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Category: CARDIFF MARKETING AGENCY

How to Get the Most Out of Your Small Business



How to Get the Most Out of Your Small Business

Written By: Ted James.

Small businesses are the backbone of our communities, thanks to their unique and personal ties to the neighborhoods they serve. However, that doesn’t mean that business practices used by larger companies should be ignored. In fact, many skills can help small businesses and entrepreneurs thrive! Here are some tips and resources worth checking out, courtesy of Cymru Marketing Journal.

Self-care Equals Business Maintenance

Business expenses typically include maintenance on a property, but aren’t you part of your business? You’re a small business owner and entrepreneur in London, and taking care of yourself is just as important as maintaining your office space. There are ways to practice self-care that won’t break the bank.

  • Create and enforce boundaries. It’s important not to overextend your energy, which is limited. Setting boundaries helps because they create more free time if you say no to doing too much.
  • Allow yourself “me time. Remember to do one thing that makes you happy as many times as you can fit into your schedule.
  • Mix up the routine. People are creatures of habit, but falling into a monotonous routine makes daily life feel too predictable. If you add fun to your life, it will revitalize you.

Business Sense. One of the largest tools for businesses and people is effective communication. Lack of communication causes misunderstandings and resentments because no one feels heard. People from employees to vendors become frustrated, and morale reaches an all-time low.

  • Use active listening. If you listen to understand and ask the right questions, you’re practicing active listening. Limiting distractions allow you to focus on the person speaking to you, and it will help them focus on you when you talk.
  • Utilize more than one communication method. Combining email with Zoom calls eliminates confusion because it gives the person you’re communicating with another outlet to clarify any concerns.
  • Emotional intelligence. Being in tune with another’s feelings and watching nonverbal cues shows others that you’re paying attention to their needs. Everyone feels better when they’ve been acknowledged if they’ve had a bad day.

Learning Is Life

If you question businesses about what they think is the most valuable skill, some would tell you innovation is the most desired. Innovative people are creative and never stop learning. You’d be pleasantly surprised at how much you’d learn from your vendors and employees if you listen to their ideas. Thinking outside the box is often key to finding a solution that fits your current problem. You never know when you need another person to look at a problematic situation from a different perspective.

Marketing Tips

Entrepreneurs can also use marketing strategies like social media and search engine optimization (SEO). Marketing via social media is a great way to reach a huge potential audience, as well. Beyond that, though, don’t neglect more traditional methods, like flyers and business cards. Those can be especially effective with neighborhood businesses!

Your Business, Your Choices

Being a business owner is a test of life and work management. You are challenged daily to get as much done as you can. Practicing self-care, using communication skills, and educating yourself about your business are keys to success.

Cymru Marketing Journal offers Local, National & International Digital Marketing, including outbound marketing, blog posts, and social media advertising. We’d love to hear from you!



#smallbusiness #flyers #seo #vendors #employees #emotions #communication #settingboundaries #practicingselfcare

Disagreeing With Your Competitor

Keep your business moving forward

Disagreeing With Your Competitor.

Minding my own business, I scrolled through my LinkedIn Notifications and noticed someone blatantly taking the proverbial p#ss out of a local pizza company. Curious about the topic of discussion and because I specialize in domain names I decided to join the conversation.

The entity happens to live in the same city as me in Cardiff Wales and runs a Marketing Agency, he pointed out that a domain name a pizza company was using has the word sh#t in the domain name. It did not have the actual word; it was the way the letters were merged and highlighted by my competitor that showed all the words in poor taste (no pun intended).

There is a saying “put your brain in gear before putting your mouth in motion” and for me, Monday morning was the start of my content writing week, and I should have thought twice before ending up arguing in a testosterone-heated discussion.

My competitor later admitted he copied the image and content from Reddit and then went on a defense that he has always supported the company and gave them free marketing…yer right.

My point was, never take the mick out of another business for the following reasons:

  1. If you are on a network channel such as LinkedIn, someone you are connected to and who does not agree with your message may never use you in the future or pass work your way. You should never burn all your bridges. I wont be sending business their way.
  2. If the business that was made a mockery of found out and the article went viral, there would be a certain amount of people that may not use the business, thinking if they cannot get their domain/branding right, it could look like they do not have much money to invest in a decent domain name so what is the quality of their pizzas going to be, are they scrimping on the ingredients too?
  3. The business does not want to be seen by people that will join in on the banter. The business loses credibility.
  4. It shows unprofessionalism.
  5. You instantly lose trustworthiness and credibility.

