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Category: PERSONAL BRAND

Business Owners Should Learn About SEO, Domain Names and Marketing.

If someone wants to help you for free – no catches, then you should let them!

Business Owners Should Learn About SEO, Domain Names & Marketing!

When you try doing things yourself and things go wrong, you have only yourself to blame. If you think by using a web builder is going to get you traffic, you need to think again. You either have to hire an SEO specialist, buy add-ons like a ranking coach or have to do the SEO & Marketing yourself. But if you do nothing your website will just float in cyberspace.

If a website designer offers you a helping hand, do not be ungrateful. If they offer you free advertising space and free backlinks you have nothing to lose especially if it does not cost you a single penny.

Do not make excuses that you only need one brand domain name and that your website is going to bring you tonnes of traffic if you do not have a blog associated with it.

Blogs are extremely important in generating traffic. You are kidding yourself if you do not master the techniques or hire someone to do it for you.

I know you may be on a budget that is why you should learn to do things properly, do not think that building a website in a web builder is all you need to do, because it’s not, you need to work on the engine for the wheels to move.

https://www.linkedin.com/posts/robmoore1979_most-people-get-this-wrong-when-starting-activity-6974258779836035073-afVD?utm_source=share&utm_medium=member_desktop

Example A:

I was recently approached by a lady who had a branded domain name and a website she had built herself on one of these basic web-builder platforms and she asked me if I could help with her content.

I looked at her site and immediately saw red flags. Her website was not responsive to all devices and she was using a branded name that unless someone has heard of you, they are not going to search for you.

If you do not perform SEO your website will be swallowed up in a sea of other sites all fighting to be on the first pages of search engines.

I made an example of my personal brand (iRenata -Renata Entrepreneur). Although I am well known in certain circles (LinkedIn), I am by far not famous, so if people have never heard of me they are not going to search for me, hence that is why I have built an SEO Link Wheel with Keyword Domain Names Websites and Social Media Pages.

Sample SEO Link Wheel
Example SEO Link Wheel!

So I took the liberty of doing an SEO Audit Report which I sent to her and found she had zero visitors to her site. Her website was not indexed and ranked.

I gave her my recommendations and showed her how having a secondary keyword domain name will help her. By coincidence, I had two matching keyword domain names on my books. She then asked me how much it would cost and after an exchange of emails, she came back to me and said she would attempt to do the SEO and try and fix her site herself. To this date she has done nothing other than adding a cookie banner, which again she did not think she need to have, I soon put her straight.

I then responded to her and said I would reserve the domains for her free of charge for the first 12 months and give her free backlinks to her business and amazingly she has gone off the radar. I was essentially going to give her a piggyback for free.

Example B:

Another example of a business not valuing a domain name that they owned and dropped, inclusive of a website that was on the first page of search engines and had secured global positioning and brand authority in favor of their Facebook page so to save money. The problem is this particular business had just won an award and was buzzing, but once the dust settles and business starts to dwindle they will be asked by their customers why they do not have a website and when they try to get their domains back they will have to pay a hefty fee to get them.

Doing It Yourself To Save Money.

All I can save if you are a business and you try to build websites yourself learn about SEO, keyword domain names, and brand domain names because if you think you can do it yourself to save money do not be surprised your website will not see the light of day and most certainly will not be on the first pages of search engines.

Do not think that cutting corners is going to save you money because I can tell you for starters you will lose traffic which could potentially convert into leads if you do not do things correctly.

If someone is trying to help you free of charge do try to take their advice (do not look a gift horse in the mouth). I tried helping Client B by telling him to put his website on his market stall banner but did he listen, did he hell? I told him he was losing business through passing trade and told him his particular niche people not going to be searching for him when they can literally go to any supermarket and buy something similar. https://ukdomainbrokers.ukwebsitedesigners.co.uk/confectionery-wales-co-uk-domain-name-for-sale/

If you think that you can do it yourself why are you not already on the first pages of search engines, or why are you not generating enough traffic”?

If you think a Facebook Page is all you need then this is only one source of traffic.

Never rely on one source of traffic.

I may go on Facebook once every couple of days, maybe even once a week. I do not have enough hours in the day to spend my time on Social Media unless I am advertising and marketing. I certainly do not use Facebook for personal entertainment so my point is there are many people like me who either do not have Facebook accounts or do not spend time hanging out. I see this too many times on LinkedIn where it may say the user has not posted lately. People especially entrepreneurs are very busy and may not have the time to surf social media.

