Keeping our bodies and minds healthy during lockdown is paramount. No doubt a few us have gained one or two pounds from being couch potatoes.
We are told to do exercise but that can be difficult when GYMs are closed. The weather is also not encouraging to do daily sprints around our neighbourhoods, hence creating your own fitness regime in the comfort the comfort of your own home is something everyone should consider.
Everyone has their own ideas about staying fit, some people choose to do yoga whilst others prefer strenuous workouts using gym equipment. My preferred method is doing kick-boxing whilst watching dvds of my favourite workout masters.
The NHS says exercise reduces your risk of major illness, such as heart disease, stroke, type 2 diabetes and lowers your risk of early death by up to 30 per cent.
Treat your body like a Temple, treat it with love, care and respect!
Tea beverages are an aromatic drink, drank hot or cold and are commonly prepared by pouring hot or boiling water over cured or fresh leaves, drinking it luke warm or cold over ice. Harrison Tea’s, UK Tea Store has a variety of Tea Infusions that are sourced from around the world.
If you are thinking of starting a side hustle I will go through something I do and then go into selling directly on Amazon.
I am an Amazon Assoicate, what this means is I get a commission for every product that is bought through my links within 24 hours of a click. Amazon Associates have a 24 hour cookie that they place on a visitors computer so that when the visitor clicks and returns within 24 hours no matter what they buy you will get a commission.
The Amazon Associates Affilate Program is one of the largest affiliate networks in the world that helps content creators, publishers, and website owners monetize their traffic. I prefer to use my blogs and websites and share my posts to my large following on LinkedIn. To monetize your website or blog takes time and you will not be an overningt success.
To be honest you need a lot of traffic to begin with, as the click through ratio is only 1-3 percent, so out of a hundred clicks you will have 1 – 3 visitors that will convert into a commission, so if a click is worth £10 for example you will get £10 to £30.
The beauty about Amazon affiliate marketing is you do not need a website or blog as you can share you links directly via email or social media platforms like Facebook which is less effort.
One also has to take into account the commission rates on a product, not all product commissions are equal.
Why waste your efforts promoting something that is low in commissions when you can devote your time doing the same thing with higher commission rates.
On the other hand instead of being an affiliate you could directly sell on Amazon, you do not neccessarily have to have any inventory, website or blog you can dropship or use Amazon FBA program. However what do you sell that is popular on Amazon? Here is a link to a list that changes every hour of products that are popular on Amazon and any given time:
You do need to consider your marketing strategies and some people as well as selling on Amazon sell their products via online stores that they have created themselves or had designed for them. Remember you need to do a lot of SEO to get your website blog on the first page of a search engines and you need exact match searchable keywords and phrases domain names.
I wrote on 11th October 2020 about a purchase I made from Argos. Now I cannot point the finger entirely on this retailer (As most probably all appliance retailers do not go above or beyond their call of duty) and because I used Argos the majority of my stress is related to Argos in this instance.
Moving on just over two months later I finally get my Gas Cooker delivered. Not my first choice but none the less it was delivered, You have to remember I also paid for installation and recycling.
So me not being none the wiser assumed I would now have my cooker installed ready for me to cook my first meal this evening. You can just imagine the atmostphere when one of the engineers said the dreaded words “Excuse me, but you have a problem”. You could cut the air with a knife when he said this and I felt the hairs on the back of my neck stand up. I was in shock what Argos said. Basically I could not have my new cooker installed because of safety regulations I needed a splash back and my socket which I have had for over 20 years was too low and was in the way of the ‘Hot Zone’.
Surely they should be able to install an appliance and if anything happened it would be on the onus of the consumer not the retailer?
Now I do have a splash back tiled area but by all accounts it was too low and I needed another row of tiles.
I was livid as no where does it mention on Argos’s website anything about the height, width of the ‘Hot Zone’. One literally has to scour the internet to find this information and for someone like myself who has no clue about safety regulations, why would I need to know this?, I do not rent out properties I am a private resident.
It should be up to the retailer to point out all the things one should do prior to purchasing an appliance.
