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Category: MARKETING (Page 1 of 6)

Marketing is a strategy used to increase traffic to your business. Cymru Digital Marketing Agency will create ways to drive more customers to your business, through SEO, SMO, PPC and Networking. We even offer outbound marketing services and will create a SEO Link Wheel to help you achieve your desired results.

Low-Cost Marketing & Advertising

Low-Cost Marketing & Advertising

If you are reading this you have come to the right place, we can help you with lead generation and drive traffic to your business, domain name, product, or service.

If you want more business, spread brand awareness, and have lead generation, we will work for you for a whole month, which costs less than employing a member of staff to do the work for you, not to mention they will not be able to do what we are offering.

We have a good track record and have a large network of connections on LinkedIn and other social media channels.

Marketing & Advertising are the fundamental strategies to drive traffic to your business, product, or service. Some businesses use PPC advertising which can be costly if you have to compete with daily keyword bidding. However, outbound marketing and banner ads are a good alternative and landing pages are optimized to search engine standards so that you have a fine-tuned target audience.

We understand ‘Video Creation’ can all cost an arm and a leg, yet we will do a video, all-inclusive of our monthly offer. Each advert that we create has SEO so that we can generate targeted traffic on your behalf. We use exact match searchable keywords and phrases to drive more business.

If you are interested in getting a helping hand just drop us a line using the form below. There is no time like the present to get more customers.

Hurry & Fill In This Form Today!

#digitalmarketing #socialmediamarketing #videomarketing #cymrumarketing #marketingcardiff #brandawareness #leadgeneration #marketing #socialmediaposts #blogposts #guestblogposts #advertising #landingpages #lowcostmarketing #lowcostadvertising

Disclaimer.

** ‘Cymru Marketing is the sister group of www.ukwebsitedesigners.co.uk. This offer does not include PPC advertising.

**This offer is for one advert on 10 websites, one video, and a landing page, and content creation on 4 websites. As well as social media and network marketing.

How To Get More Clients

How To Get More Clients

Regardless of what industry you are in, you always want more business. However, for startups, it is even more daunting when your phone does not ring or you have tonnes of emails with people selling you things but you have no inquiries.

So you have got a business plan and you think you have it all worked out but you still have no customers so what do you do?

In this article, I will list some ideas that you may not have thought about.

But first, we have to establish the difference between a small business and a large powerhouse. With a corporation or business that has been established for many years their brand name is well known and people will always choose a well-known brand over a lesser-known one.

If you are just starting out or are struggling to get business through the door, you may have to adopt different strategies to get you noticed. If this is the case you need your business to be in the news you need to be consistent and not hide behind your brand but instead be out there flying your flag high.

A more established company will have more money to spend on advertising and on staff and employee incentives. These companies use marketing agencies to help them get more exposure and will encourage their staff to publicize their company, products, and services

If you are a small business for example of 1-10 employees and your advertising budget may be on a shoestring, you have to invent ways to advertise your brand on next to nothing.

So here is a list of things to do to increase business.

(Some are free and some are pay per click or editorial or offline advertising suggestions)

