Sustainable Business Practices Are the Future — Are You Ready?
Today, major corporations around the world are striving to become more sustainable in their business practices. This is due to market demand; consumers these days are becoming increasingly aware of the environmental and social impacts of production, and are voting for sustainability with their dollars. According to a recent Nielsen survey, sales of sustainable products have been performing well above average.
If you’re planning to start your own business, you should be aware of how sustainable business practices can reduce environmental impact while at the same time promoting healthy, thriving communities. Today, Cymru Marketing presents a guide to help you lay the groundwork for your sustainable business.
The National Geographic Society defines sustainability as “the practice of using natural resources responsibly, so they can support both present and future generations.” This is not a new concept; for centuries, leaders of the Iroquois Nation considered the impact of their decisions on their great-great-great-great grandchildren (which is the origin of the term “seventh generation”). The challenge for business in the 21st century is figuring out how to be “green” while at the same time remaining profitable. This involves numerous considerations, such as:
When looking for a niche, take into account the local environment and culture. Keep in mind that a business idea that may be sustainable in one place won’t be in another. While researching your idea, consider consumer demand and how to address it sustainably. It’s also worth looking into the walking score of a given location, in order to cut down on vehicular traffic.
Understanding the Pros and Cons
One of the challenges of going green is cost. Sustainable, eco-friendly fair-trade materials and products are simply more expensive and can reduce your profit margin. You may be able to make up some of this through volume, however, depending on the attitudes and values of your customer base.
Marketing the Benefits
In your marketing, you want to point out how patronizing sustainable businesses benefits a consumer personally. Nobody, especially consumers, wants to hear a sermon about their “responsibilities”; they want to know what’s in it for them. Consider touting the benefits of a clean environment on personal health and the comfort of knowing their children and grandchildren will be able to enjoy those benefits as well.
While keeping that in mind, continue to look for opportunities to authentically show your clientele what you’re doing to make your business sustainable. If you find a niche opportunity that isn’t being met in your area, start a green task force and share the positive changes through your marketing. Or join up with an already established organization doing great work and share how the partnership benefits the environment. You should also try to find an influencer marketing agency to help you get the word out. After all, it’s not just about what you do; it’s also about advertising your philosophy and serving as a demonstration of the results.
Starting or shifting a business to a green model is neither easy nor inexpensive under the current system. It is nonetheless what a growing number of consumers are looking for, so it’s a wise choice in all ways. Make the right choices in your processing and market your venture appropriately. An investment in sustainability may be challenging but can pay off handsomely in the long run.
Cymru Marketing Specializing in SEO, SMO, Exact Match Keyword Domain Names Sales & Acquisitions, Press Releases, Affiliate Marketing, Lead Generation & Web Design. To get started, please email us at email@example.com.
Minding my own business, I scrolled through my LinkedIn Notifications and noticed someone blatantly taking the proverbial p#ss out of a local pizza company. Curious about the topic of discussion and because I specialize in domain names I decided to join the conversation.
The entity happens to live in the same city as me in Cardiff Wales and runs a Marketing Agency, he pointed out that a domain namea pizza company was using has the word sh#t in the domain name. It did not have the actual word; it was the way the letters were merged and highlighted by my competitor that showed all the words in poor taste (no pun intended).
There is a saying “put your brain in gear before putting your mouth in motion” and for me, Monday morning was the start of my content writing week, and I should have thought twice before ending up arguing in a testosterone-heated discussion.
My competitor later admitted he copied the image and content from Reddit and then went on a defense that he has always supported the company and gave them free marketing…yer right.
My point was, never take the mick out of another business for the following reasons:
If you are on a network channel such as LinkedIn, someone you are connected to and who does not agree with your message may never use you in the future or pass work your way. You should never burn all your bridges. I wont be sending business their way.
If the business that was made a mockery of found out and the article went viral, there would be a certain amount of people that may not use the business, thinking if they cannot get their domain/branding right, it could look like they do not have much money to invest in a decent domain name so what is the quality of their pizzas going to be, are they scrimping on the ingredients too?
The business does not want to be seen by people that will join in on the banter. The business loses credibility.
It shows unprofessionalism.
You instantly lose trustworthiness and credibility.
The image below is proof in the pudding of what I was trying to say as low and behold a person actually commented about the innuendo the marketing agency implied about the domain name and the pizza guy.
So, although this competitor thought it was funny to take the p#ss out of a company. I quickly jumped on the bandwagon in the Pizza Companies’ defense.
I tried to point out if this was a photo of my business being circulated around social media and I had a questionable domain name (I am a domain brokerso that would never happen but if it did) and people were laughing at me I would if I was in the Pizza guy’s shoes, sue the entity that started it.
Not being a lawyer (solicitor), I used the wrong words, I said I would sue the entity for defamation of character but what I should have said was “I would sue them for Libel”.
Yes, this article came with trolls, and everyone seemed to be on the side of the competitor, congratulating him for his publicity stunt and stupidity.
However, for the pizza guy, his pizza domain will be stuck in my head, not for his delicious pizzas (as I have never tried them) but for his poor choice of the domain name and the article I read.
The one troll said any lawyer wanting to take this case on would also be taking the p#ss. I stopped interacting after that, as I did not want to add any further fuel to the fire. I defused the situation.
