Category: BUSINESS MARKETING (Page 1 of 5)

How To Increase Business & Followers.

I noticed today a post on LinkedIn from someone that was connected with me but was not an internet marketer per-se, stating “How to increase followers from 30K to 225K followers” in five minutes per day by commenting #yes

The first thing that came to mind is he has no authority to advise considering he is and what I saw was a clever click bait hack and nothing more. This is a disappointment when people are genuinely looking for answers and come across someone just looking out for him/herself, simply having people click the post for the post to go no where.

Therefore I have taken upon myself to write this post to help individuals increase followers/business. This method can be applied to all social media platforms:

1: Optimize Your Profile Pages, optimise your cover photo and also your profile picture. Make your profile picture look professionally done. Remember to be aware of your background in the photo. A picture says a thousand words. Try to get a professional head shot done at a local photographic studio (when they are open again) or get a friend to take a photo without any distractions in the backdrop.

2: Start with connecting with people, most social media platforms say only connect with the people you know, but what if you have a genuine enquiry, the best thing is to find their email addresses to write to them first before sending them a connection request, especially of you do not know them.

3: Write articles on your pages and link back to articles you have written on your blogs and share these articles with your connections.

4: Make your post intriguing only give a little away and entice the reader to click you post for more information.

5. Share photos on your social media platform pages, instagram is good for this or do infographics and add titles to your posts.

6: Be creative and publish videos, add captivating content that people will be willing to watch. Add humour, funny videos attract peoples attention.

7: Go Live. Livestreaming is not for everyone but if you are happy broadcasting an event or milestone as long as it has good content you will get people watching.

8: Advertise your brochures and share your pdf’s on your business pages.

9: Use hashtags when closing your post text.

10: Don’t forget to tag your connections and companies that may find your post useful.

11: Give your followers valuable advice. Everyone is a guru these days and some can be better at it than others but you only have one chance of being an expert in your niche and the more followers you have the more well known you will become.

12: RSS feeds are a good way of finding trending posts, create “breaking news” posts that perhaps people outside your region may not have heard of. Do not copy posts word for word as that is called plagiarism and you will be penalised by search engines. For me I always use one of my blogs to write articles which I then share with my connections and although I may read something I will scramble it into my own words, even giving my own perspective.

13: Be consistant and active everyday on all your social media platforms. I am perhaps the world worst as I only seem to hang out on LinkedIn because most of my work is B2B but recently I have been asked to do B2C hence I need to alter my mind set and concentrate on Facebook pages and groups more.

14: Create viral posts this could be something like a give away or a competition with a deadline.

15: Join groups on your social media platforms.

16: Create your own groups for your different niches.

17: Create your own business pages on all your social media platforms, keep your professional and personal pages seperate.

18: If you have an event coming up or thinking of creating one, social media is a good place to advertise and market yourself.

19: Once you have a following on your social media platforms do reach out and collaborate with your connections.

20: Set the buttons on your profiles to a “Follow” button.

21: Create a call to action in every post.

22: Promote your social media profiles everywhere, including your website, blogs and email signatures.

23: Cross promote your profile on your other social media channels. For me I have on default business card website that I point people to, this saves time typing out each social media platform I am connected to.

24: Pay per click advertising campaigns are not only good with Google & Bing but they are also is a good way of connecting with people through your social media platforms. Facebook & Instagram is a place where you can connect B2C, this is good if you are targeting a specific category or people. You can fine tune your specifications to the location, age, gender and interests.

25: Try to update your profile page frequently, a stagnant page is boring and will show your audience that you are frequesnt at updating. If you have new services, always keep them updated.

26: Always reply to comments, no matter how trivial, ignoring a comment makes the person who wrote it worthless. Obviously if you have hundreds of thousand of comments pick out the ones that stand out and thank everyone in a generic comment.

27: When people share your posts and pages, thank them.

