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- Thinking of going shoppable? Don’t forget to A/B test your video ads Tue, January 19, 2021Shoppable video is poised for stardom. Expected to soon become one of advertising’s fastest growing categories, the format is already gaining sizeable investment; with marketing spend climbing by 40% this year in the US alone, up from 33% in 2019. Much of this meteoric rise is due to the recent ecommerce boom. Amid rapid acceleration... […]
- Digital, content and social roles on the rise in 2021, says LinkedIn Mon, January 18, 2021eCommerce personnel, digital content professionals and creative freelancers are expected to be among the fastest growing jobs in the UK in 2021, according to new data from LinkedIn. The figures appear in LinkedIn’s ‘Jobs on the Rise’ report, which analysed sectors with the highest year on year growth rates in hiring between April and October... […]
- Understanding the importance of authenticity in corporate social activism Mon, January 18, 2021Over the past few years we’ve witnessed a striking shift in how brands communicate their identity, values and humanity. While companies traditionally avoid taking a public stance on social and political discourse, it seems that more and more brands are choosing to break this mould. While some chalk up this change to progress, there are... […]
- Marketing predictions for 2021: Will your business sink or swim? Fri, January 15, 20212020 burned hot, with global upheaval from every angle, culminating in an ongoing health crisis that halted the world, challenged communities, and strained economies. The economic future looks perilous, with 2020 expecting to set records for the highest number of retail bankruptcies and individual store closures in a single year. Holiday spending, typically a reliable... […]
- Why APIs are the key to creating customer connections in a digital world Thu, January 14, 2021Have you ever chatted with a company’s customer service representative from a mobile app or made a grocery list with the help of a voice assistant? Or maybe you’ve signed into a website using your social media login for a more personalised experience? What you may not know is that these types of interactions are... […]
- How marketing teams can look to replace ‘best practice’ with experimentation Mon, January 11, 2021The pace of change continues to accelerate, meaning marketers can no longer rely on best practice, previous results or assumptions. After all, 2019 will be anything but comparable to 2020…and 2021 will no doubt bring a new set of circumstances. This means experimentation and proposition development are more important than ever before. The question is... […]
- Brands need to utilise user-generated content – but only with a safe, scalable process in place Fri, January 08, 2021Just how much user-generated content (UGC) is out there right now? As of May 2019, more than 500 hours of video were uploaded to YouTube every minute; more than a billion hours of all those videos get watched every day. Facebook has more than 2.7 billion monthly active users, the vast majority of whom post... […]
- Digital customer experience in 2021: Paving the way to your customer’s heart in the era of hyperpersonalisation Thu, January 07, 20212020 has been a testing year for all of us. While several industries struggled for business, a few of them thrived. In the midst of this, customer experience fast tracked several technology and business imperatives. With social distancing measures in place and eCommerce becoming the primary sales opportunity for many brands, organisations have had to... […]
- Three key predictions for marketing orchestration technology in 2021 Wed, January 06, 2021If there is one thing that 2020 taught us, it is to expect the unexpected. Businesses faced unprecedented challenges this year – and many marketers had to change plans on a dime to accommodate for emerging trends. As 2021 approaches, many marketers are left wondering: what can we expect for this next year? According to... […]
- MarketingTech 2020 review: Covid-19, CMO strategy, and compassion Mon, January 04, 2021How tough was 2020 for marketers amid a global pandemic? In many ways, it depended on your industry. But navigating Covid-19 was a struggle for all. It was okay to not be okay at times, with the knowledge that 2021 will – all being well – improve, and the knowledge of the marketing best practices... […]
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