The image below is proof in the pudding of what I was trying to say as low and behold a person actually commented about the innuendo the marketing agency implied about the domain name and the pizza guy.

I have redacted the person’s name that made the comment.

So, although this competitor thought it was funny to take the p#ss out of a company. I quickly jumped on the bandwagon in the Pizza Companies’ defense.

I tried to point out if this was a photo of my business being circulated around social media and I had a questionable domain name (I am a domain broker so that would never happen but if it did) and people were laughing at me I would if I was in the Pizza guy’s shoes, sue the entity that started it.

Not being a lawyer (solicitor), I used the wrong words, I said I would sue the entity for defamation of character but what I should have said was “I would sue them for Libel”.

Yes, this article came with trolls, and everyone seemed to be on the side of the competitor, congratulating him for his publicity stunt and stupidity.

However, for the pizza guy, his pizza domain will be stuck in my head, not for his delicious pizzas (as I have never tried them) but for his poor choice of the domain name and the article I read.

The one troll said any lawyer wanting to take this case on would also be taking the p#ss. I stopped interacting after that, as I did not want to add any further fuel to the fire. I defused the situation.

So unbeknown to the entities in this article, I consult with lawyers (solicitors) as I happen to own a solicitor’s directory and forum which is for sale:

www.cardiffsolicitors.co.uk

(The Domain & Website Are For Sale Or Lease, along with www.conveyancingcardiff.co.uk and www.cardiffprobatesolicitors.co.uk).

What is libel and slander?

Headlines show us that celebrities and the rich and famous go through libel or slander lawsuits – however, it’s also a big problem for businesses and in the most extreme cases can damage a business’s reputation to the point where it can no longer continue trading.

So, what should a business do if it finds out that a third party is making libelous or slanderous statements about it?

The fundamental differences between libel and slander are when somebody makes a false or untrue statement or claim about an individual or an organization that harms their reputation or good standing, verbally or in writing.

Both cases are classed as defamation although there is an important difference between the two – libel concerns written or drawn statements, and photographs, whilst slander concerns verbal defamatory words.

Defamation is said to have occurred simply when a statement is made that lowers somebody’s opinion of your business as a result of hearing or reading it.

A brand that cannot afford a high-quality domain name may be questioned if they have enough finances for their business and the quality of the products or services they sell.

“Your brand is what people say about you when you’re not in the room. – Jeff Bezos, Founder, Amazon.com

Defamation is notorious on social media as I have found out and can often take place where individuals and customers are able to express their feelings about your business.

As an example: Price Chopper in the US saw a tweet that was criticizing them. They saw that the individual who had tweeted was employed by a business who they had some sort of commercial relationship with. And although the tweet wasn’t related to that relationship, and was on a personal account, they complained to the employing company that the tweet could jeopardize the relationship between the two companies, and they requested that the employer take some action against the tweeter.

What my competitor failed to see is even though he is one of my first connections on LinkedIn I am never going to send business his way or recommend him, as who is to say that he could not or would not slander me or anyone I sent his way further down the line? He lost credibility and trustworthiness posting that article on LinkedIn.

Another Case of defamation: In Preece v JD Wetherspoon plc, a pub manager was verbally abused by certain customers. The manager posted on her Facebook account about the situation and criticized the customers. A relative saw the comments and complained to the company which subsequently dismissed the manager for gross misconduct. https://www.workspace.co.uk/content-hub/business-insight/analysis-how-social-media-can-damage-brands

If your business finds itself in the unfortunate dilemma of having a libelous or slanderous statement made about them they need to collect all the evidence to make the case solid. It is very important to quickly assess the situation and, if necessary, take decisive action.

In most cases, no action will be taken as there is not enough evidence and witnesses may be reluctant to get involved. People are likely to hear the statement and/or may not take the comments seriously or back your corner.

One has to weigh up the pros and cons and if it is worth the money, time, and heartache of suing someone that may not have two cents (pennies) to rub together?