So unbeknown to the entities in this article, I consult with lawyers (solicitors) as I happen to own a solicitor’s directory and forum which is for sale:
(The Domain & Website Are For Sale Or Lease, along with www.conveyancingcardiff.co.uk and www.cardiffprobatesolicitors.co.uk).
What is libel and slander?
Headlines show us that celebrities and the rich and famous go through libel or slander lawsuits – however, it’s also a big problem for businesses and in the most extreme cases can damage a business’s reputation to the point where it can no longer continue trading.
So, what should a business do if it finds out that a third party is making libelous or slanderous statements about it?
The fundamental differences between libel and slander are when somebody makes a false or untrue statement or claim about an individual or an organization that harms their reputation or good standing, verbally or in writing.
Both cases are classed as defamation although there is an important difference between the two – libel concerns written or drawn statements, and photographs, whilst slander concerns verbal defamatory words.
Defamation is said to have occurred simply when a statement is made that lowers somebody’s opinion of your business as a result of hearing or reading it.
A brand that cannot afford a high-quality domain name may be questioned if they have enough finances for their business and the quality of the products or services they sell.
“Your brand is what people say about you when you’re not in the room. – Jeff Bezos, Founder, Amazon.com
Defamation is notorious on social media as I have found out and can often take place where individuals and customers are able to express their feelings about your business.
As an example:Price Chopper in the US saw a tweet that was criticizing them. They saw that the individual who had tweeted was employed by a business who they had some sort of commercial relationship with. And although the tweet wasn’t related to that relationship, and was on a personal account, they complained to the employing company that the tweet could jeopardize the relationship between the two companies, and they requested that the employer take some action against the tweeter.
What my competitor failed to see is even though he is one of my first connections on LinkedIn I am never going to send business his way or recommend him, as who is to say that he could not or would not slander me or anyone I sent his way further down the line? He lost credibility and trustworthiness posting that article on LinkedIn.
If your business finds itself in the unfortunate dilemma of having a libelous or slanderous statement made about them they need to collect all the evidence to make the case solid. It is very important to quickly assess the situation and, if necessary, take decisive action.
In most cases, no action will be taken as there is not enough evidence and witnesses may be reluctant to get involved. People are likely to hear the statement and/or may not take the comments seriously or back your corner.
One has to weigh up the pros and cons and if it is worth the money, time, and heartache of suing someone that may not have two cents (pennies) to rub together?
Sometimes causing unnecessary publicity from the lawsuit could actually further damage a business’s reputation and in such circumstances drawing attention to itself may actually do more harm than good.
If you feel this is the route to go through, are adamant you have enough evidence, and can prove you have lost business or will lose business, then the next step is to find a lawyer (solicitor).
Sometimes lawsuits can be avoided, and incidents nipped in the bud and mended what is broken by doing extensive PR Campaigns to show the business in good light.
In the case of the pizza guy, the best plan of action would be to change his domain name. He does not necessarily need to rebrand just have an exact match of searchable keywords and phrases in his domain name without the letter SH#T in the URL.
For the marketing company disrespecting his brand name, I would have done this differently if I were them, I would have reached out to the pizza guy and told him what people have noticed and are saying and then offer some relatable domain names, rather than making a mockery of his brand for a few likes and follows. (Low Blow PR Stunt).
What the marketing company (competitor) did was give me an idea to write an article that relates to my three sites: UK Domain Brokers Site and also the Cardiff Solicitors Site as well as the Marketing Journal and it gave me the opportunity to contact the pizza guy myself with a couple of domain names and offer him some marketing...thank you.
Legal action can be costly and time-consuming and there is no guarantee that the outcome, hence if people are laughing about a brand name behind the owner’s back, someone needs to step in and defend them.
A pizza guy may be an expert in baking pizzas and may not have the knowledge of SEO and Marketing, so PR stunt or not I will not be giving this marketing company any work or recommendations.
What if I need to take legal action?
To make a claim against libel or slander you must start legal proceedings within 12 months of the defamatory statement being made otherwise you will be legally unable to take any action against the other party.
How can I avoid making libelous or slanderous statements myself?
The best course of action is like I said earlier putting your brain in gear before putting your mouth in motion and quite simply ‘think before you speak!’ Be extremely careful about making accusations about another party, especially if you cannot provide proof that what you are saying is true.
Never make innuendos such as the marketing company did, and highlighted the letters SH#T in the domain name. This implies the guy’s pizzas are inferior. Sometimes it is better to keep your opinions to yourself.
I have not shared the previous article written by my competitor purposely as I do not want to draw further attention to something that should have been avoided providing the person posting the article had one ounce of common sense, which in my opinion he did not.
Simply highlighting the letters SH#T in the domain name was disrespectful to the domain owner even though he could have chosen a better domain.
Who wins at the end of this? I do of course because I have secured two exact match domain names that will help the pizza guy with his marketing and advertising?
I wonder what the competitor’s clients would think if this was brought to their attention, after all, my competitor has his clients on his landing page and I am sure it would not look good for him if he was seen to be disrespecting another company.
When publicly speaking about a third party one needs to be careful not to say anything derogatory or offensive, because making statements can leave you open to being sued for defamation or libel.
“It is much better to empower, support,and find solutions for businesses that may be experiencing issues with branding and domain names rather than criticizing and laughing at the expense of their errors, for your own gains”.
How To Monetise Your Domain Name Or Your Business.
Domain Name / Website Optimisation.
So you have a domain name and you have listed it on marketplaces and nothing is working. You have emailed prospective buyers, you have networked and even advertised, and nada…
But what if I showed you a way to make money from your domain whilst you waited to get a sale.
