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Category: REAL ESTATE MARKETING

Vishal Garg, US CEO of Better.com Fires 900 workers.

VISHAL GARG CEO of BETTER.COM

Vishal Garg, US CEO of Better.com makes 900 workers redundant just before Christmas on a Zoom call.

The chief executive of a US mortgage company has drawn criticism after he reportedly fired 900 employees on a Zoom call.

“I come to you with not great news, if you’re on this call, you are part of the unlucky group being laid off. Your employment here is terminated effective immediately. The market has changed … we have to move with it in order to survive. Ultimately it was my decision and I wanted you to hear it from me.”

Firstly the employment laws in the UK differ from the US but here in the UK if you want to make an employee redundant you have to follow strict protocols.

Severance (Redundancy) payments are usually outlined in an employment contract, along with other things, like whether you get paid for unused vacation (holidays) if you leave a company before your contract is up, how much notice a company must give you before they terminate a contract and more.

Unfortunately, the vast majority of Americans do not have an employment contract. In that case, they may not even know if they’re entitled to severance at all, according to Farnaz Kashefi, a California attorney who specializes in labor and employment law.

In the UK notice period includes:

Your notice period during redundancy

This advice applies to England

If you’re made redundant, your job won’t end straight away – you’ll get a paid notice period.

You might get notice pay instead of your notice period – this is called ‘pay in lieu of notice’. Your employer will tell you if they’ll give you pay in lieu of notice.

As long as you work your normal hours in your statutory notice period you’ll get your normal pay. This is as well as any redundancy pay you’re entitled to.

How long your notice period should be

If you’ve worked for your employer for at least a month you’re entitled to statutory notice. This is the minimum notice period your employer can give you.

Your statutory notice depends on how many years you’ve worked for your employer when you’re given notice.

Time with your employerMinimum notice
1 month to 2 years1 week
2 years or more1 week for each full year, up to a maximum of 12 weeks

For example, if you’ve worked for your employer for 5 years and 3 months you get 5 weeks’ notice

Contractual notice

Your contract might say what notice period you’re entitled to. If it does, this is called ‘contractual notice’.

Contractual notice can be longer or the same as statutory notice. It can’t be shorter – you should always get at least your statutory notice.

https://www.citizensadvice.org.uk/work/leaving-a-job/redundancy/redundancy-notice-period/

There is never a good time to lay off staff. But doing it during the holiday season is going to affect people’s mental health more so than any other time of the year. People are making preparations for Christmas so not planning your timing correctly can cause a knock-on effect.

I have just visited the website and did an audit report and perhaps he should have fired his website designers rather than his workforce.

When it comes to SEO one thing you need to bear in mind is to have an exact match searchable keyword or phrase domain name and have a header description to match the keywords in the domain and your keywords need to be consistent throughout your website.

The word ‘BETTER’ is an adjective that describes something as being superior or is an adverb that means something is done to a higher degree or more completely. But the word is used broadly it has no meaning when it comes to targeting mortgages or finance. However, putting two words together with brandable and exact match searchable keywords gives you a better chance of generating traffic.

I am not saying you cannot use brandable names in your business but you also have to have an SEO link wheel of exact match searchable keywords or phrases domain names that can be integrated into blogs or forwarded to pages that mention the keywords. Having the word ‘Better’ does not describe the business of Real Estate, Mortgages, Finance, or Insurance, if anything he should have secured www.bettermortgages.com www.betterinsurance.com. I have noticed that www.betterrealestate.com is forwarded to www.better.com Just because it is drummed into our heads short one-word dot com domain names are valuable they also have to have meaning to drive traffic, such as www.hotels.com www.insurance.com, etc….you catch my drift.

The other thing one has to take into consideration is that one has to have consistent content on a website that is updated regularly, otherwise, a static site will take forever to rank.

Garg, a self-confessed“serial entrepreneur”, said “the decision was really challenging” and stated it was the second time in his career he had made such drastic measures to lay off staff.

“I do not, do not, want to do this. The last time I did this I cried. This time I hope to be stronger,” he said during the call.

One employee said, “They dumped us like trash. We were there since the beginning and worked hard for the company and for our roles,”.

The mortgage lender startup reportedly received a $750m (£564m) cash infusion from investors last week and was recently valued at around $7bn, according to Forbes. The company, which says it uses technology to make homeownership “faster and more efficient”, is backed by Japanese conglomerate Softbank.

So what was the reason for the badly timed layoffs?

Chief Financial Officer Kevin Ryan, said the company had laid off 9% of its employees after the call, according to Forbes. Ryan continued to add “Having to conduct layoffs is gut-wrenching, especially this time of year; however, a fortress balance sheet and a reduced and focused workforce together set us up to play offense going into a radically evolving homeownership market,”.

I am sitting on the fence here but if my company was valued at $7 Billion and I run into financial difficulty, I would sell my assets and shares to keep my workforce going. I certainly would not penalize my staff.

