eCommerce definition is a business model conducted online. The most popular example of eCommerce is online shopping, which is defined as buying and selling of goods via the internet on any device. However, eCommerce can also entail other types of activities, such as logistics, payment gateways, online auctions, online shopping, online ticketing, and internet banking.
Imagine having a website that can offer all these things and more, imagine having a site similar to Amazon, Alibaba, DHGate, Ali Express, Ebay, all under one roof. Imagine having a directory of retailers, wholesalers importers and exporters and logistic companies.
eCommerce is the fastest growing retail market and was projected to hit $4.135 trillion in sales in 2020
A new trend has also arisen through Mobile commerce, where more and more people are using their phones to buy online. This domain name could be an app aswell as a static website it could cater for mCommerce as it is known. mCommerce is gaining more momentum as a rapidly growing new avenue of eCommerce that’s mostly driven by the expanding market and influence of smartphones and millennials’ comfort with shopping online.
It has been speculated that since 2018, the mCommerce sector has increased sales by a 39.1% compared to the previous years.
Different eCommerce Business Models?
eCommerce is typically defined into three different categories, Business to Business (B2B), Business to Consumer (B2C), and Customer to Customer (C2C).
Business to Business (B2B) is when a business sells to another business. This is typically office equipment, stationery and inventory such as food or merchandise for the hospitality sectors. Normally B2B companies provide a trade prices per unit if customers buy in bulk. This not only encourages business to buy more as an incentive to save money, it also has room to make a profit margin on resale.
Business to Consumer (B2C) is the most commonly thought where merchants sell to consumers typically in the hospitally and retail sectors such as pubs, restaurants, retail shop. An example of the B2C would be supermarkets where consumers buy their shopping but would not neccessarilly buy in bulk.
Consumer to Consumer (C2C) is where a person rather than a business sells to make a profit this typically is a person looks to resell an item to another consumer, through social media like Instagram and Facebook or on marketplaces like eBay and Craigslist, this can be a lucrative business for selling items that you no longer want.
Pros of eCommerce
eCommerce is an an essential way of eyeryday life and has explosive growth in the past couple of years. Businesses are taking advantage of the numerous benefits of eCommerce, the most notable of which include:
Global market. A global market is where a business has a physical address and physical store. This type of store has imitations if it is not online and may be limited by a geographical area it can serve. An online store on the other hand is able to serve consumers globally or in their targeted regions. Diversifying from Local to Global offers a greater advantage for the consumer. In 2018, 11.9% of global retail sales came from online purchases and this is only set to increase yearly.
Availability. An advantage to having an online store one does not have the same overheads as a physical store, not need to pay rent for your premises, rates and heating bills. Running an online business you can set your hours to suit you and talk with your customers using chat widgets. Your store potenially could be open 24/7/365.
Reduced costs. Having a business online you essentially are reducing your running costs. Obviously you have to pay for the hosting and management of a website and unless you have a warehouse you do not need to hire as many staff. You can even hore virtual assistants rather than emply people. eCommerce costs go to warehousing and product storage, however you can eliminate that by having a dropshipping business and enjoy even lower upfront investment requirements. Merchants that can save on operational costs, can offer better deals and discounts to their customers.
Inventory. eCommerce business providing it is done through dropshipping or fullfilment whereby an organisation such as warehouse, store, pack and ship your inventory on your behalf through automation management by using electronic tools to accelerate ordering, delivery and payment procedures. This business model is saving businesses billions in operational and inventory costs each year.
GeoTargeting. With access to social media platforms and PPC advertising you can set the audience you wish to target. Algorithms will track users searching for specific items and will draw attention to your offers. With a wealth of customer data and an opportunity to keep an eye on customer buying habits as well as the emerging industry trends, eCommerce businesses can stay agile and shape their marketing efforts to provide a better-tailored experience and find more new customers. Imagine fine tuning your audience by age, gender, location and interests, imagine how successful you can be selling your invontory to people that are actively lloking for what you are selling.
