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Category: GENERAL MARKETING (Page 1 of 6)

Sustainable Business Practices Are the Future — Are You Ready? 

Photo Credit: Edmond Dantès via Pexels 

Written By: Katie Conroy.

Sustainable Business Practices Are the Future — Are You Ready? 

Today, major corporations around the world are striving to become more sustainable in their business practices. This is due to market demand; consumers these days are becoming increasingly aware of the environmental and social impacts of production, and are voting for sustainability with their dollars. According to a recent Nielsen survey, sales of sustainable products have been performing well above average. 

If you’re planning to start your own business, you should be aware of how sustainable business practices can reduce environmental impact while at the same time promoting healthy, thriving communities. Today, Cymru Marketing presents a guide to help you lay the groundwork for your sustainable business. 

Sustainability 101 

The National Geographic Society defines sustainability as “the practice of using natural resources responsibly, so they can support both present and future generations.” This is not a new concept; for centuries, leaders of the Iroquois Nation considered the impact of their decisions on their great-great-great-great grandchildren (which is the origin of the term “seventh generation”). The challenge for business in the 21st century is figuring out how to be “green” while at the same time remaining profitable. This involves numerous considerations, such as: 

  • The sourcing of materials  
  • Delivery of goods and/or services  
  • Ecological footprint 
  • Economic impact
  •  Fair business practices 
  • The local environment 

Finding Sustainable Opportunities 

When looking for a niche, take into account the local environment and culture. Keep in mind that a business idea that may be sustainable in one place won’t be in another. While researching your idea, consider consumer demand and how to address it sustainably. It’s also worth looking into the walking score of a given location, in order to cut down on vehicular traffic. 

Understanding the Pros and Cons 

One of the challenges of going green is cost. Sustainable, eco-friendly fair-trade materials and products are simply more expensive and can reduce your profit margin. You may be able to make up some of this through volume, however, depending on the attitudes and values of your customer base. 

Marketing the Benefits 

In your marketing, you want to point out how patronizing sustainable businesses benefits a consumer personally. Nobody, especially consumers, wants to hear a sermon about their “responsibilities”; they want to know what’s in it for them.  Consider touting the benefits of a clean environment on personal health and the comfort of knowing their children and grandchildren will be able to enjoy those benefits as well. 

While keeping that in mind, continue to look for opportunities to authentically show your clientele what you’re doing to make your business sustainable. If you find a niche opportunity that isn’t being met in your area, start a green task force and share the positive changes through your marketing. Or join up with an already established organization doing great work and share how the partnership benefits the environment. You should also try to find an influencer marketing agency to help you get the word out. After all, it’s not just about what you do; it’s also about advertising your philosophy and serving as a demonstration of the results. 

Starting or shifting a business to a green model is neither easy nor inexpensive under the current system. It is nonetheless what a growing number of consumers are looking for, so it’s a wise choice in all ways. Make the right choices in your processing and market your venture appropriately. An investment in sustainability may be challenging but can pay off handsomely in the long run. 

Cymru Marketing Specializing in SEO, SMO, Exact Match Keyword Domain Names Sales & Acquisitions, Press Releases, Affiliate Marketing, Lead Generation & Web Design. To get started, please email us at hello@cymrumarketing.com. 

#FairTrade #Marketing #Sustainability #Ecological #LocalEnvironment

Affiliate Marketing Is A No Brainer.

Affiliate Marketing Is A No Brainer.

When choosing to go down the route of affiliate marketing you have two options, either you become an advertiser or a publisher.

The difference between a publisher and an advertiser is an advertiser might be a business, an app, mobile game, e-commerce platform, or a brand that wants to attract more custom and have a message they want people to see, a publisher on the other hand will either have advertising space such as a website, blog, social media page/group to display that advert. Or have an email list, a large network of connections, and may do content writing, where they will use their own marketing strategies to promote the campaign.

Publishers earn money by displaying ads, and the cost is usually based on the commission rates and how much traffic and conversions the publisher can generate. It is taboo to do direct advertising, it does not work. Furthermore, most advertisers prefer you not to go down this route but find a more indirect way of advertising. In order to drive traffic, the publisher should use the free options available to them before considering PPC advertising.