  1. Start a podcast, talk about your company, conduct interviews with people that are making the news in the same industry as you.
  2. Start a Vlog and set up your own YouTube Channel.
  3. Consider Video Marketing, design your own videos or hire an agency.
  4. Start a Blog and write regular content. Do make sure the domain name has the exact match searchable keywords and phrases.
  5. Perform a SEO audit report and see how you can optimise your website/blog to perform better.
  6. Get backlinks.
  7. Get Like for Likes on social media groups and pages.
  8. Guest blog for free on other peoples blogs or comment on their articles. Some companies even pay you if they find your articles useful.
  9. Network with other businesses, LinkedIn is a good place to start and if you have networking events in your area consider going to one or two and start making acquaintances.
  10. Make use of all your social media platforms. Create business pages and join groups and like, comment and share your blog posts and interact with other business owners, don’t forget to use hashtags and if permitted backlinks to your page or site.
  11. Set up a business forum in your niche through WordPress, they have plugins that are already designed for you.
  12. Join Business Forums and interact.
  13. Set up a (chat) on your website and blogs so that you can interact with your visitors (www.talk.to is free). Remember to have the chat bot on during office hours.
  14. Share Banner Ads on Social Media, Platforms, Pages and Groups.
  15. Advertise in Business Directories (most are free).
  16. Advertise on Classified Ads (Some are free, like Gumtree, Craiglist and FreeAds).
  17. Interact with local communities, some have websites (Quora, Reddit) aswell as Facebook groups.
  18. Set up a local workshop.
  19. Do Public Speaking.
  20. Offer free business consultation if you are in the industry of helping business grow.
  21. Offer to advertise other peoples businesses, products and service on your site free of charge for a limited time.
  22. Sell your advertising space to business owners.
  23. They say the money is in the list, set up a newsletter and send out information to your contacts. Offer incentives to get people to sign up to your newsletters.
  24. Consider Affiliate Marketing where you get paid if someone clicks an ad you are displaying on your site or through an email list or newsletter.
  25. Pay people to advertise your business through companies such as ‘Clickbank’ ‘Rakuten Linkshare’, ‘Shareasale’.
  26. Write an ebook that you can offer your customers in exchange for their email.
  27. Set up an event such as a conference, auction, or networing seminar.
  28. Sponsor an event, this could mean you may have to either pay/domate or offer your services for free. This will give exposure to your company and your brand.
  29. Organise an open house and offer wine tasting or set up a stall and sell your products and services. The series on Netflix “Selling Sunset” hosted parties and a wedding in a few of their luxury properties they were selling to VIP guests, multi-million dollar real estate.
  30. Set up an auction or fashion show and get other businesses to donate something and charge an entry fee for the evening of the event with your brand name in the limelight.
  31. Partner with a small business, offer your products and services at a discounted price and ask them to do the same in exchange. They may be a Web Designer but may not offer marketing, whilst you as a marketing agency could offer your service in exchange for leads and visa versa.
  32. Public Relations – make an announcement on PR Agency websites where journalist can write about you.
  33. Create a Google Business Page and update regularly just like you would a blog.
  34. Set up a contest/competition.
  35. Offer Discounts and Incentives to all you current and prospective clients.
  36. Upsell to your existing clients.
  37. Offer Free Trials and Demos.
  38. Wear your insignia and get your employees to wear branded apparel.
  39. Send out compimetary useful merchandise with your company logo, website and telephone number.
  40. Ask for referrals, offer you clients incentives that if they refer you, you will give them something in return, it could be a product, service or discount.
  41. Get your family and friends to spread the word.
  42. Consider leaflet drops to businesses or homes depending on the industry you are in.
  43. Sell a course online to educate people in your industry.
  44. Sell merchandise with your company name.
  45. Set up a Wikipedia page.
  46. Set up a Crunchbase profile.
  47. Pitch your business to angel investors, private equity firms to raise funding and spread awareness. Angel investors may put you in touch with some of their contacts if they think your business is viable, in exchange for a commission on every introduction.
  48. Set up a squeeze page using click funnels to your offer.
  49. Consider advertising your busness on other sites (rate card advertising prices will apply).
  50. Google Ads not only help with ranking they will get you on the first page of Google instantaneously providing you meet the bidding price of your daily budget.
  51. Facebook Ads, can fine tune the audience you wish to target.
  52. Instagram Ads – Instagram has over 500 million users per month.
  53. Start following people and businesses in your niche on Instagram and interact with their posts.
  54. Newspaper Ads.
  55. Editorial Publication Ad Campaign.
  56. Guerilla Marketing, do something outlandish but first get permission from the local council and the police. If you are a web designer set up a office type table and chair in a busy high street and when people ask what you are doing you can hand out your business cards. Baroness Michelle Mone did a stunt promoting her ‘Ultimo Bra’ brand back in the day when she was starting out by having actors dressed up as plastic surgeons protesting that ‘Ultimo’ was putting them out of business. The day of the event all her bra’s got sold out. Hire a plane or drone with the flogo and have your advert flown sky high.
  57. Promotional giveaways, you can do this digitally or can set up a physical stall, you can giveaway products and services but do get permission first if you plan to do it in a public place.
  58. Make the most of trade shows by either networking or setting up a stand an expo.
  59. Create your own App.
  60. Billboard advertising is another way to attract business, such as bus stops and on sides of buildings.
  61. Advertise on Publish Transport on the side of buses and taxis.
  62. Send your products and services to influencers and celebrities and ask them to endorse your brand.
  63. Advertise your business on Black Cabs if you are in the UK and Yellow Cabs in the States.
  64. TV & Radio Advertising.
  65. Help non profit organisations by donating or marketing, either way the charities will advertise you.
  66. Go physically into businesses that are in the same niche as yours and if you are a pet sitting/dog walker business go to your local vets and ask them to display your posters or brochures. If you are selling cruises get your local high street travel agents to display your information.
  67. Offer your services for free for the first month or so, get people to sign contracts as they could take you up on the offer and then walk away once it is ended. Or if you are selling a product why not “try before you buy” type of offer.
  68. Ask businesses if they would like free exposure to their products and services and display, their merchandise in your establishment, moreover they may also do the same for you.
  69. Go to cafes and grocery stores where they have message boards and display your information, or if you are more high end, visit hospitality venues and advertise your products and services there. Give them incentives to market your business such as an exclusive discount and mention their name in the print.
  70. Start a directory of businesses in your niche and offer both free and paid listings. When constructing the directory contact each business owner and tell them they have a free listing. This will give you the opportunity to explain who you are and offer them more exposure with more prominent paid advertising. Instead of waiting for the mountain to come to Mohammed, get Mohammed to go to the mountain.