Niche markets. Running a niche brick-and-mortar business can be difficult. Imagine being in the middle of the desert how are people going to find you? Having the know how and being online you can easily implement exact march searchable kewyords and phrases in your SEO by scaling a niche product to become popular is effortful. Having a place where businesses can tap into a global marketsuch as an online directory eCommerce retailers can build a highly profitable niche business without any further investment. Businesses can save on costly website hosting and management fees by having landing pages with their inventory under one hub. Using online search capabilities, customers from any corner of the world can find and purchase your products. This is especially true if you have a large directory of categories that include niche products.
Internet. As long as you have a computer and internet you can work virtually anywhere in the world without worrying about running costs of a physical bricks and mortar business. Often, running an eCommerce business means that you don’t need to sit in an office from 9 to 5 or suffer through a commute day-in and day-out. A laptop and a good internet connection is all it takes to manage your business from anywhere in the world.
How to Start an eCommerce Business?
There are a number of ways you can set up an ecommerce business, one is to build a website which takes anything from 12 to 18 months to be ranked by search engines for get you to the first page of Google ultimately. The other way is to sign up with an already established site where they offer landing pages and subdomain pages so that one can list inventory. There also dropshipping sites that offer sub domain pages. Which ever route you choose with one being building an ecommerce store from scratch you need to dedicate time and money in order for your store to be successful. Although you can set up a an actual online relatively easily and quickly, there are many months of extensive SEO that needs to be done when launching and growing a profitable eCommerce business. SEO is very complex multi-layered process involving different strategies and it takes many months of hard work to get your store seen.
Launching a website is more complex than what people realise, simply activating and publishing a website will only make your site float in cyber space. You need to have knowledge of SEO and you need to also generate backlinks. You also need to definine your key performance indicators upfront which will help you track your progress and performance and fix any issues as they emerge. Other important things to take care of include setting up your social media profiles, getting your email marketing ready, installing Google Analytics, doing keyword research, defining your shipping strategy and finalizing the launch promotion plan.
Deciding what products to sell is one of the first steps to starting an online business. One needs to research what products are profitable and trending, or if you have a new invention you have do a lot of advertising and marketing. You may want to sell white label products that have your company band name or you may want to be unique and sell something that no one else is selling, either way you need to establish trust with your audience and having a brand name that people recognise is an important fact in building a successful business.
It is important that your product have healthy profit margins. Once you have decided on the product you need to find manufacturers that you can source your product from. You may decided on having a factory of your own and warehouse or you can outsource you work and have manufacturers do the work for you. You may even want to sell other peoples products and simply drop ship. There are four main methods of sourcing products and inventory are manufacturing, wholesale and dropshipping or making it yourself.
With every new business you have to have a business plan and analyse your product idea and the most important areas you need to research will be your competition, pricing strategy, and your unique value proposition. A business plan will help you visualize your growth strategy and identify any potential threats or obstacles.
Key elements of branding your products and your your store is fundemetally your brand name and your domain name. Having an exact match searchable keyword domain name will get you traffic much faster than a brand name. With a brand name you have to do extensive advertising and marketing to get your audience to recognise your brand, this includes haveing a unique and memorable logo. Getting your brand spot on from the start can help accelerate the growth and conquer the hearts of potential customers. You also need to have knowledge of search engine optimisation (SEO) before turning your attention to building the store.
There are a number of ways you can sell online.
You can build your own website from scratch or use web builders, which takes time to get ranked by search engines and you need to dedicate an lot time optimising the site, including advertising and marketing. Designing from scratch you need to know coding whilst the later is done for you templates.
You could use off the shelf eCommerce platforms such as Shopify but you will find most website hosting companies offer online shops that you drag and drop your products and integrate dropshipping.
Sell on websites that are already ranked such as directories simliar to dhgate, amazon, ebay, alibaba to name a few.
You could sell on social media platforms such as Facebook and Instagram
Marketing you store takes time and money. If you are not an expert digital marketer, getting you store off the ground and in front of a targeted audience can be difficult and you may have to hire a company to promote your store on your behalf. You should also experiment with regularly expanding or refreshing your inventory. Remember you need to put the work in to get money out. An online store can be daunting but offering an already done for you subdomain can be beneficial if your are starting out. Starting small and gradually expanding is one option to consider. Start you business on already established websites such as Amazon, Alibaba, Ali Express, DHGate and you never know even on Ecommerce.com
For a startup www.ecommerce.com could be ideal marktetplace as a way for any business to be listed and found quickly, especially if they are a newly branded name. Most businesses need a gentle push to get more traffic, imagine being listed on a website that people would be actively be using to promote their brands or simply wanting to buy products from. This website could also list all payment gateways all under once roof helping businesses find their ideal banking system quickly and easily. There is a multitude of business models that can be developed around this domain name.
