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Category: BUSINESS MARKETING (Page 1 of 6)

Sustainable Business Practices Are the Future — Are You Ready? 

Photo Credit: Edmond Dantès via Pexels 

Written By: Katie Conroy.

Sustainable Business Practices Are the Future — Are You Ready? 

Today, major corporations around the world are striving to become more sustainable in their business practices. This is due to market demand; consumers these days are becoming increasingly aware of the environmental and social impacts of production, and are voting for sustainability with their dollars. According to a recent Nielsen survey, sales of sustainable products have been performing well above average. 

If you’re planning to start your own business, you should be aware of how sustainable business practices can reduce environmental impact while at the same time promoting healthy, thriving communities. Today, Cymru Marketing presents a guide to help you lay the groundwork for your sustainable business. 

Sustainability 101 

The National Geographic Society defines sustainability as “the practice of using natural resources responsibly, so they can support both present and future generations.” This is not a new concept; for centuries, leaders of the Iroquois Nation considered the impact of their decisions on their great-great-great-great grandchildren (which is the origin of the term “seventh generation”). The challenge for business in the 21st century is figuring out how to be “green” while at the same time remaining profitable. This involves numerous considerations, such as: 

  • The sourcing of materials  
  • Delivery of goods and/or services  
  • Ecological footprint 
  • Economic impact
  •  Fair business practices 
  • The local environment 

Finding Sustainable Opportunities 

When looking for a niche, take into account the local environment and culture. Keep in mind that a business idea that may be sustainable in one place won’t be in another. While researching your idea, consider consumer demand and how to address it sustainably. It’s also worth looking into the walking score of a given location, in order to cut down on vehicular traffic. 

Understanding the Pros and Cons 

One of the challenges of going green is cost. Sustainable, eco-friendly fair-trade materials and products are simply more expensive and can reduce your profit margin. You may be able to make up some of this through volume, however, depending on the attitudes and values of your customer base. 

Marketing the Benefits 

In your marketing, you want to point out how patronizing sustainable businesses benefits a consumer personally. Nobody, especially consumers, wants to hear a sermon about their “responsibilities”; they want to know what’s in it for them.  Consider touting the benefits of a clean environment on personal health and the comfort of knowing their children and grandchildren will be able to enjoy those benefits as well. 

While keeping that in mind, continue to look for opportunities to authentically show your clientele what you’re doing to make your business sustainable. If you find a niche opportunity that isn’t being met in your area, start a green task force and share the positive changes through your marketing. Or join up with an already established organization doing great work and share how the partnership benefits the environment. You should also try to find an influencer marketing agency to help you get the word out. After all, it’s not just about what you do; it’s also about advertising your philosophy and serving as a demonstration of the results. 

Starting or shifting a business to a green model is neither easy nor inexpensive under the current system. It is nonetheless what a growing number of consumers are looking for, so it’s a wise choice in all ways. Make the right choices in your processing and market your venture appropriately. An investment in sustainability may be challenging but can pay off handsomely in the long run. 

Cymru Marketing Specializing in SEO, SMO, Exact Match Keyword Domain Names Sales & Acquisitions, Press Releases, Affiliate Marketing, Lead Generation & Web Design. To get started, please email us at hello@cymrumarketing.com. 

#FairTrade #Marketing #Sustainability #Ecological #LocalEnvironment

Top Strategies for Building a High-Performing Team.

Author: Elizabeth Mackenzie – Founder and CEO https://www.globalprassociates.com https://careerkarma.com/

Employees working together as a team 

Every organization needs a high-performing team. Ready to learn how to build a high-performing team the right way? We’ve got your back. Follow these six easy steps: 

Get to Know Your Employees 

Getting to know your staff is the first step in establishing a high-performing team. Before building a team, you should have a thorough understanding of all potential employees. What makes them tick, what motivates them, and what irritates them?

Instead of going with your gut, pre-planning is the best way to establish high-performing teams. Make an effort to communicate with coworkers both inside and outside the office. Spend some time with everyone to better understand their goals and where they want to go with their career.

Recruit the Best People for High-Performance Teams

Continuing from the first stage, the next thing you should do is make sure you hire the correct employees for the task. Choosing the right people for a team greatly boosts the likelihood of success. Think of it as if you’ve assembled the ideal components for your recipe, and now it’s up to you to make it!

Workers should possess the basic characteristics that will aid in the seamless operation of the entire team. Here are some things to consider when putting together a team:

  • Appropriate abilities
  • The frame of mind
  • Openness to work in a group
  • Open to new ideas

Additionally, the people you recruit should have legit qualifications such as an online degree or online boot-camp certification to showcase they have learned the required skills for the task at hand. 

Another important component in developing high-performing teams is the team’s size.

Assign a Common Goal to the Group

A unified purpose is one of the most distinguishing qualities of high-performing teams. Teams who lack this characteristic are doomed to fail. No team can do anything without guidance. This should not be addressed after the team has been formed; it should be handled as part of your pre-planning.

The common goal must be well-defined, well-organized, and well-communicated to the team members. It’s one of the characteristics that separates a good team from an outstanding one.