By rights the (Client B) that gave me no notice to terminate even though he had a contract, I should have charged him but I would have then run the risk of him huffing and puffing and then talking sh#t about me.

I am patient one day he will need his domain names and I gave him plenty of opportunities to transfer them to him (I asked him to give me the name of his registrar) and he declined so he cannot come back to me at a later date because they will be in use when I forward them to an affiliate page that hopefully will convert into sales for me in the same niche. His loss my gain.

Do not try to be a smart arse as the latter (Client B) with dropping his domain names including his branded name, because one day he may want the domains and I will get my money back from what I have lost for the late cancellation.

If you have not got a clue about website design, SEO, domain names, and marketing leave it to the experts and do not do it yourself.

Do not expect a web designer to fix your botch job. If you want someone to fix the foundations of your house, any reputable builder or architect would recommend demolition first before building on weak foundations before doing a proper job of rebuilding. The same applies to a website. Imagine building a high-rise building on foundations that could not withstand earthquakes, it just would not happen. The same applies to websites.

Example C.

Finally do not be a tire kicker, consider this, how would you feel if someone wasted your time?

You could have been busy generating leads rather than messing around with someone who has no intention to buy from you.

This actually happened to me a few months ago someone contacted me over a domain name www.superyachtevents.co.uk I gave her the price and she seemed to be happy, but she said something that made me think she was simply wasting my time and that she was off for a few weeks on business and would come back to me on her return.

If she wanted the domain badly enough she would not have waited for a few weeks to acquire it considering we were in full flow communication, she is a Limited company because I checked her out on Companies House, so she could have afforded it if she needed it badly enough. All I was asking was £500, I have since listed back up on Godday and increased the price.

I did wait for her to come back to me and she didn’t, even though I had taken the domain off the market for many weeks where potentially I could have lost a sale. I then decided to message her one last time and asked her to let me know either way, which she did by saying she no longer needed the domain.

Time waster, what was the point of the outreach? She had her chance to acquire it and then bailed out. Why agree on a price and then make a BS excuse not to buy?

The thing is when I sell domain names I may include hosting, design, and development, SEO, Marketing, and Advertising at my discretion. It all depends on who the company is and what its reasons for buying the domains are.

The moral of the story, learn about SEO and Domain Names. If you want more traffic then you need to have a blog and regular content. The more times your articles are published the higher up the ladder you will climb.

Either way, I try to mentor my clients if they simply want a domain name or if they want website design and development or lead generation. You defiantly get your money’s worth with me and I even give you a free ebook I have written to give you a head start.

If you have any questions, please contact me using the form below:

#webbuilders #seo #marketing #advertising #keyworddomainnames #brandeddomainnames #secondarydomainnames #blogs #blogposts #contentwriting #ukcontentwriters

Renata Entrepreneur

www.renataentrepreneur.com

Renata Entrepreneur Personal Brand Promotion.

The owner of this blog https://marketingagency.cymrumarketing.com/ – https://www.cymrumarketing.co.uk and static site www.cymrumarketing.com has launched her own Personal Brand ‘Renata Entrepreneur’ Virtual Business Card.

Its early days but I have acquired both domain names www.renataentrepreneur.com and www.renataentrepreneur.co.uk

The site is just over a week old and I wanted something that would reflect who I am and what I do.

In the early days I used to have www.renatamaziak.co.uk and then www.renatamaziak.com which I dropped. I found people could not spell my surname. I have now re-branded myself so unless people cannot spell ‘entrepreneur’ 🤣 I should be easier to find.

This is going to be my virtual business card nothing more and nothing less, just something to point people to, in the right direction. It will save me time as I have lots of people asking me what I do and it takes me forever in a day to explain.

The idea came into my head after a telesales person looked me up on line and found a site that I was associated with many years ago. I want to set the record straignt that people can simply look me up online and see what I do at a glance without having to search tonnes and tonnes of information.

Explaining who I am is no easy task as I diversify in a wide range of services.

I have many blogs, static site’s and social media pages.

I ideally wanted www.renata.com but it was gone many years ago to a watch battery manufacturer/distributor called ‘Renata’.

Its ok I am happy with what I have chosen and it serves its purpose.

www.renataentrepreneur.com

Please Note: Anyway reading this please do not offer me alternative domain names, as the answer will be the same, unless you want to gift me the domain name, I am not interested.

Persuasive Marketing Strategies Explained

Persuasive Marketing Strategies Explained.