This strategy can be implemented in any niche.
It does not have to be domain names it could be any industry. You could simply be a startup waiting for a new client and you are wondering what to do next to get some money coming in. Your business could be slow and you are now researching what to do next to pay off your loans and credit cards and possibly even worried about the price hikes of petrol, gas, electricity, and food.
Here are the strategies you can use after I reveal what I do to make money whilst you sleep.
The secret is cookies (not the edible kind) and here I will explain my method. As you may know, I have many websites and am implementing this across my SEO Link Wheel, but one website will do.
Firstly you need to have a decent amount of people that you can network with. Building an email list takes time. If you have many followers on your Facebook Page you could start there but I would try to exhaust all avenues.
Don’t worry if you don’t have a large following, you may be generating a lot of traffic each month to your website so you could integrate banner ads on your homepage and in the footer of your site.
You can also explore classified ads and PPC advertising. If you need some help with this just send us an email at firstname.lastname@example.org
Now my sites are targeted at business owners and I do try and write content regularly to boost my traffic. However, in one of my niches (Domain Sales and Acquisitions), some of the domains on my books owned by domain investors are not high quality do not have equity, and may get traffic but no sales. What I try and do in these cases is write articles about the keywords in the domains, but that does not really help to bring food to the table. Hence I have devised a strategy to not only optimize (SEO) my articles but add High Ticket Affiliate Links. Why waste your time with low-cost commissions when you get to earn big bucks for the same amount of time and effort.
Now what I am about to share with you, you can integrate into your email signatures, autoresponders, using an affiliate link, or add custom HTML code banner ads to your websites, social media pages, and articles.
The affiliate partner I have chosen not only will help people to save money but if they want to make money on a side hustle or boost their income, you could be a referrer and help them whilst also making a commission. It is no good to advertise to people that may not be interested in your affiliate program. you need to target people and perhaps encourage them to invest in Gold Bullion and tell them by signing up they get free silver bullion. Who doesn’t want something for nothing?
Signing Up – You get a Gift.
What is even more exciting is by using the following referral linkyou will get:
1/8 oz (4g) of silver bullion.
€1 and $1 and £1. However if you register from Japan you will get ¥100 instead of the £1.
You may use them and immediately sell and buy silver on the BullionVault dashboard. If you use the order skilfully you can accumulate a growing balance, by putting some money aside each month or by earning commissions.
You’ll find you can use several of the vaults and all the currencies. You’ll be trading live and just like any normal BullionVault account, only smaller, without risk.
BullionVault’s Referral Programme.
BullionVault is one of the most trusted businesses on the web. You can participate and earn a no-nonsense 25% share of our gross commission (including mark-up and mark-down) by introducing gold, silver, platinum, palladium, and BullionVault.com to your friends or your own website’s visitors. It takes two minutes to set up and continues earning you respectable money for years.
When new customers are referred by you …
You get a full 25% share of commissions (including mark-up and mark-down)
You get further 6.25% share of commission (including mark-up and mark-down) on further new accounts referred in by those you introduced
You continue to generate commission income at the same rate on repeat business for a full 2 years from account creation – and many BullionVault customers deal repeatedly.
Your BullionVault account receives your commission instantly, with no complexities or delays.
To help you benefit we provide you with …
a simple link which you can share with your friends or put anywhere on your social media page or website.
banners, charts and widgets to embed on your site.
an on-line statement with line by line credits for your commission earnings.
How much can you earn?
By composing an email and sending it to his registered members our very first referrer earned $2,500 in his firstmonth as a referrer.Bullion Vault has referrers from across the world generating revenue from the program. This is because thousands of astute people in this world are either wanting to make investments or make a lot of money from affiliate marketing.
There are also a lot of wealthy people turning to gold, silver, platinum, and palladium – and to BullionVault – as a response to currency expansion running out of control. They are looking for a product you can now introduce them to.
“If there is an easier route to purchasing bullion I have not found it.” TH
“Love the service and the site. Actually, your whole business model is a good one and like many excellent ideas are simple and just leaves me wondering why it hasn’t been done before.” RK
“It’s an absolutely incredibly good service/website, from everything to presentation, ease of use and security its very clear and a pleasure to use.” BR
How it works.
Becoming an affiliate is simple. First go to www.bullionvault.com and Register, so that you have a BullionVault account. Please note that you will need to validate your BullionVault account to withdraw any proceeds.
Your referral link to BullionVault then takes the form:
Please note that the above referral URL structure is the only way referrers can link to BullionVault. If you use any other URL structure then you will not receive any commission.
If you are looking to refer only one or two friends, another way we can record your referrals is on the BullionVault registration page in our marketing drop-down called “How did you first find BullionVault?”
In the drop-down is a field called “Referred by” which allows your friend to enter your BullionVault username (GOLDENDOMAIN) in the “Please enter the username” box.
If you have any questions or would like more information regarding the BullionVault Referral Programme or any other marketing query please contact us email@example.com
Example: Banner advert
If you would like to add a banner to your website, the html code you need to use is:
Please remember again to change MYUSERNAME to the BullionVault username you chose when registering.
You can choose an alternative banner image from their banner catalogue.
Ways to refer.
Use your referral links and banners on your site, blogs, emails, message boards, personal social media pages, etc.
NB: If you use email please refrain from spamming.