Note From The Editor.

When promoting your business try to expand your products and services, it is good to have your fingers in many pies.

As well as the above-mentioned hints and tips, re-train your mindset and stay focused and positive. Be assertive with yourself and do not allow any negativity to get in your way. Just before you go to sleep visualize your ultimate goals and desires and imagine yourself already have acquired your wealth, do this every night for 30 days and see changes manifesting. Research neuroscience and the power of thought.

Do some research into neuroplasticity and a book that is highly recommended read is Napoleon Hill “Think and Grow Rich”

Further Reading:

https://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram

One Month Marketing & Advertising Special Offer For a Limited Time Only. Offer Ends September 30th, 2021. Only taking a limited amount of bookings so hurry as to not miss out.

Anyone wishing to have a little extra help please contact us to discuss your needs, or Buy Our Marketing & Advertising Special Offer for £25.00 by clicking the link here.

**Please note all payments will be processed via Stripe.com Secure Payment Gateway and the invoice will show transactions paid to UK Website Designers. Please also note campaign will start 24 -48 hours after payment has been received giving our designers enough time to create a video and advertising banners.

Contact Us Using The Form Below:

#marketing #advertising #videomarketing #networking #socialmedia #shoutout #businessrecommendations #marketingtips

Wales Independent Marketing and Brand Company

Do you need more traffic to your website? As a Wales independent marketing and brand company, Cymru Marketing offers worldwide digital marketing, including outbound marketing, blog posts, and social media advertising. Contact us today!

Photo courtesy of Pexels

About the Author: Katie Conroy is the creator of AdviceMine.com. She particularly enjoys writing about lifestyle topics and created the website to share advice she has learned through experience, education, and research. 

Early Steps To Take for a Long-Lasting Business

Starting a new business means juggling many responsibilities — not only for your livelihood but for that of your partners and employees. Administrative duties aren’t the most glitzy or appealing parts of the business. But if you develop effective and reliable methods to get them done — like these from Cymru Marketing — you’ll be closer to launching a successful business.

What, exactly, are the least appealing but most important behind-the-scenes tasks you need to do for your young business?

Banking Matters: Accounting and Payroll

From the moment your business launches and years into its lifecycle, you want to have organized, thoroughly documented financial data. As SmallBizDaily points out, accounting information helps you analyze your business’s performance, and it’s important for filing taxes — errors or missed deadlines in your business’s taxes can result in penalties. As your business grows, so will your accounting needs, so you may decide to hire an accountant or use software to take care of the books.

Similarly, a meticulous payroll system will serve you well both in the early days of your business and after it’s fully established. If your payroll taxes aren’t managed correctly, you may incur penalties, so look for a service that offers penalty protection.

The ideal small biz software apps will also streamline other payment processes to save you time, like employee time tracking, fast direct deposit, and automatic payroll calculation with all the payroll forms applied correctly.

Getting Your Start-Up on Its Feet: Funding Options

Accounting and payroll are financial processes that come into play only when your organization has actually secured funding. Funding is perhaps the most basic requirement of having any kind of business, notes Think Latitude, so even if it’s not an appealing part of the work, it is a priority. There are many ways to go about financing your enterprise, each with different advantages.

If you’re starting a business that has a chance at explosive growth, you may consider seeking out venture capital funding from investors. If investors choose to work with you, they can be a huge help in providing the money (“seed capital”) you need to launch your business. They’ll also most likely become members of your company or have some portion of ownership in the business.

Other strategies for funding a new business are crowdfunding, an internet-based effort, or self-financing, which means that you pay the expenses of starting the business yourself and own the business in its entirety.

The Organization at Its Core: Choosing the Operational Structure

One way to approach the need for funding, and the structure of your business as a whole, is by choosing the type of operational structure you’ll be running. Several options are available, including forming a limited company, a sole trader, a partnership, or a limited liability partnership (LLP).

Each type of organization comes with its own set of pros and cons, all dependent on what’s the best fit for your business. For instance, the LLP structure offers both immediate and long-term advantages: It limits personal liability in cases of debt or bankruptcy and is pretty easy to create and operate either on your own, with a lawyer, or through a service.

Starting a business is one of the most exciting career steps you can take, and streamlining the chores of getting started leaves more room for you to enjoy yourself. When technical tasks aren’t stressing you out or slowing you down, you can focus on perfecting the product or service that you set out to share with the world, celebrating what you’ve accomplished alongside your team, and maybe even taking time off.

#startups #startupswales #businessconsultation #consultation #startingabusiness #newbusiness #smallbusiness #marketingcardiff #cymrumarketing

www.MarketingCardiff.com

www.MARKETINGCARDIFF.com

I am pleased to announce that I have acquired www.marketingcardiff.com by a fluke.

It was not available last year as I am always looking for ways to generate more traffic, so I was surprised to see it on the IONOS marketplace and had to grab it.