As I say this about every company “a happy customer will tell their friends and family about you but unhappy will tell the world”. With this said, this has made 900 people extremely angry in which they will tell all their friends and family and social media connections which will then go viral and give this company a bad name.

The key is in the timing and if one needs to lay off staff I would not do it all in one go but gradually over a 10-month period avoiding the holiday season (900 workers divided by 10 months is 90 people a month, although one could also do it over 2 or 3 years depending on your financial circumstances.

STATISTICS TO BAD REVIEWS

1. 63% of negative information to include news and blog articles from third parties websites are more likely to be clicked on than positive information, which means that social media algorithms designed to maximize such signals are bound to spread negative information. Source: AdWeek. (2014). Bad News: Negative Headlines Get Much More Attention.

2. 86% of negative reviews stop buyers from wanting to use a business. Source: BrightLocal. (2018). Local Consumer Review Survey. Source: Vendasta. (2019). 50 Important Stats You Need to Know About Online Reviews.

3. It takes roughly 40 positive customer experiences to undo the damage of a single negative review. Source: Inc.com (2010). The Secret Ratio That Proves Why Customer Reviews Are So Important.

Citations: https://blog.brandbastion.com/how-social-media-comments-impact-sales

FINAL THOUGHTS FROM THE EDITOR

Trending US Business News – There is a hot debate should ‘Vishal Garg’ have laid his staff off on a Zoom Call? Well If I were in his shoes I would have sent a letter in the post ahead of the Zoom Call and then apologized and given my reason for my decision face to face on Zoom. I would also have avoided doing it during the holiday season where such devasting news can affect people’s mental health. Furthermore, the risk of bad press and negative feedback could also result in the company losing business due to questionable finances and trustworthiness.

#betterhomes #bettercover #betterinsurance #bettermortgages #betterrealestate #vishalgarg

Cardiff Videographer Film Maker.

Cardiff Videographer – Film Maker.

Ruslan is based in Cardiff. You can view his portfolio of work here:

https://www.hotfortheshotmedia.co.uk/worksRuslan on 07495176086

https://www.facebook.com/ruslanpilyarov

(Please mention ‘Renata’ when contacting).

He also specialises in 360° virtual tours, this is ideal if you want to show off the interior or exterior of your shop, office, venue or property.

Visualisation is the secret to engagement. Video is a versatile tool and easily accessible by providing contact that has real-life broadcasting; it’s also easy to share across multiple social media platforms, blogs and websites. Both the consumer and business owner will benefit High Quality Videos with rich content captured by an experienced film maker.

SERVICES:

Birthday’s
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Concerts
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Cafe’s
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Hotels
Promotional Video
Business Events Drone Aerial Video For Real Estate

Estate Agents & Landlords

Ideal for Estate Agents, Property Developers and Landlords wanting to showcase their properties for sale in a safe environment due to the current pandemic regulations.

Virtual tours are enabled with interactive hotspots for customers to interact with all aspects of your business.

Cafe’s Restaurants & Hotels.

Businesses can provide customers an opportunity to experience a virtual dining and venue experience before booking.

Music Entertainment Industry.

With music, videos and social media integration, it’s never been easier for customers to interact with your business in such an immersive environment.

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Recommended Drones to Buy:

CAMERA SHOP

House Hunting in the Time of COVID-19

About the Author: Katie Conroy is the creator of AdviceMine.com. She particularly enjoys writing about lifestyle topics and created the website to share advice she has learned through experience, education, and research. 

House Hunting in the Time of COVID-19

The COVID-19 pandemic has kept most of us confined to our homes, but this doesn’t mean that your search for the perfect home should be shelved, too. In fact, the current economic situation could very well turn into a buyer’s market, making it an opportune time to continue your house-hunting efforts.

But of course, with social distancing measures in place, this can seem next to impossible. However, the fact remains that there are numerous online tools and resources that you can use—not just to search for your dream home, but even to look at it up close and personal and ultimately close the deal. The best thing is, you don’t even have to leave home to do so. Here’s how.

  1. Download a checklist to guide you in the entire process of buying a home.
  2. Alternatively, look for an experienced real estate agent and do an online background check.
  3. Search for your dream home in the best house-hunting sites.
  4. Explore online options for home viewing like video open houses and video-chat tours.
  5. Use Social Media ike Facebook and Instagram to find properties for sale and communicate with owners and/or agents.
  6. Do your diligence online to find a home inspector you can trust.
  7. If your inspector finds any common problems, research the cost of repairs you may need to address.
  8. Clinch the sale with drive-thru closings.
  9. After purchasing a home, find experienced and reliable movers.

As you search for a new home in the time of COVID-19, where there’s a will, there’s a way. Before long, this virus will run its course, and you’ll be moving into your beautiful, new home as well.

Packing Boxes For Removals.

LA Realtor Marketing on TV

Selling Luxury Properties

Watching my favourite streaming channel a new series of realtors in ‘Beverly Hill’s’ was launched on Friday and watching the gorgeous girls strut their stuff whilst selling multi million dollar properties a couple of things that were said made me look into their webiste.