You can also display the latest gold or silver buy and sell prices via our live price widgets. There are 4 banner sizes to choose from and you can include your referral id in the code.
You may also like to consider embedding BullionVault’s customizable gold and silver price chart on your website. You have two versions to choose from and both allow you to include your referral id in the code.
If you have any questions or would like more information regarding the BullionVault Referral Programme or any other marketing query please contact us at firstname.lastname@example.org
Tracking your earnings.
You can track your referral program earnings online, by logging in and selecting HISTORY > REFERRALS.
From there you’ll see how many new accounts you’ve referred and how many of those have been funded. As soon as your first referred customer makes a deposit, you’ll see a breakdown of how much business you’ve generated and how much commission you’ve earned so far.
Commission shares are passed to you the instant your referred customers trade, so you’ll also see your earnings reflected in your account balance and online statement. Please note that you will need to validate your BullionVault account to withdraw any proceeds.
Terms and Conditions.
Referal commission relates to vaulted traded gold, silver, platinum and palladium products only. Coin and bar sales are excluded from referral commission.
You are entitled to receive commission at the stated rates (25% of BullionVault’s gross commission including mark-up and mark-down) where you are responsible for introducing a BullionVault customer via an appropriate link – according to the procedures of the referral program.
You are entitled to receive commission at the stated rates (6.25% of BullionVault’s gross commission including mark-up and mark-down) where a newBullionVault customer was referred by someone you referred – according to the procedures of the programme.
You will generate commission share for a period of 2 years. The two-year period will start on the account creation date of the referred customer.
You understand that a prospective user coming to BullionVault via your referral link may not register an account during that visit. In order to track these prospects, BullionVault will seek to place a 2-month cookie on their computer system, identifying you as the referrer.
You accept that the existence of a pre-existing cookie will cause that referrer to benefit by commission sharing instead of you. You acknowledge that you understand that sometimes you will benefit from this policy – where you are in fact the first referrer – and sometimes you will lose out – where you are a second or subsequent referrer.
You acknowledge that the expiry of the cookie on a referred customer’s machine within two months of the referral during which time the prospect has neither registered nor visited the BullionVault site causes the cookie containing your referrer id to be expunged.
You acknowledge that housekeeping utilities in use by the visitor may cause the cookie to be expunged before the time period is up, and that in this event BullionVault is not expected to identify you as the first referrer.
Only referrers using the prescribed referral URL structure as detailed above will generate commission. Any referrer linking to BullionVault using an incorrect URL structure after 31st March 2015 will have their commission halted and account frozen until they switch to the prescribed referral URL.
Existing BullionVault customers whose details are already held on the BullionVault database will not be included in the commission share if they open a new account via your referral links.
You acknowledge that while your account will be credited immediately when you start earning commissions you will need to validate your BullionVault account in line with existing BullionVault customer terms and conditions.
If you have not validated your account within 8 weeks of starting to earn commissions we will begin charging you a late validation penalty fee of $30 per month until your account is validated.
If you have not validated your account within 1 year of the date you started to earn commission, we reserve the right to reclaim any referral commission.
You accept that we will charge your account a wire or equivalent banking fee when you withdraw your commissions to your validated bank account.
You will not refer your own accounts or those of your spouse. You understand that where doubt exists BullionVault may prevent withdrawal of referral earnings until a reasonable number of accounts have been referred and funded.
All material offered for your use remains copyright of BullionVault/Galmarley Ltd. By reproducing it in any way — whether by email, website, print or any other medium, and including substantive amendments — you hereby agree to use this material solely for promoting BullionVault alone.
Your websites will not contain any material which is defamatory, violent, pornographic, unlawful, threatening, obscene or racially, ethnically, or otherwise discriminatory or in breach of any third-party rights and shall not link to any such material. Infringement will result in the loss of all referral income.
You will at all times conduct yourself with all due skill, care and diligence, including Good Industry Practice, and in accordance with your own established procedures and all applicable laws, enactments, orders, regulations and other similar instrument.
BullionVault will not tolerate any abuse in its name of international “anti-spam” regulations. Infringement will result in the loss of all referral income, howsoever generated. In promoting BullionVault by email, you hereby accept liability for ensuring your lists are up-to-date, “opt in” only, and fully compliant with your local data protection legislation.
You will not register any domain names or register keywords, search terms or other identifiers for use in any search engine, social media network, portal, sponsored advertising service or other search or referral service or include meta tag keywords on their website that incorporate terms which are identical to, similar to or could be reasonably confused with BullionVault services and/or Website, trademarks (or other trademarks owned by BullionVault) and you will at all times comply with such guidelines for the use of BullionVault’s services and website and trademarks as may be issued from time to time. You may be contacted by BullionVault to change the referral tracking links you are using and associated html code. You will have 45 days to action this request. If any of the above actions are undertaken we will halt your commission and freeze your account.
If your BullionVault account is closed you will cease to earn any referral commission from the users you have referred that are linked to your account.
These are BullionVault’s Referral Programme Terms and Conditions as of 22nd May 2019. These terms and conditions are subject to change with 30 days notice to active referrers.
Create a SEO Link Wheel and add a Blog to Your Site.
Acquire an exact match searchable keyword or phrase domain name.
Optimise (SEO) your website.
Create an exact match searchable keyword or phrase social media page and be consistant across the board so that your followers can find you easily.
Write content reguarly on your site.
Use all social media channels to spread brand awareness.
