Sustainable Business Practices Are the Future — Are You Ready?
Today, major corporations around the world are striving to become more sustainable in their business practices. This is due to market demand; consumers these days are becoming increasingly aware of the environmental and social impacts of production, and are voting for sustainability with their dollars. According to a recent Nielsen survey, sales of sustainable products have been performing well above average.
If you’re planning to start your own business, you should be aware of how sustainable business practices can reduce environmental impact while at the same time promoting healthy, thriving communities. Today, Cymru Marketing presents a guide to help you lay the groundwork for your sustainable business.
The National Geographic Society defines sustainability as “the practice of using natural resources responsibly, so they can support both present and future generations.” This is not a new concept; for centuries, leaders of the Iroquois Nation considered the impact of their decisions on their great-great-great-great grandchildren (which is the origin of the term “seventh generation”). The challenge for business in the 21st century is figuring out how to be “green” while at the same time remaining profitable. This involves numerous considerations, such as:
When looking for a niche, take into account the local environment and culture. Keep in mind that a business idea that may be sustainable in one place won’t be in another. While researching your idea, consider consumer demand and how to address it sustainably. It’s also worth looking into the walking score of a given location, in order to cut down on vehicular traffic.
Understanding the Pros and Cons
One of the challenges of going green is cost. Sustainable, eco-friendly fair-trade materials and products are simply more expensive and can reduce your profit margin. You may be able to make up some of this through volume, however, depending on the attitudes and values of your customer base.
Marketing the Benefits
In your marketing, you want to point out how patronizing sustainable businesses benefits a consumer personally. Nobody, especially consumers, wants to hear a sermon about their “responsibilities”; they want to know what’s in it for them. Consider touting the benefits of a clean environment on personal health and the comfort of knowing their children and grandchildren will be able to enjoy those benefits as well.
While keeping that in mind, continue to look for opportunities to authentically show your clientele what you’re doing to make your business sustainable. If you find a niche opportunity that isn’t being met in your area, start a green task force and share the positive changes through your marketing. Or join up with an already established organization doing great work and share how the partnership benefits the environment. You should also try to find an influencer marketing agency to help you get the word out. After all, it’s not just about what you do; it’s also about advertising your philosophy and serving as a demonstration of the results.
Starting or shifting a business to a green model is neither easy nor inexpensive under the current system. It is nonetheless what a growing number of consumers are looking for, so it’s a wise choice in all ways. Make the right choices in your processing and market your venture appropriately. An investment in sustainability may be challenging but can pay off handsomely in the long run.
Cymru Marketing Specializing in SEO, SMO, Exact Match Keyword Domain Names Sales & Acquisitions, Press Releases, Affiliate Marketing, Lead Generation & Web Design. To get started, please email us at email@example.com.
When choosing to go down the route of affiliate marketing you have two options, either you become an advertiser or a publisher.
The difference between a publisher and an advertiser is an advertiser might be a business, an app, mobile game, e-commerce platform, or a brand that wants to attract more custom and have a message they want people to see, a publisher on the other hand will either have advertising space such as a website, blog, social media page/group to display that advert. Or have an email list, a large network of connections, and may do content writing, where they will use their own marketing strategies to promote the campaign.
Publishers earn money by displaying ads, and the cost is usually based on the commission rates and how much traffic and conversions the publisher can generate. It is taboo to do direct advertising, it does not work. Furthermore, most advertisers prefer you not to go down this route but find a more indirect way of advertising. In order to drive traffic, the publisher should use the free options available to them before considering PPC advertising.
Affiliate marketing is a no-brainer because if you are someone that wants to monetize their website or blog, then offering your online space to companies in exchange for a commission is pretty simple to do and can earn you money.
However, if you are a business and want more sales and may not want to employ a marketing agency then becoming an advertiser you are essentially going to entice people that are interested in your brand /product(s) to advertise on your behalf in exchange for a commission.
This ultimately saves a ton of money paying marketing and advertising agencies monthly fees. In fact, some businesses actually employ people for this role, so imagine how much you will save paying an employee an hourly rate.