28: Get your biggest fans to endorse you, this applies to LinkedIn more so than any other social media channel and visa versa, you will be amazed how may people who you endorse will endorse you back. The same goes with review ask your customers to write a review about your brand.

29: If you have businesses that wish you to promote them, do offer to write recommendations, this gives you exposure aswell as exposure for your client, but if the businesses wish more exposure you could offer other marketing strategies which you could potentially charge for the service. I do this free of charge by adding banner ads to all my social media pages and groups I am connected on. This is short lived advertising but for a permanent fixture on my blogs I charge a monthy/yearly fee.

30: Exact match searchable keyword and phrases are so important not only in your domain name but on your website, meta tags and social media pages. When choosing a Facebook page for example use words that people would use to search for your product or service rather than your unknown brand name. Your brand name will become popular over time and it will not be an overnight success unless you spend a lot of money on advertising, I just do not mean Google Ads I mean in publications, newspapers, radio and TV.

31: Make your social media profile searchable, make them public.

32: When commenting on other peoples posts, do not get personal and do not get into trolling arguments if someone does not see the value of your comment. Be professional and do not sell things on peoples posts. You could add a backlink to your company as a signature or hashtag but thats it, don’ be the pushy sales person.

33: Give incententives to get people to share your posts. This could be a free e-book or a discount voucher.

35: Become an influencer.

36. Become a public speaker.

37: Create educational webinars, podcasts, tutorials, use youtube and share your content on all social media platforms.

38. Create a SEO link wheel, of your websites, blogs and social media platforms.

39. Start a blog and add RSS feeds so that in engages people’s interests.

40. Have a subscribe widget or pop up so that you can capture peoples emails and then send them updates or newsletters. Do not install the popup until a person is about to exit your site and not before. I believe it is off putting to have a subscribe popup the moment you attempt to access a site. You need to earn my trust and loyalty before I give my email away.

41. Integrate a chat widget into your websites and blogs so that when visitors visit your sites you can engage with them.

42: Guest blog on other notable websites.

43: Become a podcast interviewer. Invite people to join you in a discussion.

44. Write a book about you and your niche and publish your services and products.

45. Leave business cards on noticeboards in supermarkets, cafes (when they open again).

46. Make flyers and post them through peoples doors.

47. Consider giving out freebies, such as buy one get one free.

48. Start a competition.

49. Consider getting people to market you using affiliate links. https://rakutenadvertising.com/en-uk/

50. Advertise in Magazines and in Newspapers.

51. Offer to do something for free, this could be free web hosting in my case or free marketing or promotion.

52. Wear promotional clothing.

53. Give away promotional merchandise.

54. Word of mouth advertising get all your family and friends to promote you and get their family and friends and before you know it you have a network of connections.

55. Do outbound marketing, like picking up the phone and calling or writing snail mail letters.

56. Enlist the help of other advocates in your industry, find a mentor.

57. As your employees to engage in your social media pages, make them contributors.

58. Post your articles at ceratin times of the day. I find that during working hours people are busy getting on with business. So you have to pick times that appeal to your network browsing times, otherwise you posts may not get a look in. However according to LinkedIn’s their busiest hours are in the morning and midday from Monday to Friday. This will ensure your post to get maximum reach.

59. Add multiple admins to you pages and ask your colleagues to help you.

60. Join all the social media platforms and follow companies and people of interest.

Hyphen Domain Names

Hyphen Domain Names.

Hyphen Domain Names and why you should not use them.

I was approached last week to tender for a bank and upon closer inspection I found that they are using a hyphen domain name. This got me thinking outside the box so to speak and the keywords they were using within their domain name were hyphanated. I found that they were pointing what would be their MAIN non hyphen domain name to their hyphen domain name not the other way round. Not only that they were not using the keywords that a consumer would search for, although there are 654,000,000 results for their keywords business bank, but the first word in their domain name would not be something that people neccessarily would search for. Google does not use exact match searchable phrases but will list a broad match of search results based on the searchable keywords.

