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89% of people feel social media negatively affects their mental health Wed, June 22, 2022
89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation. The organisation recently unveiled Digital Wellbeing 2022 – its second bi-yearly study conducted by the charity to learn about the impact that social media use has on 16- to 24-year-old users. The Digital Wellbeing 2022... […]
Teads launches Attention Program to advance omnichannel attention measurement Tue, June 21, 2022
Global media platform Teads has launched the Teads Attention Program to strengthen its position in the attention measurement sector. The program will arm brands with optimal multi-screen reporting of attention metrics within Teads Ad Manager. Through Teads’ global scale within quality publishers and connected TV providers, and integrations with industry-leading attention measurement partners, this pioneering... […]
Yext aims to give customers control over location data with what3words Tue, June 21, 2022
Online brand management specialist, Yext, has partnered with what3words, a geocode system designed to identify any location with a resolution of about the metres. Through the partnership, businesses can more easily direct their customers to any precise location using a unique combination of three random words: a what3words address. For example, ///bands.villa.swung identifies a three-metre... […]
Two in five markets say emerging tech fails to live up to its hype Tue, June 14, 2022
Emerging technologies such as blockchain, AI, and IoT platforms are exciting for marketers, but many businesses are not getting the ROI they had hoped for. That is according to a GetApp survey of 301 marketers, in which 65% say emerging martech inspires them to do their best work, but nearly half (49%) admit they have... […]

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