But like with any business they do not care past the point you hand over your hard earned cash. All they want at the end of the day is a sale and if the sale then becomes a problem, it is not their problem but yours.
You can imagine my food has a use by date, tradesman are hard to arrange under our current climate so my food will perish because ARGOS did not point out what the consumer needed to know prior to making a purchase. All they asked was what socket I had and that was it.
I am fuming 🤬.
So for the purpose of this blog and after my experience I had to do some research to forewarn anyone buying a cooker, Gas or Electric to read the information I have now found out and is listed below.
I cannot even claim on my insurance as this I would assume is a ‘grey area and hard to argue’.
HOT ZONE.
The ‘Hot Zone’ by all accounts consists of an area directly above your cooker or hob. Before installation please make sure that this area is free from flammable items including wood, wallpaper, plug sockets, wiring or an overhanging boiler.
‘Electrical Rating’ Another thing to consider if you are changing from Gas to Electric you need to have your cooker hardwired to a 32 amp socket. Hardwiring is going to cost an arm and a leg. However if it is a standalone Gas for Gas (like for Like Gas) a 13 Amp socket should suffice. Although if you’re upgrading to a newer model, you may find there’s a considerable difference in the power needed. Prior to purchase, you can check the amp rating in the product specifications found in the item’s user manual.
So now consumers need to download the user manuals before purchacing their appliances, by all accounts.
All cookers need an ‘Aluminium Splashback’. Well if that is the case they should be sold together with the cookers and not have to be purchased seperately or the retailer makes it clear to the consumer (it is either a manufacturer problem or the retailer lets the consumer know in advance, should they need a spashback or not)!
This whole ordeal has been ahorrendous nightmare from beginning to end and I am glad I do not have to do this again for the next few years.
This information I have shared should be mandantory on every retailers website and not just on a few Gas Engineers sites.
Gas Supply. Make sure there an existing gas supply to the installation point, and a 3 pin electric socket or cooker point within 1.5m of the installation location? If you don’t have a gas supply available, and want to use Liquefied Petroleum Gas (LPG), make sure the product you’re buying is LPG-convertible.
Again Something Argos Failed To Mention, although I do have a Window and have Good Ventilation, if you are installing a Gas Cooker you must have adequate ventilation. The consumer needs to know this.
It is not hard to add a few lines of text and this information onto a page of a website.
Ventilation
Gas safety regulations specify that there must be adequate ventilation in the room where the appliance is to be installed. If you don’t have a window or door to the outside world in your kitchen, think about opting for a suitable electric model instead.
VENTILATION MEASUREMENTS
Final Thoughts:Had I had known this information in advance I would have been better prepared.
Use this checklist before you order an Appliance. Make sure that:
1). Make sure you remove anything that may catch fire, any combustible items from the hot zone.
2). Double check that there is an existing gas or electric supply to the place you want your appliance installed.
3). Make sure you have a 3 pin electric socket or a big red switch within 1.5 meters of where your new cooking appliance is going to live.
4). You know where your gas/electric meters and fuse box are, as the drivers will need access.
5). You have double-checked there is suitable ventilation (a window or door to the outside world), in the room where your new cooking appliance is going to live.
6). That you have sufficient funds in your meter for the work to be carried out. (I do not have a meter but for those that do you need to have enough money to cover all installation time).
Will Argos compensate me for the stress I have endured, the food that has and will be perished whilst trying to sort out this mess?, I hardly doubt it, but if they did I would (possibly) consider putting in a good word, after all retailers need all the help they can at the moment. However if there is silence they will see the power of social media at its finest.
#Argos #ArgosRetailer #SimonRoberts
Want to make a complaint, go straight to the top, Apparantly Argos is owned by Sainsburysand the CEO is Simon Roberts.
Ever heard the saying “he could sell snow to the eskimos”, this one happens to be my favourite but there are also others see below.
The meaning is the description of someone who is clever and persausive salesperson, such that they could sell something to people who have no need or use for it. As in the case of ‘Belle Delphine’ ‘GameGirl Bath Water‘ which is trending right now and how she made $10M selling bath water to her followers. No I am not going to promote her water 🤣 just the link to wikipedia.