I then thought how can I help this bank with their marketing when they are looking for a marketing agency that would be a sub contractor. I for one cannot be a sub contractor, cannot work out of hours or weekends and can only commit to a few hours each month. I work on my own terms.

So I decided to register a domain name any bank would want in the UK but rather than just put the domain name up for sale I will be doing extensive SEO. I have already launched the domain even though the website is under construction and will eventually have a directory of all the banks in the UK.

Once I get the domain on the first page of Google I will contact the bank in question, although any bank will be biting my arm off to get the domain, especially when it will be generating traffic. I will not annouce the domain name until it is 100% developed.

💲💲💲

So needless to say I come across another domain name that had a marketing campaign sent to my inbox today and I was very suprised that they too were using a hyphen domain name.

Again I did some investigating and found that the non hyphen domain name was actually for sale, which means that the powers that be have no intention of buying domain names that are being brokered and are up for sale as opposed to hand registering what is available.

Good luck to them is all I can say and even though I am not brokering www.neomproperty.com and as opposed to what Neom City have www.neom-property.com gives me a better understanding of their marketing strategy.

As for the wordNeom” it is trademarked therefore no one should be able to use the word other than the London Organic Beauty Company. Hence in my opinion and considering the London Organic Company came first www.neom.com by rights should belong to the beauty company, just saying…. The same goes booking(s).com trademarked their name so no one can use the word booking (s) in a domain name.

PROS & CONS.

PROS:

Advantages of using hyphens

Domain names comprised of generic terms are more likely to be available; particularly when seeking to the non available tld.

CONS:

Disadvantages of hyphenated domain names

People are less likely to remember a hyphen and it adds an extra character to the domain name.

More difficult to market non flowing words and long winded expecially when advertising on radio or through word of mouth.

Is not as valuable as a flowing two or three word domain name and won’t have as good a resale value.

If your domain name is two words (like www.renataentrepreneur.com), you may want to separate the words with a hyphen for readability: www.renata-entrepreneur.com. But one has to consider that hyphens strongly correlates with spammy behavior and decreases domain name readability and memorability. People tend to ignore or avoid clicking links that go to these types of domain names for fear of landing on a non authentic scam website or a virus.

https://news.gandi.net/en/2020/08/should-i-put-a-dash-in-my-domain-name/

What about using underscores instead of hyphens?

Ultimately one should perform a radio test for memorability. A radio test is a way of finding out if the domain names is easility remembered publically e.g. on the phone, in meetings, on presentations, at a bar, in an taxi, or in a Zoom call. The verbal communication enables us to remember words easily, using hyphens can cause confusion and may be deemed as untrustworthy. Symbols and underscores can’t be used in domains anyway as the characters are not permitted, however numbers can.

It may an idea for a business to secure the hyphen domain name but not use it for SEO or marketing purposes more so to stop cyber criminals cloning sites.

For your information I have secured the hyphen for my example earlier www.renataentrepreneur.com plus the .co.uk so that no one gets the better of me.

😂

Making Waves – Public Relations.

Making Waves – Public Relations.

I was told today by a company that shall remain nameless as well as their industry that I should not be making waves, meaning i should not be writing news articles about a partiular topic.

My answer to that is, this is my job, I announce to the world what is on my mind, fact check everything and make companies more aware the latest news, reviews and regulations.

If a company goes to me and says do not make waves and argues with me that I should not be writing certain articles even though it does not directly involve them, means they either are afraid of something, have something to hide or do not like being told they are wrong.

The name of the game of business you have to listen and you have to learn.

I make it my job to know the facts and the law and hope that the information I write is useful.

Should a person not take my advice, that is there problem not mine.

When a company tells me I cannot do my job or question my motives I have to ask why?, there is also freedom of speech and anyone can write anything as long as it is not fake news.