Define Your Roles

Unfortunately, this is a factor that many people miss. Each team member must be aware of the responsibilities and tasks assigned to them. Any ambiguity on an individual level may cause problems for the whole team.

Every role that is assigned must be compatible. In high-performing teams, roles are not based on intuition or haphazard approaches. Each decision must be based on clear reasoning.

You will be able to harness everyone’s true potential if you achieve clarity in responsibilities while developing high-performing teams. When team members are aware of their responsibilities, they perform better.

Effective Communication is Essential

In management seminars, schools, colleges, and business classes, we’ve heard it before. Communication is crucial in assisting high-performing teams in achieving their objectives. Communicating promptly saves a firm more than anyone wants to admit.

Consider playing a role in encouraging open communication within a group. Set a good example by taking frequent input from the staff and communicating with everyone daily.

Next, continually telling the team that it’s more important to speak up than to keep ideas and problems to themselves. Finally, urge the team to develop an effective communication strategy that will allow them to communicate with all stakeholders.

You should also use technology to your advantage. Inform the team about the latest collaborative technologies to make working more enjoyable and convenient.

Learn How to Be ‘SMART’

Specific, measurable, achievable, reasonable, and timely goals are referred to as SMART goals. It is one of the most commonly used acronyms in the business world.

Working smartly in teams is crucial for making the most of available resources. Everyone can follow a predetermined path and accomplish the desired outcome, but only a select few can think outside the box to achieve the same goal more efficiently.

We’ve discussed the importance of having a unified goal. Similarly, to be more productive, teams should set SMART goals. This means that we don’t set targets for teams such as “improve productivity.” Instead, tell your employees that you need to boost productivity by X percent in the coming quarter.

By being focused, persistent, and agile, SMART goals help teams perform better.

Conclusion

Building a high-performing team is essential in any workplace if you want to be productive and effective in everyday tasks. Companies that work well together and communicate effectively are almost five times more likely to retain high-performing employees.

#teambuilding #employment #hiring #hr #staff #employees

Affiliate Marketing Is A No Brainer.

Affiliate Marketing Is A No Brainer.

When choosing to go down the route of affiliate marketing you have two options, either you become an advertiser or a publisher.

The difference between a publisher and an advertiser is an advertiser might be a business, an app, mobile game, e-commerce platform, or a brand that wants to attract more custom and have a message they want people to see, a publisher on the other hand will either have advertising space such as a website, blog, social media page/group to display that advert. Or have an email list, a large network of connections, and may do content writing, where they will use their own marketing strategies to promote the campaign.

Publishers earn money by displaying ads, and the cost is usually based on the commission rates and how much traffic and conversions the publisher can generate. It is taboo to do direct advertising, it does not work. Furthermore, most advertisers prefer you not to go down this route but find a more indirect way of advertising. In order to drive traffic, the publisher should use the free options available to them before considering PPC advertising.

Affiliate marketing is a no-brainer because if you are someone that wants to monetize their website or blog, then offering your online space to companies in exchange for a commission is pretty simple to do and can earn you money.

However, if you are a business and want more sales and may not want to employ a marketing agency then becoming an advertiser you are essentially going to entice people that are interested in your brand /product(s) to advertise on your behalf in exchange for a commission.

This ultimately saves a ton of money paying marketing and advertising agencies monthly fees. In fact, some businesses actually employ people for this role, so imagine how much you will save paying an employee an hourly rate.

The name of the game is to save money, make money and get people to work for you without paying them a wage.

ADVERTISER.

To sign up as an advertiser or publisher just click the banner advert below:

(Get people to promote your products and services).

PUBLISHER.

As a publisher, you can choose adverts that are popular with the public. What is on everyone’s minds at the moment, well the rising cost of fuel prices of course, so you add this advertiser to your articles and advertising space.

Rising Costs Of Fuel Prices.

Special Occasions, Birthdays, and Anniversaries.

It is also coming up to Easter and what is going to be a family favorite… Easter Eggs?

As a publisher, you could also advertise High Ticket Affiliate Links such as the link below, all you need to do is click to register and start referring.

BullionVault

B2B and B2C Businesses.

If you are business orientated you want to advertise things relating to business as in the examples below:

Keep your business moving forward

Note From The Editor.

There are many programs to join through Awin. Not all advertisers listed on this page are Awin, for example, BullionVault is an independent Affiliate Program.

There are plenty of niches that can complement your site for example if you are a photographer you could have a florist or wedding dressmaker/designer. If you are a restaurant you could advertise tickets to shows (Ticketmaster). If you are an electrician you could advertise lighting and the list goes on. Obviously, you won’t find every single advertiser on Awin but it’s worth trying them out. They do ask for a £5 sign-up fee but they refund it and it is seen in your balance which will be paid back when you reach your payout threshold.

This joining fee is pretty standard like other companies I have joined charge up to £15.00 but then again they have really big commissions so I am not complaining and you get your money back regardless.

