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- Perx launches the ‘world’s first’ lifestyle marketing platform Wed, June 23, 2021Perx Technologies, an SaaS specialist in dynamic, mobile-first customer engagement and loyalty, has launched the Perx Lifestyle Marketing Platform (Perx LMP). Traditional static loyalty and rewards programs are no longer working in a rapidly evolving digital economy, according to Perx, which believes they are expensive to maintain and have become a liability affecting the bottom... […]
- How performance creative can boost your digital marketing ROI in 2021 Mon, June 21, 2021Performance creative has a key role to play in enhancing return on investment (ROI) and is key for achieving successful digital marketing strategies and delivering business growth. Essentially the meeting point between creative and KPI-driven campaigns, performance creative ensures digital assets are fit for purpose to support campaign delivery. By underpinning audience data with the... […]
- Most consumers are happy for advertisers to use personal data to personalise adverts Fri, June 18, 2021As many as 61% of UK consumers are happy for companies to use their personal data to personalise ads and offers for them. Personalisation specialist A Million Ads, in collaboration with research company, Attest, recently conducted global consumer and marketer research identifying perceptions and preferences around personalised advertising. The results revealed that 77% are very... […]
- Consumers are being driven to competitors by outdated site search Thu, June 17, 2021There has been a serious failure by businesses in communicating accurate and up to date information with consumers. Particularly during the pandemic, digital services have been vital to connecting consumers with brands online. Recent online research conducted by YouGov on behalf of AI search firm Yext found that 58% of UK adults use site search... […]
- Toluna launches industry’s ‘first-of-its-kind’ enterprise insights subscription Mon, June 14, 2021Consumer insights provider Toluna has launched what it claims is the industry’s first and only Enterprise Insights Subscription. Developed in response to client feedback and market demand, brands will now have limitless access to the industry-leading Toluna Start platform, Toluna research experts and consumer insights powered by the Toluna global panel community. As the consumer... […]
- The next normal – The recovery will be digital Thu, June 10, 2021Tsunamis wipe out things quietly and quickly without giving you time to prepare and react. This is exactly how the year 2020 showed us – the overnight change. Throughout history, the most important lessons emerge from the worst humanitarian challenges. Understanding the development of human evolution motivates us to reflect on what digital transformation really... […]
- Apple’s privacy changes – how will they impact marketers? Wed, June 09, 2021Apple has previewed new privacy protections in iOS 15, iPadOS 15, macOS Monterey and watchOS 8, which it hopes will help users better control and manage access to their data. The tech firm said these features “represent the latest innovations in Apple’s legacy of privacy leadership”. Protect data from third parties In the Mail app,... […]
- Fintech marketers invested £2.13 billion in user acquisition in 2020 Mon, June 07, 2021Despite a challenging 2020 for the financial sector, remarketing efforts soared threefold and non-organic installs increased by 70% globally. This was just one of the key findings from the 2021 edition of The State of Finance App Marketing report by marketing measurement firm AppsFlyer. Fintech apps are in high demand, according to the study, experiencing... […]
- 65% of UK CEOs think marketers focus on analytics too much Wed, June 02, 2021CEOs are beginning to question the analytics used by marketers to target campaigns, and instead want what they feel is a clearer link to business goals. Research from behavioral targeting platform Bango, in which more than 200 CEOs were quizzed, found that 55% consider digital marketing metrics “meaningless” if they aren’t directly associated with sales.... […]
- Virtual events set to grow in popularity post-pandemic Tue, June 01, 2021Virtual events provided a lifeline for many businesses and individuals in 2020 as the COVID-19 pandemic led to the shut down of physical events around the world. But it’s not just a flash in the pan. Virtual events were already growing in popularity pre-pandemic, with the sector valued at almost $78 billion in 2019. It... […]
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