As an example Alibaba is one of the most prominent Chinese technology names around the world and has a market value of about $463 billion. So far this year, its stock price has risen about 3.6 percent with shares hitting highs in June. You could be the next Jack Ma or Jeff Bezo(Amazon).
10 biggest e-commerce companies in the world are (sorted by revenue):
Amazon ($386.06 billion)
JD.com ($82.2 billion)
Alibaba ($56.15 billion)
Suning.com ($38.06 billion)
Meituan-Dianping ($13.7 billion)
Rakuten ($11.6 billion)
eBay ($10.8 billion)
Wayfair ($9.13 billion)
Zalando ($7.26 billion)
Coupang ($6.23 billion)
Hence what the owner of this domain is asking for is chump changecompared to the perceived equity this domain name can bring.
Owning www.ecommerce.com you can be in control of the global market and have all businesses all under one roof with the largest directory in the world. You could have a platform such as Amazon and combine it with a business model like Ebay with an auction feature. You could also be a dropshipper. Having a directory of all businesses around the world, from importers, exporter. manufacturers, warehouses, dropshipers, logistic companies where by you could charge for advertising space and make millions. This domain name could the biggest website in the world. You could also offer services such as Advertising, SEO and Marketing, ideal if a business is new and wants to be found relatively quickly.
This domain name would be ideal for:
Startups, or entrepreneurs starting their own business.
Domain Investors that may want to develop their own business model or established businesses that may want to secure the domain and point to their website.
eCommerce Dropshipping Business (B2B) Dropshipping are packaged and distributed by the third party company, and the owner(s) of the dropshipping site never come into contact with a product, they just take a small percentage or commission from the person or business who is actually making and distributing it.
eCommerce Payment Gateways, such as stripe, gocardless.com, paypal etc.
eCommerce Online Store (B2C) Such a Amazon.
eCommerce Wholesalers (B2B) A wholesaler acts like a middle man between a manufacturer and a retailer.
eCommerce Consumer to Consumer (C2C) With consumer-to-consumer selling, there’s no business involved at all, and it’s usually a pretty casual setup. Think of a garage sale, or a platform like eBay.
eCommerce Consumer to Business (C2B) This is where a consumer sells their services to a business. Freelancers are the perfect example of this.
Subscription Services (B2C or B2B) Subscription boxes all work slightly differently, but basically involve signing up to receive a different type of a product that you like each month. (Typical versions of this could be wine or book clubs).
Private Labeling and Manufacturing (B2B or B2C) Any business or individual doing private labeling and manufacturing is one that is basically just carrying out all the presale stages in-house. That’s to say they’re making, packaging and then selling the goods directly to the end customer.
While Labeling (B2B) Companies operating on a white labeling business revenue model rebrand (or ‘label’) products purchased from a manufacturer, and sell them on as their own products.
Manufacturing (B2B) is the making of goods by hand or by machine. Items used in manufacture may be raw materials or component parts of a larger product. The manufacturing usually happens in a factory on a large-scale production line of machinery and skilled labour.
Rent to Loan (B2B, B2C & C2C) Rent to Loan is when the customer is only paying for use of their product or service, rather than to buy it outright. An example of B2C is car rentals.
Freemium – A freemium payment model is one that you typically only see used by digital products. With a freemium business model, you can sign up to a free version of the product, which has reduced functionality. Spotify is a classic example of a business operating on a freemium revenue model.
A vendor-specific website (one brand seller) is a dedicated website which only sells the goods or services of one individual, or one business. Most ecommerce websites fall into this category. For example Rolex, a high end watchmaker brand, has a dedicated website selling only Rolex Watches.