Affiliate marketing is a no-brainer because if you are someone that wants to monetize their website or blog, then offering your online space to companies in exchange for a commission is pretty simple to do and can earn you money.

However, if you are a business and want more sales and may not want to employ a marketing agency then becoming an advertiser you are essentially going to entice people that are interested in your brand /product(s) to advertise on your behalf in exchange for a commission.

This ultimately saves a ton of money paying marketing and advertising agencies monthly fees. In fact, some businesses actually employ people for this role, so imagine how much you will save paying an employee an hourly rate.

The name of the game is to save money, make money and get people to work for you without paying them a wage.

ADVERTISER.

To sign up as an advertiser or publisher just click the banner advert below:

(Get people to promote your products and services).

PUBLISHER.

As a publisher, you can choose adverts that are popular with the public. What is on everyone’s minds at the moment, well the rising cost of fuel prices of course, so you add this advertiser to your articles and advertising space.

Rising Costs Of Fuel Prices.

Special Occasions, Birthdays, and Anniversaries.

It is also coming up to Easter and what is going to be a family favorite… Easter Eggs?

As a publisher, you could also advertise High Ticket Affiliate Links such as the link below, all you need to do is click to register and start referring.

BullionVault

B2B and B2C Businesses.

If you are business orientated you want to advertise things relating to business as in the examples below:

Keep your business moving forward

Note From The Editor.

There are many programs to join through Awin. Not all advertisers listed on this page are Awin, for example, BullionVault is an independent Affiliate Program.

There are plenty of niches that can complement your site for example if you are a photographer you could have a florist or wedding dressmaker/designer. If you are a restaurant you could advertise tickets to shows (Ticketmaster). If you are an electrician you could advertise lighting and the list goes on. Obviously, you won’t find every single advertiser on Awin but it’s worth trying them out. They do ask for a £5 sign-up fee but they refund it and it is seen in your balance which will be paid back when you reach your payout threshold.

This joining fee is pretty standard like other companies I have joined charge up to £15.00 but then again they have really big commissions so I am not complaining and you get your money back regardless.

You can really promote anything that takes your fancy but try to be consistent and not be a jack of all trades. If you have a blog relating to travel then promote airlines and hotels. Always match the adverts to your niche. For us, we are a marketing company and we market all industries so it will make sense to use adverts matching the categories we are promoting.

Further Reading:

https://respona.com/blog/best-affiliate-programs/

If you have any questions about affiliate marketing in general or high ticket affiliate programs, just drop us a line using the form below:

Join – Promote – Earn

#affiliatemarketing #advertiser #publisher #monetize #websitemonetization #blogmonetization #affiliateprograms #advertisingspace #affiliates

Low-Cost Marketing & Advertising

Buy Now!

Low-Cost Marketing & Advertising

If you are reading this you have come to the right place, we can help you with lead generation and drive traffic to your business, domain name, product, or service.

If you want more business, spread brand awareness, and have lead generation, we will work for you for a whole month, which costs less than employing a member of staff to do the work for you, not to mention they will not be able to do what we are offering.

We have a good track record and have a large network of connections on LinkedIn and other social media channels.

Marketing & Advertising are the fundamental strategies to drive traffic to your business, product, or service. Some businesses use PPC advertising which can be costly if you have to compete with daily keyword bidding. However, outbound marketing and banner ads are a good alternative and landing pages are optimized to search engine standards so that you have a fine-tuned target audience.

We understand ‘Video Creation’ can all cost an arm and a leg, yet we will do a video, all-inclusive of our monthly offer. Each advert that we create has SEO so that we can generate targeted traffic on your behalf. We use exact match searchable keywords and phrases to drive more business.

If you are interested in getting a helping hand just drop us a line using the form below. There is no time like the present to get more customers.

Hurry & Fill In This Form Today!

#digitalmarketing #socialmediamarketing #videomarketing #cymrumarketing #marketingcardiff #brandawareness #leadgeneration #marketing #socialmediaposts #blogposts #guestblogposts #advertising #landingpages #lowcostmarketing #lowcostadvertising

Disclaimer.