You can really promote anything that takes your fancy but try to be consistent and not be a jack of all trades. If you have a blog relating to travel then promote airlines and hotels. Always match the adverts to your niche. For us, we are a marketing company and we market all industries so it will make sense to use adverts matching the categories we are promoting.

Further Reading:

https://respona.com/blog/best-affiliate-programs/

If you have any questions about affiliate marketing in general or high ticket affiliate programs, just drop us a line using the form below:

Join – Promote – Earn

#affiliatemarketing #advertiser #publisher #monetize #websitemonetization #blogmonetization #affiliateprograms #advertisingspace #affiliates

How To Monetise Your Domain Name Or Business.

How To Monetise Your Domain Name Or Your Business.

BullionVault

Domain Name / Website Optimisation.

So you have a domain name and you have listed it on marketplaces and nothing is working. You have emailed prospective buyers, you have networked and even advertised, and nada…

But what if I showed you a way to make money from your domain whilst you waited to get a sale.

This strategy can be implemented in any niche.

It does not have to be domain names it could be any industry. You could simply be a startup waiting for a new client and you are wondering what to do next to get some money coming in. Your business could be slow and you are now researching what to do next to pay off your loans and credit cards and possibly even worried about the price hikes of petrol, gas, electricity, and food.

Here are the strategies you can use after I reveal what I do to make money whilst you sleep.

The secret is cookies (not the edible kind) and here I will explain my method. As you may know, I have many websites and am implementing this across my SEO Link Wheel, but one website will do.

Firstly you need to have a decent amount of people that you can network with. Building an email list takes time. If you have many followers on your Facebook Page you could start there but I would try to exhaust all avenues.

Don’t worry if you don’t have a large following, you may be generating a lot of traffic each month to your website so you could integrate banner ads on your homepage and in the footer of your site.

You can also explore classified ads and PPC advertising. If you need some help with this just send us an email at hello@cymrumarketing.com

Now my sites are targeted at business owners and I do try and write content regularly to boost my traffic. However, in one of my niches (Domain Sales and Acquisitions), some of the domains on my books owned by domain investors are not high quality do not have equity, and may get traffic but no sales. What I try and do in these cases is write articles about the keywords in the domains, but that does not really help to bring food to the table. Hence I have devised a strategy to not only optimize (SEO) my articles but add High Ticket Affiliate Links. Why waste your time with low-cost commissions when you get to earn big bucks for the same amount of time and effort.

Now what I am about to share with you, you can integrate into your email signatures, autoresponders, using an affiliate link, or add custom HTML code banner ads to your websites, social media pages, and articles.

About BullionVault.

About BullionVault.

Affiliate Partner.

BullionVault

The affiliate partner I have chosen not only will help people to save money but if they want to make money on a side hustle or boost their income, you could be a referrer and help them whilst also making a commission. It is no good to advertise to people that may not be interested in your affiliate program. you need to target people and perhaps encourage them to invest in Gold Bullion and tell them by signing up they get free silver bullion. Who doesn’t want something for nothing?

Signing Up – You get a Gift.

BullionVault

What is even more exciting is by using the following referral link you will get:

  • 1/8 oz (4g) of silver bullion.
  • €1 and $1 and £1. However if you register from Japan you will get ¥100 instead of the £1.

You may use them and immediately sell and buy silver on the BullionVault dashboard. If you use the order skilfully you can accumulate a growing balance, by putting some money aside each month or by earning commissions.

You’ll find you can use several of the vaults and all the currencies. You’ll be trading live and just like any normal BullionVault account, only smaller, without risk.

BullionVault’s Referral Programme.

BullionVault

BullionVault is one of the most trusted businesses on the web. You can participate and earn a no-nonsense 25% share of our gross commission (including mark-up and mark-down) by introducing gold, silver, platinum, palladium, and BullionVault.com to your friends or your own website’s visitors. It takes two minutes to set up and continues earning you respectable money for years.

When new customers are referred by you …

  • You get a full 25% share of commissions (including mark-up and mark-down)
  • You get further 6.25% share of commission (including mark-up and mark-down) on further new accounts referred in by those you introduced
  • You continue to generate commission income at the same rate on repeat business for a full 2 years from account creation – and many BullionVault customers deal repeatedly.
  • Your BullionVault account receives your commission instantly, with no complexities or delays.

To help you benefit we provide you with …

  • a simple link which you can share with your friends or put anywhere on your social media page or website.
  • banners, charts and widgets to embed on your site.
  • an on-line statement with line by line credits for your commission earnings.

How much can you earn?

BullionVault

By composing an email and sending it to his registered members our very first referrer earned $2,500 in his first month as a referrer. Bullion Vault has referrers from across the world generating revenue from the program. This is because thousands of astute people in this world are either wanting to make investments or make a lot of money from affiliate marketing.

There are also a lot of wealthy people turning to gold, silver, platinum, and palladium – and to BullionVault – as a response to currency expansion running out of control. They are looking for a product you can now introduce them to.

Testimonials.