Persuasive Marketing Strategies Explained.

Ever heard the saying “he could sell snow to the eskimos”, this one happens to be my favourite but there are also others see below.

The meaning is the description of someone who is clever and persausive salesperson, such that they could sell something to people who have no need or use for it. As in the case of ‘Belle Delphine’ ‘GameGirl Bath Water‘ which is trending right now and how she made $10M selling bath water to her followers. No I am not going to promote her water 🤣 just the link to wikipedia.

(The phrase ‘selling ice to the eskimos’ alludes to the various indigenous peoples of the traditionally cold, snowy northern circumpolar regions of the globe, who would have no shortage of and or no need to buy) snow or ice. However even eskimos would not say no to Gelato or Sorbets for desert, just a thought I wonder 🤔.

Other terms uses for sales techniques are:

  1. Sell ice to the eskimos
  2. Sell a cape to Superman.
  3. Sell hay to a farmer.
  4. Sell wood to a forest.
  5. Sell religion to the Pope.
  6. Sell underwear to a nudist.
  7. Sell rope to a free climber.
  8. Sell a two-wheeled bike to a unicyclist.
  9. Sell crutches to an Olympic sprinter.
  10. Sell a cage to a lion.

“My take on this is that a web designer contacts a web designer to see if they need help building a website or a internet marketer contacts an internet marketer to see if they need any help with internet marketing”.

TYPES OF MARKETING STRATEGIES.

There is in fact 41 different types of Marketing of which I will touch on pursuasive marketing in this post.

  1. Traditional Marketing
  2. Outbound Marketing
  3. Inbound Marketing
  4. Digital Marketing
  5. Search Engine Marketing
  6. Content Marketing
  7. Social Media Marketing
  8. Video Marketing
  9. Voice Marketing
  10. Email Marketing
  11. Conversational Marketing
  12. Buzz Marketing
  13. Influencer Marketing
  14. Acquisition Marketing
  15. Contextual Marketing
  16. Personalized Marketing
  17. Brand Marketing
  18. Stealth Marketing
  19. Guerrilla Marketing
  20. Native Marketing
  21. Affiliate Marketing
  22. Partner Marketing
  23. Product Marketing
  24. Account-based Marketing
  25. Customer Marketing
  26. Word of Mouth Marketing
  27. Relationship Marketing
  28. User-generated Marketing
  29. Campus Marketing
  30. Proximity Marketing
  31. Event Marketing
  32. Experiential Marketing
  33. Interactive Marketing
  34. Global Marketing
  35. Multicultural Marketing
  36. Informative Marketing
  37. Neuromarketing
  38. Persuasive Marketing
  39. Cause Marketing
  40. Controversial Marketing
  41. Field Marketing

Depending how you view this if you try and sell a product or service to someone that may not neccessarily need it, this is call persausive emotional marketing, such as Coke Cola for example:

PURSUASIVE MARKETING

PURSUASIVE MARKETING

Persuasion marketing is a marketing strategy that manipulates the human mind into thinking they desire the ideology of the product or service that is being marketed. It is psychology of power of persuasion that alters our emotions. When advertising companies use this strategy to make the product or service desirable going as far as to seducing the audience into thinking they need it.

‘Belle Delphone’ used her body as the tool to pursuade her audience that the water she bathed in was a sexual extension to herself.

Many have criticised that at $22 dollar a bottle that no one in their right mind should have bought it. But people have fetishes and the porn industry is big business, She gained her audience by setting up an ‘onlyfans’ account where you pay a paid subscription to join and the models show parts of their bodies in exchange for money.

Further Reading:

FINAL THOUGHTS!

I remember years ago Glastonbury Somerset in the UK, Mud being sold on Ebay aswell as Britney Spears hair when she had a meltdown and shaved all her hair off. Glastonbury for everyone that does not know is a town in southwest England. It’s known for its ancient and medieval sites, many rich in myth. Belived to be King Arthur’s burial place.

Providing there is a market you can sell pretty much anything to anyone nowadays if you advertise your product or service well, regardless if it is by traditional methods or digital.

Grow your followers and you will have a platform to sell.

Repairing a Bad Reputation

Repairing a Bad Reputation.

Your Reputation is the key to your success. If your reputation is tarnished how do you make it squeaky clean again?

Warren Buffett’s famous quote on reputation goes like this: “It takes 20 years to build a reputation and five minutes to ruin it.