** ‘Cymru Marketing is the sister group of www.ukwebsitedesigners.co.uk. This offer does not include PPC advertising.

**This offer is for one advert on 10 websites, one video, a landing page, and content writing on 4 websites. As well as social media and network marketing.

www.MarketingCardiff.com

www.MARKETINGCARDIFF.com

I am pleased to announce that I have acquired www.marketingcardiff.com by a fluke.

It was not available last year as I am always looking for ways to generate more traffic, so I was surprised to see it on the IONOS marketplace and had to grab it.

SEO Link Wheel.

I am happy I have the dot com as I will have no use for any other domain extension, just in case anyone approached me regarding the .co.uk just saying… Furthermore, if someone then decides to develop the co.uk version there may be a reason to start a UDRP.

Website Development.

It is what came first the chicken or the egg scenario. I developed a website on a dot com (king of domains) long before any other counterpart.

Branding.

This domain will serve as another cog to my ever-expanding SEO link wheel. This domain is a keeper as it has played on my mind whenever I say ‘Cymru’ not everyone I speak to knows what the word means. It is the Welsh Word for Wales and as well as people not knowing how to pronounce it let alone spell it, may also find difficulty remembering it. Hence that is why I am excited to add an addition to my lead generation marketing strategies.

Obviously, the site is not fully developed as I only acquired it today but over the next few weeks, time permitting, I will build this site to accompany my default sites.

I have also kept my ‘Cymru Marketing’ Logo Initials where the (CM) stands for Cymru Marketing, whereas now the initials are reversed to Marketing Cardiff (MC). However had I re-designed the initials the M letter does not sit right on the letter C, hence I have left the lettering the same. As long as I get the traffic what’s a couple of letters in a logo. If anything it makes the logo even more unique and talked about after all ‘Cymru Marketing’ is here to stay and it will always be one of my default websites, with ‘Marketing Cardiff’ as an add-on.

The way I see it the logo is recognizable it has been around for a few years and people who recognize and relate to an image can memorize images symbols and logos far quicker than remembering words. People will see the logo and see it as a trustworthy source, so why confuse people with more than one logo, at the end of the day it is a personal preference and my decision. If anything the logo says that ‘Cymru Marketing Brand ‘ is behind ‘Marketing Cardiff’.

One has to remember that exact match searchable keywords and phrases domain names will rank your website far quicker and will secure global positioning providing you do your SEO correctly.

Having brandable made-up words, acronyms or personal brand names needs extensive Advertising and PR, whilst having searchable words people actively search for will save you money in the long run. Choose your domain names carefully and if you need some help with your SEO link wheel we will be happy to give you some free advice and do a free SEO audit report of your website.

As an example I have my own personal brand domain name www.renataentrepreneur.com but if people do not know who you are and have never heard of you before they are not going to be searching for you. Fortunately for me, I have been around for donkeys’ years so I am well known in certain circles.

Even if you are ranked for keywords that you have assigned in your meta description people are less likely to view your site as opposed to the and exact match searchable keyword or phrase domain name. You would have to be well known or a household name which can take a long time to achieve before people started to search for you.

Valuation.

The domain name www.marketingcardiff.com on estibot.com is according to the bot worth less than $100 but on Godaddy Appraisal Tool it is worth $904

To be honest, I rarely use these bots and whenever I am appraising a domain name. I do my calculations based on Google Keyword Planner and how many searches per month and the cost of the PPC bids would be. I then can advise that having a certain domain name would save the investor in advertising costs.

However, if the domain name has equity such as a product, service, website, and assets then you are talking about a different ball game, and even though I have no intention to sell this domain name my equity which these bots do not know about will increase the value.

#marketingcardiff #cardiffmarketing #marketingagencycardiff #marketing

How To Increase Business & Followers.

I noticed today a post on LinkedIn from someone that was connected with me but was not an internet marketer per-se, stating “How to increase followers from 30K to 225K followers” in five minutes per day by commenting #yes

The first thing that came to mind is he has no authority to advise considering he is and what I saw was a clever click bait hack and nothing more. This is a disappointment when people are genuinely looking for answers and come across someone just looking out for him/herself, simply having people click the post for the post to go no where.