“If there is an easier route to purchasing bullion I have not found it.” TH

“Love the service and the site. Actually, your whole business model is a good one and like many excellent ideas are simple and just leaves me wondering why it hasn’t been done before.” RK

“It’s an absolutely incredibly good service/website, from everything to presentation, ease of use and security its very clear and a pleasure to use.” BR

How it works.

BullionVault

Becoming an affiliate is simple. First go to www.bullionvault.com and Register, so that you have a BullionVault account. Please note that you will need to validate your BullionVault account to withdraw any proceeds.

Your referral link to BullionVault then takes the form:

https://www.bullionvaultaffiliate.com/GOLDENDOMAIN/en

MY ID: “GOLDENDOMAIN”

Please remember to change MYUSERNAME to the BullionVault username you chose when registering.

You may notice that the URL string returned by clicking on the referral link is long. Please be reassured that your referral details will be captured in our database.

The html code you need to add to your website is:

<a href=”https://www.bullionvaultaffiliate.com/MYUSERNAME/en”>BullionVault</a>

Please note that the above referral URL structure is the only way referrers can link to BullionVault. If you use any other URL structure then you will not receive any commission.

If you are looking to refer only one or two friends, another way we can record your referrals is on the BullionVault registration page in our marketing drop-down called “How did you first find BullionVault?”

In the drop-down is a field called “Referred by” which allows your friend to enter your BullionVault username (GOLDENDOMAIN) in the “Please enter the username” box.

If you have any questions or would like more information regarding the BullionVault Referral Programme or any other marketing query please contact us at hello@cymrumarketing.com

Example: Banner advert

BullionVault

If you would like to add a banner to your website, the html code you need to use is:

<a href=”https://www.bullionvaultaffiliate.com/MYUSERNAME/en”><img src=”https://banners.bullionvault.com/en/BV_468x60_v1.gif” title=”BullionVault” alt=”BullionVault” border=”0″ width=”468″ height=”60″></a>

Please remember again to change MYUSERNAME to the BullionVault username you chose when registering.

You can choose an alternative banner image from their banner catalogue.

Ways to refer.

BullionVault

Use your referral links and banners on your site, blogs, emails, message boards, personal social media pages, etc.

NB: If you use email please refrain from spamming.

You can also display the latest gold or silver buy and sell prices via our live price widgets. There are 4 banner sizes to choose from and you can include your referral id in the code.

You may also like to consider embedding BullionVault’s customizable gold and silver price chart on your website. You have two versions to choose from and both allow you to include your referral id in the code.

If you have any questions or would like more information regarding the BullionVault Referral Programme or any other marketing query please contact us at hello@cymrumarketing.com

Tracking your earnings.

BullionVault

You can track your referral program earnings online, by logging in and selecting HISTORY > REFERRALS.

From there you’ll see how many new accounts you’ve referred and how many of those have been funded. As soon as your first referred customer makes a deposit, you’ll see a breakdown of how much business you’ve generated and how much commission you’ve earned so far.

Commission shares are passed to you the instant your referred customers trade, so you’ll also see your earnings reflected in your account balance and online statement. Please note that you will need to validate your BullionVault account to withdraw any proceeds.

Terms and Conditions.