SEO Link Wheel.

I am happy I have the dot com as I will have no use for any other domain extension, just in case anyone approached me regarding the .co.uk just saying… Furthermore, if someone then decides to develop the co.uk version there may be a reason to start a UDRP.

Website Development.

It is what came first the chicken or the egg scenario. I developed a website on a dot com (king of domains) long before any other counterpart.

Branding.

This domain will serve as another cog to my ever-expanding SEO link wheel. This domain is a keeper as it has played on my mind whenever I say ‘Cymru’ not everyone I speak to knows what the word means. It is the Welsh Word for Wales and as well as people not knowing how to pronounce it let alone spell it, may also find difficulty remembering it. Hence that is why I am excited to add an addition to my lead generation marketing strategies.

Obviously, the site is not fully developed as I only acquired it today but over the next few weeks, time permitting, I will build this site to accompany my default sites.

I have also kept my ‘Cymru Marketing’ Logo Initials where the (CM) stands for Cymru Marketing, whereas now the initials are reversed to Marketing Cardiff (MC). However had I re-designed the initials the M letter does not sit right on the letter C, hence I have left the lettering the same. As long as I get the traffic what’s a couple of letters in a logo. If anything it makes the logo even more unique and talked about after all ‘Cymru Marketing’ is here to stay and it will always be one of my default websites, with ‘Marketing Cardiff’ as an add-on.

The way I see it the logo is recognizable it has been around for a few years and people who recognize and relate to an image can memorize images symbols and logos far quicker than remembering words. People will see the logo and see it as a trustworthy source, so why confuse people with more than one logo, at the end of the day it is a personal preference and my decision. If anything the logo says that ‘Cymru Marketing Brand ‘ is behind ‘Marketing Cardiff’.

One has to remember that exact match searchable keywords and phrases domain names will rank your website far quicker and will secure global positioning providing you do your SEO correctly.

Having brandable made-up words, acronyms or personal brand names needs extensive Advertising and PR, whilst having searchable words people actively search for will save you money in the long run. Choose your domain names carefully and if you need some help with your SEO link wheel we will be happy to give you some free advice and do a free SEO audit report of your website.

As an example I have my own personal brand domain name www.renataentrepreneur.com but if people do not know who you are and have never heard of you before they are not going to be searching for you. Fortunately for me, I have been around for donkeys’ years so I am well known in certain circles.

Even if you are ranked for keywords that you have assigned in your meta description people are less likely to view your site as opposed to the and exact match searchable keyword or phrase domain name. You would have to be well known or a household name which can take a long time to achieve before people started to search for you.

Valuation.

The domain name www.marketingcardiff.com on estibot.com is according to the bot worth less than $100 but on Godaddy Appraisal Tool it is worth $904

To be honest, I rarely use these bots and whenever I am appraising a domain name. I do my calculations based on Google Keyword Planner and how many searches per month and the cost of the PPC bids would be. I then can advise that having a certain domain name would save the investor in advertising costs.

However, if the domain name has equity such as a product, service, website, and assets then you are talking about a different ball game, and even though I have no intention to sell this domain name my equity which these bots do not know about will increase the value.

#marketingcardiff #cardiffmarketing #marketingagencycardiff #marketing

Domain Name Time Wasters

Domain Name Owners That Do Not Take Your Advice and Do Not Appreciate Your Hard Work.

Domain Name Time Wasters.

So many phrases come to mind with my post today like:

  1. Do Not Shoot The Sheriff.
  2. Do Not Keep All Your Eggs In One Basket.
  3. Do Not Pull The Rug From Under Someone’s Feet.
  4. Stop tyre Kicking.
  5. Don’t Burn Your Bridges.
  6. Take A Leaf Out Of My Book.

This is not the first time this has happened to me so I am not going to vent my anger at any one particular person, but I can see history repeating itself and I have to decide how I am going to counteract.

I won’t go into who the people are in question or even name them for legal reasons but they will know who they are simply by remembering certain things I have done for them.

The first was a person who has no digital footprint at all on the internet (that should be a red flag in itself) who asked me to find him a buyer for some art pieces and them some gold sellers selling Gold Dore in exchange for a commission (I did do my due diligence by going to companies house to find out if he was legit or not). I worked my butt off finding these people and he ended up saying he was not going to use any of them, (my gut feeling is he did use them but because there were so many leads that I gave him, it was difficult to pinpoint who he used in the end, but I reckon he had no intention on paying me). So I thought to myself never again and I would insist on a fee upfront before I commenced doing any work in future for anyone. I should have taken a leaf out my book because I did not do this.