Sometimes causing unnecessary publicity from the lawsuit could actually further damage a business’s reputation and in such circumstances drawing attention to itself may actually do more harm than good.

If you feel this is the route to go through, are adamant you have enough evidence, and can prove you have lost business or will lose business, then the next step is to find a lawyer (solicitor).

Sometimes lawsuits can be avoided, and incidents nipped in the bud and mended what is broken by doing extensive PR Campaigns to show the business in good light.

In the case of the pizza guy, the best plan of action would be to change his domain name. He does not necessarily need to rebrand just have an exact match of searchable keywords and phrases in his domain name without the letter SH#T in the URL.

For the marketing company disrespecting his brand name, I would have done this differently if I were them, I would have reached out to the pizza guy and told him what people have noticed and are saying and then offer some relatable domain names, rather than making a mockery of his brand for a few likes and follows. (Low Blow PR Stunt).

What the marketing company (competitor) did was give me an idea to write an article that relates to my three sites: UK Domain Brokers Site and also the Cardiff Solicitors Site as well as the Marketing Journal and it gave me the opportunity to contact the pizza guy myself with a couple of domain names and offer him some marketing...thank you.

Legal action can be costly and time-consuming and there is no guarantee that the outcome, hence if people are laughing about a brand name behind the owner’s back, someone needs to step in and defend them.

A pizza guy may be an expert in baking pizzas and may not have the knowledge of SEO and Marketing, so PR stunt or not I will not be giving this marketing company any work or recommendations.

What if I need to take legal action?

To make a claim against libel or slander you must start legal proceedings within 12 months of the defamatory statement being made otherwise you will be legally unable to take any action against the other party.

How can I avoid making libelous or slanderous statements myself?

The best course of action is like I said earlier putting your brain in gear before putting your mouth in motion and quite simply ‘think before you speak!’ Be extremely careful about making accusations about another party, especially if you cannot provide proof that what you are saying is true.

Never make innuendos such as the marketing company did, and highlighted the letters SH#T in the domain name. This implies the guy’s pizzas are inferior. Sometimes it is better to keep your opinions to yourself.

I have not shared the previous article written by my competitor purposely as I do not want to draw further attention to something that should have been avoided providing the person posting the article had one ounce of common sense, which in my opinion he did not.

Simply highlighting the letters SH#T in the domain name was disrespectful to the domain owner even though he could have chosen a better domain.

Who wins at the end of this? I do of course because I have secured two exact match domain names that will help the pizza guy with his marketing and advertising?

I wonder what the competitor’s clients would think if this was brought to their attention, after all, my competitor has his clients on his landing page and I am sure it would not look good for him if he was seen to be disrespecting another company.

When publicly speaking about a third party one needs to be careful not to say anything derogatory or offensive, because making statements can leave you open to being sued for defamation or libel.

It is much better to empower, support, and find solutions for businesses that may be experiencing issues with branding and domain names rather than criticizing and laughing at the expense of their errors, for your own gains”.

#branding #domainnames #domainacquisitions #libel #defamation #lawsuits #defamationofcharacter #slander #derogaroty #innuendos

Keep your business moving forward

Low-Cost Marketing & Advertising

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Low-Cost Marketing & Advertising

If you are reading this you have come to the right place, we can help you with lead generation and drive traffic to your business, domain name, product, or service.

If you want more business, spread brand awareness, and have lead generation, we will work for you for a whole month, which costs less than employing a member of staff to do the work for you, not to mention they will not be able to do what we are offering.

We have a good track record and have a large network of connections on LinkedIn and other social media channels.

Marketing & Advertising are the fundamental strategies to drive traffic to your business, product, or service. Some businesses use PPC advertising which can be costly if you have to compete with daily keyword bidding. However, outbound marketing and banner ads are a good alternative and landing pages are optimized to search engine standards so that you have a fine-tuned target audience.

We understand ‘Video Creation’ can all cost an arm and a leg, yet we will do a video, all-inclusive of our monthly offer. Each advert that we create has SEO so that we can generate targeted traffic on your behalf. We use exact match searchable keywords and phrases to drive more business.

If you are interested in getting a helping hand just drop us a line using the form below. There is no time like the present to get more customers.

Hurry & Fill In This Form Today!

