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Category: SEO (Page 1 of 2)

How to Get the Most Out of Your Small Business



How to Get the Most Out of Your Small Business

Written By: Ted James.

Small businesses are the backbone of our communities, thanks to their unique and personal ties to the neighborhoods they serve. However, that doesn’t mean that business practices used by larger companies should be ignored. In fact, many skills can help small businesses and entrepreneurs thrive! Here are some tips and resources worth checking out, courtesy of Cymru Marketing Journal.

Self-care Equals Business Maintenance

Business expenses typically include maintenance on a property, but aren’t you part of your business? You’re a small business owner and entrepreneur in London, and taking care of yourself is just as important as maintaining your office space. There are ways to practice self-care that won’t break the bank.

  • Create and enforce boundaries. It’s important not to overextend your energy, which is limited. Setting boundaries helps because they create more free time if you say no to doing too much.
  • Allow yourself “me time. Remember to do one thing that makes you happy as many times as you can fit into your schedule.
  • Mix up the routine. People are creatures of habit, but falling into a monotonous routine makes daily life feel too predictable. If you add fun to your life, it will revitalize you.

Business Sense. One of the largest tools for businesses and people is effective communication. Lack of communication causes misunderstandings and resentments because no one feels heard. People from employees to vendors become frustrated, and morale reaches an all-time low.

  • Use active listening. If you listen to understand and ask the right questions, you’re practicing active listening. Limiting distractions allow you to focus on the person speaking to you, and it will help them focus on you when you talk.
  • Utilize more than one communication method. Combining email with Zoom calls eliminates confusion because it gives the person you’re communicating with another outlet to clarify any concerns.
  • Emotional intelligence. Being in tune with another’s feelings and watching nonverbal cues shows others that you’re paying attention to their needs. Everyone feels better when they’ve been acknowledged if they’ve had a bad day.

Learning Is Life

If you question businesses about what they think is the most valuable skill, some would tell you innovation is the most desired. Innovative people are creative and never stop learning. You’d be pleasantly surprised at how much you’d learn from your vendors and employees if you listen to their ideas. Thinking outside the box is often key to finding a solution that fits your current problem. You never know when you need another person to look at a problematic situation from a different perspective.

Marketing Tips

Entrepreneurs can also use marketing strategies like social media and search engine optimization (SEO). Marketing via social media is a great way to reach a huge potential audience, as well. Beyond that, though, don’t neglect more traditional methods, like flyers and business cards. Those can be especially effective with neighborhood businesses!

Your Business, Your Choices

Being a business owner is a test of life and work management. You are challenged daily to get as much done as you can. Practicing self-care, using communication skills, and educating yourself about your business are keys to success.

Cymru Marketing Journal offers Local, National & International Digital Marketing, including outbound marketing, blog posts, and social media advertising. We’d love to hear from you!



#smallbusiness #flyers #seo #vendors #employees #emotions #communication #settingboundaries #practicingselfcare

Business Owners Should Learn About SEO, Domain Names and Marketing.

If someone wants to help you for free – no catches, then you should let them!

Business Owners Should Learn About SEO, Domain Names & Marketing!

When you try doing things yourself and things go wrong, you have only yourself to blame. If you think by using a web builder is going to get you traffic, you need to think again. You either have to hire an SEO specialist, buy add-ons like a ranking coach or have to do the SEO & Marketing yourself. But if you do nothing your website will just float in cyberspace.

If a website designer offers you a helping hand, do not be ungrateful. If they offer you free advertising space and free backlinks you have nothing to lose especially if it does not cost you a single penny.

Do not make excuses that you only need one brand domain name and that your website is going to bring you tonnes of traffic if you do not have a blog associated with it.

Blogs are extremely important in generating traffic. You are kidding yourself if you do not master the techniques or hire someone to do it for you.

I know you may be on a budget that is why you should learn to do things properly, do not think that building a website in a web builder is all you need to do, because it’s not, you need to work on the engine for the wheels to move.

https://www.linkedin.com/posts/robmoore1979_most-people-get-this-wrong-when-starting-activity-6974258779836035073-afVD?utm_source=share&utm_medium=member_desktop

Example A:

I was recently approached by a lady who had a branded domain name and a website she had built herself on one of these basic web-builder platforms and she asked me if I could help with her content.

I looked at her site and immediately saw red flags. Her website was not responsive to all devices and she was using a branded name that unless someone has heard of you, they are not going to search for you.

If you do not perform SEO your website will be swallowed up in a sea of other sites all fighting to be on the first pages of search engines.

I made an example of my personal brand (iRenata -Renata Entrepreneur). Although I am well known in certain circles (LinkedIn), I am by far not famous, so if people have never heard of me they are not going to search for me, hence that is why I have built an SEO Link Wheel with Keyword Domain Names Websites and Social Media Pages.

Sample SEO Link Wheel
Example SEO Link Wheel!

So I took the liberty of doing an SEO Audit Report which I sent to her and found she had zero visitors to her site. Her website was not indexed and ranked.

I gave her my recommendations and showed her how having a secondary keyword domain name will help her. By coincidence, I had two matching keyword domain names on my books. She then asked me how much it would cost and after an exchange of emails, she came back to me and said she would attempt to do the SEO and try and fix her site herself. To this date she has done nothing other than adding a cookie banner, which again she did not think she need to have, I soon put her straight.

I then responded to her and said I would reserve the domains for her free of charge for the first 12 months and give her free backlinks to her business and amazingly she has gone off the radar. I was essentially going to give her a piggyback for free.

Example B:

Another example of a business not valuing a domain name that they owned and dropped, inclusive of a website that was on the first page of search engines and had secured global positioning and brand authority in favor of their Facebook page so to save money. The problem is this particular business had just won an award and was buzzing, but once the dust settles and business starts to dwindle they will be asked by their customers why they do not have a website and when they try to get their domains back they will have to pay a hefty fee to get them.

Doing It Yourself To Save Money.

All I can save if you are a business and you try to build websites yourself learn about SEO, keyword domain names, and brand domain names because if you think you can do it yourself to save money do not be surprised your website will not see the light of day and most certainly will not be on the first pages of search engines.

Do not think that cutting corners is going to save you money because I can tell you for starters you will lose traffic which could potentially convert into leads if you do not do things correctly.

If someone is trying to help you free of charge do try to take their advice (do not look a gift horse in the mouth). I tried helping Client B by telling him to put his website on his market stall banner but did he listen, did he hell? I told him he was losing business through passing trade and told him his particular niche people not going to be searching for him when they can literally go to any supermarket and buy something similar. https://ukdomainbrokers.ukwebsitedesigners.co.uk/confectionery-wales-co-uk-domain-name-for-sale/

If you think that you can do it yourself why are you not already on the first pages of search engines, or why are you not generating enough traffic”?

If you think a Facebook Page is all you need then this is only one source of traffic.

Never rely on one source of traffic.

I may go on Facebook once every couple of days, maybe even once a week. I do not have enough hours in the day to spend my time on Social Media unless I am advertising and marketing. I certainly do not use Facebook for personal entertainment so my point is there are many people like me who either do not have Facebook accounts or do not spend time hanging out. I see this too many times on LinkedIn where it may say the user has not posted lately. People especially entrepreneurs are very busy and may not have the time to surf social media.

By rights the (Client B) that gave me no notice to terminate even though he had a contract, I should have charged him but I would have then run the risk of him huffing and puffing and then talking sh#t about me.

I am patient one day he will need his domain names and I gave him plenty of opportunities to transfer them to him (I asked him to give me the name of his registrar) and he declined so he cannot come back to me at a later date because they will be in use when I forward them to an affiliate page that hopefully will convert into sales for me in the same niche. His loss my gain.

Do not try to be a smart arse as the latter (Client B) with dropping his domain names including his branded name, because one day he may want the domains and I will get my money back from what I have lost for the late cancellation.

If you have not got a clue about website design, SEO, domain names, and marketing leave it to the experts and do not do it yourself.

Do not expect a web designer to fix your botch job. If you want someone to fix the foundations of your house, any reputable builder or architect would recommend demolition first before building on weak foundations before doing a proper job of rebuilding. The same applies to a website. Imagine building a high-rise building on foundations that could not withstand earthquakes, it just would not happen. The same applies to websites.

Example C.

Finally do not be a tire kicker, consider this, how would you feel if someone wasted your time?

You could have been busy generating leads rather than messing around with someone who has no intention to buy from you.

This actually happened to me a few months ago someone contacted me over a domain name www.superyachtevents.co.uk I gave her the price and she seemed to be happy, but she said something that made me think she was simply wasting my time and that she was off for a few weeks on business and would come back to me on her return.

If she wanted the domain badly enough she would not have waited for a few weeks to acquire it considering we were in full flow communication, she is a Limited company because I checked her out on Companies House, so she could have afforded it if she needed it badly enough. All I was asking was £500, I have since listed back up on Godday and increased the price.

I did wait for her to come back to me and she didn’t, even though I had taken the domain off the market for many weeks where potentially I could have lost a sale. I then decided to message her one last time and asked her to let me know either way, which she did by saying she no longer needed the domain.

Time waster, what was the point of the outreach? She had her chance to acquire it and then bailed out. Why agree on a price and then make a BS excuse not to buy?

The thing is when I sell domain names I may include hosting, design, and development, SEO, Marketing, and Advertising at my discretion. It all depends on who the company is and what its reasons for buying the domains are.

The moral of the story, learn about SEO and Domain Names. If you want more traffic then you need to have a blog and regular content. The more times your articles are published the higher up the ladder you will climb.

Either way, I try to mentor my clients if they simply want a domain name or if they want website design and development or lead generation. You defiantly get your money’s worth with me and I even give you a free ebook I have written to give you a head start.

If you have any questions, please contact me using the form below:

#webbuilders #seo #marketing #advertising #keyworddomainnames #brandeddomainnames #secondarydomainnames #blogs #blogposts #contentwriting #ukcontentwriters

Start the Business You Dream About: Prevail Over Your Fears

Keep your business moving forward
Image: Pixabay

Written By: Katie Conroy

Start the Business You Dream About: Prevail Over Your Fears

Starting a business comes with its share of perks, such as being in charge of the company and your financial future. It comes with risks as well, which can be frightening. You, however, need to overcome those fears to reap the rewards. But how do you go about this? Here are some tips from UK Business Banking on how to get started.

Begin as a Side Hustle

If you currently don’t have the financial means to put all your eggs in one basket, work on your business as a side hustle. Continue working your current job, but use your free time to begin your company. This way, you still have stability with less risk and can see if entrepreneurship is a fit for you.

Take Advantage of Free Tools

When starting out, you will likely have limited resources and will need to stretch your funds as far as possible. This means you should use free software and apps whenever

possible. If you’re working with images and documents, for example, use a free online tool to turn your image into a PDF in lieu of purchasing dedicated software. This way, you can store your images in the cloud for free, as well as distribute them as you like.

Know Your Strengths and Weaknesses

Before you begin, take time to reflect on your strengths as well as your weaknesses. Hone in on your strengths as much as you can, and consider hiring help to handle the areas of business where you’re less proficient. For instance, if you’re not artistic, consider hiring a professional to develop your logo. If you’re not familiar with search engine optimization (SEO) and web design, hire a freelancer or company to assist.

Choose a Business Structure Early

When you start planning your business, select a business structure early. This affects how you operate your company. One option is a limited company. It limits your personal liability in case of a lawsuit, which can be a relief if you’re worried about losing your home if an issue arises. Use an online formation service to assist in this process. Doing this helps you comply with the law while spending less of your time handling the paperwork.

Implement Certain Marketing Tactics

How you market your business has a strong impact on your success. Part of the equation consists of digital marketing since the Internet is where most people go to find products or services. You can automate digital marketing efforts with a software-as-a-service (SaaS) solution to integrate with all your existing tools and services to seamlessly help your marketing reach go further.

Nevertheless, you can’t neglect traditional marketing tactics. For example, you should have a business card to give to people you meet. It makes a lasting impression and acts as a gentle reminder of your products or services. You can create business cards online using a pre-fabricated template that allows you to choose your colors, images, text, and font.

Create a Strong Business Plan

Establish a strong business plan that covers a variety of elements, such as your marketing, including your website. Part of your business plan should cover aspects that make your website convenient. For example, save yourself and clients or customers time and hassle by enabling your app or website to accept payments. This promotes long-term growth and makes it simple for your clients or customers.

Compare your payment options carefully. You want a system that doesn’t charge astronomical credit card processing fees and lets your customers or clients know they have the funds available for payment.

Have Realistic Expectations

While making £1 million in your first year of operations would be wonderful, this isn’t realistic. The average small business owner earns less than £30,000 per year. When you’re just getting started, it takes time to gain exposure and become successful.

Risk-Taking Can Equal Success

Although it might seem scary and overwhelming to take a chance, overcoming your fears and starting a business can lead to success.

#seo #searchengineoptimization #businessplan #businesscard #companyformation #limitedcompanies #ukbusinessbanking #owningabusiness

Keep your business moving forward

Why is Content Writing Important?

Why is Content Writing Important?

Content Writing helps to engage the visitor and encourages them to come back, not only this content writing, written on a continuous basis helps to rank your website and gives domain authority.

I have in the past successfully written posts and used the following technique I am about to share with you to get domain names indexed and ranked.

My Strategy.

  • Write engaging quality content about your niche.
  • Monetize your article with affiliate links.
  • Perform SEO (add keywords, meta descriptions).
  • Forward your domain name if you have one to the article.
  • Upload the link to your article (your page) to Google Console Manager manually.
  • Wait a few days for Google to crawl your site.
  • Share your article on social media.

Content writing is an essential part of getting business because it draws prospective clients to your website.

A website that is static and does not have regular content on its pages will never move up the ladder in terms of the ranking of domain authority, in fact, may eventually start disappearing. The name of the game is to get your website on the first page of search engines and keep it there, whilst not letting your content become stale. No one wants to keep coming back to a boring website, especially if you are promoting services rather than selling products.

Search engines prefer to see websites that have new content. As an example, I have a static site called www.ukwebsitedesigners.co.uk and at one point it was on page 5 of search results so because I do not have a blog for this particular static website, just a page titled blogs. Hence what I have started doing is adding backlinks to the articles I have previously written and published on my other blogs. This creates content for my static site whilst boosting my articles from my other sites. You do not have to have to use your own articles but publish links that have high Moz Domain Authority to other sites relevant to your niche.

The best way of attracting customers is to create quality content that can encourage people to read your articles.

Simply posting and forgetting your articles does not help, one needs to go a step further and share your content on social media platforms, groups, and pages. Granted providing you do your SEO correctly your article will be indexed and ranked but it does not bring traffic in quickly. One needs to do networking and share articles to email lists and directly to your connections. Depending on your budget you can also consider PPC advertising to boost traffic but always try the free options first. With my strategies, I have not had to pay for PPC advertising for many years and have saved myself hundreds of thousands of pounds.

Having an exact match searchable keyword or phrase domain name plays a small part in search engine optimization and it is the content writing by far that attracts visitors.

Usually writing something that businesses and people can relate to and offering problem-solving strategies will bring people to you.

If you have time to write articles yourself or have a content writing department you can get your staff to write articles on your behalf, alternatively, you can outsource the work and use companies such as Fiverr, the link is below or hire us directly.

Keep your business moving forward

Remember a static site will sit in the same place and may even move down the ladder as more websites are created if you do not do content marketing. The same is said if you list a domain name for sale on your website and do not perform SEO how do you expect anyone to find the domain name if you do not write quality content and give the prospective buyer an idea of what your domain is about; if it is developed?, if it is generating traffic?, and is on the first page of search engines for the search terms?

It amazes me how many websites that have not branded themselves to the extent that they hire PR and Marketing/Advertising Agencies wonder why they are not getting enough business in through the door is because they are not offering something that is engaging and catching the audience’s attention.

Your website should be on the first couple of pages of Google primarily in the No 1 spot and you should talk about your business with the world just like you would have weekly staff meetings. People get bored of the same content all the time. You have to write quality content so the search engines can see there is something new about your website.

SEO

Not so long ago go someone on the first page of Google because he was in the process of building a website and needed an immediate online presence. I successfully did that and as a consequence gave him a backlink that gave him domain authority when his website got launched by a third party he was using. I mentioned his name and his website throughout the body of the content not only in the header title and performed SEO.

You can do this also and if you do not have time to do it yourself then outsource the work or hire us.

It is cheaper to do content writing and have backlinks from websites that are already indexed and ranked; than paying costly pay “Per Click Advertising”.

Some third-party backlink services charge for quality backlinks which cost anything up to $50 – $500 per link our MOZ Domain Authority is (9) which tells you Google will favor your links and boost your ranking if you are mentioned on our site. Yet you only pay for the content writing and not the backlinks which we give you for free.

Visibility

If you want more visibility we offer a monthly marketing plan and you get banner ads on our websites and a landing page all for one price.

Pricing

Here is our pricing for content at a glance, it is less than a night out at a pub or a take-away.

UK Content Writers

(The Domain Name Belongs To Us And Is Part Of Our Marketing And Advertising Strategy. It Serves As An Advertising Banner).

Would you rather invest in something that can boost your ranking and drive traffic to your website or are you content simply having a landing page that people visit but then do not do anything and just leave with the risk of not returning?

Monetization

You should also consider monetizing your articles, and chose affiliate links that match your niche and what you are writing about, rather than adding random adverts. By embedding affiliate links you are giving people choice whilst making money simply by promoting someone else’s product or service.

Keep your business moving forward

Another way to monetize your website, and the blog article is to get other people to be the affiliates and you as the advertiser give the publisher a commission if your product; and service sell using tracking algorithms with a company that I use called Awin. Millions of companies give publishers the opportunities to market their products and services so you can also be one of them. As an example, you may find domain brokers not selling your domains quick enough but imagine if you could give a commission to someone who could find you a buyer.

(Disclaimer- Please read my previous article about domain names because unless they are short one-word dot coms or have equity, you will find it very difficult to sell unless you can perhaps find a domain investor or startup possibly purchasing your domain name for a project they may have in mind. Not everyone has deep pockets).

If you have any questions just drop us a message using the form below, it could be you have a bespoke project and may need a little help getting traffic.

#contentwriting #contentwriters #blogposts #articles #articlewriting #ukcontentwriters #backlinks #seo #guestposts

www.MarketingCardiff.com

www.MARKETINGCARDIFF.com

I am pleased to announce that I have acquired www.marketingcardiff.com by a fluke.

It was not available last year as I am always looking for ways to generate more traffic, so I was surprised to see it on the IONOS marketplace and had to grab it.

SEO Link Wheel.

I am happy I have the dot com as I will have no use for any other domain extension, just in case anyone approached me regarding the .co.uk just saying… Furthermore, if someone then decides to develop the co.uk version there may be a reason to start a UDRP.

Website Development.

It is what came first the chicken or the egg scenario. I developed a website on a dot com (king of domains) long before any other counterpart.

Branding.

This domain will serve as another cog to my ever-expanding SEO link wheel. This domain is a keeper as it has played on my mind whenever I say ‘Cymru’ not everyone I speak to knows what the word means. It is the Welsh Word for Wales and as well as people not knowing how to pronounce it let alone spell it, may also find difficulty remembering it. Hence that is why I am excited to add an addition to my lead generation marketing strategies.

Obviously, the site is not fully developed as I only acquired it today but over the next few weeks, time permitting, I will build this site to accompany my default sites.

I have also kept my ‘Cymru Marketing’ Logo Initials where the (CM) stands for Cymru Marketing, whereas now the initials are reversed to Marketing Cardiff (MC). However had I re-designed the initials the M letter does not sit right on the letter C, hence I have left the lettering the same. As long as I get the traffic what’s a couple of letters in a logo. If anything it makes the logo even more unique and talked about after all ‘Cymru Marketing’ is here to stay and it will always be one of my default websites, with ‘Marketing Cardiff’ as an add-on.

The way I see it the logo is recognizable it has been around for a few years and people who recognize and relate to an image can memorize images symbols and logos far quicker than remembering words. People will see the logo and see it as a trustworthy source, so why confuse people with more than one logo, at the end of the day it is a personal preference and my decision. If anything the logo says that ‘Cymru Marketing Brand ‘ is behind ‘Marketing Cardiff’.

One has to remember that exact match searchable keywords and phrases domain names will rank your website far quicker and will secure global positioning providing you do your SEO correctly.

Having brandable made-up words, acronyms or personal brand names needs extensive Advertising and PR, whilst having searchable words people actively search for will save you money in the long run. Choose your domain names carefully and if you need some help with your SEO link wheel we will be happy to give you some free advice and do a free SEO audit report of your website.

As an example I have my own personal brand domain name www.renataentrepreneur.com but if people do not know who you are and have never heard of you before they are not going to be searching for you. Fortunately for me, I have been around for donkeys’ years so I am well known in certain circles.

Even if you are ranked for keywords that you have assigned in your meta description people are less likely to view your site as opposed to the and exact match searchable keyword or phrase domain name. You would have to be well known or a household name which can take a long time to achieve before people started to search for you.

Valuation.

The domain name www.marketingcardiff.com on estibot.com is according to the bot worth less than $100 but on Godaddy Appraisal Tool it is worth $904

To be honest, I rarely use these bots and whenever I am appraising a domain name. I do my calculations based on Google Keyword Planner and how many searches per month and the cost of the PPC bids would be. I then can advise that having a certain domain name would save the investor in advertising costs.

However, if the domain name has equity such as a product, service, website, and assets then you are talking about a different ball game, and even though I have no intention to sell this domain name my equity which these bots do not know about will increase the value.

#marketingcardiff #cardiffmarketing #marketingagencycardiff #marketing

.CO Domain Extensions

.CO Domain Extensions.

.CO domain extension on my mind. I wrote an article about a while back on my other blog about .co.domain names and what they mean for companies wishing to adopt the extension if their dot com is not available.

Here is the link to the article: https://ukdomainbrokers.ukwebsitedesigners.co.uk/?p=1217

Now more interestingly here is the definition of what a .co domain extension means: https://en.wikipedia.org/wiki/.co

.co is the Internet country code top-level domain (ccTLD) assigned to Colombia.

Now here me out not only do I build websites I also manage PPC advertising and if a client that came to me with a .co domain extension yet was based in the UK I would not advise him to do any PPC advertising for the domain. The reason why and I have dot com domain names aswell as .co.uk I am based in Cardiff UK and have found no matter how hard you try to set ones setting for GEO targeting with the dot com domain names I get a tonne of traffic from the USA. But imagine if I was the client and wanted only traffic from the UK but got traffic from the USA or Colombia as in the .co domain extension before you know it all my budget would be eaten up and I would not be happy with the web designer steering me in the wrong direction.

People are like sheep, a person who has no knowledge of SEO tells a couple of people on the internet that a dot co domain name extension is an accronym of dot com or the word ‘company’ and before long the misinformed information has spread like wild fire with people buying .co domain names without realising the repercussions this would have on their traffic or once they consider pay per click advertising what that would mean to their advertising budgets if they were targeting traffic for their own location.

With that said I do not believe owning a dot co domain name would be beneficial to any company other than businesses in Colombia and it would damage my reputation trying to market this domain extension to anyone other than to the country it is assigned to. Don’t get me wrong I fell into the trap and soon wised up.

Further reading the entity of the following website seems not to have any knowledge of SEO because if he/she had they would be ranking on the first page of Google for the following search terms: Domain Management, Domain Registrars, Registrars, whois, which says they are biased, as they could be the owners of the domain extension: https://www.go.co/about/faq/ Its a bit of a conincidence that there are no names mentioned for me personally to ask them to prove where the traffic was coming from. I would want hard evidence and may just register a domain name and and add analytics just to prove a point.

Here is an example of a UK based website with a dot com domain name setting their GEO targeting for UK only and you can see by the chart that there are other countries, with USA being no 2 on the leaderboard, which if this company was paying for PPC their budgets would be swollen up by other countries visitors.

It is my job to guide companies in the right direction and reading on the internet mileading information and steering companies in the wrong direction is downright shameful.

Overstock.com bought overstock.co this could have been to stop cyber squatters cloning their site and not to help them with their SEO. The same with hyphen domain many companies may buy up hyphen domains to stop cyber criminals.

The following links are another reason why not to use a .co domain extension unless you are from Colombia:

https://community.ceramicartsdaily.org/topic/20562-the-perils-of-using-a-co-domain-name/

If you have any questions just comment below.

40 Ways To Get More Business.

Advertising & Marketing.

40 Ways to Get More Business.

I have decided today to take a leaf out of my own book and practice what I preach.

With that said I am going to develop a directory of businesses and forums on my site where people can come and hang out. It is in the beta stage at the moment, watch this space.

I may even start a local periodical magazine.

There is a saying ‘If the mountain will not come to Muhammad, then Muhammad must go to the mountain‘ arises from the story of Muhammad, as retold by Francis Bacon, in Essays, 1625: Mahomet called the Hill to come to him. … If the mountain will not come to Mahomet, Mahomet will go to the mountain.

In other words get people to come to you, rather than you going to them. Moving one stone at a time you will eventually move the mountain.

  1. Design and market a business blog. In fact I have several and use them as part of my SEO link wheel. Once you have decided what your blog is about you need to have categories of different topics people actively search for and want help with. Tip use keywords in your categories.
  2. Guest Blog on other peoples blogs. This will create backlinks back to your default site. Ask bloggers in your LinkedIn contacts if they would be happy publishing your articles. Find Blogs similar to your niche and gust blog post there.
  3. Write posts on groups and social media pages. It is a good idea to also have your own group and pages.
  4. Online Social Media advertising, you can have a Video or Squeeze pages which can help increase your total number of conversions while providing you with enough information needed to nurture leads into sales. This applies to Facebook, Twitter and Instagram.
  5. Adwords, obviously you need a budget for this and Google often do promotional incentives for first time users such as get £75.00 free credit if you spend £25.00
  6. LinkedIn Ads are similar to Google Ads the only difference is your LinkedIn ads will only be visible on LinkedIn. However because LinkedIn is a Business Platform this by far one of the best ways to connect and network.
  7. Offer online courses and sell your courses on site like UDEMY. Obviously the best place to sell is on your own websites and social media platforms. Put to together a “how to” course and teach people a trade.
  8. Local Workshops are a good way to network and get like minded people together. This can be done online although pending lockdown restrictions regulations this can also be a physical place to meet.
  9. Business Listings, if you already registered with Google My Business you should, make Google your friend and they will track you and rank you faster.
  10. List your business with all the main business directories, like Yell, Yelp. 192 etc.
  11. List your business on classified websites such as Cardiff Free Ads. Just type into Google search, Classified ads and you will get your answer through the search results.
  12. List your Business on Business Forums and Community websites.
  13. Post articles on Quora and Reddit.
  14. Post Articles on all you social media pages consistantly otherwise people lose interest and the more times your brand is visible the more popular you will become.
  15. Events. If you like talking, why not speak at events, talk about your product, brand, story.
  16. Host a conference, get people to come to you and get them networking.
  17. Partner with a competitor, that way you can help each other.
  18. Partner with a non competing business, that may benefit your skills.
  19. Go to Networking Events Hosted by Other people, this can be online and physical.
  20. Ask for referrals. Start with family and friends and ask them to share your business cards and social media shares with their connections, you will be surprised how many people will get to see your business. Gettting referrals and utilizing your network can be a quick and easy way to score more client projects.
  21. Set up a suppliers page on your blog/website and get people to advertise.
  22. Set up an affiliate marketing program and get other people to promote your business in exchange for a commission.
  23. Start a competition and get people to enter their details for a chance to win a prize.
  24. Giveaways, give an ebook away about your niche in exchange for an email, everyone loves to get something for free. Give branded merchandise away.
  25. Consider outbound marketing and contact people that may be interested in your product or service.
  26. Editorial Advertising, put an ad in a newspaper or periodical.
  27. Leaflet/pamphlet advertising and post them in your neighbourhood.
  28. Notice Boards in Supermarkets and coffeeshops, leave your business card or small leaflet. Leave your merchandise, keyfobs, pens, handsanitisers, pin badges, balloons, mini notebooks (This depends on your advertising budget).
  29. Wear branded clothing that has your website address visible in bold, this is advertising on the go.
  30. Design a magazine and get businesses to advertise.
  31. Have an advertising banner on your car you can get magnetic banners.
  32. Gift your family, friends and neighbours with branded merchandise such as fridge magnets, pens, key fobs, mini notebooks, branded facemasks. Give things that people will use rather than throw away.
  33. Give a trial offer to your product or service. If you give something for free your are giving people the opportunity to test and trust you.
  34. Sponsor an event or auction off something using advertising, marketing strategies.
  35. Get your brand in the news get journalist to write about you.
  36. Video Marketing, you need to be professional and make your videos top notch. I do not mean tik tok style. If it looks like you have spent money on video advertising it will look like you are successful.
  37. Vlogging, this a good way to have brand awareness, get your staff to contribute. Have a video the day in the life of driving instructor or graphic designer etc. People like to have some sort of idea how you manage a business which may give them inspiration.
  38. Influencers are people that use social media platforms to promote, their products or other peoples products and service. Hire models and take photos and videos of them using your products or services and then share on all the platforms or get influencers to promote your products or services for you.
  39. Write a book about your business or if you do not know where to start hire a writer that will write the book for you and then send it to businesses that may find your book useful. (You could have a book the day in the life of a …….).
  40. Do a publicity stunt, publicity stunts are an organised events designed to attract the public’s attention to the event’s organizers or their cause. Be unique and amaze your audience with a well thought through campaign.

Final Thoughts.

Nothing happens overnight, however, if you concentrate on social media and post banner ads eventually people will like and share and even buy. Be patient, stay focused and be consistent.

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How To Increase Business & Followers.

I noticed today a post on LinkedIn from someone that was connected with me but was not an internet marketer per-se, stating “How to increase followers from 30K to 225K followers” in five minutes per day by commenting #yes

The first thing that came to mind is he has no authority to advise considering he is and what I saw was a clever click bait hack and nothing more. This is a disappointment when people are genuinely looking for answers and come across someone just looking out for him/herself, simply having people click the post for the post to go no where.

Therefore I have taken upon myself to write this post to help individuals increase followers/business. This method can be applied to all social media platforms:

1: Optimize Your Profile Pages, optimise your cover photo and also your profile picture. Make your profile picture look professionally done. Remember to be aware of your background in the photo. A picture says a thousand words. Try to get a professional head shot done at a local photographic studio (when they are open again) or get a friend to take a photo without any distractions in the backdrop.

2: Start with connecting with people, most social media platforms say only connect with the people you know, but what if you have a genuine enquiry, the best thing is to find their email addresses to write to them first before sending them a connection request, especially of you do not know them.

3: Write articles on your pages and link back to articles you have written on your blogs and share these articles with your connections.

4: Make your post intriguing only give a little away and entice the reader to click you post for more information.

5. Share photos on your social media platform pages, instagram is good for this or do infographics and add titles to your posts.

6: Be creative and publish videos, add captivating content that people will be willing to watch. Add humour, funny videos attract peoples attention.

7: Go Live. Livestreaming is not for everyone but if you are happy broadcasting an event or milestone as long as it has good content you will get people watching.

8: Advertise your brochures and share your pdf’s on your business pages.

9: Use hashtags when closing your post text.

10: Don’t forget to tag your connections and companies that may find your post useful.

11: Give your followers valuable advice. Everyone is a guru these days and some can be better at it than others but you only have one chance of being an expert in your niche and the more followers you have the more well known you will become.

12: RSS feeds are a good way of finding trending posts, create “breaking news” posts that perhaps people outside your region may not have heard of. Do not copy posts word for word as that is called plagiarism and you will be penalised by search engines. For me I always use one of my blogs to write articles which I then share with my connections and although I may read something I will scramble it into my own words, even giving my own perspective.

13: Be consistant and active everyday on all your social media platforms. I am perhaps the world worst as I only seem to hang out on LinkedIn because most of my work is B2B but recently I have been asked to do B2C hence I need to alter my mind set and concentrate on Facebook pages and groups more.

14: Create viral posts this could be something like a give away or a competition with a deadline.

15: Join groups on your social media platforms.

16: Create your own groups for your different niches.

17: Create your own business pages on all your social media platforms, keep your professional and personal pages seperate.

18: If you have an event coming up or thinking of creating one, social media is a good place to advertise and market yourself.

19: Once you have a following on your social media platforms do reach out and collaborate with your connections.

20: Set the buttons on your profiles to a “Follow” button.

21: Create a call to action in every post.

22: Promote your social media profiles everywhere, including your website, blogs and email signatures.

23: Cross promote your profile on your other social media channels. For me I have on default business card website that I point people to, this saves time typing out each social media platform I am connected to.

24: Pay per click advertising campaigns are not only good with Google & Bing but they are also is a good way of connecting with people through your social media platforms. Facebook & Instagram is a place where you can connect B2C, this is good if you are targeting a specific category or people. You can fine tune your specifications to the location, age, gender and interests.

25: Try to update your profile page frequently, a stagnant page is boring and will show your audience that you are frequesnt at updating. If you have new services, always keep them updated.

26: Always reply to comments, no matter how trivial, ignoring a comment makes the person who wrote it worthless. Obviously if you have hundreds of thousand of comments pick out the ones that stand out and thank everyone in a generic comment.

27: When people share your posts and pages, thank them.

28: Get your biggest fans to endorse you, this applies to LinkedIn more so than any other social media channel and visa versa, you will be amazed how may people who you endorse will endorse you back. The same goes with review ask your customers to write a review about your brand.

29: If you have businesses that wish you to promote them, do offer to write recommendations, this gives you exposure aswell as exposure for your client, but if the businesses wish more exposure you could offer other marketing strategies which you could potentially charge for the service. I do this free of charge by adding banner ads to all my social media pages and groups I am connected on. This is short lived advertising but for a permanent fixture on my blogs I charge a monthy/yearly fee.

30: Exact match searchable keyword and phrases are so important not only in your domain name but on your website, meta tags and social media pages. When choosing a Facebook page for example use words that people would use to search for your product or service rather than your unknown brand name. Your brand name will become popular over time and it will not be an overnight success unless you spend a lot of money on advertising, I just do not mean Google Ads I mean in publications, newspapers, radio and TV.

31: Make your social media profile searchable, make them public.

32: When commenting on other peoples posts, do not get personal and do not get into trolling arguments if someone does not see the value of your comment. Be professional and do not sell things on peoples posts. You could add a backlink to your company as a signature or hashtag but thats it, don’ be the pushy sales person.

33: Give incententives to get people to share your posts. This could be a free e-book or a discount voucher.

35: Become an influencer.

36. Become a public speaker.

37: Create educational webinars, podcasts, tutorials, use youtube and share your content on all social media platforms.

38. Create a SEO link wheel, of your websites, blogs and social media platforms.

39. Start a blog and add RSS feeds so that in engages people’s interests.

40. Have a subscribe widget or pop up so that you can capture peoples emails and then send them updates or newsletters. Do not install the popup until a person is about to exit your site and not before. I believe it is off putting to have a subscribe popup the moment you attempt to access a site. You need to earn my trust and loyalty before I give my email away.

41. Integrate a chat widget into your websites and blogs so that when visitors visit your sites you can engage with them.

42: Guest blog on other notable websites.

43: Become a podcast interviewer. Invite people to join you in a discussion.

44. Write a book about you and your niche and publish your services and products.

45. Leave business cards on noticeboards in supermarkets, cafes (when they open again).

46. Make flyers and post them through peoples doors.

47. Consider giving out freebies, such as buy one get one free.

48. Start a competition.

49. Consider getting people to market you using affiliate links. https://rakutenadvertising.com/en-uk/

50. Advertise in Magazines and in Newspapers.

51. Offer to do something for free, this could be free web hosting in my case or free marketing or promotion.

52. Wear promotional clothing.

53. Give away promotional merchandise.

54. Word of mouth advertising get all your family and friends to promote you and get their family and friends and before you know it you have a network of connections.

55. Do outbound marketing, like picking up the phone and calling or writing snail mail letters.

56. Enlist the help of other advocates in your industry, find a mentor.

57. As your employees to engage in your social media pages, make them contributors.

58. Post your articles at ceratin times of the day. I find that during working hours people are busy getting on with business. So you have to pick times that appeal to your network browsing times, otherwise you posts may not get a look in. However according to LinkedIn’s their busiest hours are in the morning and midday from Monday to Friday. This will ensure your post to get maximum reach.

59. Add multiple admins to you pages and ask your colleagues to help you.

60. Join all the social media platforms and follow companies and people of interest.

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