Moving swiftly on, a couple of weeks ago I made an advertising campaign for a small business again I did not charge them but they turned around and said they did not want me to market their business any longer, (shoot yourself it the foot why don’t you….them not me). Considering I was willing to invest my time marketing this hair and beauty salon you would think they would have appreciated what I had already done for them including designing a logo, giving them a landing page which I have since taken down and created a video animation (for free) and all they needed to do was sit down (virtually) with me to discuss a long term strategy. They had no website and simply do not want my free service. Good Luck to them, considering they obviously know something I do not not regarding marketing and are simply relying on facebook to get business.

Now to the present day. Although I had been asked by another broker I am working with to help find a buyer for a domain name over 2 weeks ago and we agreed between us to split the commission for the sale of this one particular domain name that I made a video of a drone on, I simply had not had the time to start outbound marketing until yesterday. I had written a post about the the topic and the domain previously but had not done any outbound marketing until now, in which I already had one interested party.

So you would think the owner of the domain would use his common sense and be gratuful that I had started to spend some time and resources trying to find him a buyer and what does he do?, he only comes back and emails the broker I am working with that he no longer wants us to broker his domain name as he has got another broker. Where is the sense in that?, if someone has already started the work at least give them a chance to see if it has worked. I now will go back to the interested party and will have to say the owner of the domain is no longer using our services. To be honest I think the owner had no intention on paying any broker and will claim that the interested party has messaged him directly. It does not take much to find out who the interested party is and contact them omitting getting the broker involved.

I am not mad that another broker has got the assignment, I actually feel sorry for him or her as they will have to start from scratch. If I was selling a high ticket premium domain name I would want to get as many people involved and agree to split the commission equally between all of them. This would encourage all the brokers to work just as hard and the one that was slacking I would have some sort of clause. There are many ways you can prove you are doing the work, by carbon copying emails with the potential buyer with all the other brokers and the owner of the domain name. Also links to articles and posts you have made on blogs, social media pages and groups.

Hence for all NEW CLIENTS that are NOT on my books I will be asking a set up fee of £99.99 plus my commission rate of 15% on the successful sale of the domain or business, via escrow, just to start marketing. This also applies to people who want more exposure to their business via marketing and advertising campaigns.

“It is not worth my time to work hard and not get paid”.

(Or to be told my services are no longer required after I have put in all the effort and all the hard work and given the person free advertising & exposure).

Advertising Space Costs Money!

You would not go to a marketing agency and say I will pay you a commission once you get me some leads, so you should not expect a domain broker to do the same.

A domain broker is essentially a digital marketer and may also have connections to people in your industry/niche. For me personally I am connected to some very influential people and have an extensive network of connections on LinkedIn.

For the domain owners that waste your time, if they do not take your valuable advice how to improve the presentation of your domain name, then you are already on a loosing battle.

When a a domain owner asks a broker to find him a buyer and disregards all the work you have done to date and all the contacts you have made then at the end of the day he has disrespected you as a professional and you should sever ties immediately.

Some people are tyre kickers they have no intention of buying or selling and simply want to window shop and like to procrastinate. From looking at this particular domain name I was marketing yesterday, presentation counts and I have taken the liberty of doing a ‘SEO Audit Report’ and it does not look very good. This SEO Audit Report does reflect or make the domain worth anything close to the owners asking price of £35m. I should have done the SEO Report sooner but in a way I am glad I did not because I have met his type before and he would never have taken my advice, hence he obviously feels he does not need our help….

I will be “keeping tabs and my ears to the ground” and looking out for any news about this particular domain name in future.

To the Owner of the “Said” Domain Name, Good Luck in Selling the Domain Name, is all I can say……

Disclaimer: Due to time wasters we have changed our outbound marketing strategy and we are basing our prices on a similar marketplace pricing structure.

Click the image below to go to the other marketplace to see the comparison.

(Please note all content and imaging including logos and videos remain the property of Cymru Marketing and you must have written permission to use the images and content on this site and our other sites that we own and network on).

The screenshot below shows how much you will save by using our services in comparison to another world-renowned domain marketplace.

Cymru Marketing Do Not Charge To List Domain Names, Websites Or Businesses.

***Cymru Marketing Do Charge for Outbound Marketing and Advertising Space. Please View Our Advertising Page here!

.CO Domain Extensions

.CO Domain Extensions.

.CO domain extension on my mind. I wrote an article about a while back on my other blog about .co.domain names and what they mean for companies wishing to adopt the extension if their dot com is not available.

Here is the link to the article: https://ukdomainbrokers.ukwebsitedesigners.co.uk/?p=1217

Now more interestingly here is the definition of what a .co domain extension means: https://en.wikipedia.org/wiki/.co

.co is the Internet country code top-level domain (ccTLD) assigned to Colombia.

Now here me out not only do I build websites I also manage PPC advertising and if a client that came to me with a .co domain extension yet was based in the UK I would not advise him to do any PPC advertising for the domain. The reason why and I have dot com domain names aswell as .co.uk I am based in Cardiff UK and have found no matter how hard you try to set ones setting for GEO targeting with the dot com domain names I get a tonne of traffic from the USA. But imagine if I was the client and wanted only traffic from the UK but got traffic from the USA or Colombia as in the .co domain extension before you know it all my budget would be eaten up and I would not be happy with the web designer steering me in the wrong direction.