Therefore I have taken upon myself to write this post to help individuals increase followers/business. This method can be applied to all social media platforms:

1: Optimize Your Profile Pages, optimise your cover photo and also your profile picture. Make your profile picture look professionally done. Remember to be aware of your background in the photo. A picture says a thousand words. Try to get a professional head shot done at a local photographic studio (when they are open again) or get a friend to take a photo without any distractions in the backdrop.

2: Start with connecting with people, most social media platforms say only connect with the people you know, but what if you have a genuine enquiry, the best thing is to find their email addresses to write to them first before sending them a connection request, especially of you do not know them.

3: Write articles on your pages and link back to articles you have written on your blogs and share these articles with your connections.

4: Make your post intriguing only give a little away and entice the reader to click you post for more information.

5. Share photos on your social media platform pages, instagram is good for this or do infographics and add titles to your posts.

6: Be creative and publish videos, add captivating content that people will be willing to watch. Add humour, funny videos attract peoples attention.

7: Go Live. Livestreaming is not for everyone but if you are happy broadcasting an event or milestone as long as it has good content you will get people watching.

8: Advertise your brochures and share your pdf’s on your business pages.

9: Use hashtags when closing your post text.

10: Don’t forget to tag your connections and companies that may find your post useful.

11: Give your followers valuable advice. Everyone is a guru these days and some can be better at it than others but you only have one chance of being an expert in your niche and the more followers you have the more well known you will become.

12: RSS feeds are a good way of finding trending posts, create “breaking news” posts that perhaps people outside your region may not have heard of. Do not copy posts word for word as that is called plagiarism and you will be penalised by search engines. For me I always use one of my blogs to write articles which I then share with my connections and although I may read something I will scramble it into my own words, even giving my own perspective.

13: Be consistant and active everyday on all your social media platforms. I am perhaps the world worst as I only seem to hang out on LinkedIn because most of my work is B2B but recently I have been asked to do B2C hence I need to alter my mind set and concentrate on Facebook pages and groups more.

14: Create viral posts this could be something like a give away or a competition with a deadline.

15: Join groups on your social media platforms.

16: Create your own groups for your different niches.

17: Create your own business pages on all your social media platforms, keep your professional and personal pages seperate.

18: If you have an event coming up or thinking of creating one, social media is a good place to advertise and market yourself.

19: Once you have a following on your social media platforms do reach out and collaborate with your connections.

20: Set the buttons on your profiles to a “Follow” button.

21: Create a call to action in every post.

22: Promote your social media profiles everywhere, including your website, blogs and email signatures.

23: Cross promote your profile on your other social media channels. For me I have on default business card website that I point people to, this saves time typing out each social media platform I am connected to.

24: Pay per click advertising campaigns are not only good with Google & Bing but they are also is a good way of connecting with people through your social media platforms. Facebook & Instagram is a place where you can connect B2C, this is good if you are targeting a specific category or people. You can fine tune your specifications to the location, age, gender and interests.

25: Try to update your profile page frequently, a stagnant page is boring and will show your audience that you are frequesnt at updating. If you have new services, always keep them updated.

26: Always reply to comments, no matter how trivial, ignoring a comment makes the person who wrote it worthless. Obviously if you have hundreds of thousand of comments pick out the ones that stand out and thank everyone in a generic comment.

27: When people share your posts and pages, thank them.

28: Get your biggest fans to endorse you, this applies to LinkedIn more so than any other social media channel and visa versa, you will be amazed how may people who you endorse will endorse you back. The same goes with review ask your customers to write a review about your brand.

29: If you have businesses that wish you to promote them, do offer to write recommendations, this gives you exposure aswell as exposure for your client, but if the businesses wish more exposure you could offer other marketing strategies which you could potentially charge for the service. I do this free of charge by adding banner ads to all my social media pages and groups I am connected on. This is short lived advertising but for a permanent fixture on my blogs I charge a monthy/yearly fee.

30: Exact match searchable keyword and phrases are so important not only in your domain name but on your website, meta tags and social media pages. When choosing a Facebook page for example use words that people would use to search for your product or service rather than your unknown brand name. Your brand name will become popular over time and it will not be an overnight success unless you spend a lot of money on advertising, I just do not mean Google Ads I mean in publications, newspapers, radio and TV.

