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Maira Genovese, MG Empower: How ‘influence’ is reshaping marketing Wed, September 28, 2022
MG Empower founder and president, Maira Genovese, explains how influencer marketing is evolving, and shares tips on how to incorporate it into an overall marketing strategy. For anyone who doesn’t know about MG Empower, could you tell us a little bit about what it does? We are a fully integrated marketing powerhouse offering a range... […]
One in three Brits prefer to reach customer service via WhatsApp Tue, September 27, 2022
One in three Brits would prefer to contact customer service via SMS or WhatsApp, new research shows, highlighting the need for businesses to employ a fully omnichannel presence. Despite call centres being a traditional means of communication between brands and their customers, this is now the preference for under half of the UK population (43%),... […]
Marketing analytics are only influencing 53% of decisions Mon, September 26, 2022
Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner. In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics in decision making. Joseph Enever, senior director analyst in the Gartner Marketing practice, said: “CMOs often believe... […]
UK marketers are embracing hybrid working to deliver creativity in customer experiences Fri, September 23, 2022
More than two thirds (68%) of UK marketers are embracing a hybrid approach to work to support their teams in the creation of new ideas having overcome the challenges of the past two years. This is according to research from digital experience platform (DXP) provider Optimizely, which concluded that creativity is critical in driving strong... […]

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