People are like sheep, a person who has no knowledge of SEO tells a couple of people on the internet that a dot co domain name extension is an accronym of dot com or the word ‘company’ and before long the misinformed information has spread like wild fire with people buying .co domain names without realising the repercussions this would have on their traffic or once they consider pay per click advertising what that would mean to their advertising budgets if they were targeting traffic for their own location.

With that said I do not believe owning a dot co domain name would be beneficial to any company other than businesses in Colombia and it would damage my reputation trying to market this domain extension to anyone other than to the country it is assigned to. Don’t get me wrong I fell into the trap and soon wised up.

Further reading the entity of the following website seems not to have any knowledge of SEO because if he/she had they would be ranking on the first page of Google for the following search terms: Domain Management, Domain Registrars, Registrars, whois, which says they are biased, as they could be the owners of the domain extension: https://www.go.co/about/faq/ Its a bit of a conincidence that there are no names mentioned for me personally to ask them to prove where the traffic was coming from. I would want hard evidence and may just register a domain name and and add analytics just to prove a point.

Here is an example of a UK based website with a dot com domain name setting their GEO targeting for UK only and you can see by the chart that there are other countries, with USA being no 2 on the leaderboard, which if this company was paying for PPC their budgets would be swollen up by other countries visitors.

It is my job to guide companies in the right direction and reading on the internet mileading information and steering companies in the wrong direction is downright shameful.

Overstock.com bought overstock.co this could have been to stop cyber squatters cloning their site and not to help them with their SEO. The same with hyphen domain many companies may buy up hyphen domains to stop cyber criminals.

The following links are another reason why not to use a .co domain extension unless you are from Colombia:

https://community.ceramicartsdaily.org/topic/20562-the-perils-of-using-a-co-domain-name/

If you have any questions just comment below.

40 Ways To Get More Business.

Advertising & Marketing.

40 Ways to Get More Business.

I have decided today to take a leaf out of my own book and practice what I preach.

With that said I am going to develop a directory of businesses and forums on my site where people can come and hang out. It is in the beta stage at the moment, watch this space.

I may even start a local periodical magazine.

There is a saying ‘If the mountain will not come to Muhammad, then Muhammad must go to the mountain‘ arises from the story of Muhammad, as retold by Francis Bacon, in Essays, 1625: Mahomet called the Hill to come to him. … If the mountain will not come to Mahomet, Mahomet will go to the mountain.

In other words get people to come to you, rather than you going to them. Moving one stone at a time you will eventually move the mountain.