Share your posts on social media platforms, pages and groups.
Do contests and sweepstakes.
Set up a local market stall.
Set up a stall at festivals and events.
Partner up with local pubs and restaurants.
Offer advertising space on your site in exchange for a banner ad on your chosen partner website.
Send out promotional merchandise or set up a stand with sample products.
Create a newsletter and ask your visitors to subscribe, this is how you build your email list and sell your products to your customers. Give them an incentive to sign up like a discount or voucher.
Partner with influencers, youtubers, bloggers and digital marketers..
Promote Deals on Groupon.
Advertise in Classified Ads.
Advertise in editorial magazines and newspapers.
Advertise on Social Media and on Search Engines eg: Google and Bing.
Go to local corner shops to sell your beer on sale or return.
Host Local Events.
Create a Marketing Video and share it across all channels.
Advertise on Television, Radio, YouTube.
Create a Customer Loyalty Club.
Do giveaways at local events or on busy highstreets.
Be an active member of your local community and hangout, meetups and visit forums online where you can comment on posts.
Consider Business Networking.
Advertise at Business Expos by having a stand.
Wear your branding on your apparel and get your staff to do the same by wearing t-shirts or hoodies. You could also have beanes and baseball caps.
Advertise you brand on vehicles by either wrapping or using magnetic signage.
1. Optimize your website.
Link your website to exact match searchable keywords and phrases blog domain names and social media pages that you own. If no one has heard of your brand and you are not on the first page of Google for your keywords it may be an idea to partner up with websites that are on the first page.
2. Be active on Social Media.
A post a day will keep the doctor away. Interact with your audience and be entertaining. Give your viewers something to watch rather than scroll by. People are more likely to click on something that is funny than the run-of-the-mill advert. Consider Guerilla Marketing, do something outlandish but first get permission from the local council and the police if you are going to attempt your stunt in public. Set up a mobile bar in the middle of a high street. An example of Guerilla Marketing was something Baroness Michelle Mone did by promoting her ‘Ultimo Bra’ brand back in the day when she was starting out by having actors dressed up as plastic surgeons protesting that ‘Ultimo’ was putting them out of business. On the day of the event, all her bra’s got sold out. Hire a plane or drone with the flogo and have your advert flown sky high.
3. Create an Email Newsletter List
Once you get subscribers to your website offer them a voucher to sign up and then when you have enough people send out a newsletter with all the latest news, reviews, and product launches.
4. Partner with Local Influencers
It is worth partnering up with people who have a large audience of followers as an example we have over 10K connections on LinkedIn alone and we have recently had to let our audience know on Facebook we have had our limit and cannot accept any more connections without deleting one or two. Having us on your side is a Brucey Bonus as we can get you in front of target audiences.
5. Invest in Google and Facebook Ads
Consider Facebook, Instagram, Google, and Bing Ads. However please note there is a daily budget you have to set as these types of ads cost per keyword and some keywords are expensive. Plus the fact you will have to pay a monthly management fee depending on the duration of your advertising.
5. Promote Deals on Groupon
Groupon’s promotional platform allows businesses to advertise deals and discounts to consumers. Whilst advertising on Groupon has its advantages it is up to Groupon the make sure they have sufficient people clicking their ads and they take 50% commission for each purchase. This is a great way for smaller, local breweries to boost brand awareness and bring in new customers.
6. Buy Local Radio Ads
This type of advertising can be costly unless you know your local DJ. However, if you have a stunt to promote, they may advertise you for free especially if you allow them to advertise on your banners. If you mention them in your social media posts and get them to notice they may mention you for free in return. Be sure that the radio station you choose to work with has an audience aligned with your target and shop around a bit to be sure you’re getting a good price.
7. Sponsor Local Events
Where there is an event that draws large crowds, sponsor them and they will advertise you. Or set up an event of your own or join the many beer events being held nationwide.
8. Create a Customer Loyalty Club for Your Brewery
Encourage customers to come back to your brewery again and again by offering loyalty cards and developing a customer loyalty program. Offer annual memberships with exclusive offers that they could not get online.
9. Be an Active Member of the Community
Networking with Hospitality, Business and Charities can gain appreciation locally by getting more involved in local causes and activities. Whatever way you can to spread brand awareness try and incite new leads to do so at a little cost to you other than handing out business cards, leaflets and vouchers. Your brewery can also co-sponsor events and fundraisers in the local community or partner with restaurants and businesses to host events in your own space. You can reach out to local organizations and chambers of commerce to find opportunities to collaborate and pitch in.
10. Affiliate Marketing
Get your customers and digital marketers to work for you. Do incentive vouchers like introduce a friend or sign up to some affiliate platforms where they manage all payments and conversions.
How Much Will Your Brewery’s Marketing and Advertising Cost?
Depending on your Advertising and Marketing Budget there are effective ways to advertise and market your craft brewery. If you are looking to find consumers nationally some bigger-investment options, like television ads, can be costly. So consider social media as the better option as most people use social media at least once a day. In fact, 4.48 billion people use social media worldwide, according to platform reports on the current number of active users. 56.8% of the world’s population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America.
However, with a bit of SEO knowledge, you can advertise relatively cheaply or in fact at little or no cost at all.
If you would like to discuss acquiring the domain name www.welshbrewery.co.uk with the view of developing it, leasing it, or acquiring it outright or are interested in our Advertising & Marketing Package, please drop us a line using the form below:
When it comes to any business your first port of call is to have an exact match searchable keyword or phrase domain name followed by a well-designed, search engine optimized responsive website. Then you have to concentrate on the marketing and advertising of your site daily.
