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Category: UK BUSINESS

Sustainable Business Practices Are the Future — Are You Ready? 

Photo Credit: Edmond Dantès via Pexels 

Written By: Katie Conroy.

Sustainable Business Practices Are the Future — Are You Ready? 

Today, major corporations around the world are striving to become more sustainable in their business practices. This is due to market demand; consumers these days are becoming increasingly aware of the environmental and social impacts of production, and are voting for sustainability with their dollars. According to a recent Nielsen survey, sales of sustainable products have been performing well above average. 

If you’re planning to start your own business, you should be aware of how sustainable business practices can reduce environmental impact while at the same time promoting healthy, thriving communities. Today, Cymru Marketing presents a guide to help you lay the groundwork for your sustainable business. 

Sustainability 101 

The National Geographic Society defines sustainability as “the practice of using natural resources responsibly, so they can support both present and future generations.” This is not a new concept; for centuries, leaders of the Iroquois Nation considered the impact of their decisions on their great-great-great-great grandchildren (which is the origin of the term “seventh generation”). The challenge for business in the 21st century is figuring out how to be “green” while at the same time remaining profitable. This involves numerous considerations, such as: 

  • The sourcing of materials  
  • Delivery of goods and/or services  
  • Ecological footprint 
  • Economic impact
  •  Fair business practices 
  • The local environment 

Finding Sustainable Opportunities 

When looking for a niche, take into account the local environment and culture. Keep in mind that a business idea that may be sustainable in one place won’t be in another. While researching your idea, consider consumer demand and how to address it sustainably. It’s also worth looking into the walking score of a given location, in order to cut down on vehicular traffic. 

Understanding the Pros and Cons 

One of the challenges of going green is cost. Sustainable, eco-friendly fair-trade materials and products are simply more expensive and can reduce your profit margin. You may be able to make up some of this through volume, however, depending on the attitudes and values of your customer base. 

Marketing the Benefits 

In your marketing, you want to point out how patronizing sustainable businesses benefits a consumer personally. Nobody, especially consumers, wants to hear a sermon about their “responsibilities”; they want to know what’s in it for them.  Consider touting the benefits of a clean environment on personal health and the comfort of knowing their children and grandchildren will be able to enjoy those benefits as well. 

While keeping that in mind, continue to look for opportunities to authentically show your clientele what you’re doing to make your business sustainable. If you find a niche opportunity that isn’t being met in your area, start a green task force and share the positive changes through your marketing. Or join up with an already established organization doing great work and share how the partnership benefits the environment. You should also try to find an influencer marketing agency to help you get the word out. After all, it’s not just about what you do; it’s also about advertising your philosophy and serving as a demonstration of the results. 

Starting or shifting a business to a green model is neither easy nor inexpensive under the current system. It is nonetheless what a growing number of consumers are looking for, so it’s a wise choice in all ways. Make the right choices in your processing and market your venture appropriately. An investment in sustainability may be challenging but can pay off handsomely in the long run. 

Cymru Marketing Specializing in SEO, SMO, Exact Match Keyword Domain Names Sales & Acquisitions, Press Releases, Affiliate Marketing, Lead Generation & Web Design. To get started, please email us at hello@cymrumarketing.com. 

#FairTrade #Marketing #Sustainability #Ecological #LocalEnvironment

Shell Continues To Buy Crude Oil From Russia.

Shell Continues To Buy Crude Oil From Russia.

Europe’s largest oil company said on Saturday that it would most probably still continue to buy Russian crude oil to supply its customers and feed into its refineries with petrol and diesel, however, on the other hand, to put a band-aid on a gaping wound would donate any profits to a charity dedicated to “the people of Ukraine.”

https://www.nytimes.com/live/2022/03/05/world/russia-ukraine?smid=tw-nytimes&smtyp=cur#shell-says-it-will-buy-russian-crude-and-use-the-profits-to-help-ukraine

According to https://fortune.com/2022/03/05/shell-says-it-bought-russian-oil-after-government-talks/ Shell reportedly on Friday bought a cargo of Urals crude oil from Trafigura Group, at a record discount to benchmark prices in a signal that major buyers will likely continue to make purchases of Russia’s energy products despite its increasingly deadly war against Ukraine.

https://fortune.com/2022/03/05/shell-says-it-bought-russian-oil-after-government-talks/

If this is not helping to fuel the fire, I don’t know what is? and people should make the right decision to continue to use this brand.

Is there not enough oil in UAE?

Has UAE got enough oil or is it running out?

The United Arab Emirates has enough oil for the next 299 years and has proven reserves equivalent to 299.0 times its annual consumption. This means that, without Net Exports, there would be enough oil for the next 299 years (at current consumption levels and excluding unproven reserves).

https://www.worldometers.info/oil/united-arab-emirates-oil/

Therefore the only reason why Shell would continue to do business with Russia is the price of the oil, where Russia’s oil is cheaper.

If all major corporations, government, and countries are turning their backs on Russia then this company should be no different.

Any company that helps the Russian Economy is as bad as the Russian Dictator and they too have blood on their hands”.

Shell PLC.

Shell plc is a British publicly traded multinational oil and gas company headquartered at Shell Centre in London, United Kingdom. Shell is a public limited company with a primary listing on the London Stock Exchange (LSE). It is one of the oil and gas “supermajors” and by revenue and profits is one of the largest companies in the world, ranking within the top 10 of the Fortune global 500 since 2000. Measured by both its own emissions, and the emissions of all the fossil fuels it sells, Shell was the ninth-largest corporate producer of greenhouse gas emissions in the period 1988–2015. Citation Wikipedia.

https://en.wikipedia.org/wiki/Shell_plc

Shells Key People.

I think any company that trades with Russia should be penalized by the government and anyone that knows of a company trading with Russia should stop buying from them its as simple as that.

If I am an itsy bitsy business that can sever all ties with Russia and take down my eCommerce platforms powered by “Ecwid Lightspeed” then everyone should do their part to help stop this w## and bring down the dictator and the Russian economy.

Shell released a statement on Saturday, saying it was a tough decision. “Yesterday we made the difficult decision to purchase a cargo of Russian crude oil,” Shell tweeted however it would abandon its involvement with the Nord Stream 2 pipeline, its stake in the company’s natural gas facility, and its venture with Gydan energy.

According to Shell the reason why they have decided to continue doing business in Russia was to not disrupt the market supply that if sourced elsewhere would have caused delays for the consumer. However, the consumer would have waited for delayed shortages and would have temporarily used an alternative supplier until Shell got back on its feet again.

https://www.newsweek.com/shell-continues-buy-russian-oil-after-vowing-stop-russia-investments-1685263

“It is now down to the consumer if they wish to continue buying from ‘Shell’ or help end this senseless w## by finding an alternative supplier of auto fuel”.

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#shell #shellfuel #petrol #diesel #shellpetrol #shelldiesel #shellunleaded #crudeoil

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