  1. Design and market a business blog. In fact I have several and use them as part of my SEO link wheel. Once you have decided what your blog is about you need to have categories of different topics people actively search for and want help with. Tip use keywords in your categories.
  2. Guest Blog on other peoples blogs. This will create backlinks back to your default site. Ask bloggers in your LinkedIn contacts if they would be happy publishing your articles. Find Blogs similar to your niche and gust blog post there.
  3. Write posts on groups and social media pages. It is a good idea to also have your own group and pages.
  4. Online Social Media advertising, you can have a Video or Squeeze pages which can help increase your total number of conversions while providing you with enough information needed to nurture leads into sales. This applies to Facebook, Twitter and Instagram.
  5. Adwords, obviously you need a budget for this and Google often do promotional incentives for first time users such as get £75.00 free credit if you spend £25.00
  6. LinkedIn Ads are similar to Google Ads the only difference is your LinkedIn ads will only be visible on LinkedIn. However because LinkedIn is a Business Platform this by far one of the best ways to connect and network.
  7. Offer online courses and sell your courses on site like UDEMY. Obviously the best place to sell is on your own websites and social media platforms. Put to together a “how to” course and teach people a trade.
  8. Local Workshops are a good way to network and get like minded people together. This can be done online although pending lockdown restrictions regulations this can also be a physical place to meet.
  9. Business Listings, if you already registered with Google My Business you should, make Google your friend and they will track you and rank you faster.
  10. List your business with all the main business directories, like Yell, Yelp. 192 etc.
  11. List your business on classified websites such as Cardiff Free Ads. Just type into Google search, Classified ads and you will get your answer through the search results.
  12. List your Business on Business Forums and Community websites.
  13. Post articles on Quora and Reddit.
  14. Post Articles on all you social media pages consistantly otherwise people lose interest and the more times your brand is visible the more popular you will become.
  15. Events. If you like talking, why not speak at events, talk about your product, brand, story.
  16. Host a conference, get people to come to you and get them networking.
  17. Partner with a competitor, that way you can help each other.
  18. Partner with a non competing business, that may benefit your skills.
  19. Go to Networking Events Hosted by Other people, this can be online and physical.
  20. Ask for referrals. Start with family and friends and ask them to share your business cards and social media shares with their connections, you will be surprised how many people will get to see your business. Gettting referrals and utilizing your network can be a quick and easy way to score more client projects.
  21. Set up a suppliers page on your blog/website and get people to advertise.
  22. Set up an affiliate marketing program and get other people to promote your business in exchange for a commission.
  23. Start a competition and get people to enter their details for a chance to win a prize.
  24. Giveaways, give an ebook away about your niche in exchange for an email, everyone loves to get something for free. Give branded merchandise away.
  25. Consider outbound marketing and contact people that may be interested in your product or service.
  26. Editorial Advertising, put an ad in a newspaper or periodical.
  27. Leaflet/pamphlet advertising and post them in your neighbourhood.
  28. Notice Boards in Supermarkets and coffeeshops, leave your business card or small leaflet. Leave your merchandise, keyfobs, pens, handsanitisers, pin badges, balloons, mini notebooks (This depends on your advertising budget).
  29. Wear branded clothing that has your website address visible in bold, this is advertising on the go.
  30. Design a magazine and get businesses to advertise.
  31. Have an advertising banner on your car you can get magnetic banners.
  32. Gift your family, friends and neighbours with branded merchandise such as fridge magnets, pens, key fobs, mini notebooks, branded facemasks. Give things that people will use rather than throw away.
  33. Give a trial offer to your product or service. If you give something for free your are giving people the opportunity to test and trust you.
  34. Sponsor an event or auction off something using advertising, marketing strategies.
  35. Get your brand in the news get journalist to write about you.
  36. Video Marketing, you need to be professional and make your videos top notch. I do not mean tik tok style. If it looks like you have spent money on video advertising it will look like you are successful.
  37. Vlogging, this a good way to have brand awareness, get your staff to contribute. Have a video the day in the life of driving instructor or graphic designer etc. People like to have some sort of idea how you manage a business which may give them inspiration.
  38. Influencers are people that use social media platforms to promote, their products or other peoples products and service. Hire models and take photos and videos of them using your products or services and then share on all the platforms or get influencers to promote your products or services for you.
  39. Write a book about your business or if you do not know where to start hire a writer that will write the book for you and then send it to businesses that may find your book useful. (You could have a book the day in the life of a …….).
  40. Do a publicity stunt, publicity stunts are an organised events designed to attract the public’s attention to the event’s organizers or their cause. Be unique and amaze your audience with a well thought through campaign.

Final Thoughts.

Nothing happens overnight, however, if you concentrate on social media and post banner ads eventually people will like and share and even buy. Be patient, stay focused and be consistent.

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How To Increase Business & Followers.

I noticed today a post on LinkedIn from someone that was connected with me but was not an internet marketer per-se, stating “How to increase followers from 30K to 225K followers” in five minutes per day by commenting #yes

The first thing that came to mind is he has no authority to advise considering he is and what I saw was a clever click bait hack and nothing more. This is a disappointment when people are genuinely looking for answers and come across someone just looking out for him/herself, simply having people click the post for the post to go no where.

Therefore I have taken upon myself to write this post to help individuals increase followers/business. This method can be applied to all social media platforms:

1: Optimize Your Profile Pages, optimise your cover photo and also your profile picture. Make your profile picture look professionally done. Remember to be aware of your background in the photo. A picture says a thousand words. Try to get a professional head shot done at a local photographic studio (when they are open again) or get a friend to take a photo without any distractions in the backdrop.

2: Start with connecting with people, most social media platforms say only connect with the people you know, but what if you have a genuine enquiry, the best thing is to find their email addresses to write to them first before sending them a connection request, especially of you do not know them.

3: Write articles on your pages and link back to articles you have written on your blogs and share these articles with your connections.

4: Make your post intriguing only give a little away and entice the reader to click you post for more information.

5. Share photos on your social media platform pages, instagram is good for this or do infographics and add titles to your posts.

6: Be creative and publish videos, add captivating content that people will be willing to watch. Add humour, funny videos attract peoples attention.

7: Go Live. Livestreaming is not for everyone but if you are happy broadcasting an event or milestone as long as it has good content you will get people watching.

8: Advertise your brochures and share your pdf’s on your business pages.

9: Use hashtags when closing your post text.

10: Don’t forget to tag your connections and companies that may find your post useful.

11: Give your followers valuable advice. Everyone is a guru these days and some can be better at it than others but you only have one chance of being an expert in your niche and the more followers you have the more well known you will become.

12: RSS feeds are a good way of finding trending posts, create “breaking news” posts that perhaps people outside your region may not have heard of. Do not copy posts word for word as that is called plagiarism and you will be penalised by search engines. For me I always use one of my blogs to write articles which I then share with my connections and although I may read something I will scramble it into my own words, even giving my own perspective.