31: Make your social media profile searchable, make them public.

32: When commenting on other peoples posts, do not get personal and do not get into trolling arguments if someone does not see the value of your comment. Be professional and do not sell things on peoples posts. You could add a backlink to your company as a signature or hashtag but thats it, don’ be the pushy sales person.

33: Give incententives to get people to share your posts. This could be a free e-book or a discount voucher.

35: Become an influencer.

36. Become a public speaker.

37: Create educational webinars, podcasts, tutorials, use youtube and share your content on all social media platforms.

38. Create a SEO link wheel, of your websites, blogs and social media platforms.

39. Start a blog and add RSS feeds so that in engages people’s interests.

40. Have a subscribe widget or pop up so that you can capture peoples emails and then send them updates or newsletters. Do not install the popup until a person is about to exit your site and not before. I believe it is off putting to have a subscribe popup the moment you attempt to access a site. You need to earn my trust and loyalty before I give my email away.

41. Integrate a chat widget into your websites and blogs so that when visitors visit your sites you can engage with them.

42: Guest blog on other notable websites.

43: Become a podcast interviewer. Invite people to join you in a discussion.

44. Write a book about you and your niche and publish your services and products.

45. Leave business cards on noticeboards in supermarkets, cafes (when they open again).

46. Make flyers and post them through peoples doors.

47. Consider giving out freebies, such as buy one get one free.

48. Start a competition.

49. Consider getting people to market you using affiliate links. https://rakutenadvertising.com/en-uk/

50. Advertise in Magazines and in Newspapers.

51. Offer to do something for free, this could be free web hosting in my case or free marketing or promotion.

52. Wear promotional clothing.

53. Give away promotional merchandise.

54. Word of mouth advertising get all your family and friends to promote you and get their family and friends and before you know it you have a network of connections.

55. Do outbound marketing, like picking up the phone and calling or writing snail mail letters.

56. Enlist the help of other advocates in your industry, find a mentor.

57. As your employees to engage in your social media pages, make them contributors.

58. Post your articles at ceratin times of the day. I find that during working hours people are busy getting on with business. So you have to pick times that appeal to your network browsing times, otherwise you posts may not get a look in. However according to LinkedIn’s their busiest hours are in the morning and midday from Monday to Friday. This will ensure your post to get maximum reach.

59. Add multiple admins to you pages and ask your colleagues to help you.

60. Join all the social media platforms and follow companies and people of interest.

Neom City (The Line).

Neom City (The Line) Domain Names.

For those that do not know about Neom City, it is a Futuristic City that is being built in Saudia Arabia. The Crown Prince Of Saudia Arabia has started construction to build a zero-carbon empire at NEOM, the first major project for the $500 billion flagship business zone aimed at diversifying the economy of the world’s largest oil exporter.

Crown Prince Mohammed bin Salman the future King of Saudia Arabia is only 34 years old, he controls part of the royal family’s vast wealth, which is estimated at up to $1.4 trillion and includes Saudi Aramco, the most valuable company in the world. The heir will ascend to the throne after the death of his father, 84-year-old King Salman bin Abdulaziz Al Saud.

The Crown Prince was quoted in saying in a rare televised appearance that the city, known as “The Line”, would extend over 170 km (105 miles) and be able to house a million residents in “carbon-positive urban developments powered by 100% clean energy”. “The backbone of investment in ‘The Line’ will come from the $500 billion support to NEOM by the Saudi government, PIF and local and global investors over 10 years,”.

Our Services.

We offer website design, domain brokering , digital marketing and pr services. As a marketing service provider we primarily help clients implement and manage marketing strategies to achieve their business goals.

We have over 30 years experience in the marketing industry and have a very large network of connections on LinkedIn.

The reason for this post is a domain investor brought to my attention the following information via email:

Obviously I have redacted the senders email for privacy reasons.

The questionable link is as follows: www.DiscoverNeom.com it actually does point to a gaming site that looks like a five year old has designed, (apologies in advance to the owner of the site but it looks unprofessional).

Why is Neom pointing to this site anyway if Neom does not own it and clearly have not developed it?

