for word as that is called plagiarism and you will be penalised by search engines. For me I always use one of my blogs to write articles which I then share with my connections and although I may read something I will scramble it into my own words, even giving my own perspective.

13: Be consistant and active everyday on all your social media platforms. I am perhaps the world worst as I only seem to hang out on LinkedIn because most of my work is B2B but recently I have been asked to do B2C hence I need to alter my mind set and concentrate on Facebook pages and groups more.

14: Create viral posts this could be something like a give away or a competition with a deadline.

15: Join groups on your social media platforms.

16: Create your own groups for your different niches.

17: Create your own business pages on all your social media platforms, keep your professional and personal pages seperate.

18: If you have an event coming up or thinking of creating one, social media is a good place to advertise and market yourself.

19: Once you have a following on your social media platforms do reach out and collaborate with your connections.

20: Set the buttons on your profiles to a “Follow” button.

21: Create a call to action in every post.

22: Promote your social media profiles everywhere, including your website, blogs and email signatures.

23: Cross promote your profile on your other social media channels. For me I have on default business card website that I point people to, this saves time typing out each social media platform I am connected to.

24: Pay per click advertising campaigns are not only good with Google & Bing but they are also is a good way of connecting with people through your social media platforms. Facebook & Instagram is a place where you can connect B2C, this is good if you are targeting a specific category or people. You can fine tune your specifications to the location, age, gender and interests.

25: Try to update your profile page frequently, a stagnant page is boring and will show your audience that you are frequesnt at updating. If you have new services, always keep them updated.

26: Always reply to comments, no matter how trivial, ignoring a comment makes the person who wrote it worthless. Obviously if you have hundreds of thousand of comments pick out the ones that stand out and thank everyone in a generic comment.

27: When people share your posts and pages, thank them.

28: Get your biggest fans to endorse you, this applies to LinkedIn more so than any other social media channel and visa versa, you will be amazed how may people who you endorse will endorse you back. The same goes with review ask your customers to write a review about your brand.

29: If you have businesses that wish you to promote them, do offer to write recommendations, this gives you exposure aswell as exposure for your client, but if the businesses wish more exposure you could offer other marketing strategies which you could potentially charge for the service. I do this free of charge by adding banner ads to all my social media pages and groups I am connected on. This is short lived advertising but for a permanent fixture on my blogs I charge a monthy/yearly fee.

30: Exact match searchable keyword and phrases are so important not only in your domain name but on your website, meta tags and social media pages. When choosing a Facebook page for example use words that people would use to search for your product or service rather than your unknown brand name. Your brand name will become popular over time and it will not be an overnight success unless you spend a lot of money on advertising, I just do not mean Google Ads I mean in publications, newspapers, radio and TV.

31: Make your social media profile searchable, make them public.

32: When commenting on other peoples posts, do not get personal and do not get into trolling arguments if someone does not see the value of your comment. Be professional and do not sell things on peoples posts. You could add a backlink to your company as a signature or hashtag but thats it, don’ be the pushy sales person.

33: Give incententives to get people to share your posts. This could be a free e-book or a discount voucher.

35: Become an influencer.

36. Become a public speaker.

37: Create educational webinars, podcasts, tutorials, use youtube and share your content on all social media platforms.

38. Create a SEO link wheel, of your websites, blogs and social media platforms.

39. Start a blog and add RSS feeds so that in engages people’s interests.

40. Have a subscribe widget or pop up so that you can capture peoples emails and then send them updates or newsletters. Do not install the popup until a person is about to exit your site and not before. I believe it is off putting to have a subscribe popup the moment you attempt to access a site. You need to earn my trust and loyalty before I give my email away.

41. Integrate a chat widget into your websites and blogs so that when visitors visit your sites you can engage with them.

42: Guest blog on other notable websites.

43: Become a podcast interviewer. Invite people to join you in a discussion.

44. Write a book about you and your niche and publish your services and products.

45. Leave business cards on noticeboards in supermarkets, cafes (when they open again).

46. Make flyers and post them through peoples doors.

47. Consider giving out freebies, such as buy one get one free.

48. Start a competition.

49. Consider getting people to market you using affiliate links. https://rakutenadvertising.com/en-uk/

50. Advertise in Magazines and in Newspapers.

51. Offer to do something for free, this could be free web hosting in my case or free marketing or promotion.

52. Wear promotional clothing.

53. Give away promotional merchandise.

54. Word of mouth advertising get all your family and friends to promote you and get their family and friends and before you know it you have a network of connections.

