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How marketers can benefit from a cloud data warehouse: A guide Fri, March 05, 2021
Today’s marketing pros know better than anyone that compelling consumer experiences are increasingly multi-channel. It’s not just about sending an offer via email or text; marketing spans every point of engagement, including offline experiences in a retail store or other physical location. This is what Forrester is referring to when they discuss the importance of... […]
How Covid-19 is changing retail KPIs: From traffic to engagement Thu, March 04, 2021
Traffic. It’s what almost all retailers swore by — that, and time spent in stores. The logic was simple: Get people through the doors and entice them to linger longer, and they’d buy your wares. All that came into question when Covid-19 hit. Even after the shutdowns were lifted, retailers found themselves facing a new... […]
How to stop walled gardens from becoming the beginning, middle and end of your customer data Wed, March 03, 2021
After growing concerns around the privacy of third-party cookies, Google announced last year that it would completely phase out cookies on Google Chrome by 2022. While other companies such as Apple and Firefox have already phased out and replaced the third party cookie on their own browsers, Google’s decision last year is the most significant.... […]
How AI can build a more empathetic future for marketing Tue, March 02, 2021
The desire for companies to connect with the emotions of their customers is by no means a new phenomenon. For marketers, the ability to understand the emotional sentiments behind consumer behaviour has been a priority for decades. Yet it has been notoriously difficult to track these sentiments accurately over time. Artificial intelligence (AI) offers a... […]
Brand sentiment analysis: Why positivity alone is no longer enough Tue, March 02, 2021
Have you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately classify content? You’re not alone. Last year saw an industry evolution from brand safety to brand suitability. Born from the need of more nuanced brand stewardship, this move was accelerated by a massive uptick... […]
How much has consumer behaviour changed in the past year – and how can marketers adapt? Mon, March 01, 2021
There is no doubt that, in the past year, changes to consumer behaviour have occurred faster and more extreme than ever before. Digital adoption has skyrocketed as consumers and brands alike responded to the new demands of lockdowns and social distancing. That’s bought with it new expectations for shopping, customer service and marketing that will... […]
Why marketing automation remains the missing piece of the optimisation jigsaw puzzle Thu, February 25, 2021
Organisations are operating in a world where everything is optimised. Look around and think about the current journey to work for many remote-based marketers in modern-day society as an example. It might only be a few steps to the home office, but in that same breath, commuter time has been slashed dramatically and, in turn,... […]
How marketers can ensure they’re not caught by another Australia-style Google crisis Wed, February 24, 2021
Over the past month, Australia has caused widespread disruption across the digital advertising industry. Following the government’s decision to introduce a new law to solve a long-established row over whether tech giants should pay for news that appears in search or is shared on their platforms, Google threatened to pull out of the country altogether.... […]
How online food businesses can enhance digital customer experience post-Covid-19 Wed, February 24, 2021
Due to the ongoing COVID-19 pandemic, rates of online grocery and takeout orders have doubled as many parts of the world have suspended or reduced movement to curb the spread of the virus. Given the current state of the world, now seems like a good time to start an online food business. At the same... […]
Why the phasing out of third-party cookies will see digital marketing become more collaborative Tue, February 23, 2021
If 2020 was a year of rapid change for the digital marketing landscape, 2021 must be one of transformation. The events of the last year or so, from the deprecation of third-party cookies to the announcement of changes to Apple’s IDFA, have deeply impacted the way much of digital marketing works, but rather than worrying... […]

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