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- Institute for Rebooting Social Media launched by Harvard University Wed, September 22, 2021Harvard University has launched an academic initiative called the Institute for Rebooting Social Media, which aims to fix social media’s most urgent problems. Described as a “three-year pop up initiative”, the institute will focus on addressing misinformation, privacy breaches, harassment and content governance. The institute is part of the University’s Berkman Klein Centre for Internet... […]
- Aimee Costello, Localistico: Local marketing, post-COVID retail and going digital Tue, September 21, 2021Could you tell us a little bit about Localistico and what it does? Localistico is a local marketing SAS provider. So, essentially, any kind of company that has a physical location, we help them to market that physical location to their customers. We help them to manage digital representations of those physical locations. So if... […]
- Half of brands will have failed to unify customer engagement channels by 2022 Wed, September 15, 2021By 2022, 50% of large organisations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context. This is according to a study by Gartner, which has urged companies around the globe to deliver frictionless omnichannel experiences to create more connected experiences for customers and further drive digital... […]
- How SportPursuit boosted sales by 50% in 2020 Wed, September 15, 2021SportPursuit is an online retailer of sporting products operating in the UK and across Europe. It offers a broad range of sporting goods and outdoor brands, including apparel, footwear, equipment and nutrition — for cycling, hiking, running, skiing, snow sports, swimming and tennis. Problem: “Our big thing is personalisation,” reports Andrew Bell, SportPursuit’s head of... […]
- How to reduce shopping cart abandonment rates Tue, September 14, 2021The customer experience is essential for improving conversion rates in the e-commerce market. It’s important to make the buying and checkout process as simple as possible, creating fewer barriers to a complete sale. While online sales have become the new normal for quick and efficient shopping, there’s still room for improvement and growth. Here, we... […]
- US digital ad spending to pass $200bn mark by 2022 Mon, September 13, 2021Ad spending in the US digital advertising industry will cross the $200 billion mark in 2022 after reaching $190.43 billion in 2021. This is a 14.8% growth from the year prior when Digital Advertising ad spending in the US only reached $165.81m. According to data presented by Wette.de, in 2022, the industry is set to... […]
- Quarter of British consumers still prefer in-person shopping experience Fri, September 10, 2021A quarter of British consumers said they would be more likely to buy items they find challenging to buy online if they could ask questions and get advice in-person. The data comes from new research by ecommerce tech firm Ve Global and it also found the products consumers find most difficult to buy online. Clothing... […]
- NordVPN Teams sees digital marketers increasingly at risk of cyberattack Fri, September 10, 2021According to Expert Market Research, the global digital marketing industry is now valued at $305 billion (£220bn) and is expected to reach $807 billion (£581BN) in 2026, with an estimated CAGR of 17.6%. In such a growing market, cybercriminals are always vying for a share of the cake. Hundreds of marketing firms are targeted by... […]
- How important are influencers to our marketing strategies? Mon, August 30, 2021Alongside staples such as content, social media and email marketing, influencers have become an integral part of brands’ marketing mix. Our recent research revealed that 71% of companies currently use influencer marketing or have used it in the past. What’s more, 42% of companies cite influencer marketing as one of their primary channels. This demonstrates... […]
- Consenting adults – ensuring images don’t cost millions Mon, August 30, 2021A photographer’s $12 million lawsuit against video game developer and publisher Capcom has highlighted the importance of digital consent management. US photographer Judy Juracek sued the Japanese games developer Capcom for damages, alleging that Capcom used approximately 80 of her images without her consent, breaching copyright law. This news may send shivers down the spines... […]
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