Here I have compiled a list of things you need to get your website noticed.
Secure your exact match searchable keyword or phrase domain name.
Develop a website that has content uploaded frequently. Search engines prefer sites that have new content as opposed to a static site just sitting there.
Optimise your site for search engines and social media.
Match your site with an exact match keyword social media page on Facebook, Instagram and LinkedIn.
Add a chat widget to your site so that people can ask questions on demand.
Add a translator for your foreign students.
Add a speech widget for people that suffer with dyslexia or have eyesite problems.
Find your prospective student on forums and social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Snapchat, Reddit, Tik Tok, and other social platforms and advertise there.
Partner with pubs and clubs and get them to give each person that visits a leaflet.
Partner with schools and colleges and get them to hand out branded merchandise in exchange that your advertise them in return.
Partner with events like colour clash or the like and set up a stall giving away branded bottled water.
Sponsor and Event.
Tout your business via food banks for students, child care facilities that offer free or discounted care, discounts on transit all matter for adult students trying to gain education to improve their lives.
Offer financing with easy monthly installments.
Share student success stories.
Invite students to have their own blogging page so that they can write content of their own on your site.
Start a competition with the chance of winning a course.
Partner on other website and exchange banner ads.
Wear your branded clothing so that people can see your business and get your staff to do the same.
Give branded merchandise to your employess and their families and eventually you will spread awareness.
Wrap your vehicles on your banded information, logo and website, or buy magnetic signs similar to what taxi driver have.
Advertise in magazines and newspapers.
Partner with charities.
If you have an announcement and want journalists to write about you, visit PR agencies such as www.issuewire.com
Create an app and give incentives to join.
If there are any suggestions you have thought of that have not been listed just drop ys a line and we will add them in.
If you are in Wales and wish to acquire this domain name www.learninwales.co.uk and add it to your SEO link wheel just message us by return with a view of perhaps developing it into a blog perhaps.
In order to secure targeted ultra-high-net-worth individuals (UHNWIs) one has to do a number of things. I have listed below ideas to get your brand sailing.
Secure Global Positioning of your Exact Match Searchable Keywords and Phrases Domain Names.
Network with the elite and with business owners. Although social media may be good for the average person you will find the elite may be found on Instagram and LinkedIn and may tweet on the odd occasion using Twitter. Other than that networking can be a bit difficult if you do not know where to look.
Network, with Millionaires, Billionaires and Royalty and send them your brochures or Luxury Gift directly to their offices. (Snail Mail Not Email) the reason why not email as half the time it will not get read or will end up in the junk/spam folder.
Create a Link Wheel driving Luxury Brand Users to Your Brand. Set up a Luxury Website and Drive traffic to your mothership.
Influencer Marketing where the said individual have their large number of followers. Influencer marketing focuses on a select group of targeted users. The prime example is to use a prominent figure to ‘influence’ a target market. Indeed, Verb Brands, a luxury digital agency based in London, estimates that 70 per cent of all adult purchasing decisions are driven by online content. “The superyacht industry needs to focus more onusing digital to assist traditional marketing,” believes Chris Donnelly, founder and managing director of Verb Brands. “Luxury hotels do huge influencer campaigns that are semi-offline, where they will get travel agents to stay at one of their resorts for the weekend and sell the idea to the travel agent. Then those agents sell it to the client.”
Sponsor Events and have your Business mentioned on all the advertising banners.
Sponsor a Luxury Business. If a business has or needs advertising such as a Luxury Real Estate Firm, Advertise their business in exchange they advertise yours. If you invest in them they are more likely to invest in you.
Advertise in Luxury Magazines and also in Newspapers, such as the Financial Times, Observer and Guardian.
Partner with Elite Companies, offer to advertise their brand on your website in exchange for an advertising banner on theirs.
Offer affiliate marketing and get bloggers to advertise your brand in exchange for a commission on a sale. You can use companies like Awin, Rakuten Linkshare and Sharesale to promote your brand.
Advertise near places the elite like to shop. If its in Knighsbridge London put banner ads on Bus Shelters, Buses, obviously the average person is never going to buy but the person who has money will.
Advertise on inflatable adverting blimps in places that the elite will see. Imagine a super yacht in the sky.
Design apparel and merchandise to match your niche and sell it inside places like Harrods, Selfridges and Harvey Nichols. You will get your foot in the door whilst upselling to the elite on their shopping days out. Your advertising brochure can be put into the shopping bag.
Host a party on your yacht and send out complimentary tickets to the rich and famous. Once the party has started they will spread brand awareneness through word of mouth and even become loyal customers.
Have an art class (VIP Tickets) where you get a well known fine art painter to teach people how to paint their dream yacht.
If you are in the business of selling yachts get the fine art painter to sell commissioned paintings.
Host promotional parties at venues. Reseach what rich and famous like and make the party around the theme. For example host a party that may be promoting the most expensive alcohol in the world or gem collections.
Contact Family Offices and become a member, there you will be able to mingle with Royalty.
Set up your own Luxury Living Website and capture the leads yourself.