The name of the game is to save money, make money and get people to work for you without paying them a wage.
To sign up as an advertiser or publisher just click the banner advert below:
(Get people to promote your products and services).
As a publisher, you can choose adverts that are popular with the public. What is on everyone’s minds at the moment, well the rising cost of fuel prices of course, so you add this advertiser to your articles and advertising space.
Rising Costs Of Fuel Prices.
Special Occasions, Birthdays, and Anniversaries.
It is also coming up to Easter and what is going to be a family favorite… Easter Eggs?
As a publisher, you could also advertise High Ticket Affiliate Links such as the link below, all you need to do is click to register and start referring.
B2B and B2C Businesses.
If you are business orientated you want to advertise things relating to business as in the examples below:
There are plenty of niches that can complement your site for example if you are a photographer you could have a florist or wedding dressmaker/designer. If you are a restaurant you could advertise tickets to shows (Ticketmaster). If you are an electrician you could advertise lighting and the list goes on. Obviously, you won’t find every single advertiser on Awin but it’s worth trying them out. They do ask for a £5 sign-up fee but they refund it and it is seen in your balance which will be paid back when you reach your payout threshold.
This joining fee is pretty standard like other companies I have joined charge up to £15.00 but then again they have really big commissions so I am not complaining and you get your money back regardless.
You can really promote anything that takes your fancy but try to be consistent and not be a jack of all trades. If you have a blog relating to travel then promote airlines and hotels. Always match the adverts to your niche. For us, we are a marketing company and we market all industries so it will make sense to use adverts matching the categories we are promoting.
If you are reading this you have come to the right place, we can help you with lead generation and drive traffic to your business, domain name, product, or service.
If you want more business, spread brand awareness, and have lead generation, we will work for you for a whole month, which costs less than employing a member of staff to do the work for you, not to mention they will not be able to do what we are offering.
We have a good track record and have a large network of connections on LinkedIn and other social media channels.
Marketing & Advertising are the fundamental strategies to drive traffic to your business, product, or service. Some businesses use PPC advertising which can be costly if you have to compete with daily keyword bidding. However, outbound marketing and banner ads are a goodalternative and landing pages are optimized to search engine standards so that you have a fine-tuned target audience.
We understand ‘Video Creation’ can all cost an arm and a leg, yet we will do a video, all-inclusive of our monthly offer. Each advert that we create has SEO so that we can generate targeted traffic on your behalf. We use exact match searchable keywords and phrases to drive more business.
If you are interested in getting a helping hand just drop us a line using the form below. There is no time like the present to get more customers.
It was not available last year as I am always looking for ways to generate more traffic, so I was surprised to see it on the IONOS marketplace and had to grab it.
SEO Link Wheel.
I am happy I have the dot com as I will have no use for any other domain extension, just in case anyone approached me regarding the .co.uk just saying… Furthermore, if someone then decides to develop the co.uk version there may be a reason to start a UDRP.
It is what came first the chicken or the egg scenario. I developed a website on a dot com (king of domains) long before any other counterpart.
This domain will serve as another cog to my ever-expanding SEO link wheel. This domain is a keeper as it has played on my mind whenever I say ‘Cymru’ not everyone I speak to knows what the word means. It is the Welsh Word for Wales and as well as people not knowing how to pronounce it let alone spell it, may also find difficulty remembering it. Hence that is why I am excited to add an addition to my lead generation marketing strategies.
Obviously, the site is not fully developed as I only acquired it today but over the next few weeks, time permitting, I will build this site to accompany my default sites.
I have also kept my ‘Cymru Marketing’ Logo Initials where the (CM) stands for Cymru Marketing, whereas now the initials are reversed to Marketing Cardiff (MC). However had I re-designed the initials the M letter does not sit right on the letter C, hence I have left the lettering the same. As long as I get the traffic what’s a couple of letters in a logo. If anything it makes the logo even more unique and talked about after all ‘Cymru Marketing’ is here to stay and it will always be one of my default websites, with ‘Marketing Cardiff’ as an add-on.