55. Do outbound marketing, like picking up the phone and calling or writing snail mail letters.

56. Enlist the help of other advocates in your industry, find a mentor.

57. As your employees to engage in your social media pages, make them contributors.

58. Post your articles at ceratin times of the day. I find that during working hours people are busy getting on with business. So you have to pick times that appeal to your network browsing times, otherwise you posts may not get a look in. However according to LinkedIn’s their busiest hours are in the morning and midday from Monday to Friday. This will ensure your post to get maximum reach.

59. Add multiple admins to you pages and ask your colleagues to help you.

60. Join all the social media platforms and follow companies and people of interest.

Hyphen Domain Names

Hyphen Domain Names.

Hyphen Domain Names and why you should not use them.

I was approached last week to tender for a bank and upon closer inspection I found that they are using a hyphen domain name. This got me thinking outside the box so to speak and the keywords they were using within their domain name were hyphanated. I found that they were pointing what would be their MAIN non hyphen domain name to their hyphen domain name not the other way round. Not only that they were not using the keywords that a consumer would search for, although there are 654,000,000 results for their keywords business bank, but the first word in their domain name would not be something that people neccessarily would search for. Google does not use exact match searchable phrases but will list a broad match of search results based on the searchable keywords.

I then thought how can I help this bank with their marketing when they are looking for a marketing agency that would be a sub contractor. I for one cannot be a sub contractor, cannot work out of hours or weekends and can only commit to a few hours each month. I work on my own terms.

So I decided to register a domain name any bank would want in the UK but rather than just put the domain name up for sale I will be doing extensive SEO. I have already launched the domain even though the website is under construction and will eventually have a directory of all the banks in the UK.

Once I get the domain on the first page of Google I will contact the bank in question, although any bank will be biting my arm off to get the domain, especially when it will be generating traffic. I will not annouce the domain name until it is 100% developed.

💲💲💲

So needless to say I come across another domain name that had a marketing campaign sent to my inbox today and I was very suprised that they too were using a hyphen domain name.

Again I did some investigating and found that the non hyphen domain name was actually for sale, which means that the powers that be have no intention of buying domain names that are being brokered and are up for sale as opposed to hand registering what is available.

Good luck to them is all I can say and even though I am not brokering www.neomproperty.com and as opposed to what Neom City have www.neom-property.com gives me a better understanding of their marketing strategy.

As for the wordNeom” it is trademarked therefore no one should be able to use the word other than the London Organic Beauty Company. Hence in my opinion and considering the London Organic Company came first www.neom.com by rights should belong to the beauty company, just saying…. The same goes booking(s).com trademarked their name so no one can use the word booking (s) in a domain name.

PROS & CONS.

PROS:

Advantages of using hyphens

Domain names comprised of generic terms are more likely to be available; particularly when seeking to the non available tld.

CONS:

Disadvantages of hyphenated domain names

People are less likely to remember a hyphen and it adds an extra character to the domain name.

More difficult to market non flowing words and long winded expecially when advertising on radio or through word of mouth.

Is not as valuable as a flowing two or three word domain name and won’t have as good a resale value.

If your domain name is two words (like www.renataentrepreneur.com), you may want to separate the words with a hyphen for readability: www.renata-entrepreneur.com. But one has to consider that hyphens strongly correlates with spammy behavior and decreases domain name readability and memorability. People tend to ignore or avoid clicking links that go to these types of domain names for fear of landing on a non authentic scam website or a virus.

https://news.gandi.net/en/2020/08/should-i-put-a-dash-in-my-domain-name/

What about using underscores instead of hyphens?

Ultimately one should perform a radio test for memorability. A radio test is a way of finding out if the domain names is easility remembered publically e.g. on the phone, in meetings, on presentations, at a bar, in an taxi, or in a Zoom call. The verbal communication enables us to remember words easily, using hyphens can cause confusion and may be deemed as untrustworthy. Symbols and underscores can’t be used in domains anyway as the characters are not permitted, however numbers can.

It may an idea for a business to secure the hyphen domain name but not use it for SEO or marketing purposes more so to stop cyber criminals cloning sites.

For your information I have secured the hyphen for my example earlier www.renataentrepreneur.com plus the .co.uk so that no one gets the better of me.

😂

Making Waves – Public Relations.

Making Waves – Public Relations.

I was told today by a company that shall remain nameless as well as their industry that I should not be making waves, meaning i should not be writing news articles about a partiular topic.

My answer to that is, this is my job, I announce to the world what is on my mind, fact check everything and make companies more aware the latest news, reviews and regulations.