BullionVault
  • Referal commission relates to vaulted traded gold, silver, platinum and palladium products only. Coin and bar sales are excluded from referral commission.
  • You are entitled to receive commission at the stated rates (25% of BullionVault’s gross commission including mark-up and mark-down) where you are responsible for introducing a BullionVault customer via an appropriate link – according to the procedures of the referral program.
  • You are entitled to receive commission at the stated rates (6.25% of BullionVault’s gross commission including mark-up and mark-down) where a new BullionVault customer was referred by someone you referred – according to the procedures of the programme.
  • You will generate commission share for a period of 2 years. The two-year period will start on the account creation date of the referred customer.
  • You understand that a prospective user coming to BullionVault via your referral link may not register an account during that visit. In order to track these prospects, BullionVault will seek to place a 2-month cookie on their computer system, identifying you as the referrer.
  • You understand that this can only happen where (i) the prospect chooses to accept our cookies and cookie policy (ii) it is allowed by their browser settings, and (iii) no pre-existing equivalent cookie referencing another referrer would be replaced.
  • You accept that the existence of a pre-existing cookie will cause that referrer to benefit by commission sharing instead of you. You acknowledge that you understand that sometimes you will benefit from this policy – where you are in fact the first referrer – and sometimes you will lose out – where you are a second or subsequent referrer.
  • You acknowledge that the expiry of the cookie on a referred customer’s machine within two months of the referral during which time the prospect has neither registered nor visited the BullionVault site causes the cookie containing your referrer id to be expunged.
  • You acknowledge that housekeeping utilities in use by the visitor may cause the cookie to be expunged before the time period is up, and that in this event BullionVault is not expected to identify you as the first referrer.
  • Only referrers using the prescribed referral URL structure as detailed above will generate commission. Any referrer linking to BullionVault using an incorrect URL structure after 31st March 2015 will have their commission halted and account frozen until they switch to the prescribed referral URL.
  • Existing BullionVault customers whose details are already held on the BullionVault database will not be included in the commission share if they open a new account via your referral links.
  • You acknowledge that while your account will be credited immediately when you start earning commissions you will need to validate your BullionVault account in line with existing BullionVault customer terms and conditions.
  • If you have not validated your account within 8 weeks of starting to earn commissions we will begin charging you a late validation penalty fee of $30 per month until your account is validated.
  • If you have not validated your account within 1 year of the date you started to earn commission, we reserve the right to reclaim any referral commission.
  • You accept that we will charge your account a wire or equivalent banking fee when you withdraw your commissions to your validated bank account.
  • You will not refer your own accounts or those of your spouse. You understand that where doubt exists BullionVault may prevent withdrawal of referral earnings until a reasonable number of accounts have been referred and funded.
  • All material offered for your use remains copyright of BullionVault/Galmarley Ltd. By reproducing it in any way — whether by email, website, print or any other medium, and including substantive amendments — you hereby agree to use this material solely for promoting BullionVault alone.
  • Your websites will not contain any material which is defamatory, violent, pornographic, unlawful, threatening, obscene or racially, ethnically, or otherwise discriminatory or in breach of any third-party rights and shall not link to any such material. Infringement will result in the loss of all referral income.
  • You will at all times conduct yourself with all due skill, care and diligence, including Good Industry Practice, and in accordance with your own established procedures and all applicable laws, enactments, orders, regulations and other similar instrument.
  • BullionVault will not tolerate any abuse in its name of international “anti-spam” regulations. Infringement will result in the loss of all referral income, howsoever generated. In promoting BullionVault by email, you hereby accept liability for ensuring your lists are up-to-date, “opt in” only, and fully compliant with your local data protection legislation.
  • You will not register any domain names or register keywords, search terms or other identifiers for use in any search engine, social media network, portal, sponsored advertising service or other search or referral service or include meta tag keywords on their website that incorporate terms which are identical to, similar to or could be reasonably confused with BullionVault services and/or Website, trademarks (or other trademarks owned by BullionVault) and you will at all times comply with such guidelines for the use of BullionVault’s services and website and trademarks as may be issued from time to time. You may be contacted by BullionVault to change the referral tracking links you are using and associated html code. You will have 45 days to action this request. If any of the above actions are undertaken we will halt your commission and freeze your account.
  • If your BullionVault account is closed you will cease to earn any referral commission from the users you have referred that are linked to your account.
  • These are BullionVault’s Referral Programme Terms and Conditions as of 22nd May 2019. These terms and conditions are subject to change with 30 days notice to active referrers.
BullionVault

#monetisation #affiliatemarketing #bullionvault #domainmonetisation #residuleincome #highticketaffiliateprogram #affiliateprogram #goldbullion #silverbullion #freesilverbullion #goldbars #goldcoins #goldingots #silverbars #silvercoins #silveringots

Boycott Companies Trading With Russia

UK ADVERTISMENT!

Disclaimer of the Brands In this Article. Many Brands are Switching Sides so you need to do your research before making a campaign. Every day more brands are washing their hands of the Russian Dictator. Shell has announced today they will no longer be trading with Russia.

Boycott Companies Still Trading in Russia.

We as citizens need to take a stand and support Ukraine from companies that continue to trade with Russia. This means putting pressure on corporations and refusing to buy their products, so even if you may love your coffee, beefburgers, and your fizzy pop, it is a small sacrifice to make to help put an end to this atrocity that is happening in Ukraine.

You would not only be helping our own Governments but you will also be helping people in Ukraine and trying to end this senseless w##.

The more companies that turn their backs on Russia eventually their economy will collapse. They need money to buy artillery, pay their military, and provide for their people.

If we can hit Russia in its pockets, they will eventually run out of money, but this also applies to putting a point across to the companies that are in bed with the enemy.

Global News has already published the outcry to boycott McDonald’s, Coca-Cola, PepsiCo, and Shell as these companies are still trading in Russia thus helping to fuel the fire.

https://www.independent.co.uk/news/world/americas/us-politics/cocacola-mcdonalds-pepsico-boycott-russia-b2029741.html

https://www.thesun.co.uk/news/17865602/mcdonalds-coca-cola-boycott-russia-business/

https://www.businessinsider.com/mcdonalds-pepsico-face-boycott-halt-business-russia-ukraine-invasion-2022-3?r=US&IR=T

https://www.bbc.co.uk/news/business-60649214

It has been reported that three Ukrainian supermarket chains announced they are removing Coca-Cola products from their store shelves and the hashtags #BoycottCocaCola, #BoycottPepsi, and #BoycottMcDonalds were trending on Twitter over the weekend. However, people who support Ukrainians around the world should also take a stand against these companies until they join the rest of the world to help end this diabolical w##

Companies Still Trading With Russia:

Boycott Companies That Are Still Trading With Russia!

Citigroup Inc C -1.83%(Get Free Alerts for C): The Bank was trying to remove itself from Russia long before the Ukraine invasion, but it is trapped in a quagmire — efforts to sell its Russian consumer business is in limbo because the sole potential buyer, the Russian state bank VTB Bank, has been sanctioned by the U.S. government. In its defense, Citigroup CFO Mark Mason stated the bank might need to write off nearly approximately $9.8 billion.