Online retailers such as Harrods or Selfridgdes, Harvey Nichols, bring together products from separate vendors under one online roof. The online retailer has control over which vendors it brings together in this way.
Marketplaces C2C), like Etsy and eBay are excellent places if you are a consumer starting out selling your own products to other customers.
Classified Ads – Websites such as Craiglist, Cardiff Free Ads are places where you can list items for sale and may have to pay an aditional small fee to get your listing featured .
Directories where Business can list their company information with options to be featured with Banner Ads at an additional cost.
Marketing Agencies and Consultants that may have a directory of businesses they market.
As of 04/07/21 Michael Dooner and I regrettably are no longer brokering the domain name www.ecommerce.com and you should contact ‘Fathi Said’ Directly on his website using his contact form.According the the owner ‘Fathi Said’ he has found another broker.
Keeping our bodies and minds healthy during lockdown is paramount. No doubt a few us have gained one or two pounds from being couch potatoes.
We are told to do exercise but that can be difficult when GYMs are closed. The weather is also not encouraging to do daily sprints around our neighbourhoods, hence creating your own fitness regime in the comfort the comfort of your own home is something everyone should consider.
Everyone has their own ideas about staying fit, some people choose to do yoga whilst others prefer strenuous workouts using gym equipment. My preferred method is doing kick-boxing whilst watching dvds of my favourite workout masters.
The NHS says exercise reduces your risk of major illness, such as heart disease, stroke, type 2 diabetes and lowers your risk of early death by up to 30 per cent.
Treat your body like a Temple, treat it with love, care and respect!
Tea beverages are an aromatic drink, drank hot or cold and are commonly prepared by pouring hot or boiling water over cured or fresh leaves, drinking it luke warm or cold over ice. Harrison Tea’s, UK Tea Store has a variety of Tea Infusions that are sourced from around the world.
If you are thinking of starting a side hustle I will go through something I do and then go into selling directly on Amazon.
I am an Amazon Assoicate, what this means is I get a commission for every product that is bought through my links within 24 hours of a click. Amazon Associates have a 24 hour cookie that they place on a visitors computer so that when the visitor clicks and returns within 24 hours no matter what they buy you will get a commission.
The Amazon Associates Affilate Program is one of the largest affiliate networks in the world that helps content creators, publishers, and website owners monetize their traffic. I prefer to use my blogs and websites and share my posts to my large following on LinkedIn. To monetize your website or blog takes time and you will not be an overningt success.
To be honest you need a lot of traffic to begin with, as the click through ratio is only 1-3 percent, so out of a hundred clicks you will have 1 – 3 visitors that will convert into a commission, so if a click is worth £10 for example you will get £10 to £30.
The beauty about Amazon affiliate marketing is you do not need a website or blog as you can share you links directly via email or social media platforms like Facebook which is less effort.
One also has to take into account the commission rates on a product, not all product commissions are equal.
Why waste your efforts promoting something that is low in commissions when you can devote your time doing the same thing with higher commission rates.
On the other hand instead of being an affiliate you could directly sell on Amazon, you do not neccessarily have to have any inventory, website or blog you can dropship or use Amazon FBA program. However what do you sell that is popular on Amazon? Here is a link to a list that changes every hour of products that are popular on Amazon and any given time:
You do need to consider your marketing strategies and some people as well as selling on Amazon sell their products via online stores that they have created themselves or had designed for them. Remember you need to do a lot of SEO to get your website blog on the first page of a search engines and you need exact match searchable keywords and phrases domain names.
I wrote on 11th October 2020 about a purchase I made from Argos. Now I cannot point the finger entirely on this retailer (As most probably all appliance retailers do not go above or beyond their call of duty) and because I used Argos the majority of my stress is related to Argos in this instance.
Moving on just over two months later I finally get my Gas Cooker delivered. Not my first choice but none the less it was delivered, You have to remember I also paid for installation and recycling.
So me not being none the wiser assumed I would now have my cooker installed ready for me to cook my first meal this evening. You can just imagine the atmostphere when one of the engineers said the dreaded words “Excuse me, but you have a problem”. You could cut the air with a knife when he said this and I felt the hairs on the back of my neck stand up. I was in shock what Argos said. Basically I could not have my new cooker installed because of safety regulations I needed a splash back and my socket which I have had for over 20 years was too low and was in the way of the ‘Hot Zone’.