(The phrase ‘selling ice to the eskimos’ alludes to the various indigenous peoples of the traditionally cold, snowy northern circumpolar regions of the globe, who would have no shortage of and or no need to buy) snow or ice. However even eskimos would not say no to Gelato or Sorbets for desert, just a thought I wonder 🤔.
Other terms uses for sales techniques are:
Sell ice to the eskimos
Sell a cape to Superman.
Sell hay to a farmer.
Sell wood to a forest.
Sell religion to the Pope.
Sell underwear to a nudist.
Sell rope to a free climber.
Sell a two-wheeled bike to a unicyclist.
Sell crutches to an Olympic sprinter.
Sell a cage to a lion.
“My take on this is that a web designer contacts a web designer to see if they need help building a website or a internet marketer contacts an internet marketer to see if they need any help with internet marketing”.
TYPES OF MARKETING STRATEGIES.
There is in fact 41 different types of Marketing of which I will touch on pursuasive marketing in this post.
Depending how you view this if you try and sell a product or service to someone that may not neccessarily need it, this is call persausive emotional marketing, such as Coke Cola for example:
PURSUASIVE MARKETING
PURSUASIVE MARKETING
Persuasion marketing is a marketing strategy that manipulates the human mind into thinking they desire the ideology of the product or service that is being marketed. It is psychology of power of persuasion that alters our emotions. When advertising companies use this strategy to make the product or service desirable going as far as to seducing the audience into thinking they need it.
‘Belle Delphone’ used her body as the tool to pursuade her audience that the water she bathed in was a sexual extension to herself.
Many have criticised that at $22 dollar a bottle that no one in their right mind should have bought it. But people have fetishes and the porn industry is big business, She gained her audience by setting up an ‘onlyfans’ account where you pay a paid subscription to join and the models show parts of their bodies in exchange for money.
Providing there is a market you can sell pretty much anything to anyone nowadays if you advertise your product or service well, regardless if it is by traditional methods or digital.
Grow your followers and you will have a platform to sell.
What Electrical Appliance Retailers won’t tell you before purchasing delivery, installation and recycling.
When purchasing your next cooker do take these things into consideration when a Company like Argos offers you delivery, installation and recycling as I have recently found out.
I recently bought a cooker from Argos with Delivery, Installation and Recycling. I am having to wait six weeks for delivery.
Anyway I get a text message off Argos a week or so later after my purchase, with a survey to fill out. My current appliance is Gas but I have bought Electric Free Standing Cooker. So you would think that in the wording “installation and recycling” would mean just that, but wait for it, it does not mean that at all unless you are buying a “like for like”appliance gas for gas or electric for electric.
Now they charge extra for delivery, installation and recycling costing me £99, yet had I known at the time of buying I would have bought “like for like”but if I was to cancel my order now and buy another cooker it would be a further six weeks of waiting for a delivery.
On top of this to fit a 32amp socket and get a gas engineer out it is going to cost me well over £100.00 and as a gesture of goodwill Argos refunded me £20, what a joke.
Since writing this post I have had an update yesterday 16/10/20 where I had a quote and was told to fit a 32amp wall socket one needs to re-wire the cables that run underneath the flooring which will be anything from £500 upwards. I just wanted to cry. I have since ordered a Gas cooker as I am not going to be spending £500 plus to rewire my home.
They should tell you these things before you buy an appliance.
So as you can imagine I am fuming.
***If you look at the screenshots it does not mention anything about “like for like” and when I pay for installation I expect just that without any excuses.
This is against trading standards to offer installation, take your money and then say you cannot do it because your appliance must be like for like. I told her I would be writing about Argos and all she offered me was £20 wow.
I am not happy.
On another note if you need a 32 amp wall socket fitted (all electric cookers need to be hardwired with an already installed 32amp socket) image below:
I can understand that some people may not look 18 or even 21 and in those cases it is perfectly acceptable for Amazon to ask for ID but if a person is 58 or 88 they obviously do not look 18 or younger, then this becomes debatable and ridiculous.