Coca-Cola Co KO -2.37%(Get Free Alerts for KO): Coca-Cola Hellenic Bottling Company AG, the Swiss-based firm distributing Coca-Cola products in Russia has not only shown no signs of suspending operations, but it also went so far as to tell the Russian news agency Tass: “All operational, production and logistics facilities of Coca-Cola in Russia are working. “We are fully responsible to partners, society, and thousands of our employees in Russia. Our top priority is the safety of our employees.” Coca-Cola announced it had halted production at its factory in Kyiv and evacuated its employees, yet is still doing business in Russia, which makes you wonder where their priorities lie?

Estée Lauder Companies Inc EL -7.56%:Thie hair and skin care and cosmetics provider which has headquarters in New York generates 2.7% of its revenue, or approximately $500 million, from sales in Russia. The company issued a statement on March 4 insisting it was “committed to supporting those impacted by the invasion of Ukraine,” adding that its “priority is the safety and well-being of all ELC employees, and we are continuously monitoring the situation and evaluating all possible measures to support them.”

Herbalife Nutrition Ltd HLF -0.06%:This multi-level marketing corporation gets 3% of its revenue, or approximately $150 million, from sales in Russia. On Feb. 23, the day before Ukraine was invaded, Herbalife President John DeSimone answered an earnings call question about the region and stated while there was a risk in Russia, “the biggest risk is probably in Ukraine, and it’s not a material country to us.

Hilton Hotels Corporation HLT -6.32%: Among the U.S. lodging companies, Hilton has 29 hotels in Russia; its sole Ukrainian operation is a hotel in the capital city of Kyiv. Hilton is still operating at the locations and the company has yet to make any public comment regarding the crisis in the region.

Kimberly-Clark Corp KMB -0.91%:The personal care product provider has been part of the Russian market since 1996 and generates 3% of its revenue, or $600 million, from sales in that country. In January 2019, it announced an $80 million to expand its Russian flagship factory in Stupino, a town 61.5 miles south of Moscow. Kimberly-Clark has not offered any public comment regarding Russia’s actions in Ukraine.

McDonald’s Corp MCD -4.88%: The fast-food giant gets 9% of its revenue from the Russia/Ukraine markets, or roughly 2.3% billion. The majority of its Russian locations are franchised by Russian Business Owners, yet the company has ignored growing demands from consumers and elected officials to shut down its Russian eateries.

Papa John’s International Inc. PZZA -7.76%: The Pizzaria chain has approximately 185 restaurants in Russia, headquartered in Atlanta USA. On the company’s fourth-quarter earnings call on Feb. 24, the day of the invasion, President and CEO Robert Lynch stated: “that any change to our restaurants in Russia will depend on how much disruption there is there and the impact of that business.” He continued to say he has no plans of closing any of the restaurants down and added the company had no restaurants in Ukraine.

PepsiCo Inc. PEP -1.99%: The Purchase, New York-based company is being pressured to rethink their business with Russia, with 4.4% of its revenue, or $3.4 billion, coming from that market, the firm is being pressured by New York State Comptroller Thomas DiNapoli who controls the state’s $280 billion pension funds, which includes PepsiCo shares, and he bluntly stated it would be in the company’s best interests to “address various investment risks associated with the Russian market.”

Starbucks Corporation SBUX -6.19%: The famous coffee house headquartered in Seattle has 130 licensed coffee shops in Russia; with no presence in Ukraine. The CEO Kevin Johnson is not forcing its Russian partners to close, he informed his workforce via an internal memo that the company “will donate any royalties we receive from our business operations in Russia to humanitarian relief efforts for Ukraine.”

Shell PLC said they would continue to buy crude oil from Russia so as not to disrupt the market for the consumer but with the news hitting headlines today that car fuel prices will be rising, I as a consumer would much prefer to buy fuel that is not laced with blood. https://news.sky.com/story/ukraine-war-fuel-prices-hit-new-uk-records-with-diesel-averaging-1-61-amid-warnings-of-worse-to-come-12559818

(At the time of this article going to press, it has been announced today Shell is now pulling out of Russia which is excellent news 🙂 I would have hoped that contacting the family office in the UAE had something to do with it).

The complete list of companies that remain can be seen below:

“This does not say much about these companies if they are in cahoots with a Dictator that is threatening everyone that interferes with his actions”.

Companies that have turned their backs on Russia are:

Over 200 corporations including Apple and Netflix have halted operations in the country since President Vladimir Putin launched a full-scale att### on Ukraine.

Amongst the Companies Are:

Accounting and financial services companies:

British-Dutch multinational professional services network KPMG; professional services network PricewaterhouseCoopers (PWC); and payment card services giant American Express have stopped their respective operations in Russia.

* Entertainment and messaging companies:

Global streaming entertainment service Netflix; and instant messaging app Snapchat have also ceased their operations in Russia.

