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3 in 5 Brits regret their social media influenced spending Wed, May 11, 2022
Facebook has been named the most influential social media platform for Brits’ buying habits, new research has discovered. Survey data from FCA-regulated credit broker Little-Loans.com has lifted the lid on how social media impacts Brits’ buying habits which, in turn, can aid companies’ marketing efforts. A nationally representative survey of 2,000 Brits found that Facebook... […]
Using martech to prevent a poor digital customer experience Tue, May 10, 2022
“Content” – as Bill Gates once famously said – “is king.” And yet, despite this, 83% of marketers claim to struggle when it comes to creating and managing content that can be rapidly released across their digital platforms. The digital experience management (Digital XM) systems most organisations use are complex, expensive, and outdated, holding businesses... […]
Can your customer loyalty program pass the ‘grandma test’? Mon, May 09, 2022
A best-in-class loyalty program goes way beyond traditional ‘points-for-purchase punchcards’. There’s also no one-size-fits-all customer loyalty template. The key to success is a data-driven loyalty strategy that combines customer data to create unique, personalised offers, resulting in increased engagement and revenue, according to András Szöcs, senior director and head of customer programs and centre of... […]
83% of consumers want to choose whether to receive comms by mail or email Thu, May 05, 2022
Although 42% of British consumers were encouraged to go paperless last year and nearly half were offered incentives to do so, only about 24% did, with just half of respondents happy to go paperless. This is according to a survey by Royal Mail Marketreach, which was the organisation’s biggest research programme in five years aimed... […]

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