Website and social media presence Many extravagant brands are now embracing client-created content otherwise known as user-generated content (UGC) on social media because this is a powerful technique to promote authenticity. Short video recordings and photographs of the product will be more captivating and engaging for potential clients if the posts are created by people rather than through an orchestrated campaign. For instance, if a 35-year-old UHNWI sees a video or series of pictures started by a peer, they are more likely to react to that than to a static or constrained marketing image. Thus a result, in recent years there has been a shift in correspondence; there is now an exchange of dialogue between the organization and the customer instead of the discussion being directed by the brand.
If you want to expand your SEO Link Wheel just drop us a line below.
If you are a solicitor reading this right now and thinking “I need some new clients”, I have put together some helpful marketing ideas for solicitors to win, new clients, quickly. They all are tried and tested. They all work.
Although I am promoting Cardiff Solicitors Domain Names the following tips can be applied to any area-keyword domain name. Where the domain names may have already been taken, with a little bit of ingenuity and know-how one can tweak domain extensions or add an extra word before or after the keyword, so for example if “Cardiff Solicitors” is taken perhaps change the phrase to “Solicitors Cardiff” one can also apply the same strategies using different domain extensions whereby if you are located in Wales and the domain extension (co.uk) for example is already gone, consider changing the domain extension to .wales .cymru .uk .net .biz (avoid domain hacks and charm domains such as www.Cardiff.Law or domain that has extensions that do not match the location you are targeting.
A lot of people make the mistake of saying (.co) domain extension is the domain equivalent to a dot com, this is further than the truth, CardiffLaw.Co (the domain extension (.co) is the domain extension for Colombia) and you will not be able to control your traffic unlike top-level domain names and country-code domain names). Also, avoid hyphen domain names they look spammy and do nothing in terms of SEO & Ranking. Choose wisely, alternatively, you can consider a domain acquisition service where you offer the owner of the domain in question money to sell it to you. It is all about the keywords and domain extensions.
Dot coms are the most popular however they will generate traffic from the USA mainly, even if you set your GEO targeted locations you will get traffic from other countries as well as the one you are located in, so you need to be aware of this if you intend to pay for PPC advertising.
Think like the consumer, how do they search for a solicitor in your area. Having a brand name takes time to get on the first pages of search engines without extensive SEO, Marketing, and Advertising.
Hence I wrote a piece on “45 ways to market your law firm business”. The most important factor is to start with is the exact match searchable keyword or keyphrases domain names, the second is to change the homepage title to match your domain name and the third is a blog or a site that is constantly changing its content.
Currently, I only have Cardiff Solicitors Domain Names, that have been developed, which are generating traffic and subscribers. The money is in the email list and you will be able to acquire.
I wrote an article on “How to Get More Business To Your Law Firm”. “45 Legal Marketing Ideas For Solicitors” on the site the domain names I am promoting. You can read the whole article below:
If you would like to acquire www.cardiffprobatesolicitors.co.uk www.cardiffsolicitors.co.uk or www.conveyancingcardiff.co.uk, have any marketing questions or wish to advertise on our sites, please do not hesitate to contact us using the form below:
Regardless of what industry you are in, you always want more business. However, for startups, it is even more daunting when your phone does not ring or you have tonnes of emails with people selling you things but you have no inquiries.
So you have got a business plan and you think you have it all worked out but you still have no customers so what do you do?
In this article, I will list some ideas that you may not have thought about.
But first, we have to establish the difference between a small business and a large powerhouse. With a corporation or business that has been established for many years their brand name is well known and people will always choose a well-known brand over a lesser-known one.
If you are just starting out or are struggling to get business through the door, you may have to adopt different strategies to get you noticed. If this is the case you need your business to be in the news you need to be consistent and not hide behind your brand but instead be out there flying your flag high.
A more established company will have more money to spend on advertising and on staff and employee incentives. These companies use marketing agencies to help them get more exposure and will encourage their staff to publicize their company, products, and services
If you are a small business for example of 1-10 employees and your advertising budget may be on a shoestring, you have to invent ways to advertise your brand on next to nothing.
So here is a list of things to do to increase business.
(Some are free and some are pay per click or editorial or offline advertising suggestions)
Start a podcast, talk about your company, conduct interviews with people that are making the news in the same industry as you.
Start a Vlog and set up your own YouTube Channel.
Consider Video Marketing, design your own videos or hire an agency.
Start a Blog and write regular content. Do make sure the domain name has the exact match searchable keywords and phrases.
Perform a SEO audit report and see how you can optimise your website/blog to perform better.
Get Like for Likes on social media groups and pages.
Guest blog for free on other peoples blogs or comment on their articles. Some companies even pay you if they find your articles useful.
Network with other businesses, LinkedIn is a good place to start and if you have networking events in your area consider going to one or two and start making acquaintances.
Make use of all your social media platforms. Create business pages and join groups and like, comment and share your blog posts and interact with other business owners, don’t forget to use hashtags and if permitted backlinks to your page or site.
Set up a business forum in your niche through WordPress, they have plugins that are already designed for you.
Join Business Forums and interact.
Set up a (chat) on your website and blogs so that you can interact with your visitors (www.talk.to is free). Remember to have the chat bot on during office hours.
Share Banner Ads on Social Media, Platforms, Pages and Groups.
Advertise in Business Directories (most are free).
Advertise on Classified Ads (Some are free, like Gumtree, Craiglist and FreeAds).
Interact with local communities, some have websites (Quora, Reddit) aswell as Facebook groups.
Set up a local workshop.
Do Public Speaking.
Offer free business consultation if you are in the industry of helping business grow.
