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Lennon and McCartney, Gates and Allen, Watson and Crick. History is replete with fantastic partnerships. Unfortunately, if you were to believe some of the discourse around the marketing industry, this list will never include the dynamic duo of ‘marketing and developers’. Apparently, the two professions are just too different in outlook, culture and objectives to... […]
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Most industries have voluntary certifying bodies that attest to the quality of their members. For example, in the investing world, a chartered financial analyst (CFA) is someone who has been certified by the CFA Institute after having completed three rigorous examinations testing their investing and financial acumen. Though taking the CFA Exam is voluntary, it... […]
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A year since the first lockdown was implemented in the United Kingdom, it seems an appropriate time to assess the Covid-influenced shifting social media landscape. According to Socialbakers, global social media ad spend and reach continued to grow in 2020 in spite of the pandemic. The findings, which appear in the company’s latest report, ‘State... […]
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Recent headlines have shown how necessary dexterity and flexibility can be to dealing with business uncertainty. That lesson is incredibly relevant for professionals handling digital marketing efforts. After all, a campaign devised only a few months ago can come off as insensitive or in poor taste depending on the current environment. At the same time,... […]