If a company goes to me and says do not make waves and argues with me that I should not be writing certain articles even though it does not directly involve them, means they either are afraid of something, have something to hide or do not like being told they are wrong.

The name of the game of business you have to listen and you have to learn.

I make it my job to know the facts and the law and hope that the information I write is useful.

Should a person not take my advice, that is there problem not mine.

When a company tells me I cannot do my job or question my motives I have to ask why?, there is also freedom of speech and anyone can write anything as long as it is not fake news.

Making waves allows people to notice what you have to say, as long as it is for the right reasons and done properly, you should not be stirring up a hornets nest if you do not want to get stung, as there is an element it can backfire. But providing you have all the evidence to back up your claim there is no reason to let your ideas, thoughts and comments be not known.

Are you a Spineless Jellyfish.

If you are a Spineless Jellyfish a person who is hard working, works by the book, but is underappreciated because they don’t speak up, then they will never get noticed.

Are you a Tuna.


However a Tuna Fish in the ocean of businesses may have the ability to stand up for themselves, may have a good network of friends and colleagues but won’t stand out from the school of fish as much as you would desire. In this case they need to brush up your public relations skills.

Are you a Shark.


Finally are you are a shark – like me and are one fearless fish in the sea! You have a presence that is well known however you want to to make a ripple in the waters, not create a crushing tidal wave.

So for the company that told me not to make waves they have missed the boat because i was going to give them a free marketing boost, especially seeing I found they have been in business for many years and are still not on the first page of Google organically. The other things is they have a hyphenated domain name, which is a no no in the world of SEO and have no cookie banner.

Always remember you do not who you are dealing with and where people make assumptions, this is wrong as the next nerdy person you speak to could be a Fortune 100 CEO of a Big Tech Company.

PUBLIC RELATIONS

PR is the act of story telling.  It spreads awareness of the brand, the product or service. PR is trying to influence an audience, to trust your brand, product or service and help to promote your idea and get the end user to purchase your product, support your position, or recognize your accomplishments. The Public Relations Society of America PRSA say “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public relations is a communication strategy that builds public awareness and mutually beneficial relationships between organizations and the consumer.”

Advertising is paid media, public relations is earned media.

Our Fees.

Hourly Fee – £300.

Half Day Fee – £1,100.00

Full Day – £2000.00

20% Discount the more days you do.

***(Pricing excludes printing costs, distribution of materials and advertising costs).

We can commit to anywhere between 5 and 10 days each and every month for each campaign.

We believe having a large network of journalists, bloggers, influencers aswell as Fortune 100 Billionaires, Millionaires, Royalty and Law Makers, our news articles will spread awareness and will get noticed.

***We offer a free 30 minute consultation and ask our clients to point out their failures and their weaknesses so that we can construct a solid platform to work from. Knowing what the core problem is will help deliver strategic plans to put a company back on the right path.

PR Role is:

  1. To build strong relationships and networks with colleagues, clients and the media and answer enquiries from the media and other organisations.
  2. Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients.
  3. Research, write and distribute press releases to targeted media collate and analyse media coverage.
  4. Write and edit in-house magazines, case studies, speeches, articles and annual reports.
  5. Prepare and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes.
  6. Undertake photo opportunities and coordinate studio or location photography.
  7. Organise events (such as press conferences, exhibitions, open days and press tours), source speakers and seek out sponsorship opportunities.
  8. Maintain and update information on the organisation’s website.
  9. Manage and update information and engage with users on social media sites such as Twitter and Facebook.
  10. Prepare regular client reports and attend client meetings.
  11. Commission market research.
  12. Undertake research for new business proposals and present them to potential new clients.
  13. Foster good community relations through events such as open days and through involvement in community initiatives.
  14. Manage the PR aspect of a potential crisis situation.

Final Thoughts.

I try to help people as much as I can, but if they do not want to be helped then its up to them.

The tradesperson that I dealt with today and was representing the company basically ruined any chances the company could have had for free marketing, because of his dictatorship, aswell as not knowing exactly my job role.

Never assume anything and do take into account when you speak with someone you may not always know who you are talking to.

Always take an opportunity when it comes knocking on your door because like the company today they missed the boat even though I was not selling them anything, just giving them free advice, I was going to suggest helping them, but the dialogue did not happen and never will.

Also never judge a book by its cover!

Working With Amazon as an Affiliate or Seller.

Working With Amazon as an Affiliate or Seller.

If you are thinking of starting a side hustle I will go through something I do and then go into selling directly on Amazon.

I am an Amazon Assoicate, what this means is I get a commission for every product that is bought through my links within 24 hours of a click. Amazon Associates have a 24 hour cookie that they place on a visitors computer so that when the visitor clicks and returns within 24 hours no matter what they buy you will get a commission.