#digitalmarketing #socialmediamarketing #videomarketing #cymrumarketing #marketingcardiff #brandawareness #leadgeneration #marketing #socialmediaposts #blogposts #guestblogposts #advertising #landingpages #lowcostmarketing #lowcostadvertising

Disclaimer.

** ‘Cymru Marketing is the sister group of www.ukwebsitedesigners.co.uk. This offer does not include PPC advertising.

**This offer is for one advert on 10 websites, one video, a landing page, and content writing on 4 websites. As well as social media and network marketing.

Wales Independent Marketing and Brand Company

Do you need more traffic to your website? As a Wales independent marketing and brand company, Cymru Marketing offers worldwide digital marketing, including outbound marketing, blog posts, and social media advertising. Contact us today!

Photo courtesy of Pexels

About the Author: Katie Conroy is the creator of AdviceMine.com. She particularly enjoys writing about lifestyle topics and created the website to share advice she has learned through experience, education, and research. 

Early Steps To Take for a Long-Lasting Business

Starting a new business means juggling many responsibilities — not only for your livelihood but for that of your partners and employees. Administrative duties aren’t the most glitzy or appealing parts of the business. But if you develop effective and reliable methods to get them done — like these from Cymru Marketing — you’ll be closer to launching a successful business.

What, exactly, are the least appealing but most important behind-the-scenes tasks you need to do for your young business?

Banking Matters: Accounting and Payroll

From the moment your business launches and years into its lifecycle, you want to have organized, thoroughly documented financial data. As SmallBizDaily points out, accounting information helps you analyze your business’s performance, and it’s important for filing taxes — errors or missed deadlines in your business’s taxes can result in penalties. As your business grows, so will your accounting needs, so you may decide to hire an accountant or use software to take care of the books.

Similarly, a meticulous payroll system will serve you well both in the early days of your business and after it’s fully established. If your payroll taxes aren’t managed correctly, you may incur penalties, so look for a service that offers penalty protection.

The ideal small biz software apps will also streamline other payment processes to save you time, like employee time tracking, fast direct deposit, and automatic payroll calculation with all the payroll forms applied correctly.

Getting Your Start-Up on Its Feet: Funding Options

Accounting and payroll are financial processes that come into play only when your organization has actually secured funding. Funding is perhaps the most basic requirement of having any kind of business, notes Think Latitude, so even if it’s not an appealing part of the work, it is a priority. There are many ways to go about financing your enterprise, each with different advantages.

If you’re starting a business that has a chance at explosive growth, you may consider seeking out venture capital funding from investors. If investors choose to work with you, they can be a huge help in providing the money (“seed capital”) you need to launch your business. They’ll also most likely become members of your company or have some portion of ownership in the business.

Other strategies for funding a new business are crowdfunding, an internet-based effort, or self-financing, which means that you pay the expenses of starting the business yourself and own the business in its entirety.

The Organization at Its Core: Choosing the Operational Structure

One way to approach the need for funding, and the structure of your business as a whole, is by choosing the type of operational structure you’ll be running. Several options are available, including forming a limited company, a sole trader, a partnership, or a limited liability partnership (LLP).

Each type of organization comes with its own set of pros and cons, all dependent on what’s the best fit for your business. For instance, the LLP structure offers both immediate and long-term advantages: It limits personal liability in cases of debt or bankruptcy and is pretty easy to create and operate either on your own, with a lawyer, or through a service.

Starting a business is one of the most exciting career steps you can take, and streamlining the chores of getting started leaves more room for you to enjoy yourself. When technical tasks aren’t stressing you out or slowing you down, you can focus on perfecting the product or service that you set out to share with the world, celebrating what you’ve accomplished alongside your team, and maybe even taking time off.

#startups #startupswales #businessconsultation #consultation #startingabusiness #newbusiness #smallbusiness #marketingcardiff #cymrumarketing

www.MarketingCardiff.com

www.MARKETINGCARDIFF.com

I am pleased to announce that I have acquired www.marketingcardiff.com by a fluke.

It was not available last year as I am always looking for ways to generate more traffic, so I was surprised to see it on the IONOS marketplace and had to grab it.

SEO Link Wheel.

I am happy I have the dot com as I will have no use for any other domain extension, just in case anyone approached me regarding the .co.uk just saying… Furthermore, if someone then decides to develop the co.uk version there may be a reason to start a UDRP.