The Walt Disney Company, Sony, and Warner Bros have said they are pausing their release of films in Russia

* Technology companies:

Apple has paused selling its products (both offline and online) in Russia.

Microsoft has also stopped “other aspects of business in Russia.

Alphabet Inc’s Google has blocked the Russian news outlets RT and Sputnik.

Meta (formerly Facebook) also blocked the Russian state media houses.

Samsung Electronics also suspended its shipments to Russia.

* Automobile companies:

Mercedes-Benz has stopped manufacturing and passenger car export in Russia.

Ford and General Motors have discontinued their operations in the country.

* Retail companies:

American company PVH, which operates Calvin Klein and Tommy Hilfiger, has suspended ops in Russia. 

Nike, H&M and Ikea also suspended operations in Russia.

Home rental company Airbnb and payment firm PayPal have also suspended their operation in Russia.

Ikea has temporarily closed all 17 stores and factories across Russia in a move affecting 15,000 workers

M&S the British Retailer said has suspended shipments to its Turkish franchisee’s business in Russia, which has 48 stores and 1,200 employees stating “we are building on our existing support for Unicef’s UK’s Ukraine appeal with £1.5m packages to support the UN Refugee Agency and Unicef to help children and families in need.” They also said it was sending £0.5m of coats and thermals to Ukraine, where it ceased operations at 10 stores a week ago.

Volkswagen Group announced it had stopped production of vehicles in Russia until further notice, a decision affecting the Russian production sites in Kaluga and Nizhny Novgorod. Vehicle exports to Russia have also been stopped with immediate effect, it said. Carmaker Ford said it had suspended its commercial van joint venture in Russia “until further notice”. And in the past few days, General Motors, Jaguar Land Rover and Renault have all halted sales and operations in Russia.

Diageo, which makes Smirnoff vodka and Guinness, said it had paused exports to Russia and Ukraine.

Online travel booking firm Expedia said it had stopped selling travel in and out of Russia, making it one of the first travel companies to announce such a move.

British online retailers Boohoo and Asos announced they had suspended sales in the country, as did the Swedish clothing giant H&M.

The Spanish fashion retailer Mango announced a temporary closure of its 120 shops in Russia and its online sales site there.

The British Luxury Fashion House Burberry said it had ceased shipments to the country, effectively shutting down its online operation they also have three stores in Russia, one of which is run by a franchisee and one in Moscow’s Red Square, and these currently remain open but they are not receiving new deliveries.

Nike has said it is preventing Russian customers from buying online and Adidas has suspended its partnership with the Russian Football Union.

The Full List Of Companies No Longer Trading With Russia

Can Be Seen Below:

Petrol Diesel Price Rises.

Despite presumingly getting cheap crude oil, petrol retailers have urged the chancellor to help motorists absorb record bills by cutting VAT on fuel.

The Petrol Retailers Association (PRA) spoke up as the cost of filling up hits new heights on a daily basis in the wake of Russia’s invasion of Ukraine.

https://news.sky.com/story/cost-of-living-sunak-faces-calls-to-cut-vat-on-fuel-as-retailers-defend-necessary-pump-price-hikes-12555716

Final Thoughts From The Editor.

I have redacted some words as I have noticed that online censorship is causing certain articles to get flagged or banned so I have replaced certain letters with hashtags. I wrote about online censorship and words can get you struck off https://marketingagency.cymrumarketing.com/2022/03/05/online-censorship/

I first noticed a problem when I used certain keywords like the Russian Dictators name in an article I wrote about how all Energy and Fuel Price Rises are going to increase poverty to unprecedented levels and how it will affect people’s mental health. This article kept coming back as a 500 sever error and my IT team could not understand what the issue was until I did a bit of digging and finally edited the article into three parts omitting certain words and phrases and not publishing the video that was controversial. You can read the edited article about Financial Difficulty here.

If you are finding your utility bills in the UK going to be unmanageable do consider changing utility providers.

Mental health can affect all people in all walks of life and poverty can cause poor mental health through social stresses, stigma, and trauma. When individuals find themselves in financial difficulty and perhaps do not have the necessities to survive, mental disorders such as depression or anxiety can develop and intensify. Mental health is also caused by grief. Grief can be caused by a number of situations such as the loss of a loved one through death, divorce, or separation. Grief can also be because of the loss of your home and worldly possessions as in the case of many millions of people in Ukraine right now.

If you have been affected by grief or are in financial difficulty I highly recommend you read the following articles I have written on this site and on another that I own:

  1. Coping With Grief
  2. Financial Difficulty
  3. Mental Health Useful Links

“If you found this post useful do take a moment to comment, share and subscribe”.

“Please don’t forget to do your part as a consumer to help stop this evil dictator and put an end to all the people dying”.

“This is now another reason why our prices are rising and inevitably our mental health getting worse”.

“If we come together and stand united we can conquer everything that faces us. My thoughts are with the people of Ukraine”.

Slava Ukraini“.