The way I see it the logo is recognizable it has been around for a few years and people who recognize and relate to an image can memorize images symbols and logos far quicker than remembering words. People will see the logo and see it as a trustworthy source, so why confuse people with more than one logo, at the end of the day it is a personal preference and my decision. If anything the logo says that ‘Cymru Marketing Brand ‘ is behind ‘Marketing Cardiff’.
One has to remember that exact match searchable keywords and phrases domain names will rank your website far quicker and will secure global positioning providing you do your SEO correctly.
Having brandable made-up words, acronyms or personal brand names needs extensive Advertising and PR, whilst having searchable words people actively search for will save you money in the long run. Choose your domain names carefully and if you need some help with your SEO link wheel we will be happy to give you some free advice and do a free SEO audit report of your website.
As an example I have my own personal brand domain name www.renataentrepreneur.com but if people do not know who you are and have never heard of you before they are not going to be searching for you. Fortunately for me, I have been around for donkeys’ years so I am well known in certain circles.
Even if you are ranked for keywords that you have assigned in your meta description people are less likely to view your site as opposed to the and exact match searchable keyword or phrase domain name. You would have to be well known or a household name which can take a long time to achieve before people started to search for you.
The domain name www.marketingcardiff.com on estibot.com is according to the bot worth less than $100 but on Godaddy Appraisal Tool it is worth $904
To be honest, I rarely use these bots and whenever I am appraising a domain name. I do my calculations based on Google Keyword Planner and how many searches per month and the cost of the PPC bids would be. I then can advise that having a certain domain name would save the investor in advertising costs.
However, if the domain name has equity such as a product, service, website, and assets then you are talking about a different ball game, and even though I have no intention to sell this domain name my equity which these bots do not know about will increase the value.
Amazon Business is changing the way companies buy supplies. For most small businesses, buying supplies can be time-consuming and frustrating. Finding the best product at the best price with the most convenient payment terms can be a challenge, especially when they have other tasks that need to be completed. Amazon Business is the solution and brings big benefits to businesses of all sizes and industries.
How does Amazon Business work?
Amazon Business is a business-to-business marketplace that combines selection, convenience and the value customers around the world have come to know and love from Amazon, with additional business-specific features including bulk pricing, Pay by Invoice*, downloadable VAT invoices and spend management tools. In this marketplace, multiple sellers compete for purchases on common stock keeping units (SKUs) on the most favorable terms for customers. It’s like a “reverse auction” where customers save time, money and hassle in the process.
Choice, value and convenience: Amazon Business simplifies the entire purchasing process for businesses by helping them find, compare and order exactly what they need with fast, reliable shipping and flexible payment options. It’s a shopping experience Amazon customers will instantly recognise and understand.
Helpful purchasing tools: Amazon Business gives users access to helpful purchasing controls that can ensure that only authorised purchases are made, together with tools to integrate with their existing purchasing system and provide detailed purchasing analytics.
Free accounts: Unlike warehouse clubs or subscription-based online retailers, Amazon Business accounts are free, even for companies with multiple authorised purchasers. Once registered, those with accounts are able to search hundreds of millions of products in the Amazon Business inventory, where multiple sellers can compete for their purchase.
Who is eligible for an Amazon Business account?
Business Accounts and business user accounts are intended for businesses and business-related organisations and may be used solely for business purposes. To create a business user account, users must use a valid email address.
Amazon.co.uk may use the business name, address, VAT number or business identification number and any other information a customer provides about their organisation or users or that we may request or determine is necessary to verify accuracy and eligibility for Amazon Business. Amazon may make, directly or through third parties, inquiries to validate information provided to us. Amazon may accept or refuse use of Amazon Business at their discretion.
Having a Business acount you have the flexibility of buying and selling whilst using a trusted logistics company known world wide.
*Subject to satisfactory credit checks and credit limit
For those that do not know about Neom City, it is a Futuristic City that is being built in Saudia Arabia. The Crown Prince Of Saudia Arabia has started construction to build a zero-carbon empire at NEOM, the first major project for the $500 billion flagship business zone aimed at diversifying the economy of the world’s largest oil exporter.