One thing one of the directors said was that he was no longer wanting to market one of the properties as he had done everything he could including listing it on ‘Forbes’.

So I did a quick scan and found he has no header title in his website this is crucial in order for people to find you for the search terms. The other thing I found he is not using exact match searchable keywords in his domain name. So although he may have had ‘Forbes’ & ‘The New York Times’ to advertise the property he needed to get the property in front of a wider audience actively looking for luxury properties. What about all the rest of the Billionaires & Millionaires arounnd the world?

So even though his TV show is a clever marketing strategy he also needs to create a SEO link wheel and not rely on one website. His website is his brandname which is the Godfather for his business but he also need to create other channels. Also not every Millionaire or Billionaire watches ‘Netflix’ and understands the language.

What do millionaires look for when they are looking for luxury and how do they search for what they want that is the question?

There are plently of ways to advertise and I have a whole list of ways to find a targeted audience anywhere around the world including video marketing on the correct channels. I personally am connected with many groups and individuals on Instagram aswell as LinkedIn and I have not seen one video selling any luxury properties. One just needs to research where to advertise. TV Ads are sometimes more effective than a TV Show.

What if the prospective buyer did not type certain keywords such as “Beverly Hills Properties” and typed in for example “LA Luxury Properties” but the said realtor was not on the first page for these search terms, this would obviously means that the realtor could potentially loose business.

So it takes a person over the pond to explain this when in reality he also owns a website design company, so they should in theory know what I am saying.

I love the show btw but someone needs to show the directors what they can do to improve their sales.

One sometimes needs to think outside the box instead of concentrating on the search terms: luxury living, luxury homes. luxury realtors, how about using the keywords, millionaires or billionaires instead and work your advertising strategies round these words also.

Constant marketing especially on LinkedIn is a must.

Its amazing who you can connect with if you try….

Pond Solutions Cardiff

www.pondsolutionscardiff.co.uk

With many of us with too much time on our hands waiting for our starting orders, there is no time like the present to revamp your garden if you have one or even offer a helping hand for your neighbours and local community especially the elderly.

Ones garden gives people a lasting impression of your home, if you have a messy garden on the outside, what is the inside looking like.

If you need ideas how to landscape your garden here is an excellent article to read:

https://happydiyhome.com/desert-landscaping-ideas/

If you want to be creative and leave it to the professionals and even have a water feature then https://www.pondsolutionscardiff.co.uk will install a pond for you to enjoy for years to come. They are located in Cardiff South Wales UK and can travel about a 50 mile radius.

Business in Isolation

Business In Isolation

Securing your business:

For example, you may be a driving instructor, electrician, a factory production company to just name just a few, so what do you do when you are on lockdown and in isolation how do you turn this around? You obviously do not want to lose your customers and how do you generate more business and most importantly how do you survive and continue paying your staff that is the big question?

Firstly, the UK Government has grants and loans available that they are giving to businesses in need of help.

Secondly defer production and explain to your customers the situation, be transparent and in order to secure business further down the line give incentives. I know you may be already finding finances hard but remember you have the business already established, you just need to postpone it for a little while and for new customers give them special offers so that you can secure their business.

Remember keep safe and don’t try to break the rules as you may lose your license or get fined, Sports Direct have already suffered public condemnation for needlessly trying to stay open and pubs who continue to trade in Lockins are liable to have their licenses taken off them.

Conduct daily morning meeting with your workers and give them motivation and inspiration to work. We can become very complacent in our own homes and have distractions that can easily send us astray. Workers need to stay focused and need to have daily tasks set for them with goals they need to achieve and report on.

When you have automatic recurring costs that you charge your customers, consider suspending the costs and give them credit for future business. Work out your cash flow for the next few months and refrain on spending on unnecessary subscriptions and services, try to minimise your spending and revaluate your overheads as a whole and see where you can cut costs to the minimum. Discuss with your bank your situation and see if they can help you with extended loans or get government grants that can tide you over.

The government are bringing in new measures to assist small businesses, freelancers and sole traders. Do keep up to speed of what assistance you are able to claim. If you have an accountant speak to them about any financial advice, they can give you, after all that’s what they are there for.

Secure your future:

Going back to the example of say driving instructors offer special offers like book your bulk 40 lessons now and get 6 -10 lessons free with lessons resuming in April for example. I am being optimistic the lockdown will be lift in April.

Electricians book your appointment now with work to be carried out in April with no call out charge only if you use the code: covid19 and book now for example and the offer is only available for advanced bookings.

If you are a production company waiver all charges in order to secure your business give incentives that is the key.

The public mind-set will be altered over the next year or so, therefore you need to find ways to reassure your customers and give them a reason to use you. Marketing campaigns and advertising are going to be main factors in order to generate new business. Consider what you need to do in order to drive business. LinkedIn is a good way to start advertising, but you need a lot of connections or know of someone that has a lot of connections. The alternative is to consider pay per click advertising such as Google AdWords, Facebook Ads and LinkedIn Sponsor Ads.

***Stay positive. Every crisis eventually passes, position yourself for growth when it does.

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