I am trying to get my head round this so if I did not show ID and in my case it was a knife that I had ordered and something bad happened say for example someone got stabbed with the knife I had ordered how does that effect the retailer that sold it to me?
What repercussions would Amazon or the retailer have?(They would not have any) and only I would be to blame and no one else other than myself and the person that used the knife for his/her own wrong doing.
Amazon age restriction policy needs to be re-evaluated as you cannot have one rule for one and not for the other. If that was the case every time anyone bought age restricted goods everyone 18 to 99 years of age would have to show ID to all retailers online and in-store in the UK.
According to Amazon they can not give the item to a neighbour yet the driver that delivered to me and I am 58 yrs old gave the parcel to my daughter even though he did not know if she was related to me or not? (She showed ID yet we have different surnames) or even if we lived in the same household as where I live is divided into flats and we were all congregated on the footpath outside the building.
I called out her name but that meant nothing, she could have been my neighbour. In fact I may not have been the person that was meant to have the delivery as I showed no ID.
So in theory I have just highlighted the shambles of the policy.
Amazon Quote “We take our responsibility in relation to the sale of age restricted items extremely seriously. Valid photographic ID and a signature of the recipient will be required upon delivery for all customers. Delivery to a neighbour, locker, pick-up point or nominated safe place location is not available for these items. If the recipient is not yet 18 years of age or over, and can’t show valid photo identification, the item will be returned to Amazon for re-delivery the following day”.
The law says you must show retailers photo id for certain items:
adult fireworks and sparklers – category F2 (outdoor use, confined areas) and category F3 (outdoor use, large open areas) fireworks
18 and over
aerosol paint
16 and over
alcohol
18 and over
Christmas crackers
12 and over
crossbows
18 and over
knives / axes / blades
18 and over
lighter refills containing butane
18 and over
lottery tickets and ‘instant win’ cards
16 and over
nicotine inhaling products
18 and over
party poppers and similar low-hazard low-noise fireworks (category F1), except Christmas crackers
16 and over
petrol
16 and over
solvents and volatile substances
18 and over – offence to supply or offer to supply to under 18s occurs only if the person knows or believes it is to be used for intoxication
sunbeds
18 and over
tobacco
18 and over
video recordings: U (universal)
unrestricted
video recordings: PG (parental guidance)
unrestricted
video recordings: classification 12
12 and over
video recordings: classification 15
15 and over
video recordings: classification 18
18 and over
video recordings: classification R18
18 years and over in a licensed sex shop
video games: PEGI rating 3
unrestricted
video games: PEGI rating 7
unrestricted
video games: PEGI rating 12
12 and over
video games: PEGI rating 16
16 and over
video games: PEGI rating 18
18 and over
Age Restriction in the UK.
Amazon are on another planetif they are asking for photo ID of people clearly looking their age.
Why stop at Amazon why does every retailer in the country not start asking for everyone’s ID when buying Alcohol or Tobacco or any restricted goods regardless what age you are?
Why do the pubs and restaurants not ask everyone for ID when serving alcohol, because if they did a) it would be time consuming and b) they would not have any business left.
Amazon is a JOKE to ID people that clearly look older than 21 years of age.
This little episode clearly felt discriminating and caused a lot of stress because I cannot rush up a flight of stairs because someone snaps their fingers. The driver was clearly a sixpence short of a shilling (that is really showing my age) as he could not grasp the fact that photo ID is for people that do not look 21 years of age and look younger. Had I have not been saved by my daughter in the heated argument and was forced to show ID I would have insisted on his ID and had he refused to hand over my goods which I have paid for and money had already left my bank account. I would have every right to call the Police and have him done for theft.
The flip side of the coin is I had content to upload to my blog which I had not planned 🙂
On the whole I have been a loyal customer of Tesco’s for many years with relatively little issues until now. I normally shop online on a regular basis because both my daughter and I have disabilities.
I am not targeting this post entirely at Tescos, as all Grocery Supermarkets should follow my example.
I am just writing about my own personal experience with Tesco but I am sure all other grocery supermarkets have the same problem and are following the bright spark that makes the rules.