Crown Prince Mohammed bin Salman the future King of Saudia Arabia is only 34 years old, he controls part of the royal family’s vast wealth, which is estimated at up to $1.4 trillion and includes Saudi Aramco, the most valuable company in the world. The heir will ascend to the throne after the death of his father, 84-year-old King Salman bin Abdulaziz Al Saud.
The Crown Prince was quoted in saying in a rare televised appearance that the city, known as “The Line”, would extend over 170 km (105 miles) and be able to house a million residents in “carbon-positive urban developments powered by 100% clean energy”. “The backbone of investment in ‘The Line’ will come from the $500 billion support to NEOM by the Saudi government, PIF and local and global investors over 10 years,”.
We offer website design, domain brokering , digital marketing and pr services. As a marketing service provider we primarily help clients implement and manage marketing strategies to achieve their business goals.
We have over 30 years experience in the marketing industry and have a very large network of connections on LinkedIn.
The reason for this post is a domain investor brought to my attention the following information via email:
Obviously I have redacted the senders email for privacy reasons.
The questionable link is as follows: www.DiscoverNeom.comit actually does point to a gaming site that looks like a five year old has designed, (apologies in advance to the owner of the site but it looks unprofessional).
Why is Neom pointing to this site anyway if Neom does not own it and clearly have not developed it?
Vistors going to this site will also be confused and willloose trust and damage reputation in what NEOM Stands for.
Due to GDPR it is difficult to find the real owner of this site if their registration details are hidden in whois data privacy settings.
It does not look good for the (The Crown Prince) when he starts a costly project but his marketing people fail to notice the embarrassing error or give good SEO advice.
Perhaps it was an oversight, however I wrote about hyphen domain names being unprofessional the other day relating to one the domain names that NEOM are promoting www.neom-property.com when they could have easily acquired the non-hyphen version that clearly points to a landing page stating the domain name is for sale www.neomproperty.com
Again I do not have this particular domain on my books but I can find out who the owner is by simply doing some digging around. I am connected with most Neom Domain Investors so it should not be very hard to find out.
My rant last time about Grocery Supermarkets was about vulnerable people not having deliveries and about cross contamination.
You will be pleased to know my deliveries have been re-instated but wait for this…….The delivery arrived today and my daughter greeted the two delivery men of which one of them coughed straight in her face.
You would think that all drivers should wear gloves and face masks but obviously they do not.
She is now worried about cross contamination and if he is a carrier or not.
Do all the staff get tested on a daily basis?, I do not think so and when they deliver the groceries they should abide by the 2 metre rule but they do not.
So does that mean if my daughter contracts the virus because of this individual that we can then sue the Grocery Supermarket Company?
I hope and pray for their sake it does not come to this and that my daughter is going to be OK.
It seems that I am I banging my head against a brick wall as everyone seems to be behaving like sheep and saying because “Simple Simon Says” they have to follow and not use their own initiatives.
All I can say is another blog post is heading to the CEO yet again….
On the whole I have been a loyal customer of Tesco’s for many years with relatively little issues until now. I normally shop online on a regular basis because both my daughter and I have disabilities.
I am not targeting this post entirely at Tescos, as all Grocery Supermarkets should follow my example.
I am just writing about my own personal experience with Tesco but I am sure all other grocery supermarkets have the same problem and are following the bright spark that makes the rules.
So with the Coronavirus Covid-19 pandemic I noticed Tesco struggling to keep up with demand of some of my usual products such as antibacterial-disinfectant, hand wash and hand gel for many weeks now. This was not my grieviance as I understood people had been bulk buying.
I would have already prior to the pandemic had a policy in place not to be able to purchase more than 3 items of any one product, as the store is a retailer not a wholesaler, but for some reason I hear Supermarkets are being less lenient again. do they never learn?
If you want to buy in bulk go to a wholesaler, not that they are taking on any new registrations at this present time due to people thinking that this is the end of the world and we are facing some sort of zombie apocaplypse.
Just like every thing else CEO’s & MP’s do not think until after the event. Similar if there was a catastrophic event the law would only kick in after the fact.