Surely they should be able to install an appliance and if anything happened it would be on the onus of the consumer not the retailer?
Now I do have a splash back tiled area but by all accounts it was too low and I needed another row of tiles.
I was livid as no where does it mention on Argos’s website anything about the height, width of the ‘Hot Zone’. One literally has to scour the internet to find this information and for someone like myself who has no clue about safety regulations, why would I need to know this?, I do not rent out properties I am a private resident.
It should be up to the retailer to point out all the things one should do prior to purchasing an appliance.
But like with any business they do not care past the point you hand over your hard earned cash. All they want at the end of the day is a sale and if the sale then becomes a problem, it is not their problem but yours.
You can imagine my food has a use by date, tradesman are hard to arrange under our current climate so my food will perish because ARGOS did not point out what the consumer needed to know prior to making a purchase. All they asked was what socket I had and that was it.
I am fuming 🤬.
So for the purpose of this blog and after my experience I had to do some research to forewarn anyone buying a cooker, Gas or Electric to read the information I have now found out and is listed below.
I cannot even claim on my insurance as this I would assume is a ‘grey area and hard to argue’.
The ‘Hot Zone’ by all accounts consists of an area directly above your cooker or hob. Before installation please make sure that this area is free from flammable items including wood, wallpaper, plug sockets, wiring or an overhanging boiler.
‘Electrical Rating’ Another thing to consider if you are changing from Gas to Electric you need to have your cooker hardwired to a 32 amp socket. Hardwiring is going to cost an arm and a leg. However if it is a standalone Gas for Gas (like for Like Gas) a 13 Amp socket should suffice. Although if you’re upgrading to a newer model, you may find there’s a considerable difference in the power needed. Prior to purchase, you can check the amp rating in the product specifications found in the item’s user manual.
So now consumers need to download the user manuals before purchacing their appliances, by all accounts.
All cookers need an ‘Aluminium Splashback’. Well if that is the case they should be sold together with the cookers and not have to be purchased seperately or the retailer makes it clear to the consumer (it is either a manufacturer problem or the retailer lets the consumer know in advance, should they need a spashback or not)!
This whole ordeal has been ahorrendous nightmare from beginning to end and I am glad I do not have to do this again for the next few years.
This information I have shared should be mandantory on every retailers website and not just on a few Gas Engineers sites.
Gas Supply. Make sure there an existing gas supply to the installation point, and a 3 pin electric socket or cooker point within 1.5m of the installation location? If you don’t have a gas supply available, and want to use Liquefied Petroleum Gas (LPG), make sure the product you’re buying is LPG-convertible.
Again Something Argos Failed To Mention, although I do have a Window and have Good Ventilation, if you are installing a Gas Cooker you must have adequate ventilation. The consumer needs to know this.
It is not hard to add a few lines of text and this information onto a page of a website.
Gas safety regulations specify that there must be adequate ventilation in the room where the appliance is to be installed. If you don’t have a window or door to the outside world in your kitchen, think about opting for a suitable electric model instead.
Final Thoughts:Had I had known this information in advance I would have been better prepared.
Use this checklist before you order an Appliance. Make sure that:
1). Make sure you remove anything that may catch fire, any combustible items from the hot zone.
2). Double check that there is an existing gas or electric supply to the place you want your appliance installed.
3). Make sure you have a 3 pin electric socket or a big red switch within 1.5 meters of where your new cooking appliance is going to live.
4). You know where your gas/electric meters and fuse box are, as the drivers will need access.
5). You have double-checked there is suitable ventilation (a window or door to the outside world), in the room where your new cooking appliance is going to live.
6). That you have sufficient funds in your meter for the work to be carried out. (I do not have a meter but for those that do you need to have enough money to cover all installation time).
Will Argos compensate me for the stress I have endured, the food that has and will be perished whilst trying to sort out this mess?, I hardly doubt it, but if they did I would (possibly) consider putting in a good word, after all retailers need all the help they can at the moment. However if there is silence they will see the power of social media at its finest.