Making waves allows people to notice what you have to say, as long as it is for the right reasons and done properly, you should not be stirring up a hornets nest if you do not want to get stung, as there is an element it can backfire. But providing you have all the evidence to back up your claim there is no reason to let your ideas, thoughts and comments be not known.

Are you a Spineless Jellyfish.

If you are a Spineless Jellyfish a person who is hard working, works by the book, but is underappreciated because they don’t speak up, then they will never get noticed.

Are you a Tuna.


However a Tuna Fish in the ocean of businesses may have the ability to stand up for themselves, may have a good network of friends and colleagues but won’t stand out from the school of fish as much as you would desire. In this case they need to brush up your public relations skills.

Are you a Shark.


Finally are you are a shark – like me and are one fearless fish in the sea! You have a presence that is well known however you want to to make a ripple in the waters, not create a crushing tidal wave.

So for the company that told me not to make waves they have missed the boat because i was going to give them a free marketing boost, especially seeing I found they have been in business for many years and are still not on the first page of Google organically. The other things is they have a hyphenated domain name, which is a no no in the world of SEO and have no cookie banner.

Always remember you do not who you are dealing with and where people make assumptions, this is wrong as the next nerdy person you speak to could be a Fortune 100 CEO of a Big Tech Company.

PUBLIC RELATIONS

PR is the act of story telling.  It spreads awareness of the brand, the product or service. PR is trying to influence an audience, to trust your brand, product or service and help to promote your idea and get the end user to purchase your product, support your position, or recognize your accomplishments. The Public Relations Society of America PRSA say “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public relations is a communication strategy that builds public awareness and mutually beneficial relationships between organizations and the consumer.”

Advertising is paid media, public relations is earned media.

Our Fees.

Hourly Fee – £300.

Half Day Fee – £1,100.00

Full Day – £2000.00

20% Discount the more days you do.

***(Pricing excludes printing costs, distribution of materials and advertising costs).

We can commit to anywhere between 5 and 10 days each and every month for each campaign.

We believe having a large network of journalists, bloggers, influencers aswell as Fortune 100 Billionaires, Millionaires, Royalty and Law Makers, our news articles will spread awareness and will get noticed.

***We offer a free 30 minute consultation and ask our clients to point out their failures and their weaknesses so that we can construct a solid platform to work from. Knowing what the core problem is will help deliver strategic plans to put a company back on the right path.

PR Role is:

  1. To build strong relationships and networks with colleagues, clients and the media and answer enquiries from the media and other organisations.
  2. Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients.
  3. Research, write and distribute press releases to targeted media collate and analyse media coverage.
  4. Write and edit in-house magazines, case studies, speeches, articles and annual reports.
  5. Prepare and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes.
  6. Undertake photo opportunities and coordinate studio or location photography.
  7. Organise events (such as press conferences, exhibitions, open days and press tours), source speakers and seek out sponsorship opportunities.
  8. Maintain and update information on the organisation’s website.
  9. Manage and update information and engage with users on social media sites such as Twitter and Facebook.
  10. Prepare regular client reports and attend client meetings.
  11. Commission market research.
  12. Undertake research for new business proposals and present them to potential new clients.
  13. Foster good community relations through events such as open days and through involvement in community initiatives.
  14. Manage the PR aspect of a potential crisis situation.

Final Thoughts.

I try to help people as much as I can, but if they do not want to be helped then its up to them.

The tradesperson that I dealt with today and was representing the company basically ruined any chances the company could have had for free marketing, because of his dictatorship, aswell as not knowing exactly my job role.

Never assume anything and do take into account when you speak with someone you may not always know who you are talking to.

Always take an opportunity when it comes knocking on your door because like the company today they missed the boat even though I was not selling them anything, just giving them free advice, I was going to suggest helping them, but the dialogue did not happen and never will.

Also never judge a book by its cover!

Working With Amazon as an Affiliate or Seller.

Working With Amazon as an Affiliate or Seller.