Businesses and Governments should think outside the box to have scenarios of what could happen and put improvisions in place so that if the inevitable should ever happen they would be prepared and covered.
So moving on I received an email from Tesco a few days ago that they will not be charging me my monthly delivery fee due to no delivery slots and are only delivering to the vulnerable:
I then had another email from the CEO of Tesco saying due to the pandemic they will be only delivering to the vulnerable.
people with cancer who are undergoing active chemotherapy
people with lung cancer who are undergoing radical radiotherapy
people with cancers of the blood or bone marrow such as leukaemia, lymphoma or myeloma who are at any stage of treatment
people having immunotherapy or other continuing antibody treatments for cancer
people having other targeted cancer treatments which can affect the immune system, such as protein kinase inhibitors or PARP inhibitors
people who have had bone marrow or stem cell transplants in the last 6 months, or who are still taking immunosuppression drugs
People with severe respiratory conditions including all cystic fibrosis, severe asthma and severe COPD.
People with rare diseases and inborn errors of metabolism that significantly increase the risk of infections (such as SCID, homozygous sickle cell).
People on immunosuppression therapies sufficient to significantly increase risk of infection.
Women who are pregnant with significant heart disease, congenital or acquired.
So I decided to reply but had to hunt for the email as I tried phoning customer service and got cut off several times, meaning they are not taking calls, by having auto responders in place. The email is towards the end of this thread and I got a response back from them today which is laughable.
The whole point of isolation is to try to contain the virus, so you would think that Tesco and all the rest of the grocery stores should follow suit and employ more staff (considering many people have lost their jobs right now) and have them answer calls, have online chat and answer emails.
On top of this stop people coming to the stores, full stop.
By someone coming into a store there is a chance of cross contamination as someone that coughs could easily transmit the virus onto a product packaging and have it airborne for some one else to inhale.
“The only people in the stores would be the staff and they also would less likely catch the virus from cross contamination. But the store managers and the CEO’s are not OCD like me so they will not be thinking this way”.
As for the elderly who only shop for one or two minimal items or people that do not normally buy online, humanity should love thy neighbour and give a helping hand meaning if you live in close proximity to an elderly person or someone who does not know the first thing about shopping online you could order on their behalf it is not difficult, you could combine it into your shop and split the cost after, or set up an account for them.
If there are so many staff supposedly employed then they should be able to stock, stack, pick, pack, chat online, answer calls, emailand deliver How about giving me 10% bonus to organise your business management as it needs re-organising.
So like I said in the beginning my daughter has an auto immune disease and suffers with multiple sclerosis, I am her mother and her carer and she has a low immune system due to treatment she has hadsix months ago.
So therefore physically venturing out to buy food in store I have a greater chance of contracting the disease from cross contamitation, which I could potentially pass on to my daughter. I do not know what sickly individual has coughed and spluttered on a product I have just picked up. Also I could be inhaling someone’s airborne germs having a greater risk on contracting the disease and then bringing it home.
I am not alone when it comes to people who cannot shop instore there are many disabled people in the UK 13.9 million disabled people to be exact but who’s counting: https://www.scope.org.uk/media/disability-facts-figures/ and not every one is clinically vulnerable as listed in the 6 points the government have laid out, some people cannot walk or lift/carry large shopping orders and some have mental illness issues and cannot shop for themselves. So for Tesco to send an email saying the Government have given a list of 110,000 vulnerable people what does that mean exactly?, I know I cited a guide from the Government website earlier but is it not the the case that every one is vulnerable? It does not mention the elderly, disabled, mental health patients and domestic abuse victims and not everyone has been diagnosed with underlying conditions as men more so than women do not like visiting their GPs hence that is why more men than women are dying from the Coronavirus Covid-19 pandemic because of this reason and not being diagnosed for any underlying problems.https://www.theguardian.com/commentisfree/2020/apr/07/coronavirus-hits-men-harder-evidence-risk
All people healthy and disabled are vulnerable because of cross contamination.
The less you spend outside your own home the better, as this is called “herd immunisation”.
….and this is their reply in an email that states they cannot reply to emails
and that I should try phoning customer service where they do not mention there is an autoresponder and no one is answering calls.