13: Be consistant and active everyday on all your social media platforms. I am perhaps the world worst as I only seem to hang out on LinkedIn because most of my work is B2B but recently I have been asked to do B2C hence I need to alter my mind set and concentrate on Facebook pages and groups more.

14: Create viral posts this could be something like a give away or a competition with a deadline.

15: Join groups on your social media platforms.

16: Create your own groups for your different niches.

17: Create your own business pages on all your social media platforms, keep your professional and personal pages seperate.

18: If you have an event coming up or thinking of creating one, social media is a good place to advertise and market yourself.

19: Once you have a following on your social media platforms do reach out and collaborate with your connections.

20: Set the buttons on your profiles to a “Follow” button.

21: Create a call to action in every post.

22: Promote your social media profiles everywhere, including your website, blogs and email signatures.

23: Cross promote your profile on your other social media channels. For me I have on default business card website that I point people to, this saves time typing out each social media platform I am connected to.

24: Pay per click advertising campaigns are not only good with Google & Bing but they are also is a good way of connecting with people through your social media platforms. Facebook & Instagram is a place where you can connect B2C, this is good if you are targeting a specific category or people. You can fine tune your specifications to the location, age, gender and interests.

25: Try to update your profile page frequently, a stagnant page is boring and will show your audience that you are frequesnt at updating. If you have new services, always keep them updated.

26: Always reply to comments, no matter how trivial, ignoring a comment makes the person who wrote it worthless. Obviously if you have hundreds of thousand of comments pick out the ones that stand out and thank everyone in a generic comment.

27: When people share your posts and pages, thank them.

28: Get your biggest fans to endorse you, this applies to LinkedIn more so than any other social media channel and visa versa, you will be amazed how may people who you endorse will endorse you back. The same goes with review ask your customers to write a review about your brand.

29: If you have businesses that wish you to promote them, do offer to write recommendations, this gives you exposure aswell as exposure for your client, but if the businesses wish more exposure you could offer other marketing strategies which you could potentially charge for the service. I do this free of charge by adding banner ads to all my social media pages and groups I am connected on. This is short lived advertising but for a permanent fixture on my blogs I charge a monthy/yearly fee.

30: Exact match searchable keyword and phrases are so important not only in your domain name but on your website, meta tags and social media pages. When choosing a Facebook page for example use words that people would use to search for your product or service rather than your unknown brand name. Your brand name will become popular over time and it will not be an overnight success unless you spend a lot of money on advertising, I just do not mean Google Ads I mean in publications, newspapers, radio and TV.

31: Make your social media profile searchable, make them public.

32: When commenting on other peoples posts, do not get personal and do not get into trolling arguments if someone does not see the value of your comment. Be professional and do not sell things on peoples posts. You could add a backlink to your company as a signature or hashtag but thats it, don’ be the pushy sales person.

33: Give incententives to get people to share your posts. This could be a free e-book or a discount voucher.

35: Become an influencer.

36. Become a public speaker.

37: Create educational webinars, podcasts, tutorials, use youtube and share your content on all social media platforms.

38. Create a SEO link wheel, of your websites, blogs and social media platforms.

39. Start a blog and add RSS feeds so that in engages people’s interests.

40. Have a subscribe widget or pop up so that you can capture peoples emails and then send them updates or newsletters. Do not install the popup until a person is about to exit your site and not before. I believe it is off putting to have a subscribe popup the moment you attempt to access a site. You need to earn my trust and loyalty before I give my email away.

41. Integrate a chat widget into your websites and blogs so that when visitors visit your sites you can engage with them.

42: Guest blog on other notable websites.

43: Become a podcast interviewer. Invite people to join you in a discussion.

44. Write a book about you and your niche and publish your services and products.

45. Leave business cards on noticeboards in supermarkets, cafes (when they open again).

46. Make flyers and post them through peoples doors.

47. Consider giving out freebies, such as buy one get one free.

48. Start a competition.

49. Consider getting people to market you using affiliate links. https://rakutenadvertising.com/en-uk/

50. Advertise in Magazines and in Newspapers.

51. Offer to do something for free, this could be free web hosting in my case or free marketing or promotion.

52. Wear promotional clothing.

53. Give away promotional merchandise.

54. Word of mouth advertising get all your family and friends to promote you and get their family and friends and before you know it you have a network of connections.

55. Do outbound marketing, like picking up the phone and calling or writing snail mail letters.

56. Enlist the help of other advocates in your industry, find a mentor.

57. As your employees to engage in your social media pages, make them contributors.

58. Post your articles at ceratin times of the day. I find that during working hours people are busy getting on with business. So you have to pick times that appeal to your network browsing times, otherwise you posts may not get a look in. However according to LinkedIn’s their busiest hours are in the morning and midday from Monday to Friday. This will ensure your post to get maximum reach.

59. Add multiple admins to you pages and ask your colleagues to help you.

60. Join all the social media platforms and follow companies and people of interest.

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