Vistors going to this site will also be confused and will loose trust and damage reputation in what NEOM Stands for.

Due to GDPR it is difficult to find the real owner of this site if their registration details are hidden in whois data privacy settings.

It does not look good for the (The Crown Prince) when he starts a costly project but his marketing people fail to notice the embarrassing error or give good SEO advice.

Perhaps it was an oversight, however I wrote about hyphen domain names being unprofessional the other day relating to one the domain names that NEOM are promoting www.neom-property.com when they could have easily acquired the non-hyphen version that clearly points to a landing page stating the domain name is for sale www.neomproperty.com

The hyphen domain article can be read here: https://marketingagency.cymrumarketing.com/2021/01/12/hyphen-domain-names/

Again I do not have this particular domain on my books but I can find out who the owner is by simply doing some digging around. I am connected with most Neom Domain Investors so it should not be very hard to find out.

All the NEOM related domain names that I am managing for my clients can be found here: https://marketingagency.cymrumarketing.com/domian-store/Neom-City-Domain-Names-c39458057

What is not available can be acquired, just send me a message. Also if there is particular domain that you need we can help to source it.

I will be contacting the NEOM Marketing Company for comment and will update in due course.

Send a Message:

How To Treat Your Customers With Respect.

How NOT to Treat Customers Like They Do NOT Matter!

  1. Do NOT IGNORE Your Customers
  2. Do NOT LIE to Your Customers
  3. Do NOT FAIL TO HONOUR a Promotional Price or Goodwill Gesture
  4. Do NOT EMPLOY Staff Members that are rude or have attitude.
  5. Do NOT TREAT Customers Like Numbers
  6. Do NOT IGNORE Feedback
  7. DO NOT ARGUE with customer complaints
  8. DO NOT FAIL to Seek Clarification
  9. DO NOT WITHHOLD Empathy
  10. DO NOT AVOID Taking Responsibility
  11. DO NOT MAKE Promises You Can’t Keep
  12. DO NOT FORGET to Follow Up
  13. DO NOT MAKE Your Customers Feel Stupid
  14. DO NOT ASSUME That You Have Resolved Problems
  15. DO NOT FAIL to Set Expectations
  16. DO NOT RUSH the Support Process
  17. DO NOT AVOID Putting in Extra Effort
  18. DO NOT TAKE Your Customers for Granted
  19. DO NOT LIMIT Your Support to a Single Channel
  20. DO NOT BE Indifferent

A happy customer will tell 10 people about their experience but an unhappy customer will tell the world”.

Failing to do good customer service does you no favours and only gives you a bad name.

If a company like Argos which caused me no end of problems over the Christmas Period, fail to keep to their end of the bargain to send a £75 e-voucher as a way to say sorry, then all I can say is companies such as Amazon will eventually swallow up their business as most manufacturers and retailers are already using Amazon to sell their products.

As it so happens I am an Amazon Assoiciate Affiliate.

What a company should not do is upset the wrong people in fact they should upset anyone at all, but unfortuanately they do.

When a company shows that they are willing to say sorry the customer is more likely to tell people what the company have done to make amends.

By promising a goodwill gesture, then retracting it and also ignoring the customer’s emails does not say much about the company.

With businesses closing their doors for good because of the current economic crisis you would think that smaller companies to Amazon would go above and beyond their call of duty.

By being honourable, transparent and courteous gives people a reason to trust and in turn the customer will recommend your products and your services. Doing one or more of things listed above does not show you as a company in good light.

Respect each and every customer as if they were your only customer”.

“Not only am I an Amazon Associate I am also a Amazon Customer and have opted to use Amazon Prime which cost £7.99 per month, this it gets you free deliveries and Amazon Video two services for the price of one”.

My next big purchase is going to be a table top dishwasher. I find standing washing dishes by hand not only tedious but it affects my back and I end up in agnony.

Argos Saga: https://marketingagency.cymrumarketing.com/2020/12/21/argos_appliances_disclaimer_and_hot_zones/

FOR ANYTHING ELSE LIKE, COOKERS, FRIDGES, FREEZERS

VISIT AMAZON!