But the person replied to me (Name Omitted) by email today even though I emailed Tesco yesterday, so this was not an auto responder email as I would have had it instantaneously yesterday. So she could have answered my question, but chose not to. Therefore I have had to resort to other means to get my point across.
I will put it to the test when I send another email today with a link to this post and see if she responds, we will then see if this is just an autoresponder and if my blog post gets noticed. I will also be contacting the CEO of Tesco on Linkedin so that he can respond directly to me.
Do not brush customers off, you need them for the future.
Cross contamination is my main priorityand concern. I am not saying this for myself, I am saying this for all the population of the UK on the whole, if you have a person who is infected and comes into the store showing no signs but picks things up and perhaps puts them back, you are automatically cross contaminating. Self service baskets will be cross contaminated, the area where you put your food down in checkout will get cross contaminated, your food/produce will be cross contaminated and the carrier bags will also be cross contaminated.
Apparantly there is a right way to cough and sneeze and I beg to differ, remember I am the OCD expert here. As the photo suggests one should cough and sneeze into the crease of their elbow or back to their hand.
By sneezing or coughing into an elbow that is not bare and cannot be immediately washed one is potentially cross contaminating, as someone can easly touch your arm, even you unwittingly can touch yourself without thinking, as what occured an hour ago may not neccessarily be still be playing on ones mind to erradicate an hour later. If say you are wearing a coat and you have sneezed or coughed into the crease of the elbow and you take it off and lay it next to another coat owned by another person you have just cross contaminated. You could perhaps throw the coat over an armchair – cross contaminating the arm chair. Only an OCD person can teach you this.
Hence staff that have been screened to be healthy should be the ONLY people that are in the store.
By eliminating the consumer from entering the store, one potentially is containing the virus and flattening the curve. By allowing the customer to shop freely one is potentially opening a can of worms.
I will update on the post as and when I get more news.
On top of the fact there are no deliveries and one cannot contact the store by email or phone for love or money, without resorting to physically having to visit a store and queue to make a complaint, I am on the verge of screaming right now as I have only noticed 2 transactions going out of my account for the same amount of money.
At the time of updating my post earlier today I had not heard back from my email test the other day as I mentioned in my post at the beginning to see if in fact they actually do send out autoresponders or not and have sent another email today. However a few moments ago I received an email once again saying they do not respond to emails and prompted me to go to their online support FAQ, which frankly is no good to me as I need to speak with a human.
I have already showed this post to my MP Jo Stevens and Tesco via their email but have held off contacting the CEO until today and am curious how they will respond to this today if at all.
You can see the screenshot of the email content below:
I do not know what the maximum amount of transactions one can spend on self service but if it is say £40 and that went out twice the customer would have had £80 leave their account instead of £40. Imagine if this an elderly person how this would effect them and the stress it would cause.
The icing on the cake the contactless option obviously did not work forcing you to touch the keypad which is defeating the object of containing the virus.
Furthermore my daughter went out to do a shop yesterday thinking she was helping me as I could not go as I have a business to run and considering despite her disability, she was taking a risk having to go in-store let alone have to touch the keypad lol & omg….Under normal circumstances I do all the shopping but the one time my daughter went out she got charged twice and she risked her health at the same time by doing so.
I am now, shall we say very angry and still no closer to resolving the issues I am facing so only God knows what other people are facing…….
People are blaming the coronavirus covid-19 for just about everything that is going wrong with the way businesses are run, Coronavirus Covid-19 does not affect common sense to employ call handlers and online chat support workers.
My business is running smoothly so a corporate giant such as Tesco should not have a problem, yet they do.
This is now directed for the CEO of Tesco and any other Supermarket that has not got their act together !!!!
UK are their own worst enemies the moment they see snow the country comes to a grinding halt and now that we are faced with the pandemic all hell has broke loose and everyone is running around like headless chickens and blaming covid-19 for their bad management skills. In business you should have a Plan A, a Plan B and even a Plan C. Yet for some reason it seems as everyone is not organised, yet they will try to defend themselves by saying that they are when clearly they are not.