Our reputation can be damaged via our personal lives through melicious rumours, this can start in school onto higher education, it could be at work because of competive co-workers who are jealous of your performance or it could be unhappy customers writing bad things about your Brand. In some case it can even be political. Whatever the circumstances we have the power to create our own destinies and by confronting the issue head on we are one step closer to regaining our good image back.

Reputation may be falsely advertised with personal attacks, customer complaints and blatant falsehoods but what if what was said was true how do you recover from that? How do you restore your brands reputation?

If you find untrue content published, you can take legal action against the perpetrators. However if the content is damaging and true there is little you can do to remove the content other than to bombard the internet with lots of good news.

Slander can cause irrevocable damage against companies and individuals. Slander is when content is published to be untrue and or misleading causing defamation of character spoken oral or written communication with the intent and unjustly harm the reputation and usually constitutes a tort or crime.  In the late 19th century, the expression “yellow journalism” was used and described by New York Press editor Erwin Wardman, how newspaper moguls, specifically Joseph Pulitzer II and William Randolph Hearst, would use misleading sensationalized news article to improve circulation. Randolph Hearst was the subject material that inspired Orson Welles to make the film Citizen Kane, based on the influence and corruption he acquired in the 1920s and 1930s.

A damaged reputation may be difficult to recover from or repair. That is why protecting you brand is so important, Getting your good name back is not always easy, but it can be done with patience, determination, and perseverance.

If the truth is out there is little you can do to take it down, but you can bombard the internet with good and positive news. If you continue filling the internet with good things your bad reputation will be old news in no time at all. Time is a healer as they say.

A bad reputation is potentially temporary providing you can continue to have positive things written about up consistently.

Never forget what damage has been done but always remember people care less over time. After all the world does not stay in the same place all the time, people have other things to talk about and providing you are meticulous with positive news eventually your bad reputation will be history.

Think of this this way your bad reputation is only what happened today or yesterday, but you can make a difference by not carrying on into the future. Your bad reputation can continue manifesting if you do nothing, but with the right resources you can make it a thing of the past. Research shows that, contrary to popular belief, when compared to other means of social evaluation, reputation matters measurably less than other factors.

Remember, focus on the things you can control, not the things you can’t. What content has been published cannot be unpublished but the more content you have written that is positive will eventually outweigh anything bad.

Consider addressing the world about the bad content and make you views known. If there is no proof of the statements that have been published and is pure speculation directed at you consider a way that can help you rectify any misunderstandings. Perhaps there are other entities that may not be directly linked to you that have disgraced your honour, yet people have come to a conclusion it is your own wrong doings that have caught media attention and you need to set the records straight. Discuss with people openly about what has happened and regain peoples trust.

The secret is to change how others think about you. Sometimes you just need to control the perceptions of others. People need to be programmed to see things in a different light. Reinventing yourself and showing people a new you and by consistently showing a different perspective on what would have been once thought as bad will encourage people to talk about you in a positive manner.

Whether your reputation is true or false try to denounce accusations as lies as quickly as possible. The longer you leave it the more chances of you being labelled and associated to this atrocity. Be assertive not aggressive, and make sure you spread the word that you have tried to defend yourself. If you do nothing the finger will be pointed your way. Ask other people to help set the story straight. The longer this bad reputation exists, the harder it may become to fix. Clarify any misunderstandings. Be outspoken when challenging lies.

A good way to improve your reputation and regain trust is to do show you are a good person and go out of your way to be kind and do good deeds.

However, doing too much too quickly can backfire and you must be steady with your pace and be consistent. Its no-good holding and event you need to hold several. There is no quick fix. You cannot come across as desperate a people will see through you, which will damage your reputation even further.

1). If the bad reputation revolves around you alone do nice things for your family, friends and co-workers or your local community. A good way to do good deeds is to do some volunteering work, this is especially helpful in your local communities with elderly or disabled people.

2). If the bad reputation revolves round your business do good deeds for your employees and your customers.

3). If the reputation revolves around something bigger (An Entity) then there are steps you can take to try to resolve the problem and I have a consultation white paper of suggestions for anyone wishing to contact me.

The key to getting rid of your bad reputation is to impress others. Go above and beyond your call of duty. Do impressive things and in turn you can improve how people see you. Gaining peoples trust and respect which is earned can go a long way towards improving your reputation.

Evaluate your social circles, change your life and your beliefs. If you do bad, only bad things will come your way, do good things on the other hand and only good things will come your way.