#BoycottCocaCola, #BoycottPepsi, and #BoycottMcDonalds #BoycottMcDonalds #BoycottHiltonHotels #BoycottEsteeLauder #BoycottRussia #BoycottPapaJohns #BoycottStarbucks #BoycottPirelli #BoycottMarriot #BoycottCoty #BoycottUnilever #BoycottNestle #BoycottYumBrands #BoycottCitiGroupInc #BoycottHerbalife

Does posting URLs in comments be of concern?

Does posting URLs in comments be of concern?

It was brought to my attention today that adding an URL within a comment to a post can be interpreted as spammy and unprofessional (and I quote “needy“). This was a eureka moment for me because now I was given an opportunity to write about it.

I will link other articles I have found on other marketing websites that all basically say the same.

It has to take a top marketer to stop all the rumors and false information flying about.

Posting URLs in Comments Debunked.

If you post a picture or text-only post on LinkedIn and state “link in the comments,” would your post be penalized (i.e., receive lower impressions/views and lower engagement)? This may have been the case some time ago but it is not so any longer. (The instigator of the post this morning, automatically went on the defense and called the person I have got information from a “Moron”). I did not respond to the insinuation.

Here is What I have found out and is backed by credible sources.

Research conducted by https://growthrocks.com showed a study on the reach and click-through rate of LinkedIn posts with the link in comments and found reach to be almost three times higher on posts with the link in comments:

Linkedin Reach

According to Guy Kawasaki who conducted the research reported in mid-2017 amazing findings on his LinkedIn account when he added the link in the comments:

Linkedin Post Types

Guy Noted his LinkedIn post with the link in the comments section received three times the views over traditional link posts. (Views on personal profiles are equivalent to impressions on business pages.)

These two claims inspired the Social Media Lab to run a small experiment to see if they could verify this technique.

https://www.agorapulse.com/social-media-lab/linkedin-comments-link/

In conclusion, it was found that Hypothesis: LinkedIn is not punishing posts with the phrase “link in the comments.”

Data Testing LinkedIn “Link in Comments” Strategy

Data collected found impressions 169.29% higher on posts with the link in the comments, thus there is no punishment by LinkedIn using this technique.

But we need to delve deeper and what can happen if someone comments on a post and leaves an external link of their own. what would happen to your post?

In 2017, Facebook announced a change to its algorithm designed to reduce the reach of posts with click-bait and low-quality links. At the time this followed Google’s lead of penalizing lower quality content and intrusive ads and pop-ups that affected the user experience. However, in 2016, an update to the Facebook algorithm aimed to rank posts with engaging links higher in people’s feeds.

The topic of external links on social platforms is a hotly debated one.

If your link is ‘good’ (i.e. not click-baiting spammy rubbish) then will it affect your post’s reach or not?

External links act like backlinks although like any link you will find on the internet the link basically acts as an exit for users who are then directed elsewhere on the web.

Will the link damage your credibility, well let just say if the link posted does not match your niche and looks spammy then you have every right and are in control to remove the comment.

Going back to this morning I have been following a Super Yacht Hospitality Event Organiser for a few years and his content sometimes, very funny and sometimes crap has always caught my attention. I was planning on booking a VIP weekend for my 60th Birthday but it looks he has now lost a customer. He metaphorically speaking bit his nose to spite his face.

It turned out he had a bee in his bonnet because he went on a rant stating my link posted by me was and I quote”needy” in which I hit back stating his posts “Buy from me now as I have to feed the kids” were needier than my link, obviously this hit a nerve because he called it tongue in cheek humor and he could write what he wanted.

I tried handing an olive branch to keep the peace and even asked him to send me a banner so that I could advertise his business for free. I told him the link I sent him was not selling anything and that if he put a link in my comments I would not be so upset. I even tried to be the bigger person and apologized several times.

When I told my daughter who is studying marketing management at Cardiff University that he had blocked me, her words were his loss. She knew my plans for my birthday where I was planning on having a weekend on a Super Yacht. I guess I will have to look for another organizer and promote them instead.

What people fail to realize especially if they do not know me that well is if you cross me you do not get a second chance. I will not mention this person’s name or the company he represents but all I will say is he will see my posts including this one as he and I have mutual connections and he will know this post was about him.

What you should also do is act professionally and not draw attention to yourself. If the commentator shared a link that was found to be beneficial to you and your network, you should not bite the hand that feeds you and you should be civil. I was offering free advertising and trying to help him.

What you should not do is block the person, accuse them of hijacking your post, because “a happy customer will tell their friends and family whilst an unhappy customer will tell the world”.

By criticizing the commentator you stand to lose business especially if they happen to work in the marketing industry and maybe contemplating buying your product or service further down the line.

LinkedIn has stopped penalising posts with external links in 2020

It appears that LinkedIn has now stopped penalizing posts for containing external links.

In Summary

No one really knows for certain how social media algorithms work at any given time, and we also don’t know if or when LinkedIn might return to penalizing external links. There’s a lot of guesswork and bet-hedging that goes on in the social media community, all of which muddies the waters for therapy business owners who just wish social media could be simpler!

#socialmedia #socialmediacomments #socialmediabacklinks #eternallinks #socialmediacommentating #socialmediacomments #comments

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