Website Development.

It is what came first the chicken or the egg scenario. I developed a website on a dot com (king of domains) long before any other counterpart.

Branding.

This domain will serve as another cog to my ever-expanding SEO link wheel. This domain is a keeper as it has played on my mind whenever I say ‘Cymru’ not everyone I speak to knows what the word means. It is the Welsh Word for Wales and as well as people not knowing how to pronounce it let alone spell it, may also find difficulty remembering it. Hence that is why I am excited to add an addition to my lead generation marketing strategies.

Obviously, the site is not fully developed as I only acquired it today but over the next few weeks, time permitting, I will build this site to accompany my default sites.

I have also kept my ‘Cymru Marketing’ Logo Initials where the (CM) stands for Cymru Marketing, whereas now the initials are reversed to Marketing Cardiff (MC). However had I re-designed the initials the M letter does not sit right on the letter C, hence I have left the lettering the same. As long as I get the traffic what’s a couple of letters in a logo. If anything it makes the logo even more unique and talked about after all ‘Cymru Marketing’ is here to stay and it will always be one of my default websites, with ‘Marketing Cardiff’ as an add-on.

The way I see it the logo is recognizable it has been around for a few years and people who recognize and relate to an image can memorize images symbols and logos far quicker than remembering words. People will see the logo and see it as a trustworthy source, so why confuse people with more than one logo, at the end of the day it is a personal preference and my decision. If anything the logo says that ‘Cymru Marketing Brand ‘ is behind ‘Marketing Cardiff’.

One has to remember that exact match searchable keywords and phrases domain names will rank your website far quicker and will secure global positioning providing you do your SEO correctly.

Having brandable made-up words, acronyms or personal brand names needs extensive Advertising and PR, whilst having searchable words people actively search for will save you money in the long run. Choose your domain names carefully and if you need some help with your SEO link wheel we will be happy to give you some free advice and do a free SEO audit report of your website.

As an example I have my own personal brand domain name www.renataentrepreneur.com but if people do not know who you are and have never heard of you before they are not going to be searching for you. Fortunately for me, I have been around for donkeys’ years so I am well known in certain circles.

Even if you are ranked for keywords that you have assigned in your meta description people are less likely to view your site as opposed to the and exact match searchable keyword or phrase domain name. You would have to be well known or a household name which can take a long time to achieve before people started to search for you.

Valuation.

The domain name www.marketingcardiff.com on estibot.com is according to the bot worth less than $100 but on Godaddy Appraisal Tool it is worth $904

To be honest, I rarely use these bots and whenever I am appraising a domain name. I do my calculations based on Google Keyword Planner and how many searches per month and the cost of the PPC bids would be. I then can advise that having a certain domain name would save the investor in advertising costs.

However, if the domain name has equity such as a product, service, website, and assets then you are talking about a different ball game, and even though I have no intention to sell this domain name my equity which these bots do not know about will increase the value.

#marketingcardiff #cardiffmarketing #marketingagencycardiff #marketing

40 Ways To Get More Business.

Advertising & Marketing.

40 Ways to Get More Business.

I have decided today to take a leaf out of my own book and practice what I preach.

With that said I am going to develop a directory of businesses and forums on my site where people can come and hang out. It is in the beta stage at the moment, watch this space.

I may even start a local periodical magazine.

There is a saying ‘If the mountain will not come to Muhammad, then Muhammad must go to the mountain‘ arises from the story of Muhammad, as retold by Francis Bacon, in Essays, 1625: Mahomet called the Hill to come to him. … If the mountain will not come to Mahomet, Mahomet will go to the mountain.

In other words get people to come to you, rather than you going to them. Moving one stone at a time you will eventually move the mountain.