So with the Coronavirus Covid-19 pandemic I noticed Tesco struggling to keep up with demand of some of my usual products such as antibacterial-disinfectant, hand wash and hand gel for many weeks now. This was not my grieviance as I understood people had been bulk buying.
I would have already prior to the pandemic had a policy in place not to be able to purchase more than 3 items of any one product, as the store is a retailer not a wholesaler, but for some reason I hear Supermarkets are being less lenient again. do they never learn?
Its not the end of the world, we are not fighting for food.
If you want to buy in bulk go to a wholesaler, not that they are taking on any new registrations at this present time due to people thinking that this is the end of the world and we are facing some sort of zombie apocaplypse.
Lawmakers and CEO’s
Just like every thing else CEO’s & MP’s do not think until after the event. Similar if there was a catastrophic event the law would only kick in after the fact.
Businesses and Governments should think outside the box to have scenarios of what could happen and put improvisions in place so that if the inevitable should ever happen they would be prepared and covered.
So moving on I received an email from Tesco a few days ago that they will not be charging me my monthly delivery fee due to no delivery slots and are only delivering to the vulnerable:
I then had another email from the CEO of Tesco saying due to the pandemic they will be only delivering to the vulnerable.
people with cancer who are undergoing active chemotherapy
people with lung cancer who are undergoing radical radiotherapy
people with cancers of the blood or bone marrow such as leukaemia, lymphoma or myeloma who are at any stage of treatment
people having immunotherapy or other continuing antibody treatments for cancer
people having other targeted cancer treatments which can affect the immune system, such as protein kinase inhibitors or PARP inhibitors
people who have had bone marrow or stem cell transplants in the last 6 months, or who are still taking immunosuppression drugs
People with severe respiratory conditions including all cystic fibrosis, severe asthma and severe COPD.
People with rare diseases and inborn errors of metabolism that significantly increase the risk of infections (such as SCID, homozygous sickle cell).
People on immunosuppression therapies sufficient to significantly increase risk of infection.
Women who are pregnant with significant heart disease, congenital or acquired.
So I decided to reply but had to hunt for the email as I tried phoning customer service and got cut off several times, meaning they are not taking calls, by having auto responders in place. The email is towards the end of this thread and I got a response back from them today which is laughable.
The whole point of isolation is to try to contain the virus, so you would think that Tesco and all the rest of the grocery stores should follow suit and employ more staff (considering many people have lost their jobs right now) and have them answer calls, have online chat and answer emails.
On top of this stop people coming to the stores, full stop.
Cross Contamination.
By someone coming into a store there is a chance of cross contamination as someone that coughs could easily transmit the virus onto a product packaging and have it airborne for some one else to inhale.
“The only people in the stores would be the staff and they also would less likely catch the virus from cross contamination. But the store managers and the CEO’s are not OCD like me so they will not be thinking this way”.
As for the elderly who only shop for one or two minimal items or people that do not normally buy online, humanity should love thy neighbour and give a helping hand meaning if you live in close proximity to an elderly person or someone who does not know the first thing about shopping online you could order on their behalf it is not difficult, you could combine it into your shop and split the cost after, or set up an account for them.
If there are so many staff supposedly employed then they should be able to stock, stack, pick, pack, chat online, answer calls, emailand deliver How about giving me 10% bonus to organise your business management as it needs re-organising.
So like I said in the beginning my daughter has an auto immune disease and suffers with multiple sclerosis, I am her mother and her carer and she has a low immune system due to treatment she has hadsix months ago.
So therefore physically venturing out to buy food in store I have a greater chance of contracting the disease from cross contamitation, which I could potentially pass on to my daughter. I do not know what sickly individual has coughed and spluttered on a product I have just picked up. Also I could be inhaling someone’s airborne germs having a greater risk on contracting the disease and then bringing it home.