Offer to advertise other peoples businesses, products and service on your site free of charge for a limited time.
Sell your advertising space to business owners.
They say the money is in the list, set up a newsletter and send out information to your contacts. Offer incentives to get people to sign up to your newsletters.
Consider Affiliate Marketing where you get paid if someone clicks an ad you are displaying on your site or through an email list or newsletter.
Pay people to advertise your business through companies such as ‘Clickbank’ ‘Rakuten Linkshare’, ‘Shareasale’.
Write an ebook that you can offer your customers in exchange for their email.
Set up an event such as a conference, auction, or networing seminar.
Sponsor an event, this could mean you may have to either pay/domate or offer your services for free. This will give exposure to your company and your brand.
Organise an open house and offer wine tasting or set up a stall and sell your products and services. The series on Netflix “Selling Sunset” hosted parties and a wedding in a few of their luxury properties they were selling to VIP guests, multi-million dollar real estate.
Set up an auction or fashion show and get other businesses to donate something and charge an entry fee for the evening of the event with your brand name in the limelight.
Partner with a small business, offer your products and services at a discounted price and ask them to do the same in exchange. They may be a Web Designer but may not offer marketing, whilst you as a marketing agency could offer your service in exchange for leads and visa versa.
Public Relations – make an announcement on PR Agency websites where journalist can write about you.
Create a Google Business Page and update regularly just like you would a blog.
Set up a contest/competition.
Offer Discounts and Incentives to all you current and prospective clients.
Upsell to your existing clients.
Offer Free Trials and Demos.
Wear your insignia and get your employees to wear branded apparel.
Send out compimetary useful merchandise with your company logo, website and telephone number.
Ask for referrals, offer you clients incentives that if they refer you, you will give them something in return, it could be a product, service or discount.
Get your family and friends to spread the word.
Consider leaflet drops to businesses or homes depending on the industry you are in.
Sell a course online to educate people in your industry.
Sell merchandise with your company name.
Set up a Wikipedia page.
Set up a Crunchbase profile.
Pitch your business to angel investors, private equity firms to raise funding and spread awareness. Angel investors may put you in touch with some of their contacts if they think your business is viable, in exchange for a commission on every introduction.
Set up a squeeze page using click funnels to your offer.
Consider advertising your busness on other sites (rate card advertising prices will apply).
Google Ads not only help with ranking they will get you on the first page of Google instantaneously providing you meet the bidding price of your daily budget.
Facebook Ads, can fine tune the audience you wish to target.
Instagram Ads – Instagram has over 500 million users per month.
Start following people and businesses in your niche on Instagram and interact with their posts.
Editorial Publication Ad Campaign.
Guerilla Marketing, do something outlandish but first get permission from the local council and the police. If you are a web designer set up a office type table and chair in a busy high street and when people ask what you are doing you can hand out your business cards. Baroness Michelle Mone did a stunt promoting her ‘Ultimo Bra’ brand back in the day when she was starting out by having actors dressed up as plastic surgeons protesting that ‘Ultimo’ was putting them out of business. The day of the event all her bra’s got sold out. Hire a plane or drone with the flogo and have your advert flown sky high.
Promotional giveaways, you can do this digitally or can set up a physical stall, you can giveaway products and services but do get permission first if you plan to do it in a public place.
Make the most of trade shows by either networking or setting up a stand an expo.
Create your own App.
Billboard advertising is another way to attract business, such as bus stops and on sides of buildings.
Advertise on Publish Transport on the side of buses and taxis.
Send your products and services to influencers and celebrities and ask them to endorse your brand.
Advertise your business on Black Cabs if you are in the UK and Yellow Cabs in the States.
TV & Radio Advertising.
Help non profit organisations by donating or marketing, either way the charities will advertise you.
Go physically into businesses that are in the same niche as yours and if you are a pet sitting/dog walker business go to your local vets and ask them to display your posters or brochures. If you are selling cruises get your local high street travel agents to display your information.
Offer your services for free for the first month or so, get people to sign contracts as they could take you up on the offer and then walk away once it is ended. Or if you are selling a product why not “try before you buy” type of offer.
Ask businesses if they would like free exposure to their products and services and display, their merchandise in your establishment, moreover they may also do the same for you.
Go to cafes and grocery stores where they have message boards and display your information, or if you are more high end, visit hospitality venues and advertise your products and services there. Give them incentives to market your business such as an exclusive discount and mention their name in the print.
Start a directory of businesses in your niche and offer both free and paid listings. When constructing the directory contact each business owner and tell them they have a free listing. This will give you the opportunity to explain who you are and offer them more exposure with more prominent paid advertising. Instead of waiting for the mountain to come to Mohammed, get Mohammed to go to the mountain.
Note From The Editor.
When promoting your business try to expand your products and services, it is good to have your fingers in many pies.
As well as the above-mentioned hints and tips, re-train your mindset and stay focused and positive. Be assertive with yourself and do not allow any negativity to get in your way. Just before you go to sleep visualize your ultimate goals and desires and imagine yourself already have acquired your wealth, do this every night for 30 days and see changes manifesting. Research neuroscience and the power of thought.
Anyone wishing to have a little extra help please contact us to discuss your needs, or Buy Our Marketing & Advertising Special Offer for £25.00 by clicking the link here.
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HIDDEN SECRETS OF MONEY – AUTHOR / PRESENTER MIKE MALONEY
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