If the problem is at work and you are caught in a toxic environment this can lead to depression and a poor work performance. You need to tackle the problem head on and if you cannot resolve the problem alone speak with your superiors or HR. A work environment which encourages an unhealthy work-life balance can make it seem that a hardworking, dedicated person make look they are lazy and not performing well, but there could be underlining problem that could cause others to perceive a person differently. Evaluate your workplace if you think you will never fit in because of the perceptions people have about you and after offering an olive branch to make things right, things have not changed consider changing career paths. You cannot make yourself ill by simply being in the wrong job with the wrong people.

When trying to get rid of a bad reputation which is a stigma attached to you try to change yourself. Try to see yourself through the eyes of others, if you do not like what you see, consider changing your mindset. We need to retrain our brains to think differently and it easier said than done as we are creatures of habit. However, making gradual changes in our mannerism and in our thought process and our behaviour eventually people will start to notice.

If you bad reputation is surrounded by who you are and what powers you have, and people are immediately fearful of you try to change your persona to be a loving and kind individual.

Seek professional help, from specialist advisors and consultants. Life coaches or a spiritual guides also can help you transition into a different person. Never be false and always be true to yourself. By starting with yourself and believing in yourself only you can make those changes without being superficial. This will carve the steppingstone to a brighter future.

Once you have mastered your own new strength you need to make people believe in you. Rebranding yourself does not necessarily mean renaming yourself it just means you can change the social stigma to be a more positive one.

By monitoring your reputation online you will help eliminate any false truths and will prevent prolonged damage to your integrity.

The quickest way to see what has been written about you or your brand is to go online and search the search engines results pages (SERP). Monitor your Google Analytics and look out for unusual performance anomalies in your site traffic.

Manage Google Alerts for all your titles using brand names, product tags, popular misspellings, competitors, senior team leaders and key industry terms and popular search phrases.

Evaluate if whilst trying to defend yourself it will cause more harm than good specifically if the damaging content published can be used to gain even more traffic. Consider if the site is a blog where subscribers can leave comments. Do not fuel the fire.

It is common knowledge that there are three laws for reputation management which are authority, authority and authority. The more popular you are, the easier it is to gain authority of your brand be in personal or commercial. A sure-fire way to gain authority is by building a social media reputation with a strong following. The followers must be authentic legitimate people that have subscribed to your social media pages or on blog posts.

You can also build your authority by networking at business intro events or public speaking. You could even be a sponsor, or you could join charitable organizations. Whatever strategy you use if the media is filled with good deeds you are doing only good things will come out of it and your bad reputation will be a thing of the past.

Remember if you are honest with people, people are forgiving and can learn to trust you again. Be the bigger person and own up to your wrong doings, apologise if you can and address the elephant in the room. However not everything is black and white and not everything that has been written about you can be swept under the carpet hence you have to show people you are not as bad as everyone is making you out to be.

Have you noticed at political rallies how politicians pick up babies to show the world they have empathy and can relate to normal folk? Politicians for example have both good and bad followers so see how they deal with the public and follow suit.

When dealing with your brand reputation try to control to conversation using social media platforms to clarify any misunderstandings, reduce complaints and build a fan base at the same time. Monitor not just the public but more closer to home your employees complaint platform such as www.glassdoor.co.uk there could be other sites in your region, do your research and find out what people are saying about you and your brand. Limit the possibilities of people buying up domain names with your brand name and writing controversial things about you. Own all the variations of your website URL, including negative versions (avoidthisbrand.com).

Be quick to apologize to customer complaints. Remember a dissatisfied customer will tell between 9-15 people and 13% of very dissatisfied customers will tell more than 20 people. Bad reviews spread like wildfire. However happy customers who have had their issue resolved will tell about 4-6 people about their experience.

Be authentic and never make up excuses or try and blame the problem on someone else. Always be transparent when handling customer complaints and if you have had bad press do not shy away and hope the problem will go away on its own it wont unless you do a press conference and address the issues.

Gain positive feedback from influencers who can help boost your personal image.

Most importantly, reward loyal customers, influencers and internet marketers. Make your clients and supporters feel appreciated by giving them exclusive content, products or experiences.

Finally, be patient, building a good reputation doesn’t happen overnight whereas rebuilding a damaged one is going to take even longer.

Be in control of what is written on the internet whereas it may take millions of dollars and years to build a a good reputation, it only takes a few minutes to create a social media account and potentially ruin a company’s brand and reputation.

Other reading:

How to React When Someone Blanks You.

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