If you are thinking of starting a side hustle I will go through something I do and then go into selling directly on Amazon.

I am an Amazon Assoicate, what this means is I get a commission for every product that is bought through my links within 24 hours of a click. Amazon Associates have a 24 hour cookie that they place on a visitors computer so that when the visitor clicks and returns within 24 hours no matter what they buy you will get a commission.

The Amazon Associates Affilate Program is one of the largest affiliate networks in the world that helps content creators, publishers, and website owners monetize their traffic. I prefer to use my blogs and websites and share my posts to my large following on LinkedIn. To monetize your website or blog takes time and you will not be an overningt success.

To be honest you need a lot of traffic to begin with, as the click through ratio is only 1-3 percent, so out of a hundred clicks you will have 1 – 3 visitors that will convert into a commission, so if a click is worth £10 for example you will get £10 to £30.

The beauty about Amazon affiliate marketing is you do not need a website or blog as you can share you links directly via email or social media platforms like Facebook which is less effort.

One also has to take into account the commission rates on a product, not all product commissions are equal.

Why waste your efforts promoting something that is low in commissions when you can devote your time doing the same thing with higher commission rates.

On the other hand instead of being an affiliate you could directly sell on Amazon, you do not neccessarily have to have any inventory, website or blog you can dropship or use Amazon FBA program. However what do you sell that is popular on Amazon? Here is a link to a list that changes every hour of products that are popular on Amazon and any given time:

AMAZON BEST SELLERS

You do need to consider your marketing strategies and some people as well as selling on Amazon sell their products via online stores that they have created themselves or had designed for them. Remember you need to do a lot of SEO to get your website blog on the first page of a search engines and you need exact match searchable keywords and phrases domain names.

To start selling on Amazon you first need to set up a sellers account: https://sell.amazon.com/sell.html

If you want some free advice please message using the online form. Do not spend thousands of $$$ on online courses, just message us instead for free.

How To Treat Your Customers With Respect.

How NOT to Treat Customers Like They Do NOT Matter!

  1. Do NOT IGNORE Your Customers
  2. Do NOT LIE to Your Customers
  3. Do NOT FAIL TO HONOUR a Promotional Price or Goodwill Gesture
  4. Do NOT EMPLOY Staff Members that are rude or have attitude.
  5. Do NOT TREAT Customers Like Numbers
  6. Do NOT IGNORE Feedback
  7. DO NOT ARGUE with customer complaints
  8. DO NOT FAIL to Seek Clarification
  9. DO NOT WITHHOLD Empathy
  10. DO NOT AVOID Taking Responsibility
  11. DO NOT MAKE Promises You Can’t Keep
  12. DO NOT FORGET to Follow Up
  13. DO NOT MAKE Your Customers Feel Stupid
  14. DO NOT ASSUME That You Have Resolved Problems
  15. DO NOT FAIL to Set Expectations
  16. DO NOT RUSH the Support Process
  17. DO NOT AVOID Putting in Extra Effort
  18. DO NOT TAKE Your Customers for Granted
  19. DO NOT LIMIT Your Support to a Single Channel
  20. DO NOT BE Indifferent

A happy customer will tell 10 people about their experience but an unhappy customer will tell the world”.

Failing to do good customer service does you no favours and only gives you a bad name.

If a company like Argos which caused me no end of problems over the Christmas Period, fail to keep to their end of the bargain to send a £75 e-voucher as a way to say sorry, then all I can say is companies such as Amazon will eventually swallow up their business as most manufacturers and retailers are already using Amazon to sell their products.

As it so happens I am an Amazon Assoiciate Affiliate.

What a company should not do is upset the wrong people in fact they should upset anyone at all, but unfortuanately they do.

When a company shows that they are willing to say sorry the customer is more likely to tell people what the company have done to make amends.

By promising a goodwill gesture, then retracting it and also ignoring the customer’s emails does not say much about the company.