I am not alone when it comes to people who cannot shop instore there are many disabled people in the UK 13.9 million disabled people to be exact but who’s counting: https://www.scope.org.uk/media/disability-facts-figures/ and not every one is clinically vulnerable as listed in the 6 points the government have laid out, some people cannot walk or lift/carry large shopping orders and some have mental illness issues and cannot shop for themselves. So for Tesco to send an email saying the Government have given a list of 110,000 vulnerable people what does that mean exactly?, I know I cited a guide from the Government website earlier but is it not the the case that every one is vulnerable? It does not mention the elderly, disabled, mental health patients and domestic abuse victims and not everyone has been diagnosed with underlying conditions as men more so than women do not like visiting their GPs hence that is why more men than women are dying from the Coronavirus Covid-19 pandemic because of this reason and not being diagnosed for any underlying problems.https://www.theguardian.com/commentisfree/2020/apr/07/coronavirus-hits-men-harder-evidence-risk
All people healthy and disabled are vulnerable because of cross contamination.
The less you spend outside your own home the better, as this is called “herd immunisation”.
….and this is their reply in an email that states they cannot reply to emails
and that I should try phoning customer service where they do not mention there is an autoresponder and no one is answering calls.
But the person replied to me (Name Omitted) by email today even though I emailed Tesco yesterday, so this was not an auto responder email as I would have had it instantaneously yesterday. So she could have answered my question, but chose not to. Therefore I have had to resort to other means to get my point across.
I will put it to the test when I send another email today with a link to this post and see if she responds, we will then see if this is just an autoresponder and if my blog post gets noticed. I will also be contacting the CEO of Tesco on Linkedin so that he can respond directly to me.
Do not brush customers off, you need them for the future.
Cross contamination is my main priorityand concern. I am not saying this for myself, I am saying this for all the population of the UK on the whole, if you have a person who is infected and comes into the store showing no signs but picks things up and perhaps puts them back, you are automatically cross contaminating. Self service baskets will be cross contaminated, the area where you put your food down in checkout will get cross contaminated, your food/produce will be cross contaminated and the carrier bags will also be cross contaminated.
Apparantly there is a right way to cough and sneeze and I beg to differ, remember I am the OCD expert here. As the photo suggests one should cough and sneeze into the crease of their elbow or back to their hand.
Coughing and Sneezing….
But imagine the scenario unfolding you have just sneezed into the crease of your elbow, not every one is going to have a bare arm thats No: 1, No: 2, germs can live on garments for several hours: Robert Amler, dean of the School of Health Sciences and Practice at New York Medical College and a former CDC chief medical officer, told HuffPost that the duration of the virus depends on the fabric, as some materials are more porous than others. https://www.huffingtonpost.co.uk/entry/how-long-coronavirus-live-clothing-washing
By sneezing or coughing into an elbow that is not bare and cannot be immediately washed one is potentially cross contaminating, as someone can easly touch your arm, even you unwittingly can touch yourself without thinking, as what occured an hour ago may not neccessarily be still be playing on ones mind to erradicate an hour later. If say you are wearing a coat and you have sneezed or coughed into the crease of the elbow and you take it off and lay it next to another coat owned by another person you have just cross contaminated. You could perhaps throw the coat over an armchair – cross contaminating the arm chair. Only an OCD person can teach you this.
Hence staff that have been screened to be healthy should be the ONLY people that are in the store.
By eliminating the consumer from entering the store, one potentially is containing the virus and flattening the curve. By allowing the customer to shop freely one is potentially opening a can of worms.
I will update on the post as and when I get more news.
Update 14/04/2020
On top of the fact there are no deliveries and one cannot contact the store by email or phone for love or money, without resorting to physically having to visit a store and queue to make a complaint, I am on the verge of screaming right now as I have only noticed 2 transactions going out of my account for the same amount of money.
At the time of updating my post earlier today I had not heard back from my email test the other day as I mentioned in my post at the beginning to see if in fact they actually do send out autoresponders or not and have sent another email today. However a few moments ago I received an email once again saying they do not respond to emails and prompted me to go to their online support FAQ, which frankly is no good to me as I need to speak with a human.
I have already showed this post to my MP Jo Stevens and Tesco via their email but have held off contacting the CEO until today and am curious how they will respond to this today if at all.