The Amazon Associates Affilate Program is one of the largest affiliate networks in the world that helps content creators, publishers, and website owners monetize their traffic. I prefer to use my blogs and websites and share my posts to my large following on LinkedIn. To monetize your website or blog takes time and you will not be an overningt success.

To be honest you need a lot of traffic to begin with, as the click through ratio is only 1-3 percent, so out of a hundred clicks you will have 1 – 3 visitors that will convert into a commission, so if a click is worth £10 for example you will get £10 to £30.

The beauty about Amazon affiliate marketing is you do not need a website or blog as you can share you links directly via email or social media platforms like Facebook which is less effort.

One also has to take into account the commission rates on a product, not all product commissions are equal.

Why waste your efforts promoting something that is low in commissions when you can devote your time doing the same thing with higher commission rates.

On the other hand instead of being an affiliate you could directly sell on Amazon, you do not neccessarily have to have any inventory, website or blog you can dropship or use Amazon FBA program. However what do you sell that is popular on Amazon? Here is a link to a list that changes every hour of products that are popular on Amazon and any given time:

AMAZON BEST SELLERS

You do need to consider your marketing strategies and some people as well as selling on Amazon sell their products via online stores that they have created themselves or had designed for them. Remember you need to do a lot of SEO to get your website blog on the first page of a search engines and you need exact match searchable keywords and phrases domain names.

To start selling on Amazon you first need to set up a sellers account: https://sell.amazon.com/sell.html

If you want some free advice please message using the online form. Do not spend thousands of $$$ on online courses, just message us instead for free.

How To Treat Your Customers With Respect.

How NOT to Treat Customers Like They Do NOT Matter!

  1. Do NOT IGNORE Your Customers
  2. Do NOT LIE to Your Customers
  3. Do NOT FAIL TO HONOUR a Promotional Price or Goodwill Gesture
  4. Do NOT EMPLOY Staff Members that are rude or have attitude.
  5. Do NOT TREAT Customers Like Numbers
  6. Do NOT IGNORE Feedback
  7. DO NOT ARGUE with customer complaints
  8. DO NOT FAIL to Seek Clarification
  9. DO NOT WITHHOLD Empathy
  10. DO NOT AVOID Taking Responsibility
  11. DO NOT MAKE Promises You Can’t Keep
  12. DO NOT FORGET to Follow Up
  13. DO NOT MAKE Your Customers Feel Stupid
  14. DO NOT ASSUME That You Have Resolved Problems
  15. DO NOT FAIL to Set Expectations
  16. DO NOT RUSH the Support Process
  17. DO NOT AVOID Putting in Extra Effort
  18. DO NOT TAKE Your Customers for Granted
  19. DO NOT LIMIT Your Support to a Single Channel
  20. DO NOT BE Indifferent

A happy customer will tell 10 people about their experience but an unhappy customer will tell the world”.

Failing to do good customer service does you no favours and only gives you a bad name.

If a company like Argos which caused me no end of problems over the Christmas Period, fail to keep to their end of the bargain to send a £75 e-voucher as a way to say sorry, then all I can say is companies such as Amazon will eventually swallow up their business as most manufacturers and retailers are already using Amazon to sell their products.

As it so happens I am an Amazon Assoiciate Affiliate.

What a company should not do is upset the wrong people in fact they should upset anyone at all, but unfortuanately they do.

When a company shows that they are willing to say sorry the customer is more likely to tell people what the company have done to make amends.

By promising a goodwill gesture, then retracting it and also ignoring the customer’s emails does not say much about the company.

With businesses closing their doors for good because of the current economic crisis you would think that smaller companies to Amazon would go above and beyond their call of duty.

By being honourable, transparent and courteous gives people a reason to trust and in turn the customer will recommend your products and your services. Doing one or more of things listed above does not show you as a company in good light.

Respect each and every customer as if they were your only customer”.

“Not only am I an Amazon Associate I am also a Amazon Customer and have opted to use Amazon Prime which cost £7.99 per month, this it gets you free deliveries and Amazon Video two services for the price of one”.

My next big purchase is going to be a table top dishwasher. I find standing washing dishes by hand not only tedious but it affects my back and I end up in agnony.

Argos Saga: https://marketingagency.cymrumarketing.com/2020/12/21/argos_appliances_disclaimer_and_hot_zones/

FOR ANYTHING ELSE LIKE, COOKERS, FRIDGES, FREEZERS

VISIT AMAZON!

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