With businesses closing their doors for good because of the current economic crisis you would think that smaller companies to Amazon would go above and beyond their call of duty.

By being honourable, transparent and courteous gives people a reason to trust and in turn the customer will recommend your products and your services. Doing one or more of things listed above does not show you as a company in good light.

Respect each and every customer as if they were your only customer”.

“Not only am I an Amazon Associate I am also a Amazon Customer and have opted to use Amazon Prime which cost £7.99 per month, this it gets you free deliveries and Amazon Video two services for the price of one”.

My next big purchase is going to be a table top dishwasher. I find standing washing dishes by hand not only tedious but it affects my back and I end up in agnony.

Argos Saga: https://marketingagency.cymrumarketing.com/2020/12/21/argos_appliances_disclaimer_and_hot_zones/

FOR ANYTHING ELSE LIKE, COOKERS, FRIDGES, FREEZERS

VISIT AMAZON!

What Appliance Retailers Do Not Tell You (Part 4 Ongoing Saga).

MENTAL HEALTH AMONGST ENTREPRENEURS.

What Appliance Retailers Do Not Tell You (Part 4 Ongoing Saga).

The Affects Of Mental Health When You Have to Raise a Complaint With a Company.

As you many of you may or may not know I am an Entrepreneur a own several sites, blogs or social media pages, my default virtual business card is www.renataentrepreneur.com

Primarily I advise Businesses how to generate more leads and consult them to make their business more successful. I also offer other services, such as website design and marketing.

Now I would also like to say I suffer with Mental Health and have a blog dedicated to Mental Health and Disabilities amongst Entrepreneurs. That is why I am keeping my chat widget on from 11am to 11pm London GMT over the Holidays, just in case anyone wishes to talk over the Christmas Period. If I can help just one person I know I will have done something good. Depression can affect people from all walks of life. Christmas can be extremely challenging and can test our resilience. By trying to help others I am essentially helping myself.

Do watch the full interview with Tyson Fury on Mental Health.

“Christmas is not about receiving it is about giving”.

I recently posted on one of my blogs about Mental Health at Christmas amongst entrepreneurs: https://marketingagency.cymrumarketing.com/2020/12/05/christmas-depression-amongst-entrepreneurs/

Now the retailer (ARGOS) that I purchased my cooker appliance from first of all reached out to me after I made them of aware of a post I and made about my cooker not being installed: https://marketingagency.cymrumarketing.com/2020/12/21/argos_appliances_disclaimer_and_hot_zones/

They offered me a £75 e-voucher and my refund of a £100 for installation to be escalated on the 21st December 2020. My cooker was delivered on the 17th December 2020 and I was told I had to wait three to five working days to get my refund.

Moving forward to yesterday which would have been the 5th working day I still had not received my refund. I questioned it with customer services and I was told the reason i did not get my refund was due to a system error and guess what I now have to wait another three to five working days. This did not sit well with me at all. Although the customer service person said today it can take up to seven working days. Last time I transferred money from one account to another took two hours by BACS transfer.

By coincidence I got an email from head office yesterday saying I will be getting my refund.

“What happened to we are sorry and we will escalate it for you”? No mention of that in the email or anything about the e-voucher either.

So like a dog to a bone I will not let go until I get answers and if it means me using my blog to get the attention so be it.

You do not give people the run around no matter what business you are in. It does not say anything good about you or your company. Just because you are blue chip company this does not bother me in the slightest, you should care about your customers. A CEO had to start off somewhere and may have been a startup once. CEO’s are human no different to you and I and they should show empathy and respect.

No company should be too big for their boots and everyone is accountable for their actions”.

So my final attempt today I tried phoning them yet again and their answering bot is designed to mentally break you down, It does not recognise order numbers and when it asks what you are ringing up for, it does not understand your reply.

I had visions of me hurling my phone through the air and smashing it against the wall by this stage.