#Argos #ArgosRetailer #SimonRoberts
Want to make a complaint, go straight to the top, Apparantly Argos is owned by Sainsburysand the CEO is Simon Roberts.
Ever heard the saying “he could sell snow to the eskimos”, this one happens to be my favourite but there are also others see below.
The meaning is the description of someone who is clever and persausive salesperson, such that they could sell something to people who have no need or use for it. As in the case of ‘Belle Delphine’ ‘GameGirl Bath Water‘ which is trending right now and how she made $10M selling bath water to her followers. No I am not going to promote her water 🤣 just the link to wikipedia.
(The phrase ‘selling ice to the eskimos’ alludes to the various indigenous peoples of the traditionally cold, snowy northern circumpolar regions of the globe, who would have no shortage of and or no need to buy) snow or ice. However even eskimos would not say no to Gelato or Sorbets for desert, just a thought I wonder 🤔.
Other terms uses for sales techniques are:
Sell ice to the eskimos
Sell a cape to Superman.
Sell hay to a farmer.
Sell wood to a forest.
Sell religion to the Pope.
Sell underwear to a nudist.
Sell rope to a free climber.
Sell a two-wheeled bike to a unicyclist.
Sell crutches to an Olympic sprinter.
Sell a cage to a lion.
“My take on this is that a web designer contacts a web designer to see if they need help building a website or a internet marketer contacts an internet marketer to see if they need any help with internet marketing”.
TYPES OF MARKETING STRATEGIES.
There is in fact 41 different types of Marketing of which I will touch on pursuasive marketing in this post.
Depending how you view this if you try and sell a product or service to someone that may not neccessarily need it, this is call persausive emotional marketing, such as Coke Cola for example:
Persuasion marketing is a marketing strategy that manipulates the human mind into thinking they desire the ideology of the product or service that is being marketed. It is psychology of power of persuasion that alters our emotions. When advertising companies use this strategy to make the product or service desirable going as far as to seducing the audience into thinking they need it.
‘Belle Delphone’ used her body as the tool to pursuade her audience that the water she bathed in was a sexual extension to herself.
Many have criticised that at $22 dollar a bottle that no one in their right mind should have bought it. But people have fetishes and the porn industry is big business, She gained her audience by setting up an ‘onlyfans’ account where you pay a paid subscription to join and the models show parts of their bodies in exchange for money.
What Electrical Appliance Retailers won’t tell you before purchasing delivery, installation and recycling.
When purchasing your next cooker do take these things into consideration when a Company like Argos offers you delivery, installation and recycling as I have recently found out.
I recently bought a cooker from Argos with Delivery, Installation and Recycling. I am having to wait six weeks for delivery.
Anyway I get a text message off Argos a week or so later after my purchase, with a survey to fill out. My current appliance is Gas but I have bought Electric Free Standing Cooker. So you would think that in the wording “installation and recycling” would mean just that, but wait for it, it does not mean that at all unless you are buying a “like for like”appliance gas for gas or electric for electric.
Now they charge extra for delivery, installation and recycling costing me £99, yet had I known at the time of buying I would have bought “like for like”but if I was to cancel my order now and buy another cooker it would be a further six weeks of waiting for a delivery.
On top of this to fit a 32amp socket and get a gas engineer out it is going to cost me well over £100.00 and as a gesture of goodwill Argos refunded me £20, what a joke.
Since writing this post I have had an update yesterday 16/10/20 where I had a quote and was told to fit a 32amp wall socket one needs to re-wire the cables that run underneath the flooring which will be anything from £500 upwards. I just wanted to cry. I have since ordered a Gas cooker as I am not going to be spending £500 plus to rewire my home.
They should tell you these things before you buy an appliance.
So as you can imagine I am fuming.
***If you look at the screenshots it does not mention anything about “like for like” and when I pay for installation I expect just that without any excuses.
This is against trading standards to offer installation, take your money and then say you cannot do it because your appliance must be like for like. I told her I would be writing about Argos and all she offered me was £20 wow.
I am not happy.
On another note if you need a 32 amp wall socket fitted (all electric cookers need to be hardwired with an already installed 32amp socket) image below: