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Luxury Yacht Charter – OceanScape.

Marketing Luxury Yacht Cruises and Events.


I have on my books two undeveloped domain names, originally I was going to use one of the domains to help a British company market their events in Monaco.

The other domain was originally ready to be developed for someone in the Maldives. Both these projects fell through.

For marketing purposes, one has to adopt a series of strategies to include SEO link wheels, exact match searchable keywords and phrases domain names, content writing, and affiliate marketing.

Both these domains are generating traffic as I have them both pointing to my articles. Content is king.

So although I have the two domains they add value to my content and one day may help someone generate traffic to their business.

I have also written previously about how to help generate traffic to Super Yacht Events.

Business or Travel

Regardless if you are a business looking for marketing tips, perhaps consider affiliate marketing and get people like me to write about your business, and promote it in exchange for a commission. It does not matter what industry you are in as there will always be internet marketers specializing in content that relates to your business.

To be an affiliate advertiser all you need to do is register and get internet marketers to start promoting your business, just click the banner below to get started.

Personal Travel Tips.

On the other hand, you could be someone contemplating their next vacation and are wanting to weigh up the pros and cons of chartering a private yacht then this article is for you, and if you are wondering, yes, we are affiliated with “Oceanscape”.


Yacht Charter versus Cruise Ship

If you are anything like me and do not like crowds you may want to consider traveling in a way that will avoid bumping into people. Sailing on a private boat is basically you, your friends, family, and the crew members.

With lockdown restrictions and travel, bans lifted, people are starting to plan vacations. With over two years of disruption slowly fading to the background, we want to see even more people change their vacations by setting sail on a new way to travel with loved ones. Perhaps this is the year you decide life is for living and we need to make the most of it, encapsulating forever memories that will be remembered for a lifetime.

Booking a private charter gives you and your family/friends peace of mind. You will get the following knowing you are in safe hands.

  • Global access to private, vetted yachts reserved for just you and your guests
  • Endless options for land and water excursions
  • Highly trained and knowledgeable captain and crew on every yacht
  • A personal chef to prepare your meals while onboard
  • A personal travel concierge to make trip planning a breeze
  • Transparent, easy-to-understand pricing with no hidden fees
  • A welcome gift basket upon embarkation

If you’re looking for a different way to travel, away from crowds, with the impeccable crew, with the highest levels of cleanliness, and a new place to anchor every night, then the private charter is for you!

Yacht charters differ so much from being on a cruise ship, they are luxury at your fingertips. You have all the freedom you want, control of where you go with fantastic destinations to visit. Not only this you have a wonderful onboard service, delightful dining, and lots of different activities. To top it all you can have a bespoke vacation with your own itinerary.

Lots of freedom and control

Onboard a luxury charter, the yacht for the entire time you’re onboard is yours. You decide where you want to sail to, where you anchor including the daily schedule. Your captain will advise you on the best places to visit and the best things to do throughout your journey.

A cruise ship excursion on the other hand is pre-planned with itineraries that you need to follow. You also have to be back at the yacht at set times to avoid being stranded on the shore.

When you book a private charter sailing vacation you have lots of freedom and control. No itinerary has to be strictly adhered to and your day is your own. If you fancy sleeping in, taking a late breakfast in your cabin then anchoring at a beautiful beach somewhere then the world is your oyster.

Plenty of privacy

Because your vacation is completely private and your fellow guests have been chosen by you and you alone, you can rest assured you have the safety and security paramount for the duration of your vacation. If for example, you are on an ordinary cruise ship you may have to take additional security precautions seeing as a ship of that size can hold up to 3000 passengers which can make privacy more difficult, but with a private charter, you can travel in confidence that only you and your guests have access to your yacht. Furthermore, a friendly crew will always go that extra mile to make sure everyone has the best holiday ever.

For charterers who aren’t too keen on crowds, hustle and bustle of having to socialize with strangers, a private yacht charter is definitely the better option.

Gourmet dining

Because you choose a private charter you will decide what you and your guests prefer to eat. There are no set menus like the ones on cruise ships, where you would have to dine in huge dining halls, served at specific times, not only this the menus are pre-set not to everyone’s taste palette. On a private yacht charter before setting sail a professional gourmet chef will ask which types of food you like, drinks you prefer, and if you have any dietary requirements. All meals are tailor-made to suit your preference and served on request.

A yacht charter on the other hand gives you the freedom and choice to eat al fresco either onboard or in an onshore restaurant of your choice.

Service and the crew

The crew members go above and beyond your expectations, they will ensure your vacation is as comfortable, enjoyable, and memorable. The more than capable crew are trained to offer 5-star service. The crew are at your beck and call any time of the day or night.

In comparison unlike a private yacht charter, a cruise ship usually has less than half the crew to passengers ratio. This means a personal service is much less likely. Individual crew members will literally have hundreds of guests each to keep happy, a virtually impossible task.

Water sports and activities on board

Water sports and activities Cruise ships vs Private Charter. Although cruise ships offer snorkeling and scuba diving itineraries you may have to pay extra to enjoy these activities. On the flip side, most water sports activities are already included in the price of your charter and are equipped with all the latest water toys.

Also swimming in a private pool on a private yacht is luxury compared to swimming in communal pools on cruise ships which are free to use however the length of time you spend in the pool may have a time limit.

Safety precautions

The advantages of chartering a private yacht are kept you and your guests safe. Getting on and off a private yacht charter is certainly safer than embarking on a cruise ship. A private yacht is just that, private with only friends or family on board. You can be sure there’s no one getting on the yacht who may harm you, spread an unwanted disease, or ruin the entire vacation. With cruise ships, if someone falls ill, infection will spread easily and it is more difficult to control and quarantine. However, on a private charter, you know everyone that comes on board is in good health, although if someone should fall ill there is a professional highly qualified crew onboard trained to international standards on standby.

Ocenscape Links.

Plan your next vacation in style with Oceanscape Destinations.


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Super Yacht Events Marketing Tips


Super Yacht Events Marketing Tips

In order to secure targeted ultra-high-net-worth individuals (UHNWIs) one has to do a number of things. I have listed below ideas to get your brand sailing.

  1. Secure Global Positioning of your Exact Match Searchable Keywords and Phrases Domain Names.
  2. Network with the elite and with business owners. Although social media may be good for the average person you will find the elite may be found on Instagram and LinkedIn and may tweet on the odd occasion using Twitter. Other than that networking can be a bit difficult if you do not know where to look.
  3. Network, with Millionaires, Billionaires and Royalty and send them your brochures or Luxury Gift directly to their offices. (Snail Mail Not Email) the reason why not email as half the time it will not get read or will end up in the junk/spam folder.
  4. Create a Link Wheel driving Luxury Brand Users to Your Brand. Set up a Luxury Website and Drive traffic to your mothership.
  5. Influencer Marketing where the said individual have their large number of followers. Influencer marketing focuses on a select group of targeted users. The prime example is to use a prominent figure to ‘influence’ a target market. Indeed, Verb Brands, a luxury digital agency based in London, estimates that 70 per cent of all adult purchasing decisions are driven by online content. “The superyacht industry needs to focus more on using digital to assist traditional marketing,” believes Chris Donnelly, founder and managing director of Verb Brands. “Luxury hotels do huge influencer campaigns that are semi-offline, where they will get travel agents to stay at one of their resorts for the weekend and sell the idea to the travel agent. Then those agents sell it to the client.”
  6. Set Up an Expo Stall at places such as and
  7. Sponsor Events and have your Business mentioned on all the advertising banners.
  8. Sponsor a Luxury Business. If a business has or needs advertising such as a Luxury Real Estate Firm, Advertise their business in exchange they advertise yours. If you invest in them they are more likely to invest in you.
  9. Advertise in Luxury Magazines and also in Newspapers, such as the Financial Times, Observer and Guardian.
  10. Partner with Elite Companies, offer to advertise their brand on your website in exchange for an advertising banner on theirs.
  11. Offer affiliate marketing and get bloggers to advertise your brand in exchange for a commission on a sale. You can use companies like Awin, Rakuten Linkshare and Sharesale to promote your brand.
  12. Advertise near places the elite like to shop. If its in Knighsbridge London put banner ads on Bus Shelters, Buses, obviously the average person is never going to buy but the person who has money will.
  13. Advertise on inflatable adverting blimps in places that the elite will see. Imagine a super yacht in the sky.
  14. Design apparel and merchandise to match your niche and sell it inside places like Harrods, Selfridges and Harvey Nichols. You will get your foot in the door whilst upselling to the elite on their shopping days out. Your advertising brochure can be put into the shopping bag.
  15. Host a party on your yacht and send out complimentary tickets to the rich and famous. Once the party has started they will spread brand awareneness through word of mouth and even become loyal customers.
  16. Have an art class (VIP Tickets) where you get a well known fine art painter to teach people how to paint their dream yacht.
  17. If you are in the business of selling yachts get the fine art painter to sell commissioned paintings.
  18. Host promotional parties at venues. Reseach what rich and famous like and make the party around the theme. For example host a party that may be promoting the most expensive alcohol in the world or gem collections.
  19. Contact Family Offices and become a member, there you will be able to mingle with Royalty.
  20. Set up your own Luxury Living Website and capture the leads yourself.

Website and social media presence
Many extravagant brands are now embracing client-created content otherwise known as user-generated content (UGC) on social media because this is a powerful technique to promote authenticity. Short video recordings and photographs of the product will be more captivating and engaging for potential clients if the posts are created by people rather than through an orchestrated campaign. For instance, if a 35-year-old UHNWI sees a video or series of pictures started by a peer, they are more likely to react to that than to a static or constrained marketing image. Thus a result, in recent years there has been a shift in correspondence; there is now an exchange of dialogue between the organization and the customer instead of the discussion being directed by the brand.

If you want to expand your SEO Link Wheel just drop us a line below.


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December 2022