Furthermore when you finally get through it says all calls are recorded. Now the person I spoke to today misunderstood something I said whereby I would continue recording with my blog in a quest to finally get this resolved. Yet he thought I said I was recording the call. Do people not understand English? My English is perfect I have had 57 years to practice it.

I want a transcript of all the calls I have made and received as that is my legal right.

Obviously they can record you without your consent but you cannot record them, not that I had any attention of doing so anyway, one rule for one and another rule for another.

If this was someone with Multiple Sclerosis phoning today, they would be having a relapse due to the run around of this company. I have knowledge of Multiple Sclerosis as my daugher suffers with the disability.

Consider peoples mental health before you start playing mind games. The customer service person today told me someone will phone me back about the e-voucher, that can not be located by coincidence.

“I do not want to be phoned”.

My telephone lines are turned off for a reason because of this little incident and I can only be reached by my chat widget on my websites or via email or social media platforms.

What is the problem have I offended Argos in some way for speaking the truth, they should have mentioned about like for like and hotzones on their site and perhaps all this could ve been avoided?

Do not offer a token of apology and then retract it.

To be messed around like this is totally atrocious.

“Show Respect and You Will Earn Resspect !”

FINAL THOUGHTS!

“I will give this company one more chance to make amends and perhaps finally will say that after everything they will come out smelling of roses”

Roses GIF - Find & Share on GIPHY

Merry Christmas Everyone and a Happy New Year.

Christian Images In My Treasure Box: Christmas Photos ...

UPDATE 27/01/20

I received my refund of a £100 on the 24th December 2020 I assume just after my phone call to Argos.

Christmas was cancelled for me as I could not cook anyone a Christmas Dinner and did not think it was apropriate to offer frozen ready meals heated up in a microwave so no one came to visit me and I was left home alone with the cat. Worst Christmas ever and Worst Year.

As for the offering of the £75 e-voucher that did not materialise either. I should not have to beg to get it.

In all this whole scenario has tested my strength and my mental health ability.

I would have been content with a formal apology from the CEO but obviously he forgets that once he started out where I am today. You never know oneday he maybe brushing shoulders with me, considering the small world we live in and the people I am connected with. With nearly 10,000 followers such as Billionaires, Millionaires, Law Makers and Royalty on LinkedIn it pays to remember “it’s not what you know but who you know”.

What Appliance Retailers Do Not Tell You (Part 3 Ongoing Saga).

www.argos.co.uk

Argos Appliance Disclaimer For Buyers and Hot Zone Instructions For the Consumer to know everything they need to know prior to purchase.

RECAP & UPDATE ON ONGOING APPLIANCE RETAILER SAGA.

I have added the links below to the posts I made previously.

Previous Posts:

RECAP OF ONGOING APPLIANCE PURCHASE SAGA!

  1. In October I bought a electric cooker with installation and recycling and found out after my purchase because I had not bought like for like the installation could not happen because I had a gas cooker. I then cancelled my order and bought a like for like Gas for Gas with installation and recycling.
  2. Two months later my cooker arrives (last Thursday to be precise) and I was told they could not install the cooker because my splash back was not high enough and my sockets where inside the hot zone.

So you can imagine my distain when I am told a few days before Christmas and on the Eve of the Lockdown in Wales that my cooker cannot be installed.

Finding someone before Christmas and on Lockdown is proving to be impossible.

So my Christmas is ruined!

On top of this all my food has perished what could not be frozen and I have been subjected to takeouts for my family.

Obviously I am angry and I need to teach people about ‘Hot Zones’ as Argos have not.

Had I have known in the beginning about ‘Hot Zones’ precisely two months ago, I had ample time to sort any issues out before delivery but I was none the wiser because Argos did not have anything on their website to forewarn me.

UPDATE TODAY!

Now fast forward to today after I had emailed Mr S.Roberts CEO of Sainsbury which Argos own I get a phone call form Argos offering an olive branch and an apology.