You can see the screenshot of the email content below:
I do not know what the maximum amount of transactions one can spend on self service but if it is say £40 and that went out twice the customer would have had £80 leave their account instead of £40. Imagine if this an elderly person how this would effect them and the stress it would cause.
The icing on the cake the contactless option obviously did not work forcing you to touch the keypad which is defeating the object of containing the virus.
Furthermore my daughter went out to do a shop yesterday thinking she was helping me as I could not go as I have a business to run and considering despite her disability, she was taking a risk having to go in-store let alone have to touch the keypad lol & omg….Under normal circumstances I do all the shopping but the one time my daughter went out she got charged twice and she risked her health at the same time by doing so.
I am now, shall we say very angry and still no closer to resolving the issues I am facing so only God knows what other people are facing…….
Absolutely Fuming!!
People are blaming the coronavirus covid-19 for just about everything that is going wrong with the way businesses are run, Coronavirus Covid-19 does not affect common sense to employ call handlers and online chat support workers.
My business is running smoothly so a corporate giant such as Tesco should not have a problem, yet they do.
This is now directed for the CEO of Tesco and any other Supermarket that has not got their act together !!!!
UK are their own worst enemies the moment they see snow the country comes to a grinding halt and now that we are faced with the pandemic all hell has broke loose and everyone is running around like headless chickens and blaming covid-19 for their bad management skills. In business you should have a Plan A, a Plan B and even a Plan C. Yet for some reason it seems as everyone is not organised, yet they will try to defend themselves by saying that they are when clearly they are not.
Today’s marketing pros know better than anyone that compelling consumer experiences are increasingly multi-channel. It’s not just about sending an offer via email or text; marketing spans every point of engagement, including offline experiences in a retail store or other physical location. This is what Forrester is referring to when they discuss the importance of... […]
Traffic. It’s what almost all retailers swore by — that, and time spent in stores. The logic was simple: Get people through the doors and entice them to linger longer, and they’d buy your wares. All that came into question when Covid-19 hit. Even after the shutdowns were lifted, retailers found themselves facing a new... […]
After growing concerns around the privacy of third-party cookies, Google announced last year that it would completely phase out cookies on Google Chrome by 2022. While other companies such as Apple and Firefox have already phased out and replaced the third party cookie on their own browsers, Google’s decision last year is the most significant.... […]
The desire for companies to connect with the emotions of their customers is by no means a new phenomenon. For marketers, the ability to understand the emotional sentiments behind consumer behaviour has been a priority for decades. Yet it has been notoriously difficult to track these sentiments accurately over time. Artificial intelligence (AI) offers a... […]
Have you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately classify content? You’re not alone. Last year saw an industry evolution from brand safety to brand suitability. Born from the need of more nuanced brand stewardship, this move was accelerated by a massive uptick... […]
There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before. Digital adoption has skyrocketed as consumers and brands alike responded to the new demands of lockdowns and social distancing. That’s bought with it new expectations for shopping, customer service and marketing that will... […]
Organisations are operating in a world where everything is optimised. Look around and think about the current journey to work for many remote-based marketers in modern-day society as an example. It might only be a few steps to the home office, but in that same breath, commuter time has been slashed dramatically and, in turn,... […]
Over the past month, Australia has caused widespread disruption across the digital advertising industry. Following the government’s decision to introduce a new law to solve a long-established row over whether tech giants should pay for news that appears in search or is shared on their platforms, Google threatened to pull out of the country altogether.... […]
Due to the ongoing COVID-19 pandemic, rates of online grocery and takeout orders have doubled as many parts of the world have suspended or reduced movement to curb the spread of the virus. Given the current state of the world, now seems like a good time to start an online food business. At the same... […]
If 2020 was a year of rapid change for the digital marketing landscape, 2021 must be one of transformation. The events of the last year or so, from the deprecation of third-party cookies to the announcement of changes to Apple’s IDFA, have deeply impacted the way much of digital marketing works, but rather than worrying... […]
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it. Disclaimer: We use affiliate links on our site and we may also get compensated if a user clicks our links and buys a product. “As an Amazon Associate I earn from qualifying purchases"Ok