  1. Design and market a business blog. In fact I have several and use them as part of my SEO link wheel. Once you have decided what your blog is about you need to have categories of different topics people actively search for and want help with. Tip use keywords in your categories.
  2. Guest Blog on other peoples blogs. This will create backlinks back to your default site. Ask bloggers in your LinkedIn contacts if they would be happy publishing your articles. Find Blogs similar to your niche and gust blog post there.
  3. Write posts on groups and social media pages. It is a good idea to also have your own group and pages.
  4. Online Social Media advertising, you can have a Video or Squeeze pages which can help increase your total number of conversions while providing you with enough information needed to nurture leads into sales. This applies to Facebook, Twitter and Instagram.
  5. Adwords, obviously you need a budget for this and Google often do promotional incentives for first time users such as get £75.00 free credit if you spend £25.00
  6. LinkedIn Ads are similar to Google Ads the only difference is your LinkedIn ads will only be visible on LinkedIn. However because LinkedIn is a Business Platform this by far one of the best ways to connect and network.
  7. Offer online courses and sell your courses on site like UDEMY. Obviously the best place to sell is on your own websites and social media platforms. Put to together a “how to” course and teach people a trade.
  8. Local Workshops are a good way to network and get like minded people together. This can be done online although pending lockdown restrictions regulations this can also be a physical place to meet.
  9. Business Listings, if you already registered with Google My Business you should, make Google your friend and they will track you and rank you faster.
  10. List your business with all the main business directories, like Yell, Yelp. 192 etc.
  11. List your business on classified websites such as Cardiff Free Ads. Just type into Google search, Classified ads and you will get your answer through the search results.
  12. List your Business on Business Forums and Community websites.
  13. Post articles on Quora and Reddit.
  14. Post Articles on all you social media pages consistantly otherwise people lose interest and the more times your brand is visible the more popular you will become.
  15. Events. If you like talking, why not speak at events, talk about your product, brand, story.
  16. Host a conference, get people to come to you and get them networking.
  17. Partner with a competitor, that way you can help each other.
  18. Partner with a non competing business, that may benefit your skills.
  19. Go to Networking Events Hosted by Other people, this can be online and physical.
  20. Ask for referrals. Start with family and friends and ask them to share your business cards and social media shares with their connections, you will be surprised how many people will get to see your business. Gettting referrals and utilizing your network can be a quick and easy way to score more client projects.
  21. Set up a suppliers page on your blog/website and get people to advertise.
  22. Set up an affiliate marketing program and get other people to promote your business in exchange for a commission.
  23. Start a competition and get people to enter their details for a chance to win a prize.
  24. Giveaways, give an ebook away about your niche in exchange for an email, everyone loves to get something for free. Give branded merchandise away.
  25. Consider outbound marketing and contact people that may be interested in your product or service.
  26. Editorial Advertising, put an ad in a newspaper or periodical.
  27. Leaflet/pamphlet advertising and post them in your neighbourhood.
  28. Notice Boards in Supermarkets and coffeeshops, leave your business card or small leaflet. Leave your merchandise, keyfobs, pens, handsanitisers, pin badges, balloons, mini notebooks (This depends on your advertising budget).
  29. Wear branded clothing that has your website address visible in bold, this is advertising on the go.
  30. Design a magazine and get businesses to advertise.
  31. Have an advertising banner on your car you can get magnetic banners.
  32. Gift your family, friends and neighbours with branded merchandise such as fridge magnets, pens, key fobs, mini notebooks, branded facemasks. Give things that people will use rather than throw away.
  33. Give a trial offer to your product or service. If you give something for free your are giving people the opportunity to test and trust you.
  34. Sponsor an event or auction off something using advertising, marketing strategies.
  35. Get your brand in the news get journalist to write about you.
  36. Video Marketing, you need to be professional and make your videos top notch. I do not mean tik tok style. If it looks like you have spent money on video advertising it will look like you are successful.
  37. Vlogging, this a good way to have brand awareness, get your staff to contribute. Have a video the day in the life of driving instructor or graphic designer etc. People like to have some sort of idea how you manage a business which may give them inspiration.
  38. Influencers are people that use social media platforms to promote, their products or other peoples products and service. Hire models and take photos and videos of them using your products or services and then share on all the platforms or get influencers to promote your products or services for you.
  39. Write a book about your business or if you do not know where to start hire a writer that will write the book for you and then send it to businesses that may find your book useful. (You could have a book the day in the life of a …….).
  40. Do a publicity stunt, publicity stunts are an organised events designed to attract the public’s attention to the event’s organizers or their cause. Be unique and amaze your audience with a well thought through campaign.

Final Thoughts.

Nothing happens overnight, however, if you concentrate on social media and post banner ads eventually people will like and share and even buy. Be patient, stay focused and be consistent.

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