Should I have accepted their token of goodwil?, well it was either that or nothing I suppose.

The token was an e-voucher for £75.00

Granted they did give £50 goodwill voucher back in October so the total I have received will be £125 in goodwill gestures but this is just a band aid on a gaping wound.

How much is compensation for a ruined Chirstmas worth, including persished food and takeouts, let alone the non cooked Christmas Dinner on Christmas Day, I wonder?

This farce should have never happened!

I am sure I am not the only one this has happed to….

However the spokesperson for Argos I spoke to today said she understood my dilemma and that Argos will be putting something on their website about ‘Hot Zones’ but my argument was that the people delivering my cooker (DHL) could have installed the cooker.

The spokeperson for Argos said that one cannot make someone install a cooker and do something illegal if it does not meet safety regulations (I do not disagree but the retailer should have a disclaimer).

After the call had ended it came to mind that the delivery drivers aka engineers should have an Indemnity Disclaimer that the consumer signs taking away the onus of any liabiltiy from the retailer:

DISCLAIMER INDEMNITY

Buyer shall assume all financial and other obligations for Buyer Products, and Seller shall not incur any liability or responsibility to Buyer or to third parties arising out of or connected in any manner with Buyer Products. In no event shall Seller be liable for lost profits, special damages, consequential damages or contingent liabilities arising out of or connected in any manner with this Agreement or Buyer Products. Buyer shall defend, indemnify and hold harmless Seller and its affiliates, and their respective officers, directors, employees and agents, from and against all claims, liabilities, demands, damages, expenses and losses (including reasonable attorneys’ fees and expenses) arising out of or connected with (i) any manufacture, use, sale or other disposition of Buyer Products, or any other products of Buyer, by Buyer or any other party and (ii) any breach by Buyer of any of its obligations under this Agreement.

This disclaimer should be for all appliances including, cookers, washing machines dishwashers and the like. A simple piece of paper making sure nothing comes back on the retailer, in which this scenario could have been avoided.

Looks like I am going to be toasting marshmallows by candlelight on Christmas Day whilst everyone else will be tucking into a Christmas Dinner

🤬🎄🎅🦃

Merry Christmas Mr Roberts!

Perhaps Argos should hire me for my business consulting services considering I am having to get their house in order.

For Your Last Minute Christmas Shopping Delivered Before Christmas Visit Amazon.

Renata Entrepreneur

www.renataentrepreneur.com

Renata Entrepreneur Personal Brand Promotion.

The owner of this blog https://marketingagency.cymrumarketing.com/ – https://www.cymrumarketing.co.uk and static site www.cymrumarketing.com has launched her own Personal Brand ‘Renata Entrepreneur’ Virtual Business Card.

Its early days but I have acquired both domain names www.renataentrepreneur.com and www.renataentrepreneur.co.uk

The site is just over a week old and I wanted something that would reflect who I am and what I do.

In the early days I used to have www.renatamaziak.co.uk and then www.renatamaziak.com which I dropped. I found people could not spell my surname. I have now re-branded myself so unless people cannot spell ‘entrepreneur’ 🤣 I should be easier to find.

This is going to be my virtual business card nothing more and nothing less, just something to point people to, in the right direction. It will save me time as I have lots of people asking me what I do and it takes me forever in a day to explain.

The idea came into my head after a telesales person looked me up on line and found a site that I was associated with many years ago. I want to set the record straignt that people can simply look me up online and see what I do at a glance without having to search tonnes and tonnes of information.

Explaining who I am is no easy task as I diversify in a wide range of services.

I have many blogs, static site’s and social media pages.

I ideally wanted www.renata.com but it was gone many years ago to a watch battery manufacturer/distributor called ‘Renata’.

Its ok I am happy with what I have chosen and it serves its purpose.

www.renataentrepreneur.com

Please Note: Anyway reading this please do not offer me alternative domain names, as the answer will be the same, unless you want to gift me the domain name, I am not interested.

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