Persuasive Marketing Strategies Explained

Persuasive Marketing Strategies Explained.

Persuasive Marketing Strategies Explained.

Ever heard the saying “he could sell snow to the eskimos”, this one happens to be my favourite but there are also others see below.

The meaning is the description of someone who is clever and persausive salesperson, such that they could sell something to people who have no need or use for it. As in the case of ‘Belle Delphine’ ‘GameGirl Bath Water‘ which is trending right now and how she made $10M selling bath water to her followers. No I am not going to promote her water 🤣 just the link to wikipedia.

(The phrase ‘selling ice to the eskimos’ alludes to the various indigenous peoples of the traditionally cold, snowy northern circumpolar regions of the globe, who would have no shortage of and or no need to buy) snow or ice. However even eskimos would not say no to Gelato or Sorbets for desert, just a thought I wonder 🤔.

Other terms uses for sales techniques are:

  1. Sell ice to the eskimos
  2. Sell a cape to Superman.
  3. Sell hay to a farmer.
  4. Sell wood to a forest.
  5. Sell religion to the Pope.
  6. Sell underwear to a nudist.
  7. Sell rope to a free climber.
  8. Sell a two-wheeled bike to a unicyclist.
  9. Sell crutches to an Olympic sprinter.
  10. Sell a cage to a lion.

“My take on this is that a web designer contacts a web designer to see if they need help building a website or a internet marketer contacts an internet marketer to see if they need any help with internet marketing”.

TYPES OF MARKETING STRATEGIES.

There is in fact 41 different types of Marketing of which I will touch on pursuasive marketing in this post.

  1. Traditional Marketing
  2. Outbound Marketing
  3. Inbound Marketing
  4. Digital Marketing
  5. Search Engine Marketing
  6. Content Marketing
  7. Social Media Marketing
  8. Video Marketing
  9. Voice Marketing
  10. Email Marketing
  11. Conversational Marketing
  12. Buzz Marketing
  13. Influencer Marketing
  14. Acquisition Marketing
  15. Contextual Marketing
  16. Personalized Marketing
  17. Brand Marketing
  18. Stealth Marketing
  19. Guerrilla Marketing
  20. Native Marketing
  21. Affiliate Marketing
  22. Partner Marketing
  23. Product Marketing
  24. Account-based Marketing
  25. Customer Marketing
  26. Word of Mouth Marketing
  27. Relationship Marketing
  28. User-generated Marketing
  29. Campus Marketing
  30. Proximity Marketing
  31. Event Marketing
  32. Experiential Marketing
  33. Interactive Marketing
  34. Global Marketing
  35. Multicultural Marketing
  36. Informative Marketing
  37. Neuromarketing
  38. Persuasive Marketing
  39. Cause Marketing
  40. Controversial Marketing
  41. Field Marketing

Depending how you view this if you try and sell a product or service to someone that may not neccessarily need it, this is call persausive emotional marketing, such as Coke Cola for example:

PURSUASIVE MARKETING

PURSUASIVE MARKETING

Persuasion marketing is a marketing strategy that manipulates the human mind into thinking they desire the ideology of the product or service that is being marketed. It is psychology of power of persuasion that alters our emotions. When advertising companies use this strategy to make the product or service desirable going as far as to seducing the audience into thinking they need it.

‘Belle Delphone’ used her body as the tool to pursuade her audience that the water she bathed in was a sexual extension to herself.

Many have criticised that at $22 dollar a bottle that no one in their right mind should have bought it. But people have fetishes and the porn industry is big business, She gained her audience by setting up an ‘onlyfans’ account where you pay a paid subscription to join and the models show parts of their bodies in exchange for money.

Further Reading:

FINAL THOUGHTS!

I remember years ago Glastonbury Somerset in the UK, Mud being sold on Ebay aswell as Britney Spears hair when she had a meltdown and shaved all her hair off. Glastonbury for everyone that does not know is a town in southwest England. It’s known for its ancient and medieval sites, many rich in myth. Belived to be King Arthur’s burial place.

Providing there is a market you can sell pretty much anything to anyone nowadays if you advertise your product or service well, regardless if it is by traditional methods or digital.

Grow your followers and you will have a platform to sell.

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